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The strategic management process (Paperback)
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The strategic management process (Paperback)
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Today it is clear to managers and entrepreneurs that the business
environment can change at any given time. Strategic management is
an important and ongoing process of formulating and implementing
strategies that help an organisation to position itself optimally
and so maintain a competitive advantage that results in profit. It
creates harmony between any organisation, big or small, and its
environment. All stakeholders are affected by strategic decisions.
In the South African context, strategic management is crucial for
all profit-seeking as well as non-profit-seeking organisations as a
result of an ever-changing, turbulent and competitive environment.
It is therefore important for students and practitioners of
management at every level and in every organisation to understand
the vital role of strategic management in the life of an
organisation. The strategic management process: a South African
perspective is a new South African handbook with a fresh and
exciting perspective. Its four parts follow an understandable and
practical approach, making use of numerous figures and "strategy in
action" cases to support the theory. The strategic management
process: a South African perspective should prove invaluable both
to students in strategic management and to organisations, from
corporate and public companies with management training programmes,
to small business ventures that are trying to gain a competitive
advantage in a cut-throat environment.
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