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Books > Reference & Interdisciplinary > Communication studies

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Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed) Loot Price: R684

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Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed)

G.M. du Plooy

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List price ~~R754~~ Loot Price R684 Discovery Miles 6 840 | Repayment Terms: R64 pm x 12* You Save R70 (9%)

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The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	October 2011
Authors:	G.M. du Plooy
Dimensions:	245 x 171 x 26mm (L x W x T)
Format:	Paperback
Pages:	460
Edition:	2nd ed
ISBN-13:	978-0-7021-7710-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Marketing Books > Academic & Education > Varsity Textbooks > Media Studies Promotions Books > Academic & Education > UNISA > Marketing Books > Academic & Education > UNISA > Media Studies Books > Promotion > Juta Competition > Marketing Books > Promotion > Juta Competition > Media Studies
LSN:	0-7021-7710-5
Barcode:	9780702177101
Course Code:	COM3706