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Books > Business & Economics > Business & management > Sales & marketing > Public relations

Public Relations - Theory & Practice (Paperback, 2nd edition): L. Fourie, M C Cant Public Relations - Theory & Practice (Paperback, 2nd edition)
L. Fourie, M C Cant
R382 R337 Discovery Miles 3 370 Save R45 (12%) Ships in 4 - 8 working days

South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.

Features that set this book apart from the competition include the following:

  • It covers the PR process in a practical manner.
  • Highlights the importance of PR research activities, and places special emphasis on the role of the media in PR, and the differences between traditional and online media.
  • Addresses ethics and corporate social responsibility in PR.
  • Each chapter comes with a case study to illustrate the theoretical principles.
  • Discussion questions are included at the end of each chapter.
Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed): A. Clear Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed)
A. Clear
R460 R403 Discovery Miles 4 030 Save R57 (12%) Ships in 4 - 8 working days

There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.

Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback):... Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback)
Donna Rachelson
R170 R136 Discovery Miles 1 360 Save R34 (20%) Ships in 5 - 10 working days

Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Ongoing Crisis Communication - Planning, Managing, and Responding (Paperback, 5th Revised edition): Timothy Coombs Ongoing Crisis Communication - Planning, Managing, and Responding (Paperback, 5th Revised edition)
Timothy Coombs
R2,024 R1,494 Discovery Miles 14 940 Save R530 (26%) Ships in 10 - 15 working days

Providing an integrated approach to crisis communication that spans various disciplines and the entire crisis management process, the fifth edition of Ongoing Crisis Communication uses a three-stage approach to crisis management - pre-crisis, crisis and post-crisis. W. Timothy Coombs draws on first-hand experience in the field, explaining how crisis management can prevent or reduce the threats of a crisis and providing guidelines for how best to act and react in an emergency situation. The fifth edition includes new coverage of social media, social networking sites and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

Guerrilla P.R. 2.0 - Wage an Effective Publicity Campaign Without Going Broke (Paperback): Michael Levine Guerrilla P.R. 2.0 - Wage an Effective Publicity Campaign Without Going Broke (Paperback)
Michael Levine
R356 R335 Discovery Miles 3 350 Save R21 (6%) Ships in 7 - 11 working days

The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

"Guerrilla P.R. 2.0" offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

Public management in the information age (Paperback): Frans Minnaar, Koos Bekker Public management in the information age (Paperback)
Frans Minnaar, Koos Bekker
R475 R418 Discovery Miles 4 180 Save R57 (12%) Ships in 7 - 10 working days

Although much has been said and written about the need for government to adapt to the new realities that resulted from the transformed paradigms in the Information Age, the world is lacking practical, tangible solutions on how to respond to these changes. This title analyses the trends that can be regarded as manifestations of transition, as the world struggles to get to grips with adopting deeply entrenched paradigms and traditional truths to enable effective service renderings and restore the declining relationship between government and its clients, the Information Age citizenry.

Getting and keeping your accreditation - The quality assurance and assessment guide for education, training and development... Getting and keeping your accreditation - The quality assurance and assessment guide for education, training and development providers (Paperback)
Melinde Coetzee
R560 R486 Discovery Miles 4 860 Save R74 (13%) Ships in 7 - 10 working days

At a time when quality in education and training for all sectors of the South African economy has become a crucial issue, many education, training and development (ETD) providers, practitioners and organisations are earnestly seeking ways to improve their education and training practices to ensure compliance with the national legislative requirements. This title suggests practical guidelines for ensuring quality in learning provision.

THINK Public Relations: Pearson New International Edition (Paperback, 2nd edition): Dennis L. Wilcox, Glen T. Cameron, Bryan H... THINK Public Relations: Pearson New International Edition (Paperback, 2nd edition)
Dennis L. Wilcox, Glen T. Cameron, Bryan H Reber, Jae-Hwa Shin
R1,577 Discovery Miles 15 770 Ships in 10 - 15 working days

THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students. Here's how: Personalize Learning-MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking-Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students-An appealing visual design and real-world applications engage students in the material. Apply Ethics- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today. Support Instructors-Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed.

Publicity & Media Relations Checklists (Paperback, Ed): David Yale Publicity & Media Relations Checklists (Paperback, Ed)
David Yale
R744 R583 Discovery Miles 5 830 Save R161 (22%) Ships in 7 - 11 working days

This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His clients have included AT&T, Chase Manhattan Bank, and Canon Computers. Yale is currently Marketing and Creative Director for a large direct marketer of computers, software, and peripherals. ""Publicity & Media Relations Checklists" leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed checklists to help the reader implement and track . . . an effective publicity program. This book represents an innovative way to methodically garner local or national publicity. It is an excellent resource." -- Marcia Layton Layton & Co. Business Plan Writing ""Publicity & Media Relations Checklists"' interactive approach takes the misery out of learning the essentials of PR. What a valuable tool " -- Brenda Christensen PR Director Elan Software

Opportunities In Event Planning Careers (Paperback, Revised ed): Blythe Camenson Opportunities In Event Planning Careers (Paperback, Revised ed)
Blythe Camenson
R395 R320 Discovery Miles 3 200 Save R75 (19%) Ships in 7 - 11 working days

More than 100 opportunities for students and job seekers!



The most comprehensive career book series available, Opportunities in...covers a range of professions from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field and includes training and education requirements, salary statistics, and professional and Internet resources.


How to Manage Your Global Reputation - A Guide to the Dynamics of International Public Relations (Paperback, Revised): Michael... How to Manage Your Global Reputation - A Guide to the Dynamics of International Public Relations (Paperback, Revised)
Michael Morley
R697 Discovery Miles 6 970 Ships in 7 - 11 working days

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

Great Clients - Why Their Advertising Is Better Than Yours (Paperback): Ullman Great Clients - Why Their Advertising Is Better Than Yours (Paperback)
Ullman
R326 R264 Discovery Miles 2 640 Save R62 (19%) Ships in 7 - 11 working days

It's no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company's advertising doesn't rise above the fray, you probably blame your agency-they're not giving you their best work, or they "just don't get it." But consider this: you might be the problem. After nearly five decades in the advertising business, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the '60s and '70s-that's not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. It's simple-learn how to be a great client, and you'll get great advertising.

Navigating the Talent Shift - How to Build On-Demand Teams that Drive Innovation, Control Costs, and Get Results (Hardcover,... Navigating the Talent Shift - How to Build On-Demand Teams that Drive Innovation, Control Costs, and Get Results (Hardcover, 1st ed. 2016)
Lisa Hufford
R559 R467 Discovery Miles 4 670 Save R92 (16%) Ships in 10 - 15 working days

By 2020, 40 percent of the workforce won't want to be your employee. That means managers and executives have to forget the old recruit-and-search for-months methods to acquire talent and revise their perception that "talent" is only full-time employees. The good news is that this talent allows you to achieve the biggest impact on your projects in the fastest time possible. In Navigating the Talent Shift, author Lisa Hufford introduces you to SPEED: a fast, and flexible talent strategy that shows companies how to access the 65 million people that make up the on-demand, specialized talent pool. This strategy shows you how to: * Stop spending months searching for talent* Have a team of on-demand talent at your fingertips* Exponentially expand your talent pool * Test ideas and change direction fast to stay competitive and drive innovation* Reduce severance and layoffs* Bring a fresh perspective with strategic doers on your team* Do more with less Navigating the Talent Shift will show you and your team how to tap into an on-demand workforce while providing you with the talent you need to be nimble and successful.

Public Relations: Strategies and Tactics, Global Edition (Paperback, 11th edition): Dennis L. Wilcox, Glen T. Cameron, Bryan H... Public Relations: Strategies and Tactics, Global Edition (Paperback, 11th edition)
Dennis L. Wilcox, Glen T. Cameron, Bryan H Reber
R1,285 R1,020 Discovery Miles 10 200 Save R265 (21%) Ships in 5 - 10 working days

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

The New Rules of Marketing and PR - How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to... The New Rules of Marketing and PR - How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (Paperback, 7th Edition)
David Meerman Scott 1
R575 R463 Discovery Miles 4 630 Save R112 (19%) Ships in 7 - 11 working days

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Public Relations (Paperback): D. Botha, M. Chaka, N. du Plessis, B. Krause, V.P. Rawjee, D. Porthen, D. Veerasamy, B. Wright Public Relations (Paperback)
D. Botha, M. Chaka, N. du Plessis, B. Krause, V.P. Rawjee, … 1
R590 R487 Discovery Miles 4 870 Save R103 (17%) Ships in 5 - 10 working days

More than you would expect from a textbook with language you can understand, material that is relevant to you, your world and your circumstances, diverse opinions from many institutions, continents and cultures, and all the skills and content you need to succeed in your studies. A series that responds to the real needs of students without compromising the highest academic standards.

Performance Hubs - Engaging Teams in Focused Continuous Improvement (Hardcover): Marc Roberts Performance Hubs - Engaging Teams in Focused Continuous Improvement (Hardcover)
Marc Roberts
R4,084 Discovery Miles 40 840 Ships in 10 - 15 working days

A must-read for all managers, leaders, and change agents, Performance Hubs: Engaging Teams in Focused Continuous Improvement supplies a proven system for engagement that allows teams to use their own data, understand the need for performance improvement, and drive improvements at their own level. Highlighting common pitfalls in improvement initiatives, it provides the tools to help you avoid the disinterested cultural response to improvement efforts that is all too common in organizations suffering from initiative overload.The book details a comprehensive solution to help all employees visualize operational performance. It explains how to cascade the right metrics across all levels of your business to trigger the appropriate use of Lean/Six Sigma tools and techniques into strategic process areas. Demonstrating how to link all continuous improvement activities to address the key issues affecting performance, the book: Explains what a performance hub is and provides the clarity needed for full organizational deployment Describes the four key headings under which a performance hub is configured Follows the natural implementation sequence of events for successful deployment of Performance Hubs Includes Top Tips in each chapter to aid in smooth implementation and to enable sustained results This book and electronic tool kit available on the book's page at https://www.crcpress.com/9781439861349 provide all the working documents including project management aids, templates, and slides you and your teams will need to get started. Clarifying how to make continuous improvement a daily habit across all segments of your organization, the authoritative advice provided in these pages will help you align all improvement activities with the current and future needs of your business.

Public Relations N5: Student Book (Paperback): M. Graham, S. Lyer Public Relations N5: Student Book (Paperback)
M. Graham, S. Lyer
R260 R241 Discovery Miles 2 410 Save R19 (7%) Ships in 6 - 10 working days
Get Content Get Customers (Hardcover): Pulizzi Get Content Get Customers (Hardcover)
Pulizzi
R904 R700 Discovery Miles 7 000 Save R204 (23%) Ships in 7 - 11 working days
The Authority Guide to PR for Small Businesses - Use the power of public relations and the media to reach your target customer... The Authority Guide to PR for Small Businesses - Use the power of public relations and the media to reach your target customer and grow your business (Paperback)
Steve Bustin 1
R350 Discovery Miles 3 500 Ships in 7 - 11 working days

Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.

Inbound PR - The PR Agency's Manual to Transforming Your Business With Inbound (Hardcover): Iliyana Stareva Inbound PR - The PR Agency's Manual to Transforming Your Business With Inbound (Hardcover)
Iliyana Stareva
R526 R387 Discovery Miles 3 870 Save R139 (26%) Ships in 10 - 15 working days

The digital era's new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency's business. Today's customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients' interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without "marketing to" the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

What Did Jesus Drive? - Crisis PR in Cars, Computers and Christianity (Paperback): Jason Vines What Did Jesus Drive? - Crisis PR in Cars, Computers and Christianity (Paperback)
Jason Vines
R610 R426 Discovery Miles 4 260 Save R184 (30%) Ships in 10 - 15 working days

snt it time that we are told the insider TRUTH regarding the intentional and unintentional cover-ups made by the big boys in Detroit. We will be booking media appearances for this Author as well as book signing events in the Author hometown as well as additional cities and states. We booked this Author over 100 media appearances in 2014. Isnt it time that we are told the insider TRUTH regarding the intentional and unintentional cover-ups made by the big boys in Detroit. An industry, the Auto Industry, driven by profits-over-principle according to many of its critics. Be prepared to buckle-up and enjoy this ride! This book is the first tell it like it is, of its kind! Why is it so difficult to tell the truth? Jason Vines starts this book with a simple question: why is it so difficult to tell the truth? Sadly, spoiler alert, he ends it with the same question. From Richard Nixon to Bill Clinton to Lance Armstrong to the IRS to Brian Williams to Bill Cosby to Tiger Woods and the NFL; why is it so painfully difficult? Vines cautions the reader up-front: Relax, this is not a book about Jesus. However, he does appear in two chapters: first as a Hispanic grandfather from Waterford, Michigan, and later as the real Prince of Peace. No, this is a book about my life in the public relations blast furnace in the automotive industry; a quickly-derailed attempt to help a friend rebuild Detroits tattered image, thwarted by the sex, lies and corruption of former Mayor Kwame Kilpatrick; and, finally, trying to avoid another crisis with the number one selling book of all time. No, not Harry Potter; the Bible.

Cutlip and Center's Effective Public Relations: International Edition (Paperback, 11th edition): Glen M. Broom Cutlip and Center's Effective Public Relations: International Edition (Paperback, 11th edition)
Glen M. Broom
R1,699 Discovery Miles 16 990 Ships in 10 - 15 working days

This text offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

Exploring Public Relations - Global Strategic Communication (Paperback, 4th New edition): Ralph Tench, Liz Yeomans Exploring Public Relations - Global Strategic Communication (Paperback, 4th New edition)
Ralph Tench, Liz Yeomans
R1,336 Discovery Miles 13 360 Ships in 10 - 15 working days

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.

Share This Too - More Social Media Solutions for PR Professionals (Hardcover): CIPR (Chartered Institute of Public Relations) Share This Too - More Social Media Solutions for PR Professionals (Hardcover)
CIPR (Chartered Institute of Public Relations); Edited by Rob Brown, Stephen Waddington; Foreword by Brian Solis
R574 R426 Discovery Miles 4 260 Save R148 (26%) Ships in 10 - 15 working days

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: * The future of public relations * Audiences and online habits * Conversations * New channels, new connections * Professional practice * Business change and opportunities for the public relations industry * Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

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