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Utilizing Consumer Psychology in Business Strategy (Hardcover)
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Utilizing Consumer Psychology in Business Strategy (Hardcover)
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Consumer behavior is becoming increasingly complex in the current
global market. A broader understanding of the psychologically
driven motivation of consumers and characteristics of the consumer
decision-making process is vital for effective customer engagement.
Utilizing Consumer Psychology in Business Strategy provides
emerging research on consumer behavior and decision-making
processes through the lens of business advancement and innovation.
While highlighting topics such as brand personality, consumer
perception, and marketing strategy, this publication explores
various types of consumer behavior and methods to maximize benefits
and efficiency. This book is an important resource for business
administrators, managers, practitioners, academics, and students
seeking emerging research on the consumer markets.
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