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Marketing Communication - An Integrated Approach (Paperback, 2nd Edition) Price: R551
Discovery Miles 5 510
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Marketing Communication - An Integrated Approach (Paperback, 2nd Edition)

Ludi Koekemoer

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Price R551
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Discovery Miles 5 510

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The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.

Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.

General

Imprint: Juta Academic
Country of origin: South Africa
Release date: November 2019
Editors: Ludi Koekemoer
Dimensions: 240 x 165 x 25mm (L x W x T)
Format: Paperback
Pages: 528
Edition: 2nd Edition
ISBN-13: 978-1-4851-3037-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Promotion > Juta Competition > Consumer Studies
Books > Promotion > Juta Competition > Marketing
LSN: 1-4851-3037-9
Barcode: 9781485130376

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