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				 Books > Reference & Interdisciplinary > Communication studies > General 
 Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local examples, TV programmes and other mass media, and the political and social experiences referred to in this title, many of which have been localised to reflect the South African context. Beginner students majoring in communication studies as well as those who are studying towards various degrees or qualifications where communication is a prerequisite, will find this title useful. In addition to interpersonal, group and mass communication, there is an extensive chapter on public speaking, which takes into account that many professionals today have to address their colleagues and business associates in order to succeed in their profession. Public speaking in this sense is a skill required by most graduates in any job or profession, and the chapter is pitched at these requirements as well as at speaking to larger audiences. The title is divided into two parts. The first provides students with a strong foundation of communication, while the second focuses on the areas of specialisation within communication studies. In addition, each chapter starts with the learning outcomes and a short overview of the chapter. Students may monitor their learning with the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. 
 The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology. This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts. 
 The third edition of Communication: A Hands-on Approach focuses on different forms of communication, emphasizing writing as a communication tool, particularly within the business environment. To support this, each chapter contains numerous exercises to enable the student to practice the skills learnt in that chapter and to assist lecturers in reinforcing content covered in class. The evolution of technology and its use in the business environment has been taken into account and for this edition the chapter on digital media has been expanded and updated to take into account the advent of the Fourth Industrial Revolution and disruptive approaches to education. A new chapter on intercultural communication has been included to prepare students to communicate for diversity. 
 The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies. The Fourth edition differs from the previous one in the following ways: 
 
 The Japanese phenomenon that teaches us the simple yet profound lessons required to liberate our real selves and find lasting happiness. The Courage to be Disliked shows you how to unlock the power within yourself to become your best and truest self, change your future and find lasting happiness. Using the theories of Alfred Adler, one of the three giants of 19th century psychology alongside Freud and Jung, the authors explain how we are all free to determine our own future free of the shackles of past experiences, doubts and the expectations of others. It's a philosophy that's profoundly liberating, allowing us to develop the courage to change, and to ignore the limitations that we and those around us can place on ourselves. The result is a book that is both highly accessible and profound in its importance. Millions have already read and benefited from its wisdom. Now that The Courage to be Disliked has been published for the first time in English, so can you. 
 Learn how group dynamics theory applies in the real world with the help of this best seller. GROUP DYNAMICS, 7th Edition, covers all major theories and topics pertaining to group and team processes. Focus on what's most important with clearly organized chapters and highlighted key points, and see how to apply concepts to actual groups through extended case studies -- one in every chapter. The author draws on examples from a range of disciplines including psychology, management, law, education, sociology, and political science to help you develop a deeper understanding of each topic that you'll take with you beyond the classroom. 
 Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these. 
 Former Secret Service Special Agent Evy Poumpouras shares the insights
and skills from one of the oldest elite security forces in the world -
to help you prepare for stressful situations, instantly read people,
influence how you're perceived, and live a more fearless life. 
 In an increasingly globalised world, despite reductions in costs and time, transportation has become even more important as a facilitator of economic and human interaction; this is reflected in technical advances in transportation systems, increasing interest in how transportation interacts with society and the need to provide novel approaches to understanding its impacts. This has become particularly acute with the impact that Covid-19 has had on transportation across the world, at local, national and international levels. Encyclopedia of Transportation, Seven Volume Set - containing almost 600 articles - brings a cross-cutting and integrated approach to all aspects of transportation from a variety of interdisciplinary fields including engineering, operations research, economics, geography and sociology in order to understand the changes taking place. Emphasising the interaction between these different aspects of research, it offers new solutions to modern-day problems related to transportation. Each of its nine sections is based around familiar themes, but brings together the views of experts from different disciplinary perspectives. Each section is edited by a subject expert who has commissioned articles from a range of authors representing different disciplines, different parts of the world and different social perspectives. The nine sections are structured around the following themes: Transport Modes; Freight Transport and Logistics; Transport Safety and Security; Transport Economics; Traffic Management; Transport Modelling and Data Management; Transport Policy and Planning; Transport Psychology; Sustainability and Health Issues in Transportation. Some articles provide a technical introduction to a topic whilst others provide a bridge between topics or a more future-oriented view of new research areas or challenges. The end result is a reference work that offers researchers and practitioners new approaches, new ways of thinking and novel solutions to problems. All-encompassing and expertly authored, this outstanding reference work will be essential reading for all students and researchers interested in transportation and its global impact in what is a very uncertain world. 
 Tracing emotions across work, leisure, social media, and politics, Practical Feelings counters old myths and shows how emotions are practical resources for tackling individual and collective challenges. We do not usually think of our emotions as practical - often they are nuisances to overcome, momentary mysteries to solve, or fleeting sensations to savor before getting back to the business of living. But emotions interlace the practical elements of daily life. In Practical Feelings, Marci D. Cottingham develops a theory of emotion as practical resources. By integrating the sociology of emotion with practice theory, Cottingham covers diverse areas of social life to show the range of an emotion practice approach and trace how emotions are put to use in divergent domains. Spanning work, leisure, digital interactions, and the political sphere, Cottingham portrays nurses, sports fans, social media users, and political actors in more complex, holistic ways. Practical Feelings provides the conceptual tools needed to examine emotions as effort, energy, and embodied resources that calibrate us to the social world. 
 Combining ethnographic, semiotic, and performative approaches, this book examines texts and accompanying acts of writing of national commemoration. The commemorative visitor book is viewed as a mobilized stage, a communication medium, where visitors' public performances are presented, and where acts of participation are authored and composed. The study contextualizes the visitor book within the material and ideological environment where it is positioned and where it functions. The semiotics of commemoration are mirrored in the visitor book, which functions as a participatory platform that becomes an extension of the commemorative spaces in the museum. The study addresses tourists' and visitors' texts, i.e. the commemorative entries in the book, which are succinct dialogical utterances. Through these public performances, individuals and groups of visitors align and affiliate with a larger imagined national community. Reading the entries allows a unique perspective on communication practices and processes, and vividly illustrates such concepts as genre, voice, addressivity, indexicality, and the very acts of writing and reading. The book's many entries tell stories of affirming, but also resisting the narrative tenets of Zionist national identity, and they illustrate the politics of gender and ethnicity in Israel society. The book presents many ethnographic observations and interviews, which were done both with the management of the site (Ammunition Hill National Memorial Site), and with the visitors themselves. The observations shed light on processes and practices involved in writing and reading, and on how visitors decide on what to write and how they collaborate on drafting their entries. The interviews with the site's management also illuminate the commemoration projects, and how museums and exhibitions are staged and managed. 
 Many believe the solution to ongoing crises in the news industry-including profound financial instability and public distrust-is for journalists to improve their relationship with their audiences. This raises important questions: How do journalists conceptualize their audiences in the first place? What is the connection between what journalists think about their audiences and what they do to reach them? Perhaps most importantly, how aligned are these "imagined" audiences with the real ones? Imagined Audiences draws on ethnographic case studies of three news organizations to reveal how journalists' assumptions about their audiences shape their approaches to their audiences. Jacob L. Nelson examines the role that audiences have traditionally played in journalism, how that role has changed, and what those changes mean for both the profession and the public. He concludes by drawing on audience studies research to compare journalism's "imagined" audiences with actual observations of news audience behavior. The result is a comprehensive study of both news production and reception at a moment when the relationship between the two has grown more important than ever before. 
 As immigration, technological change, and globalization reshape the world, journalism plays a central role in shaping how the public adjusts to moral and material upheaval. This, in turn, raises the ethical stakes for journalism. In short, reporters have a choice in the way they tell these stories: They can spread panic and discontent or encourage adaptation and reconciliation. In Murder in Our Midst, Romayne Smith Fullerton and Maggie Jones Patterson compare journalists' crime coverage decisions in North America and select Western European countries as a key to examine culturally constructed concepts like privacy, public, public right to know, and justice. Drawing from sample news coverage, national and international codes of ethics and style guides, and close to 200 personal interviews with news professionals and academics, they highlight differences in crime news reporting practices and emphasize how crime stories both reflect and shape each nation's attitudes in unique ways. Murder in Our Midst is both an empirical look at varying journalistic styles and an ethical evaluation of whether particular story-telling approaches do or do not serve the practice of democracy. 
 As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. Contributing to the field a much-needed historical understanding of the shifting communication practices of presidential campaigns, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2012, when practices were being tuned to perfection using data analytics for carefully targeting and mobilizing particular voter segments. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved responsively from a mass mediated to a networked paradigm, and from fundraising to organizing, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain much farther than a click away. 
 Social media has an increasing role in the public and private
world. This raises socio-political and legal issues in the
corporate and academic spheres.  
 What meaning can be found in calamity and suffering? This question is in some sense perennial, reverberating through the canons of theology, philosophy, and literature. Today, The Politics of Consolation reveals, it is also a significant part of American political leadership. Faced with uncertainty, shock, or despair, Americans frequently look to political leaders for symbolic and existential guidance, for narratives that bring meaning to the confrontation with suffering, loss, and finitude. Politicians, in turn, increasingly recognize consolation as a cultural expectation, and they often work hard to fulfill it. The events of September 11, 2001 raised these questions of meaning powerfully. How were Americans to make sense of the violence that unfolded on that sunny Tuesday morning? This book examines how political leaders drew upon a long tradition of consolation discourse in their effort to interpret September 11, arguing that the day's events were mediated through memories of past suffering in decisive ways. It then traces how the struggle to define the meaning of September 11 has continued in foreign policy discourse, commemorative ceremonies, and the contentious redevelopment of the World Trade Center site in lower Manhattan. 
 Anita Pomerantz is one of the pioneers of Conversation Analysis (CA), a field that has grown from a small and marginalized subfield into a significant, international, multidisciplinary field of inquiry. CA now enjoys widespread acceptance and appreciation, thanks in large part to Pomerantz's contributions. Asking and Telling in Conversation collects Pomerantz's most influential articles across the span of her career, focusing on the complexities of asking and telling something to another person. The actions of asking and telling may seem straightforward, but speakers deal with a number of complexities when they ask and tell. Pomerantz's work focuses on the ways in which the performances of asking and telling are shaped by, and shape, the identities of the participants, the activities in which they are engaged, what was said and done prior to the actions in question, and the anticipated reactions to their talk and action. Each of the volume's nine chapters is framed by original pieces by Pomerantz which discuss the significance and contribution of the article to current studies in CA. In addition to the new introductions and closing commentary for each work, this book includes full introductory and concluding chapters that draw out the connections across the author's work. Pomerantz also shares her reflections on preference organization, which she first analyzed in her foundational research nearly fifty years ago. Bringing together seminal works of CA with contemporary analysis in the field, this book sheds new light on important questions-and answers-in communication studies. A collection of work from a foremost scholar, Asking and Telling in Conversation is an invaluable resource for scholars and students of Conversation Analysis. 
 Why are some civic associations better than others at getting--and
keeping--people involved in activism? From MoveOn.org to the
National Rifle Association, Health Care for America Now to the
Sierra Club, membership-based civic associations constantly seek to
engage people in civic and political action. What makes some more
effective than others?  
 Digital Dilemmas is a groundbreaking ethnographic, mixed method approach to understanding dynamics of power and resistance as they are played out around the future of the internet. M. I. Franklin looks at the way that publics, governments, and multilateral institutions are being redefined and reinvented in digital settings that are ubiquitous and yet controlled by a relative few. Franklin does this through three original and wide-ranging case studies that get at the way that computer-mediated power relations play out "on the ground" through a mixture of overlapping online and offline activity, at personal, community, and transnational levels. Case studies include online activities around homelessness and street papers in the U.S. and around the world, digital and human rights activism carried out though the United Nations, and the ongoing battle between proprietary and free and open source software proponents. The result is a thought-provoking and seminal work on the way that the new paradigms of power and resistance forged online reshape localized and traditional power structures offline. 
 The powerful potential of digital media to engage citizens in political actions has now crossed our news screens many times. But scholarly focus has tended to be on "networked," anti-institutional forms of collective action, to the neglect of advocacy and service organizations. This book investigates the changing fortunes of the citizen-civil society relationship by exploring how social changes and innovations in communication technology are transforming the information expectations and preferences of many citizens, especially young citizens. In doing so, it is the first work to bring together theories of civic identity change with research on civic organizations. Specifically, it argues that a shift in "information styles" may help to explain the disjuncture felt by many young people when it comes to institutional participation and politics. The book theorizes two paradigms of information style: a dutiful style, which was rooted in the society, communication system and citizen norms of the modern era, and an actualizing style, which constitutes the set of information practices and expectations of the young citizens of late modernity for whom interactive digital media are the norm. Hypothesizing that civil society institutions have difficulty adapting to the norms and practices of the actualizing information style, two empirical studies apply the dutiful/actualizing framework to innovative content analyses of organizations' online communications-on their websites, and through Facebook. Results demonstrate that with intriguing exceptions, most major civil society organizations use digital media more in line with dutiful information norms than actualizing ones: they tend to broadcast strategic messages to an audience of receivers, rather than encouraging participation or exchange among an active set of participants. The book concludes with a discussion of the tensions inherent in bureaucratic organizations trying to adapt to an actualizing information style, and recommendations for how they may more successfully do so. 
 Artificial intelligence (AI) is often discussed as something extraordinary, a dream-or a nightmare-that awakens metaphysical questions on human life. Yet far from a distant technology of the future, the true power of AI lies in its subtle revolution of ordinary life. From voice assistants like Siri to natural language processors, AI technologies use cultural biases and modern psychology to fit specific characteristics of how users perceive and navigate the external world, thereby projecting the illusion of intelligence. Integrating media studies, science and technology studies, and social psychology, Deceitful Media examines the rise of artificial intelligence throughout history and exposes the very human fallacies behind this technology. Focusing specifically on communicative AIs, Natale argues that what we call "AI" is not a form of intelligence but rather a reflection of the human user. Using the term "banal deception," he reveals that deception forms the basis of all human-computer interactions rooted in AI technologies, as technologies like voice assistants utilize the dynamics of projection and stereotyping as a means for aligning with our existing habits and social conventions. By exploiting the human instinct to connect, AI reveals our collective vulnerabilities to deception, showing that what machines are primarily changing is not other technology but ourselves as humans. Deceitful Media illustrates how AI has continued a tradition of technologies that mobilize our liability to deception and shows that only by better understanding our vulnerabilities to deception can we become more sophisticated consumers of interactive media. 
 How can "Speaking Rights to Power" construct political will to respond to human rights abuse worldwide? Examining dozens of cases of human rights campaigns, this book shows how carefully crafted communications build recognition, solidarity, and social change. Alison Brysk presents an innovative analysis of the politics of persuasion, based in the strategic use of voice, framing, media, protest performance, and audience bridging. Building on twenty years of research on five continents, this comprehensive study ranges from Aung San Suu Kyi to Anna Hazare, from Congo to Colombia, and from the Arab Spring to Pussy Riot. It includes both well-chronicled campaigns, such as the struggle to end violence against women, as well as lesser-known efforts, including inter-ethnic human rights alliances in the U.S. Brysk compares relatively successful human rights campaigns with unavailing struggles. Grounding her analysis in the concrete practice of human rights campaigns, she lays out testable strategic guidance for human rights advocates. Speaking Rights to Power addresses cutting edge debates on human rights and the ethic of care, cosmopolitanism, charismatic leadership, communicative action and political theater, and the role of social media. It draws on constructivist literature from social movement and international relations theory, and it analyzes human rights as a form of global social imagination. Combining a normative contribution with judicious critique, this book shows not only that human rights rhetoric matters-but how to make it matter more. 
 Of all the things we do and say, most will never be repeated or reproduced. Once in a while, however, an idea or a practice generates a chain of transmission that covers more distance through space and time than any individual person ever could. What makes such transmission chains possible? For two centuries, the dominant view (from psychology to anthropology) was that humans owe their cultural prosperity to their powers of imitation. In this view, modern cultures exist because the people who carry them are gifted at remembering, storing and reproducing information. How Traditions Live and Die proposes an alternative to this standard view. What makes traditions live is not a general-purpose imitation capacity. Cultural transmission is partial, selective, often unfaithful. Some traditions live on in spite of this, because they tap into widespread and basic cognitive preferences. These attractive traditions spread, not by being better retained or more accurately transferred, but because they are transmitted over and over. This theory is used to shed light on various puzzles of cultural change (from the distribution of bird songs to the staying power of children's rhymes) and to explain the special relation that links the human species to its cultures. Morin combines recent work in cognitive anthropology with new advances in quantitative cultural history, to map and predict the diffusion of traditions. This book is both an introduction and an accessible alternative to contemporary theories of cultural evolution. 
 For courses in Adjustment, Interpersonal Behavior, and Human Relations A conceptual and skills-based overview of relationship building in today's world Human Relations: The Art and Science of Building Effective Relationships helps students learn how to communicate more effectively within all of their personal and professional relationships. Employing a three-tiered approach to human relations, author Vivian McCann helps students to understand the psychological concepts that underlie relationships, to build the skills needed to communicate effectively, and to consider the influence of cultural norms and backgrounds throughout the relationship-building process. Revised to reflect the latest data and research, the Second Edition also includes updated information about how new technologies have greatly impacted today's relationships. NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook. Human Relations: The Art and Science of Building Effective Relationships, Second Edition is also available via REVEL (TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience. 
 Greta Thunberg. Alexandria Ocasio-Cortez. Anita Sarkeesian. Emma Gonzalez. When women are vocal about political and social issues, too-often they are flogged with attacks via social networking sites, comment sections, discussion boards, email, and direct message. Rather than targeting their ideas, the abuse targets their identities, pummeling them with rape threats, attacks on their appearance and presumed sexual behavior, and a cacophony of misogynistic, racist, xenophobic, and homophobic stereotypes and epithets. Like street harassment and sexual harassment in the workplace, digital harassment rejects women's implicit claims to be taken seriously as interlocutors, colleagues, and peers. Sarah Sobieraj shows that this online abuse is more than interpersonal bullying-it is a visceral response to the threat of equality in digital conversations and arenas that men would prefer to control. Thus identity-based attacks are particularly severe for those women who are seen as most out of line, such as those from racial, ethnic, and religious minority groups or who work in domains dominated by men, such as gaming, technology, politics, and sports. Feminists and women who don't conform to traditional gender norms are also frequently targeted. Drawing on interviews with over fifty women who have been on the receiving end of identity-based abuse online, Credible Threat explains why all of us should be concerned about the hostile climate women navigate online. This toxicity comes with economic, professional, and psychological costs for those targeted, but it also exacts societal-level costs that are rarely recognized: it erodes our civil liberties, diminishes our public discourse, thins the knowledge available to inform policy and electoral decision-making, and teaches all women that activism and public service are unappealing, high-risk endeavors to be avoided. Sobieraj traces these underexplored effects, showing that when identity-based attacks succeed in constraining women's use of digital publics, there are democratic consequences that cannot be ignored.  | 
			
				
	 
 
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