The emergence of new technologies within the industrial revolution
has transformed businesses to a new socio-digital era. In this new
era, businesses are concerned with collecting data on customer
needs, behaviors, and preferences for driving effective customer
engagement and product development, as well as for crucial decision
making. However, the ever-shifting behaviors of consumers provide
many challenges for businesses to pinpoint the wants and needs of
their audience. Consumer Behavior Change and Data Analytics in the
Socio-Digital Era focuses on the concepts, theories, and analytical
techniques to track consumer behavior change. It provides
multidisciplinary research and practice focusing on social and
behavioral analytics to track consumer behavior shifts and improve
decision making among businesses. Covering topics such as consumer
sentiment analysis, emotional intelligence, and online purchase
decision making, this premier reference source is a timely resource
for business executives, entrepreneurs, data analysts, marketers,
advertisers, government officials, social media professionals,
libraries, students and educators of higher education, researchers,
and academicians.
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