0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Marketing Communication - An Integrated Approach (Paperback, 2nd Edition) Loot Price: R323
Discovery Miles 3 230
You Save: R44 (12%)

Marketing Communication - An Integrated Approach (Paperback, 2nd Edition)

Ludi Koekemoer

 (sign in to rate)
List price R367 Loot Price R323 Discovery Miles 3 230 You Save R44 (12%)

Bookmark and Share

Expected to ship within 9 - 13 working days

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.

Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.

General

Imprint: Juta Academic
Country of origin: South Africa
Release date: December 2019
Editors: Ludi Koekemoer
Dimensions: 240 x 165 x 25mm (L x W x T)
Format: Paperback
Pages: 528
Edition: 2nd Edition
ISBN-13: 978-1-4851-3037-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
LSN: 1-4851-3037-9
Barcode: 9781485130376

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners