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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Dynamics of Public Relations and Journalism - A Practical Guide and New Perspective for Media Studies (Paperback, 5th ed)
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Dynamics of Public Relations and Journalism - A Practical Guide and New Perspective for Media Studies (Paperback, 5th ed)
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List price R507
Loot Price R447
Discovery Miles 4 470
You Save R60 (12%)
In stock. We should be able to ship in 1 working day. More are available from supplier.
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Unravelling the complex worlds of public relations practitioners
and journalism in a single publication is a challenge, but when the
dynamic synergy of these two occupations are established their
interaction is easily apparent. Dynamics of Public Relations and
Journalism unravels and explores these worlds to enhance the
journalistic skills of Media Studies students and give journalists
invaluable insights into the complex, multidisciplinary world of
public relations. It also highlights the interdependency of the two
professions and explains the need for their smooth interaction
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