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Popular Culture and Social Change - The Hidden Work of Public Relations (Hardcover)
Loot Price: R4,134
Discovery Miles 41 340
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Popular Culture and Social Change - The Hidden Work of Public Relations (Hardcover)
Series: Routledge New Directions in PR & Communication Research
Expected to ship within 12 - 17 working days
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Total price: R4,154
Discovery Miles: 41 540
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Popular Culture and Social Change: The Hidden Work of Public
Relations argues the complicated and contradictory relationship
between public relations, popular culture and social change is a
neglected theoretical project. Its diverse chapters identify ways
in which public relations influences the production of popular
culture and how alternative, often community-driven
conceptualisations of public relations work can be harnessed for
social change and in pursuit of social justice. This book opens up
critical scholarship on public relations in that it moves beyond
corporate understandings and perspectives to explore alternative
and eclectic communicative cultures, in part to consider a more
optimistic conceptualisation of public relations as a resource for
progressive social change. Fitch and Motion began with an interest
in identifying the ways in which public relations both draws on and
influences the production of popular culture by creating, promoting
and amplifying particular narratives and images. The chapters in
this book consider how public relations creates popular cultures
that are deeply compromised and commercialised, but at the same
time can be harnessed to advocate for social change in supporting,
reproducing, challenging or resisting the status quo. Drawing on
critical and sociocultural perspectives, this book is an important
resource for researchers, educators and students exploring public
relations theory, strategic communication and promotional culture.
It investigates the entanglement of public relations, popular
culture and social change in different social, cultural and
political contexts - from fashion and fortune telling to race
activism and aesthetic labour - in order to better understand the
(often subterranean) societal influence of public relations
activity.
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