Utilizing Consumer Psychology in Business Strategy (Hardcover)

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	April 2018
Authors:	Tevfik Dalgic • Sevtap Unal
Dimensions:	254 x 178mm (L x W)
Format:	Hardcover
Pages:	340
ISBN-13:	978-1-5225-3448-8
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	1-5225-3448-2
Barcode:	9781522534488

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