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Books > Business & Economics > Business & management > Sales & marketing > Market research

415 Action-Packed Neighbourhood Marketing Tips (Paperback): Basil O'Hagan 415 Action-Packed Neighbourhood Marketing Tips (Paperback)
Basil O'Hagan
R209 Discovery Miles 2 090 In stock

A must-read for all South African retailers and small businesses! Attract customers! Make sales! Boost profits! All in your own neighbourhood.

Basil O’Hagan’s popular business text, the definitive neighbourhood marketing handbook, is bursting with tips to take your retail business to the next level. It features practical tips that are simple to grasp, easily browsable and relevant to the SA market.

Consumer Behaviour (Paperback, 4th ed): M. Roberts-Lombard, S. Brijball Parumasur Consumer Behaviour (Paperback, 4th ed)
M. Roberts-Lombard, S. Brijball Parumasur 1
R545 R471 Discovery Miles 4 710 Save R74 (14%) Ships in 4 - 8 working days

Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.

A unique perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer.

The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun The Villager - How Africans Consume Brands (Paperback)
Feyi Olubodun
R250 R200 Discovery Miles 2 000 Save R50 (20%) Ships in 5 - 10 working days

When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions:
- Why did brands, both global and local, so often fail to connect with the African consumer?
- What was it about the African market that brand owners were not seeing?

He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager.

In Feyi’s view, the African consumer begins his life’s journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands.

In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right ‘lenses’ to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.

The Villager is essential reading for brand owners wishing to conquer new markets.

Marketing Research (Paperback, 3rd edition): Jan Wiid, Colin Diggines Marketing Research (Paperback, 3rd edition)
Jan Wiid, Colin Diggines
R499 R435 Discovery Miles 4 350 Save R64 (13%) In stock

A quick glance at the book might not reveal many changes, but a number of significant changes have in fact been made. Many chapters have been restructured to address topics that were missing from the first and second edition, whilst some small topics have been excluded to more finely focus on the key issues. The main change from the second edition is the addition of a full chapter on research ethics and attention is given to establishing its principles. Chapters relating to data analysis have been slightly revamped to make it easier for the reader to understand the key concepts. Finally, changes and updates have been made to examples, questions and case studies at the end of each chapter, to make them more relevant to current research practices.

Marketing Communication - An Integrated Approach (Paperback, 2nd Edition): Ludi Koekemoer Marketing Communication - An Integrated Approach (Paperback, 2nd Edition)
Ludi Koekemoer
R424 R374 Discovery Miles 3 740 Save R50 (12%) Ships in 4 - 8 working days

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.

Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.

Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition): C. Nieuwenhuizen, C. H. van Heerden Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition)
C. Nieuwenhuizen, C. H. van Heerden 4
R426 R375 Discovery Miles 3 750 Save R51 (12%) Ships in 4 - 8 working days

This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.

Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.

The value of this collection is that:

  • It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
  • It offers a South African perspective on how to overcome these issues
  • It is written from the viewpoint of the entrepreneur or business executive
  • It provides practical insights which support work-integrated learning.

This book is a must-read for scholars, students and people concerned with the retail and marketing industry.

Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed)
G.M. du Plooy 1
R580 R499 Discovery Miles 4 990 Save R81 (14%) Ships in 4 - 8 working days

The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition): Nigel Bradley Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition)
Nigel Bradley
R1,100 R959 Discovery Miles 9 590 Save R141 (13%) In stock

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book

Consumer Behaviour - Understanding Consumer Psychology and Marketing (Paperback): Consumer Behaviour - Understanding Consumer Psychology and Marketing (Paperback)
R512 R465 Discovery Miles 4 650 Save R47 (9%) Ships in 6 - 10 working days

Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process. The latest perspectives and theories have been incorporated to provide students with a solid foundation, as well as plenty of examples which focus on how this theory can be applied in order to understand buyer behaviour in the South African market place.

Marketing research (Paperback): A. Berndt, D. Petzer Marketing research (Paperback)
A. Berndt, D. Petzer
R693 R566 Discovery Miles 5 660 Save R127 (18%) In stock

A comprehensive text, aiming to demystify the topic, Marketing Research is written in a practical manner, emanating from the research process perspective. Approaching the subject from a sound academic basis, assisted with a Central Case Study steeped in industry and formulated by Neil Higgs from TNS Research Surveys, this text becomes essential reading for any student or practitioner in the field.

Business and marketing cases (Paperback): Business and marketing cases (Paperback)
2
R341 R301 Discovery Miles 3 010 Save R40 (12%) Ships in 4 - 8 working days

The all-new Business and Marketing Cases is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.

More from Less - The Surprising Story of How We Learned to Prosper Using Fewer Resources--And What Happens Next (Paperback):... More from Less - The Surprising Story of How We Learned to Prosper Using Fewer Resources--And What Happens Next (Paperback)
Andrew McAfee
R396 R325 Discovery Miles 3 250 Save R71 (18%) Ships in 7 - 11 working days
Essentials of Marketing Research, Global Edition (Paperback): Naresh Malhotra Essentials of Marketing Research, Global Edition (Paperback)
Naresh Malhotra
R1,573 R1,431 Discovery Miles 14 310 Save R142 (9%) Ships in 10 - 15 working days

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

The Hype Machine - How Social Media Disrupts Our Elections, Our Economy, and Our Health--And How We Must Adapt (Hardcover):... The Hype Machine - How Social Media Disrupts Our Elections, Our Economy, and Our Health--And How We Must Adapt (Hardcover)
Sinan Aral
R584 R470 Discovery Miles 4 700 Save R114 (20%) Ships in 7 - 11 working days
Marketing Research (Arab World Editions) - An Applied Orientation (Paperback, Adapted Ed): Naresh Malhotra, Imad Baalbaki, Nada... Marketing Research (Arab World Editions) - An Applied Orientation (Paperback, Adapted Ed)
Naresh Malhotra, Imad Baalbaki, Nada Bechwati
R1,702 Discovery Miles 17 020 Ships in 10 - 15 working days

The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world - preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region's most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.

Essentials of Marketing Research (Paperback): Naresh Malhotra, David Birks, Peter Wills Essentials of Marketing Research (Paperback)
Naresh Malhotra, David Birks, Peter Wills
R1,524 Discovery Miles 15 240 Ships in 10 - 15 working days

This book offers all the authority of Naresh Malhotra's best-selling 'Marketing Research' title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process. This book is perfect for one semester courses in Marketing Research.

Narrative Economics - How Stories Go Viral and Drive Major Economic Events (Paperback): Robert J Shiller Narrative Economics - How Stories Go Viral and Drive Major Economic Events (Paperback)
Robert J Shiller
R409 R334 Discovery Miles 3 340 Save R75 (18%) Ships in 7 - 11 working days

From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and why financial panics can spread like epidemic viruses Stories people tell-about financial confidence or panic, housing booms, or Bitcoin-can go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our peril-and how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behavior-what he calls "narrative economics"-may vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events. The result is nothing less than a new way to think about the economy, economic change, and economics. In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.

Fixation - How to Have Stuff Without Breaking the Planet (Hardcover): Sandra Goldmark Fixation - How to Have Stuff Without Breaking the Planet (Hardcover)
Sandra Goldmark
R542 R434 Discovery Miles 4 340 Save R108 (20%) Ships in 7 - 11 working days

Our massive, global system of consumption is broken. Our individual relationship with our stuff is broken. In each of our homes, some stuff is broken. And the strain of rampant consumerism and manufacturing is breaking our planet. We need big, systemic changes, from public policy to global economic systems. But we don't need to wait for them. Since founding Fixup, a pop-up repair shop that brought her coverage in The New York Times, Salon, WNYC, and more, Sandra Goldmark has become a leader in the movement to demand better "stuff." She doesn't just want to help us clear clutter--she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on. Fixation charts the path to the next frontier in the health, wellness, and environmental movements--learning how to value stewardship over waste. We can choose quality items designed for a long lifecycle, commit to repairing them when they break, and shift our perspective on reuse and "preowned" goods. Together, we can demand that companies get on board. Goldmark shares examples of forward-thinking companies that are thriving by conducting their businesses sustainably and responsibly. Passionate, wise, and practical, Fixation offers us a new understanding of stuff by building a value chain where good design, reuse, and repair are the status quo.

Contagious - Why Things Catch On (Paperback): Jonah Berger Contagious - Why Things Catch On (Paperback)
Jonah Berger
R341 R276 Discovery Miles 2 760 Save R65 (19%) Ships in 7 - 11 working days

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world" (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Handbook of Research on New Product Development (Paperback): Peter N. Golder, Debanjan Mitra Handbook of Research on New Product Development (Paperback)
Peter N. Golder, Debanjan Mitra
R1,032 Discovery Miles 10 320 Ships in 10 - 15 working days

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research. Managers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge.

Consumer Behaviour (Paperback, 2nd edition): Wayne Hoyer, Gavin Northey, Eugene Chan, Deborah J. MacInnis, Rik Pieters Consumer Behaviour (Paperback, 2nd edition)
Wayne Hoyer, Gavin Northey, Eugene Chan, Deborah J. MacInnis, Rik Pieters
R884 R755 Discovery Miles 7 550 Save R129 (15%) Ships in 15 - 25 working days
Accountable - The Rise of Citizen Capitalism (Hardcover): Michael O'Leary, Warren Valdmanis Accountable - The Rise of Citizen Capitalism (Hardcover)
Michael O'Leary, Warren Valdmanis
R611 R487 Discovery Miles 4 870 Save R124 (20%) Ships in 7 - 11 working days
Blindsight - The (Mostly) Hidden Ways Marketing Reshapes Our Brains (Hardcover): Matt Johnson, Prince Ghuman Blindsight - The (Mostly) Hidden Ways Marketing Reshapes Our Brains (Hardcover)
Matt Johnson, Prince Ghuman
R511 R413 Discovery Miles 4 130 Save R98 (19%) Ships in 7 - 11 working days

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.

Handbook of Research on New Product Development (Hardcover): Peter N. Golder, Debanjan Mitra Handbook of Research on New Product Development (Hardcover)
Peter N. Golder, Debanjan Mitra
R4,881 Discovery Miles 48 810 Ships in 10 - 15 working days

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks, covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. The contributors delve into a broad range of topics, covering each one deeply and comprehensively. Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art knowledge on new product development, including comprehensive sets of questions and discussion topics to inspire future research. Managers will benefit from the Handbook by expanding their knowledge of new product development, and for researchers, the book provides a comprehensive look at the current research, as well as offering opportunities to continue expanding on this body of knowledge.

Clean - The New Science of Skin (Hardcover): James Hamblin Clean - The New Science of Skin (Hardcover)
James Hamblin
R570 R456 Discovery Miles 4 560 Save R114 (20%) Ships in 7 - 11 working days
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