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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing (Hardcover) Loot Price: R6,771
Discovery Miles 67 710
Repayment Terms: R635 pm x 12*
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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing (Hardcover): Monika Gupta, Priya Jindal, Shubhi...

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing (Hardcover)

Monika Gupta, Priya Jindal, Shubhi Bansal

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Loot Price R6,771 Discovery Miles 67 710 | Repayment Terms: R635 pm x 12*

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General

Imprint: IGI Global
Release date: November 2022
First published: 2023
Editors: Monika Gupta • Priya Jindal • Shubhi Bansal
Dimensions: 279 x 216 x 19mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 324
ISBN-13: 978-1-66845-897-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 1-66845-897-7
Barcode: 9781668458976

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