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South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements.
Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.
Features that set this book apart from the competition include the following:
There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines?political communication, public relations and political science?to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood.
As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
Although much has been said and written about the need for government to adapt to the new realities that resulted from the transformed paradigms in the Information Age, the world is lacking practical, tangible solutions on how to respond to these changes. This title analyses the trends that can be regarded as manifestations of transition, as the world struggles to get to grips with adopting deeply entrenched paradigms and traditional truths to enable effective service renderings and restore the declining relationship between government and its clients, the Information Age citizenry.
At a time when quality in education and training for all sectors of the South African economy has become a crucial issue, many education, training and development (ETD) providers, practitioners and organisations are earnestly seeking ways to improve their education and training practices to ensure compliance with the national legislative requirements. This title suggests practical guidelines for ensuring quality in learning provision.
This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His clients have included AT&T, Chase Manhattan Bank, and Canon Computers. Yale is currently Marketing and Creative Director for a large direct marketer of computers, software, and peripherals. ""Publicity & Media Relations Checklists" leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed checklists to help the reader implement and track . . . an effective publicity program. This book represents an innovative way to methodically garner local or national publicity. It is an excellent resource." -- Marcia Layton Layton & Co. Business Plan Writing ""Publicity & Media Relations Checklists"' interactive approach takes the misery out of learning the essentials of PR. What a valuable tool " -- Brenda Christensen PR Director Elan Software
More than 100 opportunities for students and job seekers!
The most comprehensive career book series available, Opportunities in...covers a range of professions from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field and includes training and education requirements, salary statistics, and professional and Internet resources.
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
By 2020, 40 percent of the workforce won't want to be your employee. That means managers and executives have to forget the old recruit-and-search for-months methods to acquire talent and revise their perception that "talent" is only full-time employees. The good news is that this talent allows you to achieve the biggest impact on your projects in the fastest time possible. In Navigating the Talent Shift, author Lisa Hufford introduces you to SPEED: a fast, and flexible talent strategy that shows companies how to access the 65 million people that make up the on-demand, specialized talent pool. This strategy shows you how to: * Stop spending months searching for talent* Have a team of on-demand talent at your fingertips* Exponentially expand your talent pool * Test ideas and change direction fast to stay competitive and drive innovation* Reduce severance and layoffs* Bring a fresh perspective with strategic doers on your team* Do more with less Navigating the Talent Shift will show you and your team how to tap into an on-demand workforce while providing you with the talent you need to be nimble and successful.
Never again confuse leverage with loyalty, propagandism with publicity, and corporate social responsibility with a lucrative account representing a murderous but hugely wealthy Central Asian dictator. Bask in the admiration of your fellow communications professionals as you pronounce confidently on what to do when horse meat is discovered in the client's 'basics' range of lasagne, or a fire breaks out in their fireproof goods factory, or a wildly politically incorrect utterance is made by a senior member of the board. Discover why there is a curious prevalence of attractive young women in PR consultancies in stark contrast to the curious prevalence of rheumy-eyed elderly men in in-house roles. And if you learn one thing from this book, make sure it is the importance of always retaining an external consultancy to do most of the actual work and take 100% of the blame. DO SAY: "This has been a watershed year for your company. Since you engaged us, ACME plc is now universally recognised as a phenomenally successful, sustainable, socially responsible yet curiously undervalued investment opportunity." DON'T SAY: "PR is perhaps the only occupation in which bluffing skills are absolutely paramount."
More than you would expect from a textbook with language you can understand, material that is relevant to you, your world and your circumstances, diverse opinions from many institutions, continents and cultures, and all the skills and content you need to succeed in your studies. A series that responds to the real needs of students without compromising the highest academic standards.
The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: * The future of public relations * Audiences and online habits * Conversations * New channels, new connections * Professional practice * Business change and opportunities for the public relations industry * Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising - demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.
Hello! And Every Little Thing that Matters will transform the way businesses interact with customers - delivering a big impact with small ideas. Impactful ideas for businesses on how to treat their customers, from saying Hello to everyone who you encounter to making sure the chairs in your place of business are comfortable.
This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.
The digital era's new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency's business. Today's customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients' interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without "marketing to" the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L'Oreal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors' blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.
This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.
In this fully updated Fourth Edition of Effective Crisis Communication, three of today's most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, "what now?" and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. New to the Fourth Edition: New and updated examples and case studies include diverse cases from recent headlines such as SeaWorld's reaction to Blackfish, the United Airlines debacle, and the Flint Water Crisis. Updated theories and references throughout provide you with the latest information for effective crisis communication.
It has been said many times before that the journey of a thousand miles (or kilometres in the South African context) begins with a single step. In the case of South Africa’s Ultimate Brand Ambassadors (SAUBA), it was a single step of faith, a step of courage and the passion to see a change in the lives of individuals and communities.
"When I had this vision I was looking at the number of young people who have a hunger to be empowered, yet also willing to do good in their communities and mentor others, especially those who are less-privileged. I was hopeful that SAUBA would be the kind of vision that would take its participants beyond their current realities. Moreover, that it would be a picture of a preferable future that motivates and drives us to action our dreams and ambitions."
This book shares a number of valuable lessons and details the journey of the Top Five SAUBA Finalists. It tells of their challenges, failures, victories and growth in trying to execute their action plans for their communities as part of the SAUBA 2013 reality competition.
Can you control a crisis? No - but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the `Red Book', dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment. Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, Crisis Communications Management is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact.
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