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Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed) Loot Price: R626
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Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed)

G.M. du Plooy

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List price R711 Loot Price R626 Discovery Miles 6 260 | Repayment Terms: R59 pm x 12* You Save R85 (12%)

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The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: October 2011
Authors: G.M. du Plooy
Dimensions: 245 x 171 x 26mm (L x W x T)
Format: Paperback
Pages: 460
Edition: 2nd ed
ISBN-13: 978-0-7021-7710-1
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Marketing
Books > Academic & Education > Varsity Textbooks > Media Studies
Books > Academic & Education > UNISA > Marketing
Books > Academic & Education > UNISA > Media Studies
LSN: 0-7021-7710-5
Barcode: 9780702177101
Course Code: COM3706

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