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Books > Business & Economics > Business & management > Sales & marketing > Market research

International Marketing Strategy - The Country of Origin Effect on Decision-Making in Practice (Hardcover, 1st ed. 2020):... International Marketing Strategy - The Country of Origin Effect on Decision-Making in Practice (Hardcover, 1st ed. 2020)
Giovanna Pegan, Donata Vianelli, Patrizia De Luca
R2,140 Discovery Miles 21 400 Ships in 10 - 15 working days

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers' assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.

Successful International Negotiations - A Practical Guide for Managing Transactions and Deals (Hardcover, 1st ed. 2020): Marc... Successful International Negotiations - A Practical Guide for Managing Transactions and Deals (Hardcover, 1st ed. 2020)
Marc Helmold, Tracy Dathe, Florian Hummel, Brian Terry, Jan Pieper
R1,374 Discovery Miles 13 740 Ships in 12 - 19 working days

This book describes how international negotiations can be conducted in a structured, professional and effective manner. It also offers recommendations based on examples of successful negotiations from both economically leading countries such as the USA, China and Japan, as well as smaller countries such as the Netherlands, Israel and Morocco. Providing practically relevant experiences from middle and top management positions in different business sectors, the contributors focus on all elements of negotiations, spanning from preparation, execution, strategies and tactics to non-verbal communication and psychological factors. Moreover, the chapters offer detailed introductions to more than 25 countries around the globe, which can be used as a reference guide to doing business in the specific contexts.

International Business and Emerging Economy Firms - Volume II: European and African Perspectives (Hardcover, 1st ed. 2020):... International Business and Emerging Economy Firms - Volume II: European and African Perspectives (Hardcover, 1st ed. 2020)
Jorma A. Larimo, Marin A. Marinov, Svetla T. Marinova, Tiina Leposky
R2,894 Discovery Miles 28 940 Ships in 10 - 15 working days

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept. Volume II examines internationalization from the perspective of European and African firms. It covers an array of pressing issues within Europe including responsible business practices between SMEs from developed and emerging countries, and the impact of psychic distance, while coverage of African firms places a spotlight on under-researched countries such as Tanzania, Zambia and Nigeria. Providing further examination of emerging markets and internationalization processes, this second volume offers a comprehensive guide for all researchers of international business.

Collaborative Logistics and Intermodality - Integration in Supply Chain Network Models and Solutions for Global Environments... Collaborative Logistics and Intermodality - Integration in Supply Chain Network Models and Solutions for Global Environments (Hardcover, 1st ed. 2021)
Jorge E. Hernandez, Dong Li, Jose Elias Jimenez-Sanchez, Miguel Gaston Cedillo-Campos, Luo Wenping
R3,890 Discovery Miles 38 900 Ships in 12 - 19 working days

This book presents new approaches to logistics solutions in global environments, with a special focus on collaborative logistics and intermodality. Contributions in this book are linked to two major initiatives in global logistics - H2020 MSCA-RISE-EU project EC-Asia Research Network on Integration of Global and Local Agri-Food Supply Chains Towards Sustainable Food Security (GOLF), and the International Conference on Logistics & Supply Chain (CiLOG). Topics covered in this book are: global logistics environments in manufacturing industries, key logistic decision-making parameters, global logistics management and its impact on container logistics processes, logistic market clusters and many more.

The Market Research Toolbox - A Concise Guide for Beginners (Hardcover, 3rd Revised edition): Edward F McQuarrie The Market Research Toolbox - A Concise Guide for Beginners (Hardcover, 3rd Revised edition)
Edward F McQuarrie
R2,549 Discovery Miles 25 490 Ships in 12 - 19 working days

An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. This text explores market research techniques such as secondary research, customer visits, focus groups, surveys, choice modeling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. The Third Edition of The Market Research Toolbox incorporates new material on Web surveys along with more information on data analysis and sampling theory for qualitative research. Additionally, a new closing chapter illuminates the limitations of market research to clarify when it should be employed. oWhatAEs Newo sections have been added to every chapter and new examples are included throughout the text, along with updated suggested readings and references.

The Audience and Business of YouTube and Online Videos (Hardcover): Louisa Ha The Audience and Business of YouTube and Online Videos (Hardcover)
Louisa Ha; Contributions by Louisa Ha, Mohammad Abuljadail, Nicky Chang Bi, Alyssa Fisher, …
R3,788 R2,667 Discovery Miles 26 670 Save R1,121 (30%) Ships in 12 - 19 working days

The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.

Think like a Brand, Not a Bank - 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Hardcover):... Think like a Brand, Not a Bank - 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow (Hardcover)
Allison Netzer, Liz High
R619 R562 Discovery Miles 5 620 Save R57 (9%) Ships in 10 - 15 working days
Utilizing Consumer Psychology in Business Strategy (Hardcover): Tevfik Dalgic, Sevtap Unal Utilizing Consumer Psychology in Business Strategy (Hardcover)
Tevfik Dalgic, Sevtap Unal
R5,788 Discovery Miles 57 880 Ships in 10 - 15 working days

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Structural Transformation - Understanding the New Drivers of Investment, Innovation and Institutions (Hardcover, 1st ed. 2021):... Structural Transformation - Understanding the New Drivers of Investment, Innovation and Institutions (Hardcover, 1st ed. 2021)
Piya Mahtaney
R2,899 Discovery Miles 28 990 Ships in 10 - 15 working days

The book presents a comprehensive and incisive analysis of Structural transformation which is among the most relevant and crucial themes of contemporary economics. Structural transformation is the edifice that is the basis of the next phase of economic transformation. The book demonstrates that structural transformation cannot be shoe horned into a single point formula, it is not merely about achieving a double-digit growth rate, nor it is achieved by an overarching emphasis on rapid technological advancement. Based on empirical evidence pertinent to developed and developing nations and present imperatives the book provides a comprehensive elucidation that structural transformation will be profoundly determined by the empirics of investment, Innovation and Institutions.

International Business and Emerging Economy Firms - Volume I: Universal Issues and the Chinese Perspective (Hardcover, 1st ed.... International Business and Emerging Economy Firms - Volume I: Universal Issues and the Chinese Perspective (Hardcover, 1st ed. 2020)
Marin A. Marinov, Svetla T. Marinova, Jorma A. Larimo, Tiina Leposky
R4,110 Discovery Miles 41 100 Ships in 10 - 15 working days

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.

African Entrepreneurship - Challenges and Opportunities for Doing Business (Hardcover, 1st ed. 2018): Leo Paul Dana, Vanessa... African Entrepreneurship - Challenges and Opportunities for Doing Business (Hardcover, 1st ed. 2018)
Leo Paul Dana, Vanessa Ratten, Ben Q. Honyenuga
R5,115 Discovery Miles 51 150 Ships in 10 - 15 working days

This book outlines the unique challenges and opportunities of doing business in Africa, analysing how varying degrees of development across its countries affects entrepreneurship. Taking into account historical and cultural contexts, the authors approach the topic by evaluating the different possibilities of business opportunity in Africa. Insightful contributions explore an extensive range of African countries, discussing both formal and informal entrepreneurship, as well as the different factors that influence the growing economy of Africa. African Entrepreneurship will be of interest to anyone researching the potential of doing business in Africa, as well as entrepreneurs and policy-makers looking to expand their knowledge on how businesses are managed in this region.

Scientific Advertising - Complete and Unabridged (Hardcover): Claude C. Hopkins Scientific Advertising - Complete and Unabridged (Hardcover)
Claude C. Hopkins
R513 Discovery Miles 5 130 Ships in 12 - 19 working days
Book Marketing for the First-Time Author (Hardcover): M K Williams Book Marketing for the First-Time Author (Hardcover)
M K Williams
R575 Discovery Miles 5 750 Ships in 10 - 15 working days
Exotic Visions in Marketing Theory and Practice (Hardcover): Alf H. Walle Exotic Visions in Marketing Theory and Practice (Hardcover)
Alf H. Walle
R2,794 Discovery Miles 27 940 Ships in 10 - 15 working days

An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social thought upon marketing and social research. Tracing key ideas back to their intellectual roots, Walle shows how the evolution of social theory, and the controversies it has engendered, can and should transform the way marketers approach consumers. He provides a theoretic underpinning for qualitative consumer research and presents a lucid theoretical and methodological overview for qualitative methods in marketing, research that parallels what others, such as Shelby Hunt, have provided for scientific methods in marketing. His book is a provocative, thoughtful, and probing study of qualitative social theory and its important contributions to marketing and consumer research. It is of value to both practitioners and academics. Arguing that the social structural methods have been largely ignored, Walle rehabilitates this general method and compares it to poststructural alternatives.

Walle shows that to understand the evolution of modern social theory, one must come to grips with the work of three towering pioneers: Immanuel Kant, Friedrich Hegel, and Karl Marx, and that researchers must understand and appreciate the contributions and influence of pioneers in order to avoid the myopic vision of our own time. Praising Hegel's metaphor of cultures as living organisms and his forging of the concept we now call National Character, Walle points to Hegel as the pioneering social structuralist and as the man who, as a negative example, inspired the poststructuralists to action. Walle ends with a well reasoned analysis of poststructural thought in marketing-consumer research, and suggests that conflict theory--an alternative to poststructural methods that evolved from social structural roots--is often more appropriate than poststructural analysis in marketing and consumer research. Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, "Exotic Visions in Marketing Theory and Practice" provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.

Entrepreneurship Education and Research in the Middle East and North Africa (MENA) - Perspectives on Trends, Policy and... Entrepreneurship Education and Research in the Middle East and North Africa (MENA) - Perspectives on Trends, Policy and Educational Environment (Hardcover, 1st ed. 2018)
Nezameddin Faghih, Mohammad Reza Zali
R2,932 Discovery Miles 29 320 Ships in 10 - 15 working days

This contributed volume explores and reveals the new developments, dynamics and recommendations for entrepreneurship education in the Middle East and North Africa (MENA) region. Presenting papers by respected experts in the field, it shares essential insights on the status quo of entrepreneurial education and training programs, the characteristics and motivations of early stage entrepreneurs, and the regional framework conditions in MENA. The book closes with a bibliometric perspective on the trends in the entrepreneurship research and education being developed in MENA.

A Sketch of the World After the COVID-19 Crisis - Essays on Political Authority, The Future of Globalization, and the Rise of... A Sketch of the World After the COVID-19 Crisis - Essays on Political Authority, The Future of Globalization, and the Rise of China (Hardcover, 1st ed. 2021)
Jean-Francois Caron
R1,767 Discovery Miles 17 670 Ships in 10 - 15 working days

This book tries to understand the lessons we ought to learn from the Covid-19 crisis as well as the profound transformations this pandemic will bring to the world order. These essays explore the challenge that the pandemic poses to liberalism, the unique potential this crisis offers us to retake control over globalization, and how it foreshadows future conflicts, especially the dynamic between China and the West. This timely book will be of interest to scholars in Political Science and philosophy, as well as to general readers interested in what the post Covid-19 world may resemble.

The Affluent Consumer - Marketing and Selling the Luxury Lifestyle (Hardcover): Ronald D. Michman, Edward M. Mazze The Affluent Consumer - Marketing and Selling the Luxury Lifestyle (Hardcover)
Ronald D. Michman, Edward M. Mazze
R1,676 Discovery Miles 16 760 Ships in 10 - 15 working days

By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer-and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.

Regulating Pharmaceutical Prices in India - Policy Design, Implementation and Compliance (Hardcover, 1st ed. 2018): Ajay... Regulating Pharmaceutical Prices in India - Policy Design, Implementation and Compliance (Hardcover, 1st ed. 2018)
Ajay Bhaskarabhatla
R3,156 Discovery Miles 31 560 Ships in 10 - 15 working days

This book presents an extensive study on the effectiveness of recent regulations on pharmaceutical prices in India, exploring the weaknesses in the design and implementation of pharmaceutical price controls and investigating what can be done to fix the broken system. In addition, it examines the extent to which essential medicines are actually made affordable by price controls. The book argues that companies make the pharmaceutical price control regime largely ineffective by coordinating to increase pre-regulation prices; by diversifying horizontally away from the regulated markets and increasing prices in the unregulated markets; by manipulating trade margins; and by refusing to comply with the regulation because the penalties remains negligible. The book draws on extensive empirical research involving India's 2013 Drug Price Control Order and widely-used medicines such as paracetamol and metformin to illustrate how firms have weakened regulation. It argues that the regulatory regime can be strengthened by using systematic analysis of product- and region-level data in the Indian pharmaceutical industry, and by screening for the strategies that firms currently employ to circumvent regulation. In closing, it discusses recent efforts to strengthen the implementation of price controls in India and expanding the scope of price controls to medical devices.

India and the Knowledge Economy - Performance, Perils, and Prospects (Hardcover, 1st ed. 2019): Anand Kulkarni India and the Knowledge Economy - Performance, Perils, and Prospects (Hardcover, 1st ed. 2019)
Anand Kulkarni
R2,922 Discovery Miles 29 220 Ships in 10 - 15 working days

This book asks fundamental questions about the extent to which India is participating in the global shift towards knowledge-based forms of competitiveness. It charts Indian performance and progress using a unique framework benchmarked against fourteen other countries. In the course of the analysis, critical areas for improvement are identified, and the book provides detailed and objective insights for policy-makers and researchers to facilitate change and institutional reform in India. Readers will derive a comprehensive understanding of India's performance and prospects as it emerges as a serious global economic player. A particular feature of the work is the development of an original knowledge footprint concept that measures the extent and impact of knowledge development and diffusion domestic and internationally.The views expressed in this book are the author's.

Instagram Marketing - Unlock the Secrets to Using this Social Media Platform for Personal Branding, Growing Your Small Business... Instagram Marketing - Unlock the Secrets to Using this Social Media Platform for Personal Branding, Growing Your Small Business and Connecting with Influencers Who Will Grow Your Brand (Hardcover)
Chase Barlow
R722 R638 Discovery Miles 6 380 Save R84 (12%) Ships in 10 - 15 working days
Sharing Economics - Theory Essence and Development Law (Hardcover, 1st ed. 2021): YuMing Zhang Sharing Economics - Theory Essence and Development Law (Hardcover, 1st ed. 2021)
YuMing Zhang
R3,436 Discovery Miles 34 360 Ships in 10 - 15 working days

This book has studied the principle, essence and development law of sharing economics. First of all, it analyzes the inevitability of sharing economics as the mainstream and determines that its research object is the social resources of the production, gathering, exchange, use, distribution and value creation disciplines. Secondly, it defines and analyzes the connotation, scope, concept, characteristics, research hypothesis, property right attribute, constituent elements and income distribution of the sharing economics which aims to improve the efficiency of resource allocation and reduce the market transaction cost. This book is characterized by the construction of a theoretical system composed of contingency, cooperative consumption, cognitive surplus and impersonal transaction. This book provides readers with a theoretical theory of sharing economics and an important theoretical reference for innovative entrepreneurship.

Marketing Opportunities and Challenges in a Changing Global Marketplace - Proceedings of the 2019 Academy of Marketing Science... Marketing Opportunities and Challenges in a Changing Global Marketplace - Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (Hardcover, 1st ed. 2020)
Shuang Wu, Felipe Pantoja, Nina Krey
R6,470 Discovery Miles 64 700 Ships in 10 - 15 working days

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Current Perspectives on Asian Women in Leadership - A Cross-Cultural Analysis (Hardcover, 1st ed. 2017): Yonjoo Cho, Rajashi... Current Perspectives on Asian Women in Leadership - A Cross-Cultural Analysis (Hardcover, 1st ed. 2017)
Yonjoo Cho, Rajashi Ghosh, Judy Sun, Gary N McLean
R4,863 Discovery Miles 48 630 Ships in 12 - 19 working days

This book explores the unique socioeconomic challenges encountered by female leaders in China, India, Japan, Korea, and other Asian countries where traditional cultural expectations and modernized values coexist. It provides insight into gender inequality and underutilization of female talent as well as ways to develop highly qualified women in organizations. Chapters from expert contributors analyze the similarities and differences between each Asian country, the organizational and institutional challenges for women in the workplace, and how they balance work-family relationships. It will appeal to researchers and students in human resource development, management, leadership, Asia studies, women's studies, and political science, among others.

Methods in Consumer Research, Volume 1 - New Approaches to Classic Methods (Hardcover): Gaston Ares, Paula A Varela Methods in Consumer Research, Volume 1 - New Approaches to Classic Methods (Hardcover)
Gaston Ares, Paula A Varela
R5,266 R4,880 Discovery Miles 48 800 Save R386 (7%) Ships in 12 - 19 working days

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.

Chinese and Western Business Cultures - A Comparison and Contrast (Paperback, illustrated edition): Michael B. Hinner Chinese and Western Business Cultures - A Comparison and Contrast (Paperback, illustrated edition)
Michael B. Hinner
R1,455 Discovery Miles 14 550 Ships in 12 - 19 working days

The series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. This second volume focuses on China in an intercultural business context. Due to China's growing importance in today's world, it is imperative to obtain some insights into Chinese culture in order to begin to understand Chinese business practices. By examining the issue from a Western and a Chinese perspective, a more comprehensive view becomes possible. What appears baffling to Western managers may become understandable after a comparison with and contrast to the Chinese perspective. This is what this volume accomplishes: Shed light on misperceived aspects of intercultural business encounters.

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