Consumer Behavior Change and Data Analytics in the Socio-Digital Era (Hardcover)

The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	June 2022
Editors:	Pantea Keikhosrokiani
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	335
ISBN-13:	978-1-66844-168-8
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Sales & marketing > Customer services Books > Computing & IT > Applications of computing > Databases > Data mining Promotions
LSN:	1-66844-168-3
Barcode:	9781668441688

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