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Media Studies: Volume 3 - Media Content And Media Audiences (Paperback, 1st Edition (Revised Reprint)) Loot Price: R561
Discovery Miles 5 610
You Save: R137 (20%)

Media Studies: Volume 3 - Media Content And Media Audiences (Paperback, 1st Edition (Revised Reprint))

Pieter J. Fourie

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List price R698 Loot Price R561 Discovery Miles 5 610 You Save R137 (20%)

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In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.

For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).

Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.

General

Imprint: Juta Legal and Academic Publishers
Country of origin: South Africa
Release date: December 2017
Editors: Pieter J. Fourie
Dimensions: 245 x 170 x 35mm (L x W x T)
Format: Paperback
Pages: 646
Edition: 1st Edition (Revised Reprint)
ISBN-13: 978-1-4851-2550-1
Categories: Books > Reference & Interdisciplinary > Communication studies
Books > Reference & Interdisciplinary > Interdisciplinary studies
Books > Social sciences > General
Books > Business & Economics > Industry & industrial studies
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Reference & Interdisciplinary > Interdisciplinary studies > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Social & Politics
Books > Academic & Education > Varsity Textbooks > Media Studies
Books > Academic & Education > Varsity Textbooks > Social Studies
Books > Academic & Education > UNISA
Books > Academic & Education > UNISA > Media Studies
Books > Academic & Education > UNISA > Social & Politics
Books > Academic & Education > UNISA > Social Studies
Books > Business & Economics > Promotions
LSN: 1-4851-2550-2
Barcode: 9781485125501
Course Code: COM3703

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