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Books > Business & Economics > Business & management > Sales & marketing > Market research
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The Audience and Business of YouTube and Online Videos (Hardcover)
Loot Price: R2,667
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The Audience and Business of YouTube and Online Videos (Hardcover)
Series: Lexington Studies in Communication and Storytelling
Expected to ship within 12 - 19 working days
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The Audience and Business of YouTube and Online Videos is a
thorough analysis of YouTube audiences and creators of online
videos that considers how the coexistence of user-generated and
professional media content on YouTube makes the site a unique
platform in the ever-expanding online video industry. Using a mixed
method approach, the authors examine the underexplored business
side of YouTube with a focus on product review videos, brand
videos, sponsored videos, and online video advertising. This book
also addresses recent developments such as YouTube Red
subscription, pay TV, and movie services and discusses the future
of online video audience research. Recommended for scholars
interested in media studies, communication, marketing, and popular
culture.
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