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The Art Of Persuasive Communication - A Process (Paperback, 4th) Loot Price: R437
Discovery Miles 4 370

The Art Of Persuasive Communication - A Process (Paperback, 4th)

Johann de Wet

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Loot Price R437 Discovery Miles 4 370

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The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.

Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.

The Fourth edition differs from the previous one in the following ways:

  • The arrangement of the contents has been revised to facilitate greater understanding
  • There is much new material, especially in chapters 4, 5, 7, 8
  • The role of social media is discussed and considered in chapter 7
  • Chapter 8 includes a section on image management
  • Chapter 9 is a new chapter focussing on political debates
  • A new chapter 12 on Persuasion and the rhetorical imprint of a public rhetor has been added
  • New contemporary examples related to South Africa have been included

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: 2017
Authors: Johann de Wet
Dimensions: 246 x 168 x 18mm (L x W x T)
Format: Paperback
Pages: 308
Edition: 4th
ISBN-13: 978-1-4851-1713-1
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > General
Books > Social sciences > Sociology, social studies > General
Books > Business & Economics > Business & management > Business communication & presentation > General
Books > Academic & Education > Varsity Textbooks > Social & Politics
Books > Academic & Education > Varsity Textbooks > Political Studies
Books > Academic & Education > Varsity Textbooks > Social Studies
Promotions
Books > Academic & Education > UNISA > Political Studies
Books > Academic & Education > UNISA > Social & Politics
Books > Academic & Education > UNISA > Social Studies
Books > Promotion > Juta Competition
LSN: 1-4851-1713-5
Barcode: 9781485117131

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