0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Customer services

Buy Now

Customer Services (Paperback, 3rd Edition) Loot Price: R295
Discovery Miles 2 950
You Save: R25 (8%)

Customer Services (Paperback, 3rd Edition)

M C Cant

 (sign in to rate)
List price R320 Loot Price R295 Discovery Miles 2 950 You Save R25 (8%)

Bookmark and Share

Expected to ship within 4 - 8 working days

Customer service is not a new topic in marketing. Although most marketing texts cover customer service in some form or another, the topic is generally not given the attention it deserves. In a society where customers are becoming more informed, more protected and more demanding than in the past, it makes good business sense to ensure that your customers receive a high level of customer service. After all, a happy customer is a satisfied customer, and a satisfied customer will remember the experience and purchase from you again and again.

Customer Service draws together the important issues regarding customer service. It addresses all the key elements which need to be considered when developing a service strategy for a business. The text is not only written with undergraduate students in mind, but also for the entire spectrum of businesses – both large and small – and for employees at all levels.

This book:

  • Considers the topic of customer service within the context of its role in marketing strategy
  • Stresses the importance and role of verbal and non-verbal communication
  • Highlights the role that physical evidence plays in supporting a service strategy
  • Addresses the causes of service failures and how to fix them
  • Provides guidance on how to develop a service system
  • Shows how technology can be used to enhance customer service
  • Gives advice on how to develop and train staff to deliver exceptional customer service
  • Addresses the important issues of quality, value, expectations and satisfaction and why they form the foundation of a service strategy
  • Outlines the concept of customer experience management and how to apply it to a business

General

Imprint: Juta Academic
Release date: February 2023
Editors: M C Cant
Dimensions: 245 x 170 x 5mm (L x W x T)
Format: Paperback
Pages: 200
Edition: 3rd Edition
ISBN-13: 978-1-4851-2914-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Business & management > Sales & marketing > Customer services
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
Promotions
Books > Promotion > Juta Competition > Consumer Studies
Books > Promotion > Juta Competition > Marketing
LSN: 1-4851-2914-1
Barcode: 9781485129141

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Superstar Customer Service - 200…
Basil O'Hagan Paperback R135 Discovery Miles 1 350
Deliver What You Promise - The…
Bali Padda Paperback R426 R372 Discovery Miles 3 720
Customer service
R. Machado Paperback  (2)
R584 Discovery Miles 5 840
Eukaryotic Transcription Factors
David S. Latchman Hardcover R1,983 Discovery Miles 19 830
Clientelligence - How Superior Client…
Michael B. Rynowecer Hardcover R769 Discovery Miles 7 690
Difficult Customers
Grainne Ridge Paperback R288 Discovery Miles 2 880
Outside-in Service Design - A Practical…
Amir Azizpour Paperback R961 Discovery Miles 9 610
Handbook of Research on Customer Loyalty
Debbie I. Keeling, Ko De Ruyter, … Hardcover R4,960 Discovery Miles 49 600
The Telesales Handbook - A Practical…
Stuart Pearce Paperback R303 Discovery Miles 3 030
Apprenticeship Customer Service…
Lambert Stewart, Elizabeth Blaikie, … Paperback R1,124 Discovery Miles 11 240
Enhancing Customer Engagement Through…
Amandeep Singh, Amit Mittal, … Hardcover R6,688 Discovery Miles 66 880
Promoting Consumer Engagement Through…
Monika Gupta, Priya Jindal, … Hardcover R6,771 Discovery Miles 67 710

See more

Partners