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Critical Perspectives on Diversity, Equity, and inclusion in Marketing (Hardcover) Loot Price: R6,601
Discovery Miles 66 010
Critical Perspectives on Diversity, Equity, and inclusion in Marketing (Hardcover): Ayantunji Gbadamosi

Critical Perspectives on Diversity, Equity, and inclusion in Marketing (Hardcover)

Ayantunji Gbadamosi

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Loot Price R6,601 Discovery Miles 66 010 | Repayment Terms: R619 pm x 12*

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Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as "less privileged" or "low-income consumers" are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.

General

Imprint: IGI Global
Country of origin: United States
Release date: May 2022
First published: 2022
Editors: Ayantunji Gbadamosi
Dimensions: 279 x 216mm (L x W)
Format: Hardcover
Pages: 325
ISBN-13: 978-1-66843-590-8
Categories: Books > Social sciences > Sociology, social studies > Social groups & communities > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-66843-590-X
Barcode: 9781668435908

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