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Longlisted for the 2020 Financial Times / McKinsey Business Book of the Year 'Back in the 1960s, long before the denizens of Silicon Valley were infiltrating every facet of our lives, the smart men and women of The Simulmatics Corporation were creating algorithms to predict and even influence human behaviour. Jill Lepore reveals how this forgotten company invented the data-weapons of the future. If Then is simultaneously gripping and absolutely terrifying' Amanda Foreman 'An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men - Jill Lepore's If, Then represents not only a stunning achievement in itself, but a stirring defence of the humanities in our techno-reductive age' David Kynaston 'A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing' George Saunders, Man Booker Prize winning author of Lincoln in the Bardo 'Jill Lepore is the pre-eminent historian of forgotten tales from America's past that throw startling light on the present. This brilliant book illuminates the future too. The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos. It's a reminder, in the age of Cambridge Analytica and whatever comes next, that we have been here before and should know better.' David Runciman The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.
If you are a biologist and want to get the best out of the powerful methods of modern computational statistics, this is your book. You can visualize and analyze your own data, apply unsupervised and supervised learning, integrate datasets, apply hypothesis testing, and make publication-quality figures using the power of R/Bioconductor and ggplot2. This book will teach you 'cooking from scratch', from raw data to beautiful illuminating output, as you learn to write your own scripts in the R language and to use advanced statistics packages from CRAN and Bioconductor. It covers a broad range of basic and advanced topics important in the analysis of high-throughput biological data, including principal component analysis and multidimensional scaling, clustering, multiple testing, unsupervised and supervised learning, resampling, the pitfalls of experimental design, and power simulations using Monte Carlo, and it even reaches networks, trees, spatial statistics, image data, and microbial ecology. Using a minimum of mathematical notation, it builds understanding from well-chosen examples, simulation, visualization, and above all hands-on interaction with data and code.
During the past decade there has been an explosion in computation and information technology. With it have come vast amounts of data in a variety of fields such as medicine, biology, finance, and marketing. The challenge of understanding these data has led to the development of new tools in the field of statistics, and spawned new areas such as data mining, machine learning, and bioinformatics. Many of these tools have common underpinnings but are often expressed with different terminology. This book describes the important ideas in these areas in a common conceptual framework. While the approach is statistical, the emphasis is on concepts rather than mathematics. Many examples are given, with a liberal use of color graphics. It is a valuable resource for statisticians and anyone interested in data mining in science or industry. The book's coverage is broad, from supervised learning (prediction) to unsupervised learning. The many topics include neural networks, support vector machines, classification trees and boosting---the first comprehensive treatment of this topic in any book.
This major new edition features many topics not covered in the original, including graphical models, random forests, ensemble methods, least angle regression & path algorithms for the lasso, non-negative matrix factorization, and spectral clustering. There is also a chapter on methods for wide'' data (p bigger than n), including multiple testing and false discovery rates.
Trevor Hastie, Robert Tibshirani, and Jerome Friedman are professors of statistics at Stanford University. They are prominent researchers in this area: Hastie and Tibshirani developed generalized additive models and wrote a popular book of that title. Hastie co-developed much of the statistical modeling software and environment in R/S-PLUS and invented principal curves and surfaces. Tibshirani proposed the lasso and is co-author of the very successful An Introduction to the Bootstrap. Friedman is the co-inventor of many data-mining tools including CART, MARS, projection pursuit and gradient boosting.
This book explores cognitive behavior among Internet of Things. Using a series of current and futuristic examples - appliances, personal assistants, robots, driverless cars, customer care, engineering, monetization, and many more - the book covers use cases, technology and communication aspects of how machines will support individuals and organizations. This book examines the Cognitive Things covering a number of important questions: * What are Cognitive Things? * What applications can be driven from Cognitive Things - today and tomorrow? * How will these Cognitive Things collaborate with each and other, with individuals and with organizations? * What is the cognitive era? How is it different from the automation era? * How will the Cognitive Things support or accelerate human problem solving? * Which technical components make up cognitive behavior? * How does it redistribute the work-load between humans and machines? * What types of data can be collected from them and shared with external organizations? * How do they recognize and authenticate authorized users? How is the data safeguarded from potential theft? Who owns the data and how are the data ownership rights enforced? Overall, Sathi explores ways in which Cognitive Things bring value to individuals as well as organizations and how to integrate the use of the devices into changing organizational structures. Case studies are used throughout to illustrate how innovators are already benefiting from the initial explosion of devices and data. Business executives, operational managers, and IT professionals will understand the fundamental changes required to fully benefit from cognitive technologies and how to utilize them for their own success.
Learn the art and science of predictive analytics techniques that get results Predictive analytics is what translates big data into meaningful, usable business information. Written by a leading expert in the field, this guide examines the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. It clearly explains the theory behind predictive analytics, teaches the methods, principles, and techniques for conducting predictive analytics projects, and offers tips and tricks that are essential for successful predictive modeling. Hands-on examples and case studies are included. * The ability to successfully apply predictive analytics enables businesses to effectively interpret big data; essential for competition today * This guide teaches not only the principles of predictive analytics, but also how to apply them to achieve real, pragmatic solutions * Explains methods, principles, and techniques for conducting predictive analytics projects from start to finish * Illustrates each technique with hands-on examples and includes as series of in-depth case studies that apply predictive analytics to common business scenarios * A companion website provides all the data sets used to generate the examples as well as a free trial version of software Applied Predictive Analytics arms data and business analysts and business managers with the tools they need to interpret and capitalize on big data.
What value does semantic data modeling offer? As an information architect or data science professional, let's say you have an abundance of the right data and the technology to extract business gold--but you still fail. The reason? Bad data semantics. In this practical and comprehensive field guide, author Panos Alexopoulos takes you on an eye-opening journey through semantic data modeling as applied in the real world. You'll learn how to master this craft to increase the usability and value of your data and applications. You'll also explore the pitfalls to avoid and dilemmas to overcome for building high-quality and valuable semantic representations of data. Understand the fundamental concepts, phenomena, and processes related to semantic data modeling Examine the quirks and challenges of semantic data modeling and learn how to effectively leverage the available frameworks and tools Avoid mistakes and bad practices that can undermine your efforts to create good data models Learn about model development dilemmas, including representation, expressiveness and content, development, and governance Organize and execute semantic data initiatives in your organization, tackling technical, strategic, and organizational challenges
As data management and integration continue to evolve rapidly, storing all your data in one place, such as a data warehouse, is no longer scalable. In the very near future, data will need to be distributed and available for several technological solutions. With this practical book, you'll learn how to migrate your enterprise from a complex and tightly coupled data landscape to a more flexible architecture ready for the modern world of data consumption. Executives, data architects, analytics teams, and compliance and governance staff will learn how to build a modern scalable data landscape using the Scaled Architecture, which you can introduce incrementally without a large upfront investment. Author Piethein Strengholt provides blueprints, principles, observations, best practices, and patterns to get you up to speed. Examine data management trends, including technological developments, regulatory requirements, and privacy concerns Go deep into the Scaled Architecture and learn how the pieces fit together Explore data governance and data security, master data management, self-service data marketplaces, and the importance of metadata
Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.
The only book you need to understand blockchain: what it is, how it works and how it will transform business, society and our everyday lives. Basic Blockchain is an accessible, non-technical introduction to a revolutionary technology. 'Makes it easy for the average business executive to understand blockchain' -- Chris Larsen, founder and chairman, Ripple 'An essential tool for those looking to distinguish information from noise' -- Eva Kaili, MEP and Chair of The Committee for the Future of Science and Technology A revolution is under way across the globe, yet very few people understand it. Basic Blockchain will explain everything you need to know to understand the technology that will soon disrupt and revolutionise everything from financial and health services to the property market and how we vote. Born of an obscure body of research on game theory developed by NASA, originally championed by drug dealers seeking to launder ill-gotten gains, accelerated by entrepreneurs seeking to improve financial access for the poor, funded by giant corporate interests attracted to the potential for billions of dollars of cost savings, blockchain heralds a new era of financial inclusion, legal inclusion for the dispossessed and lower prices for consumers. In short, it will enact radical change on our lives. In this book, David L. Shrier, one of MIT and Oxford University's leading futurists, explains for the general reader: - The history of blockchain, its apocryphal progenitor Satoshi Nakamoto and the socioeconomic context of its origins in the 2008 financial crisis. - How blockchain works, including the core technologies that drive it such as cryptographic hashes and network theory, all described in simple, understandable terms. - The potential of blockchain, including its impact on our jobs, industry and society as a whole. Blockchain will disrupt and transform our world in profound ways. This accessible book, written by a global authority on blockchain, is the essential introduction to the next technological revolution.
Since long before computers were even thought of, data has been collected and organized by diverse cultures across the world. Once access to the Internet became a reality for large swathes of the world's population, the amount of data generated each day became huge, and continues to grow exponentially. It includes all our uploaded documents, video, and photos, all our social media traffic, our online shopping, even the GPS data from our cars. 'Big Data' represents a qualitative change, not simply a quantitative one. The term refers both to the new technologies involved, and to the way it can be used by business and government. Dawn E. Holmes uses a variety of case studies to explain how data is stored, analysed, and exploited by a variety of bodies from big companies to organizations concerned with disease control. Big data is transforming the way businesses operate, and the way medical research can be carried out. At the same time, it raises important ethical issues; Holmes discusses cases such as the Snowden affair, data security, and domestic smart devices which can be hijacked by hackers. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Data science libraries, frameworks, modules, and toolkits are great for doing data science, but they're also a good way to dive into the discipline without actually understanding data science. With this updated second edition, you'll learn how many of the most fundamental data science tools and algorithms work by implementing them from scratch. If you have an aptitude for mathematics and some programming skills, author Joel Grus will help you get comfortable with the math and statistics at the core of data science, and with hacking skills you need to get started as a data scientist. Today's messy glut of data holds answers to questions no one's even thought to ask. This book provides you with the know-how to dig those answers out.
Data science, data engineering and knowledge engineering requires networking and communication as a backbone and have wide scope of implementation in engineering sciences. Keeping this ideology in preference, this book includes the insights that reflect the advances in these fields from upcoming researchers and leading academicians across the globe. It contains high-quality peer-reviewed papers of 'International Conference on Recent Advancement in Computer, Communication and Computational Sciences (ICRACCCS 2016)', held at Janardan Rai Nagar Rajasthan Vidyapeeth University, Udaipur, India, during 25-26 November 2016. The volume covers variety of topics such as Advanced Communication Networks, Artificial Intelligence and Evolutionary Algorithms, Advanced Software Engineering and Cloud Computing, Image Processing and Computer Vision, and Security. The book will help the perspective readers from computer industry and academia to derive the advances of next generation communication and computational technology and shape them into real life applications.
A practical guide to data mining using SQL and Excel Data Analysis Using SQL and Excel, 2nd Edition shows you how to leverage the two most popular tools for data query and analysis SQL and Excel to perform sophisticated data analysis without the need for complex and expensive data mining tools. Written by a leading expert on business data mining, this book shows you how to extract useful business information from relational databases. You'll learn the fundamental techniques before moving into the "where" and "why" of each analysis, and then learn how to design and perform these analyses using SQL and Excel. Examples include SQL and Excel code, and the appendix shows how non-standard constructs are implemented in other major databases, including Oracle and IBM DB2/UDB. The companion website includes datasets and Excel spreadsheets, and the book provides hints, warnings, and technical asides to help you every step of the way. Data Analysis Using SQL and Excel, 2nd Edition shows you how to perform a wide range of sophisticated analyses using these simple tools, sparing you the significant expense of proprietary data mining tools like SAS. * Understand core analytic techniques that work with SQL and Excel * Ensure your analytic approach gets you the results you need * Design and perform your analysis using SQL and Excel Data Analysis Using SQL and Excel, 2nd Edition shows you how to best use the tools you already know to achieve expert results.
Cluster analysis finds groups in data automatically. Most methods have been heuristic and leave open such central questions as: how many clusters are there? Which method should I use? How should I handle outliers? Classification assigns new observations to groups given previously classified observations, and also has open questions about parameter tuning, robustness and uncertainty assessment. This book frames cluster analysis and classification in terms of statistical models, thus yielding principled estimation, testing and prediction methods, and sound answers to the central questions. It builds the basic ideas in an accessible but rigorous way, with extensive data examples and R code; describes modern approaches to high-dimensional data and networks; and explains such recent advances as Bayesian regularization, non-Gaussian model-based clustering, cluster merging, variable selection, semi-supervised and robust classification, clustering of functional data, text and images, and co-clustering. Written for advanced undergraduates in data science, as well as researchers and practitioners, it assumes basic knowledge of multivariate calculus, linear algebra, probability and statistics.
This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights what really matters in analyzing data, and provides an intuitive understanding of how these core concepts can be used. The book does not emphasize any particular programming language or suite of data-analysis tools, focusing instead on high-level discussion of important design principles. This easy-to-read text ideally serves the needs of undergraduate and early graduate students embarking on an "Introduction to Data Science" course. It reveals how this discipline sits at the intersection of statistics, computer science, and machine learning, with a distinct heft and character of its own. Practitioners in these and related fields will find this book perfect for self-study as well. Additional learning tools: Contains "War Stories," offering perspectives on how data science applies in the real world Includes "Homework Problems," providing a wide range of exercises and projects for self-study Provides a complete set of lecture slides and online video lectures at www.data-manual.com Provides "Take-Home Lessons," emphasizing the big-picture concepts to learn from each chapter Recommends exciting "Kaggle Challenges" from the online platform Kaggle Highlights "False Starts," revealing the subtle reasons why certain approaches fail Offers examples taken from the data science television show "The Quant Shop" (www.quant-shop.com)
This textbook explores the different aspects of data mining from the fundamentals to the complex data types and their applications, capturing the wide diversity of problem domains for data mining issues. It goes beyond the traditional focus on data mining problems to introduce advanced data types such as text, time series, discrete sequences, spatial data, graph data, and social networks. Until now, no single book has addressed all these topics in a comprehensive and integrated way. The chapters of this book fall into one of three categories: Fundamental chapters: Data mining has four main problems, which correspond to clustering, classification, association pattern mining, and outlier analysis. These chapters comprehensively discuss a wide variety of methods for these problems. Domain chapters: These chapters discuss the specific methods used for different domains of data such as text data, time-series data, sequence data, graph data, and spatial data. Application chapters: These chapters study important applications such as stream mining, Web mining, ranking, recommendations, social networks, and privacy preservation. The domain chapters also have an applied flavor. Appropriate for both introductory and advanced data mining courses, Data Mining: The Textbook balances mathematical details and intuition. It contains the necessary mathematical details for professors and researchers, but it is presented in a simple and intuitive style to improve accessibility for students and industrial practitioners (including those with a limited mathematical background). Numerous illustrations, examples, and exercises are included, with an emphasis on semantically interpretable examples. Praise for Data Mining: The Textbook - "As I read through this book, I have already decided to use it in my classes. This is a book written by an outstanding researcher who has made fundamental contributions to data mining, in a way that is both accessible and up to date. The book is complete with theory and practical use cases. It's a must-have for students and professors alike!" -- Qiang Yang, Chair of Computer Science and Engineering at Hong Kong University of Science and Technology "This is the most amazing and comprehensive text book on data mining. It covers not only the fundamental problems, such as clustering, classification, outliers and frequent patterns, and different data types, including text, time series, sequences, spatial data and graphs, but also various applications, such as recommenders, Web, social network and privacy. It is a great book for graduate students and researchers as well as practitioners." -- Philip S. Yu, UIC Distinguished Professor and Wexler Chair in Information Technology at University of Illinois at Chicago
This book introduces a novel type of expert finder system that can determine the knowledge that specific users within a community hold, using explicit and implicit data sources to do so. Further, it details how this is accomplished by combining granular computing, natural language processing and a set of metrics that it introduces to measure and compare candidates' suitability. The book describes profiling techniques that can be used to assess knowledge requirements on the basis of a given problem statement or question, so as to ensure that only the most suitable candidates are recommended. The book brings together findings from natural language processing, artificial intelligence and big data, which it subsequently applies to the context of expert finder systems. Accordingly, it will appeal to researchers, developers and innovators alike.
The contributed volume aims to explicate and address the difficulties and challenges for the seamless integration of two core disciplines of computer science, i.e., computational intelligence and data mining. Data Mining aims at the automatic discovery of underlying non-trivial knowledge from datasets by applying intelligent analysis techniques. The interest in this research area has experienced a considerable growth in the last years due to two key factors: (a) knowledge hidden in organizations' databases can be exploited to improve strategic and managerial decision-making; (b) the large volume of data managed by organizations makes it impossible to carry out a manual analysis. The book addresses different methods and techniques of integration for enhancing the overall goal of data mining. The book helps to disseminate the knowledge about some innovative, active research directions in the field of data mining, machine and computational intelligence, along with some current issues and applications of related topics.
In this book a fuzzy-based recommender system architecture for stimulating political participation and collaboration is proposed. It showcases the "Smart Participation" project, which uses the database of "smart vote", a well-known voting advice application (VAA) for local, cantonal and national elections in Switzerland. Additionally, an evaluation framework for e Participation is presented, which allows to analyze different projects and their development towards the enhancement of citizen's participation and empowerment. The book demonstrates the potential for building political communities and the stimulation of civic participation.
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.
This book presents a summary of the multimodal analysis of user-generated multimedia content (UGC). Several multimedia systems and their proposed frameworks are also discussed. First, improved tag recommendation and ranking systems for social media photos, leveraging both content and contextual information, are presented. Next, we discuss the challenges in determining semantics and sentics information from UGC to obtain multimedia summaries. Subsequently, we present a personalized music video generation system for outdoor user-generated videos. Finally, we discuss approaches for multimodal lecture video segmentation techniques. This book also explores the extension of these multimedia system with the use of heterogeneous continuous streams.
Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You'll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company's data science projects. You'll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization - and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you're to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates
The book presents selected research papers on current developments in the field of soft computing and signal processing from the International Conference on Soft Computing and Signal Processing (ICSCSP 2018). It includes papers on current topics such as soft sets, rough sets, fuzzy logic, neural networks, genetic algorithms and machine learning, discussing various aspects of these topics, like technological, product implementation, contemporary research as well as application issues.
This book presents two collaborative prediction approaches based on contextual representation and hierarchical representation, and their applications including context-aware recommendation, latent collaborative retrieval and click-through rate prediction. The proposed techniques offer significant improvements over current methods, the key determinants being the incorporated contextual representation and hierarchical representation. To provide a background to the core ideas presented, it offers an overview of contextual modeling and the theory of contextual representation and hierarchical representation, which are constructed for the joint interaction of entities and contextual information. The book offers a rich blend of theory and practice, making it a valuable resource for students, researchers and practitioners who need to construct systems of information retrieval, data mining and recommendation systems with contextual information.
This book focuses on the development of a theory of info-dynamics to support the theory of info-statics in the general theory of information. It establishes the rational foundations of information dynamics and how these foundations relate to the general socio-natural dynamics from the primary to the derived categories in the universal existence and from the potential to the actual in the ontological space. It also shows how these foundations relate to the general socio-natural dynamics from the potential to the possible to give rise to the possibility space with possibilistic thinking; from the possible to the probable to give rise to possibility space with probabilistic thinking; and from the probable to the actual to give rise to the space of knowledge with paradigms of thought in the epistemological space. The theory is developed to explain the general dynamics through various transformations in quality-quantity space in relation to the nature of information flows at each variety transformation. The theory explains the past-present-future connectivity of the evolving information structure in a manner that illuminates the transformation problem and its solution in the never-ending information production within matter-energy space under socio-natural technologies to connect the theory of info-statics, which in turn presents explanations to the transformation problem and its solution. The theoretical framework is developed with analytical tools based on the principle of opposites, systems of actual-potential polarities, negative-positive dualities under different time-structures with the use of category theory, fuzzy paradigm of thought and game theory in the fuzzy-stochastic cost-benefit space. The rational foundations are enhanced with categorial analytics. The value of the theory of info-dynamics is demonstrated in the explanatory and prescriptive structures of the transformations of varieties and categorial varieties at each point of time and over time from parent-offspring sequences. It constitutes a general explanation of dynamics of information-knowledge production through info-processes and info-processors induced by a socio-natural infinite set of technologies in the construction-destruction space.
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