Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local examples, TV programmes and other mass media, and the political and social experiences referred to in this title, many of which have been localised to reflect the South African context. Beginner students majoring in communication studies as well as those who are studying towards various degrees or qualifications where communication is a prerequisite, will find this title useful. In addition to interpersonal, group and mass communication, there is an extensive chapter on public speaking, which takes into account that many professionals today have to address their colleagues and business associates in order to succeed in their profession. Public speaking in this sense is a skill required by most graduates in any job or profession, and the chapter is pitched at these requirements as well as at speaking to larger audiences. The title is divided into two parts. The first provides students with a strong foundation of communication, while the second focuses on the areas of specialisation within communication studies. In addition, each chapter starts with the learning outcomes and a short overview of the chapter. Students may monitor their learning with the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice.

The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

The third edition of Communication: A Hands-on Approach focuses on different forms of communication, emphasizing writing as a communication tool, particularly within the business environment. To support this, each chapter contains numerous exercises to enable the student to practice the skills learnt in that chapter and to assist lecturers in reinforcing content covered in class. The evolution of technology and its use in the business environment has been taken into account and for this edition the chapter on digital media has been expanded and updated to take into account the advent of the Fourth Industrial Revolution and disruptive approaches to education. A new chapter on intercultural communication has been included to prepare students to communicate for diversity.

The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.

Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.

The Fourth edition differs from the previous one in the following ways:

• The arrangement of the contents has been revised to facilitate greater understanding
• There is much new material, especially in chapters 4, 5, 7, 8
• The role of social media is discussed and considered in chapter 7
• Chapter 8 includes a section on image management
• Chapter 9 is a new chapter focussing on political debates
• A new chapter 12 on Persuasion and the rhetorical imprint of a public rhetor has been added
• New contemporary examples related to South Africa have been included

The Japanese phenomenon that teaches us the simple yet profound lessons required to liberate our real selves and find lasting happiness.

The Courage to be Disliked shows you how to unlock the power within yourself to become your best and truest self, change your future and find lasting happiness. Using the theories of Alfred Adler, one of the three giants of 19th century psychology alongside Freud and Jung, the authors explain how we are all free to determine our own future free of the shackles of past experiences, doubts and the expectations of others. It's a philosophy that's profoundly liberating, allowing us to develop the courage to change, and to ignore the limitations that we and those around us can place on ourselves.

The result is a book that is both highly accessible and profound in its importance. Millions have already read and benefited from its wisdom. Now that The Courage to be Disliked has been published for the first time in English, so can you.

Learn how group dynamics theory applies in the real world with the help of this best seller. GROUP DYNAMICS, 7th Edition, covers all major theories and topics pertaining to group and team processes. Focus on what's most important with clearly organized chapters and highlighted key points, and see how to apply concepts to actual groups through extended case studies -- one in every chapter. The author draws on examples from a range of disciplines including psychology, management, law, education, sociology, and political science to help you develop a deeper understanding of each topic that you'll take with you beyond the classroom.

Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.

Tracing emotions across work, leisure, social media, and politics, Practical Feelings counters old myths and shows how emotions are practical resources for tackling individual and collective challenges. We do not usually think of our emotions as practical - often they are nuisances to overcome, momentary mysteries to solve, or fleeting sensations to savor before getting back to the business of living. But emotions interlace the practical elements of daily life. In Practical Feelings, Marci D. Cottingham develops a theory of emotion as practical resources. By integrating the sociology of emotion with practice theory, Cottingham covers diverse areas of social life to show the range of an emotion practice approach and trace how emotions are put to use in divergent domains. Spanning work, leisure, digital interactions, and the political sphere, Cottingham portrays nurses, sports fans, social media users, and political actors in more complex, holistic ways. Practical Feelings provides the conceptual tools needed to examine emotions as effort, energy, and embodied resources that calibrate us to the social world.

As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. Contributing to the field a much-needed historical understanding of the shifting communication practices of presidential campaigns, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2012, when practices were being tuned to perfection using data analytics for carefully targeting and mobilizing particular voter segments. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved responsively from a mass mediated to a networked paradigm, and from fundraising to organizing, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain much farther than a click away.

Former Secret Service Special Agent Evy Poumpouras shares the insights and skills from one of the oldest elite security forces in the world - to help you prepare for stressful situations, instantly read people, influence how you're perceived, and live a more fearless life.

From gruelling training to clandestine interrogation rooms, to protecting the President of the United States of America, Evy shares rare behind-the-scenes glimpses while also exploring the psychology of human behaviour and the strategies used by the best negotiators. Evy demonstrates how we can learn from these experiences to heighten our own natural instincts to detect BS, develop grit and become the most resilient and powerful version of ourselves.

Becoming Bulletproof is a timely guide to empowerment, mental strength, and overcoming fear and abuse - a guide to becoming bulletproof.

For courses in Adjustment, Interpersonal Behavior, and Human Relations A conceptual and skills-based overview of relationship building in today's world Human Relations: The Art and Science of Building Effective Relationships helps students learn how to communicate more effectively within all of their personal and professional relationships. Employing a three-tiered approach to human relations, author Vivian McCann helps students to understand the psychological concepts that underlie relationships, to build the skills needed to communicate effectively, and to consider the influence of cultural norms and backgrounds throughout the relationship-building process. Revised to reflect the latest data and research, the Second Edition also includes updated information about how new technologies have greatly impacted today's relationships. NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook. Human Relations: The Art and Science of Building Effective Relationships, Second Edition is also available via REVEL (TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience.

Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.

Altheide's new book advances the argument set in motion some years ago with Media Logic and continued in Media Worlds in the Postjournalism Era: that in our age, information technology and the communication environments it posits have affected the private and the social spheres of all our power relationships, redefining the ground rules for social life and concepts such as freedom and justice.

Articulated through an interactionist and non-deterministic focus, An Ecology of Communication offers a distinctive perspective for understanding the impact of information technology, communication formats, and social activities in the new electronic environment. As more routines, rituals, and activities incorporate such technologies within their organizational cultures, new sorts of activities are added and previous ones are changed according to an underlying logic explored in these pages. Various chapters illustrate some of these altered and redefined organizational cultures: bureaucracy, the mass media, computer formats, war, surveillance, and testing, among others.

In the age of digital transformation, effective communication strategies and means in the workplace are essential. Great communicators are the ones who bring solutions, drive change, and motivate and inspire their colleagues. By improving communication skills, it is possible to enhance employee engagement, teamwork, decision-making and interdepartmental communication. People who are good and empowered communicators are also great ambassadors for their place of work. For these reasons, communication skills are the soft skills that employers seek the most in their employees.

Effective Communication N6 - empowering the workforce aims to help develop a solid strategy to keep employees informed and engaged; to avoid communication silos and overload; to build interpersonal relations, and to encourage a productive and conducive work environment. Tips are provided on how to promote an open organisational culture of trust and satisfaction, where knowledge sharing and healthy relations are prevalent and the use of various media is facilitated.

There are ample timely, concrete and real-life exercises and applications, and examples and illustrations of communication in action.

Effective Communication N6 - empowering the workforce is designed to take workplace communication to the next level and can be used by students, employees and those at executive management level.

To communicate effectively needs accurate information and precision in method, especially in the world of work where major decisions and the success of the organisation can be impacted negatively or positively by what is conveyed. Communicating globally in an ever-changing digital world can be challenging. Effective communication N5 - empowering the workforce therefore includes content on managing these changes, ethical work and communication practices, and communicating efficiently in multicultural and digital environments.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing. Chapters address the complexity of how politicians and political parties leverage trust, credibility, and expertise across their policy positions, and how citizens formulate their attitudes and opinions. Contributors focus on the new challenges and opportunities for political parties and politicians around the globe when communicating about complex issues, such as science and technology. This Research Agenda will be an essential resource for political marketing researchers and practitioners looking to explore how marketing tactics may be used to shape, guide, and manage public opinion and policy discourse.

Timely and original, Rethinking Communication Geographies explores the human condition under digital capitalism, depicting an environment in which digital logistics have taken centre stage in day-to-day life. The book responds to a pressing need to address the key questions of human autonomy and security, as well as the social power relations of the platform economy, in a world in which media and space have become increasingly entangled. Establishing a framework for understanding 'geomedia' as an environmental regime that shapes human subjectivity, Andre Jansson advances a humanistic and interdisciplinary approach to the study of communication geographies, arguing that human activities are accommodated to sustain the circulation of digital data. The book examines concrete examples related to audio-streaming, transmedia tourism, and platform urbanism, ultimately demonstrating how digital skills and logistical expertise have become forms of capital in contemporary society. Mapping ongoing transitions related to how digitalization affects spatial processes, the unique perspectives explored in this book will be of equal interest to postgraduates and researchers in the fields of human geography and media and communication studies. The innovative concepts and approaches to the study of digital geography introduced throughout will also enhance the dialogue between a vast range of disciplines across the humanities and social sciences.

Communicating @ work unpacks the various and complex communication challenges in today's multicultural and technological working environment. It is written in a conversational, accessible style, and covers not only a range of communication situations and formats but also uses a holistic, practice-based approach to illustrate the application of effective communication principles in the workplace. Examples, margin comments, provocative chatroom questions and online supplementary material elaborate on concepts and offer down-to-earth guidance on everyday business communication transactions and conduct. Every chapter has been updated with the latest findings and debates. Given the accelerated proliferation of multimodal digital devices and networking opportunities and challenges, the authors have also increased their focus on new media, particularly the role played by social media in business contexts and corporate reputation management. This edition's comprehensive coverage of spoken, written and visual communication for business and industry makes it an ideal textbook as well as a valuable reference in the workplace for professionals.

Pathways across Cultures: Intercultural Communication in South Africa is a uniquely South African communication textbook. Local examples of communication methods from a wide range of cultural groups are used to explain theories of communication and complex intercultural concepts. It covers some of the rich cultural histories of the rainbow nation, such as Khoisan cave drawings, highlighting the intercultural communication styles of the early peoples who lived in South Africa. The book also includes critical commentary on western theories and approaches to studying intercultural communication.

With a view to decolonising how intercultural communication is taught in South Africa, where possible the chapters in this book have been co-authored with emerging scholars. This approach provided mentoring opportunities for emerging scholars to develop case studies. As a result, this book has a wide-ranging perspective on intercultural communication that is representative of South Africa’s own cultural diversity.

We live in a multilingual, transforming society in which language plays a dynamic and central role. We use it every day for communication and it is not possible to imagine life without it - it is generally recognised as a mark of what makes us human. But how often do we think about exactly what language is and how we actually use it? Language, society and communication introduces established and new linguistic concepts and theories, and links these to contemporary issues in society and the media, including new social media, with a particular focus on southern Africa. Language, society and communication explores how language is intricately bound up with issues of power, status and identity. It explores the tension between the diverse nature of everyday language practices, on the one hand, and the societal pressures towards managing and containing this diversity, on the other. It also demonstrates the relevance of linguistic study (e.g. phonology and syntax) to real world problems (e.g. analysis of a child's acquisition of language), within a southern African context. Study questions and case studies, which relate the theoretical ideas discussed to current research, are provided at the end of each chapter. Language, society and communication is aimed at undergraduate students studying linguistics, language and communication and related fields such as language education.