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Books > Business & Economics > Business & management > Sales & marketing > Public relations

Public Relations, Society & Culture - Theoretical and Empirical Explorations (Hardcover, New): Lee Edwards, Caroline E. M.... Public Relations, Society & Culture - Theoretical and Empirical Explorations (Hardcover, New)
Lee Edwards, Caroline E. M. Hodges
R3,908 Discovery Miles 39 080 Ships in 12 - 17 working days

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate.

This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways.

Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/'race' communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.

Public Relations in Global Cultural Contexts - Multi-paradigmatic Perspectives (Hardcover): Nilanjana Bardhan, C. Kay Weaver Public Relations in Global Cultural Contexts - Multi-paradigmatic Perspectives (Hardcover)
Nilanjana Bardhan, C. Kay Weaver
R4,809 Discovery Miles 48 090 Ships in 12 - 17 working days

While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative 'ways of knowing' that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.

The Exchange - A Bold and Proven Approach to Resolving Workplace Conflict (Hardcover): Steven Dinkin, Barbara Filner, Lisa... The Exchange - A Bold and Proven Approach to Resolving Workplace Conflict (Hardcover)
Steven Dinkin, Barbara Filner, Lisa Maxwell
R4,491 Discovery Miles 44 910 Ships in 12 - 17 working days

This book introduces a process called The Exchange that will make ones job easier. It is about the kinds of conflicts that drive a manager or supervisor crazy. The book is intended for the designated problem solvers, whether official or unofficial.

Presentation Planning and Media Relations for the Pharmaceutical Industry (Paperback): John Lidstone Presentation Planning and Media Relations for the Pharmaceutical Industry (Paperback)
John Lidstone
R1,023 Discovery Miles 10 230 Ships in 12 - 17 working days

This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical staff, marketing and product managers and medical sales representatives; and externally to professional medical specialists and NHS staff, the media and the general public. Anyone who manages or communicates adverse news needs to do so quickly and effectively, and be prepared to face difficult questions under media scrutiny. In this book, John Lidstone, an author acknowledged by the industry as an expert in marketing and presentation skills, provides readers with the tools and skills to make their presentations and media dealings a success. The book is divided into two parts. Part One, Preparing and Delivering Formal Presentations, provides extensive practical guidance on the techniques of effective presenting: establishing objectives and preparing the presentation, delivering the opening, core and conclusion, using visual aids and dealing with questions. It also includes a chapter on the skills required for video conferencing. The second part, Handling the Media, contains invaluable insight and instruction for a pharmaceutical executive facing any element of the media. It draws on the author's extraordinary experience and provides examples and advice with direct relevance to the pharmaceutical industry throughout, making this the only specialist book available on the subject.

Nation Branding, Public Relations and Soft Power - Corporatising Poland (Paperback): Pawel Surowiec Nation Branding, Public Relations and Soft Power - Corporatising Poland (Paperback)
Pawel Surowiec
R1,266 Discovery Miles 12 660 Ships in 12 - 17 working days

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland's national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.

Public Relations for Management Success (Paperback): Frank Jefkins Public Relations for Management Success (Paperback)
Frank Jefkins
R1,020 Discovery Miles 10 200 Ships in 12 - 17 working days

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times (Hardcover): Natalia... (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times (Hardcover)
Natalia Rodriguez-Salcedo, Angeles Moreno, Sabine Einwiller, Monica Recalde
R2,682 Discovery Miles 26 820 Ships in 9 - 15 working days

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this complex scenario, going back to the basic elements of public relations - people and relationships - when managing communications is more important than ever before. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization's decisions. The chapters explore different aspects of how public relations and communication management address the challenges of change in unpredictable times, while considering the human element and the people behind communication. The research was selected from a large number of peer-reviewed contributions to the 2021 Annual Congress of the European Public Relations Education and Research Association (EUPRERA), hosted by Universidad de Navarra in Spain. Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA's annual congress and follow the theme of each event.

Visual Identity - Promoting and Protecting the Public Face of an Organization (Hardcover): Susan Westcott Alessandri Visual Identity - Promoting and Protecting the Public Face of an Organization (Hardcover)
Susan Westcott Alessandri
R5,083 Discovery Miles 50 830 Ships in 12 - 17 working days

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

Sports Publicity - A Practical Approach (Hardcover, 3rd edition): Joe Favorito Sports Publicity - A Practical Approach (Hardcover, 3rd edition)
Joe Favorito
R4,078 Discovery Miles 40 780 Ships in 12 - 17 working days

Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: * Digital and social media strategy * Crisis management * Creative writing * The value of audio storytelling * The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and 'athletes as brands'; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.

Rhetorical and Critical Approaches to Public Relations II (Hardcover, 2nd edition): Robert L. Heath, Elizabeth L. Toth, Damion... Rhetorical and Critical Approaches to Public Relations II (Hardcover, 2nd edition)
Robert L. Heath, Elizabeth L. Toth, Damion Waymer
R6,121 Discovery Miles 61 210 Ships in 12 - 17 working days

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical traditiona (TM)s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Post-Truth Public Relations - Communication in an Era of Digital Disinformation (Hardcover): Gareth Thompson Post-Truth Public Relations - Communication in an Era of Digital Disinformation (Hardcover)
Gareth Thompson
R4,054 Discovery Miles 40 540 Ships in 12 - 17 working days

This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how PR processes have contributed to the current social condition of post-truth and what constitutes PR work in this environment. Post-Truth Public Relations: Communication in an Era of Digital Disinformation proposes that while we can now look back upon the last 80-100 years as a period of classical PR, that style is being supplemented by the emergence of a post-classical form of PR that has emerged in response to the post-truth era. This new style of PR consists of a mixed repertoire of communicative work that matches the new geometry of digital media and delivers a mix of online engagement and persuasion in order to meet the needs of increasingly partisan audiences. Using contemporary case studies and original interviews with PR practitioners in several countries, including China and the Philippines, the book investigates how PR workers have reconciled their role as communicative intermediaries with the post-truth era of digital disinformation. This thought-provoking book will be of great interest to researchers and advanced students interested in the changing nature of PR and its practice.

Branding New York - How a City in Crisis Was Sold to the World (Hardcover): Miriam Greenberg Branding New York - How a City in Crisis Was Sold to the World (Hardcover)
Miriam Greenberg
R4,813 Discovery Miles 48 130 Ships in 12 - 17 working days

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

The Guide to Earned Media - How to Use PR Strategies to Enhance Your Brand (Paperback): Annie Pace Scranton The Guide to Earned Media - How to Use PR Strategies to Enhance Your Brand (Paperback)
Annie Pace Scranton
R594 Discovery Miles 5 940 Ships in 9 - 15 working days

Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

Public Relations Law - A Supplemental Text (Paperback, New): L. Marie Parkinson, Michael G. Parkinson Public Relations Law - A Supplemental Text (Paperback, New)
L. Marie Parkinson, Michael G. Parkinson
R1,144 Discovery Miles 11 440 Ships in 12 - 17 working days

This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.

Human Resource Management in the Public Sector (Hardcover, New): Rona S. Beattie, Stephen Osborne Human Resource Management in the Public Sector (Hardcover, New)
Rona S. Beattie, Stephen Osborne
R3,908 Discovery Miles 39 080 Ships in 12 - 17 working days

This text tackles the subject of human resource management (HRM) in the public sector, bringing together research from a range of respected international authors. Key issues covered include the relationship between HRM and organizational performance, and managing cultural change and the work-life balance.

Judicial Recourse to Foreign Law - A New Source of Inspiration? (Paperback): Basil Markesinis, Jorg Fedtke Judicial Recourse to Foreign Law - A New Source of Inspiration? (Paperback)
Basil Markesinis, Jorg Fedtke
R1,385 Discovery Miles 13 850 Ships in 12 - 17 working days

Accessible and clearly structured, this is the first book to include examinations of public and private law in the discussion about access to foreign laws. With commentaries by an international collection of leading judges in the field, it looks at the practice in a range of countries spread across the globe.

In jurisprudence an exchange of ideas is essential, as there is no monopoly of wisdom. Legal convergence is particularly beneficial to both public law, as constitution building is done in so many parts of the world, and to commercial law, where enhanced communication, trade and information mean that people have to work more closely together. This book:

  • examines the theme of judicial mentality and how it helps or hinders recourse to foreign ideas
  • raises and addresses the dangers that accompany comparative law and judicial creativity
  • looks at the practice in America, Canada, England, France, Germany, Italy, Israel, South Africa and atthe European Court of Justice.

Ideal for practitioners and academics, it is an essential read for those working in or studying jurisprudence at undergraduate or postgraduate level.

Protest Public Relations - Communicating dissent and activism (Hardcover): Ana Adi Protest Public Relations - Communicating dissent and activism (Hardcover)
Ana Adi
R3,925 Discovery Miles 39 250 Ships in 12 - 17 working days

Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature - advocacy, activism, protest or dissent - and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.

The Future of Excellence in Public Relations and Communication Management - Challenges for the Next Generation (Hardcover):... The Future of Excellence in Public Relations and Communication Management - Challenges for the Next Generation (Hardcover)
Elizabeth L. Toth
R5,298 Discovery Miles 52 980 Ships in 12 - 17 working days

"The Future of Excellence in Public Relations and Communication Management" brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

Judicial Recourse to Foreign Law - A New Source of Inspiration? (Hardcover): Basil Markesinis, Jorg Fedtke Judicial Recourse to Foreign Law - A New Source of Inspiration? (Hardcover)
Basil Markesinis, Jorg Fedtke
R4,241 Discovery Miles 42 410 Ships in 12 - 17 working days

This book began life as the Eason Weinmann Lecture delivered by Sir Basil Markesinis at the Tulane Law School in March 2005 under the title The Judge as Comparatist. Covering for the first time private as well as public law, Judicial Recourse to Foreign Law analyses in great detail court decisions from the United States, the United Kingdom, Germany, France, Italy, South Africa, Canada, and the European Union in order to determine the approach judges follow in the use of comparative law. Drawing on this material, the authors seek to find common ground between radically differing views about the desirability of judicial discourse across national borders and present a methodological framework within which foreign law can make a meaningful contribution to the world of legal practice. The book includes commentaries by Laurie Ackermann (formerly Justice of the Constitutional Court of South Africa), President Aharon Barak (Supreme Court of Israel), Professor Dr Brun-Otto Bryde (German Federal Constitutional Court), M. Kentridge KCMG, QC, Professor Christos Rozakis (Vice President, European Court on Human Rights), and Judge Konrad Schiemann (European Court of Justice).

Student Workbook to Accompany Crisis Communications - A Casebook Approach (Hardcover, 5th edition): Kathleen Fearn-Banks Student Workbook to Accompany Crisis Communications - A Casebook Approach (Hardcover, 5th edition)
Kathleen Fearn-Banks
R3,901 Discovery Miles 39 010 Ships in 12 - 17 working days

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

Marketing Research with IBM (R) SPSS Statistics - A Practical Guide (Hardcover, 2nd New edition): Karine Charry, Kristof... Marketing Research with IBM (R) SPSS Statistics - A Practical Guide (Hardcover, 2nd New edition)
Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck
R3,923 Discovery Miles 39 230 Ships in 12 - 17 working days

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM (R) SPSS Statistics. IBM (R) is one of the largest statistical software providers world-wide and their IBM (R) SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM (R) SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM (R)'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.

Public Relations - Critical Debates and Contemporary Practice (Hardcover): Jacquie L'Etang, Magda Pieczka Public Relations - Critical Debates and Contemporary Practice (Hardcover)
Jacquie L'Etang, Magda Pieczka
R6,306 Discovery Miles 63 060 Ships in 12 - 17 working days

This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locations on the margins, either geographically or intellectually, or both, allowed them to present a variety of compelling critiques. Contributors from Germany, Sweden, Spain, and Scotland join those from New Zealand and Australia in providing historical and political perspectives. Topics such as propaganda, religion, publics, expertise, transparency, and discourse are tackled in new and imaginative ways. The book challenges conventions but also provides essential empirical detail and careful argument. Practical relevance is also present through interdisciplinary discussion of public relations problems in sport, health, science, tourism, and documentary film. This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations.

Planning and Managing Public Relations Campaigns - A Strategic Approach (Paperback, 5th Revised edition): Anne Gregory Planning and Managing Public Relations Campaigns - A Strategic Approach (Paperback, 5th Revised edition)
Anne Gregory
R1,054 Discovery Miles 10 540 Ships in 12 - 17 working days

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.

Corporate Social Responsibility, Public Relations and Community Engagement - Emerging Perspectives from South East Asia... Corporate Social Responsibility, Public Relations and Community Engagement - Emerging Perspectives from South East Asia (Hardcover)
Marianne Sison, Zeny Sarabia-Panol
R4,345 Discovery Miles 43 450 Ships in 12 - 17 working days

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries-Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

Data-Driven Public Relations Research - 21st Century Practices and Applications (Hardcover): Jim Eggensperger, Natalie Redcross Data-Driven Public Relations Research - 21st Century Practices and Applications (Hardcover)
Jim Eggensperger, Natalie Redcross
R3,915 Discovery Miles 39 150 Ships in 12 - 17 working days

The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today's PR professionals are data-driven in virtually everything they do. Data-Driven Public Relations Research is the first book for PR students and practitioners to offer an overview of these new practices as well as a glimpse into the future of these new applications, including "big data" and some of the applications from real-world PR campaigns and strategic planning. It includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns. Using Excel, the book enables readers to export lessons from the classroom to the office, where use of statistical packages is rare and can give PR practitioners the advantage over competitors. This pragmatic approach helps readers apply metrics to PR problems such as: Finding the best target audiences Understanding audience communication needs and preferences How best to present research outcomes How to manage major projects with specialized research firms. Accompanying electronic resources for the book include sample answers to the book's discussion questions, PowerPoint lecture slides for instructors and sample research exercises using Excel.

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