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Introduction To Marketing - A Southern African Perspective (Paperback, 2nd Edition) Loot Price: R756
Discovery Miles 7 560

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Seller Price R940
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Introduction To Marketing - A Southern African Perspective (Paperback, 2nd Edition)

Nicole Cunningham

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Loot Price R756 Discovery Miles 7 560 | Repayment Terms: R71 pm x 12*

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Expected to ship within 7 - 10 working days

The marketing world is continuously changing and Introduction to marketing addresses these changes by discussing core concepts like understanding the environment that the organisation operates in, analysing their competition, understanding how consumers make decisions, conducting marketing research, applying segmentation, targeting and positioning, the process of developing and making decisions around products, managing services, marketing channels, retailing, pricing, promotions, branding, integrating communication efforts, business-to-business marketing, marketing metrics, international marketing and ethical considerations.

These topics are fundamental to any marketing professional or academic.

The second edition of this textbook provides updated discussions, examples and scenarios that marketers are currently facing.

General

Imprint: Van Schaik Publishers
Country of origin: South Africa
Release date: 2022
Authors: Nicole Cunningham
Dimensions: 245 x 170 x 30mm (L x W x T)
Format: Paperback
Pages: 564
Edition: 2nd Edition
ISBN-13: 978-0-627-03910-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
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LSN: 0-627-03910-3
Barcode: 9780627039102

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