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Books > Reference & Interdisciplinary > Communication studies
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An Introduction To Communication Studies (Paperback)
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An Introduction To Communication Studies (Paperback)
Series: Course Code: COM1501 / COM1502
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Although the theory is based on material used in the USA and other
overseas universities, South African students will be able to
identify with the local examples, TV programmes and other mass
media, and the political and social experiences referred to in this
title, many of which have been localised to reflect the South
African context. Beginner students majoring in communication
studies as well as those who are studying towards various degrees
or qualifications where communication is a prerequisite, will find
this title useful. In addition to interpersonal, group and mass
communication, there is an extensive chapter on public speaking,
which takes into account that many professionals today have to
address their colleagues and business associates in order to
succeed in their profession. Public speaking in this sense is a
skill required by most graduates in any job or profession, and the
chapter is pitched at these requirements as well as at speaking to
larger audiences. The title is divided into two parts. The first
provides students with a strong foundation of communication, while
the second focuses on the areas of specialisation within
communication studies. In addition, each chapter starts with the
learning outcomes and a short overview of the chapter. Students may
monitor their learning with the summaries and 'test yourself'
questions at the end of every chapter. Scenarios provide examples
of how the theory can be applied in practice.
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