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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Sales Management (Paperback, 2nd Edition) Loot Price: R363
Discovery Miles 3 630
You Save: R77 (18%)
Sales Management (Paperback, 2nd Edition): A Drotsky

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Sales Management (Paperback, 2nd Edition)

A Drotsky

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List price R440 Loot Price R363 Discovery Miles 3 630 You Save R77 (18%)

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Sales management is a management function that plays an important role in any marketing and sales organisation. The profitability of the organisation depends on how successfully sales managers lead their salespeople. The sales manager is responsible for the strategic planning of the sales force that includes the management of the selling process and organising the sales activities within the sales department.

Also included in this book are two other functions that are becoming important for sales managers in performing their management tasks, namely sales promotions and sales metrics. Each chapter includes specific outcomes, case studies and discussion questions.

This textbook will be a valuable resource for sales managers who want to improve their knowledge, sales people who want to advance their careers and students studying marketing and sales.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: 2017
Editors: A Drotsky
Dimensions: 245 x 166 x 17mm (L x W x T)
Format: Paperback
Pages: 250
Edition: 2nd Edition
ISBN-13: 978-1-4851-2124-4
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Economics
Books > Academic & Education > Varsity Textbooks > Management
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Academic & Education > UNISA
Books > Academic & Education > UNISA > Business & Economics
Books > Academic & Education > UNISA > Economics
Books > Academic & Education > UNISA > Management
Books > Academic & Education > UNISA > Marketing
LSN: 1-4851-2124-8
Barcode: 9781485121244
Course Code: MNM3703

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