Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Marketing Communication - An Integrated Approach (Paperback, 2nd Edition) Price: R474
Discovery Miles 4 740
Add to cart

Marketing Communication - An Integrated Approach (Paperback, 2nd Edition)

Ludi Koekemoer

 (sign in to rate)
Price R474
Sold by
Aristata Bookshop - Fulfilled by Loot
Discovery Miles 4 740

Bookmark and Share

Expected to ship within 4 - 6 working days

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.

Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.

General

Imprint: Juta Academic
Country of origin: South Africa
Release date: November 2019
Editors: Ludi Koekemoer
Dimensions: 240 x 165 x 25mm (L x W x T)
Format: Paperback
Pages: 528
Edition: 2nd Edition
ISBN-13: 978-1-4851-3037-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
LSN: 1-4851-3037-9
Barcode: 9781485130376

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R778 Discovery Miles 7 780
Essentials of Marketing Research (Paperback, 7th edition): Barry Babin
Essentials of Marketing Research
Barry Babin Paperback R915 R549 Discovery Miles 5 490
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R692 Discovery Miles 6 920
The Fast Path to Corporate Growth - Leveraging Knowledge and Technologies to New Market Applications (Hardcover): Marc H. Meyer
The Fast Path to Corporate Growth…
Marc H. Meyer Hardcover R867 Discovery Miles 8 670
Handbook of Culture and Consumer Behavior (Hardcover): Sharon Ng, Angela Y. Lee
Handbook of Culture and Consumer…
Sharon Ng, Angela Y. Lee Hardcover R2,206 Discovery Miles 22 060
Handbook of Research Methods for Marketing Management (Paperback): Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
Handbook of Research Methods for…
Robin Nunkoo, Viraiyan Teeroovengadum, … Paperback R1,524 Discovery Miles 15 240
Youth Marketing to Digital Natives (Paperback): Wided Batat
Youth Marketing to Digital Natives
Wided Batat Paperback R1,085 Discovery Miles 10 850
Handbook of Research on Customer Loyalty (Hardcover): Debbie I. Keeling, Ko De Ruyter, David Cox
Handbook of Research on Customer Loyalty
Debbie I. Keeling, Ko De Ruyter, … Hardcover R5,581 Discovery Miles 55 810
Handbook of Research Methods for Marketing Management (Hardcover): Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
Handbook of Research Methods for…
Robin Nunkoo, Viraiyan Teeroovengadum, … Hardcover R6,081 Discovery Miles 60 810
Youth Marketing to Digital Natives (Hardcover): Wided Batat
Youth Marketing to Digital Natives
Wided Batat Hardcover R3,742 Discovery Miles 37 420
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing (Hardcover): Monika Gupta, Priya Jindal, Shubhi...
Promoting Consumer Engagement Through…
Monika Gupta, Priya Jindal, … Hardcover R6,957 Discovery Miles 69 570
Research Handbook on Brand Co-Creation - Theory, Practice and Ethical Implications (Hardcover): Stefan Markovic, Richard...
Research Handbook on Brand Co-Creation…
Stefan Markovic, Richard Gyrd-Jones, … Hardcover R7,074 Discovery Miles 70 740

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners