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Books > Social sciences > Sociology, social studies > Social groups & communities
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Critical Perspectives on Diversity, Equity, and inclusion in Marketing (Hardcover)
Loot Price: R6,601
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Critical Perspectives on Diversity, Equity, and inclusion in Marketing (Hardcover)
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Marketers have attracted criticism from advocates of marketing
ethics for not giving equal attention to all consumers. In other
contexts, other nomenclatures such as "less privileged" or
"low-income consumers" are being used to describe consumers.
However, a critical view of the scope of the disadvantaged
consumers shows that it is beyond having limited income and
encapsulates all forms of limitations that prevent full inclusion
in marketplace opportunities. Critical Perspectives on Diversity,
Equity, and inclusion in Marketing focuses on exploring diversity,
equity, and inclusion in marketing as related to individuals,
groups, organizations, and societies. It provides insight into
consumption practices, diversity, inclusion, limitations, and their
theoretical and practical implications. Covering topics such as
ethnic identity negotiation, marketing implications, and consumer
vulnerability, this premier reference source is an eclectic
resource for business leaders and managers, marketers,
sociologists, DEI professionals, libraries, students and educators
of higher education, researchers, and academicians.
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