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Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.
Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
What would you do if you discovered that the food you have been told is good for you is actually the cause of your ill health …?
In December 2010, Professor Tim Noakes was introduced to a way of eating that was contrary to everything he had been taught and was accepted as conventional nutrition ‘wisdom’. Having observed the benefits of the low-carb, high-fat (LCHF) lifestyle first-hand, and after thorough and intensive research, Noakes enthusiastically revealed his findings to the South African public in 2012. The backlash from his colleagues in the medical establishment was as swift as it was brutal, and culminated in a misconduct inquiry launched by the Health Professions Council of South Africa (HPCSA). The subsequent hearing lasted well over a year, but Noakes ultimately triumphed, being found not guilty of unprofessional conduct in April 2017.
In Lore of Nutrition, he explains the science behind the LCHF/Banting diet, and why he champions this lifestyle despite the constant persecution and efforts to silence him. He also discusses at length what he has come to see as a medical and scientific code of silence that discourages anyone in the profession from speaking out against the current dietary guidelines. Experienced journalist Marika Sboros provides the full backstory to the HPCSA hearing, which reads like something out of a spy novel.
Written in an accessible style, Lore of Nutrition is informative, highly controversial and an eye-opener for anyone who cares about their health.
This groundbreaking, multi-genre anthology answers the question: what did the literary landscape look like in South Africa at the start of the twenty-first century?
It documents a slice of this landscape by bringing together the writings of over twenty contributors through literary critique, personal essays and interviews. The book tells the story of the seismic shift that transformed national culture through poetry and is the first of its kind to explore the history and impact of poetry by Black women, in their own voices. It straddles disciplines: literary theory, feminism, history of the book and politics – thus decolonising literary culture.
Our Words, Our Worlds covers expansive reflections: from the international diplomacy-transforming poem, ‘I Have Come to Take You Home’ by Diana Ferrus, to the pioneering publisher duduzile zamantungwa mabaso; from the self-confessed closeted poet Sedica Davids, to the fiery unapologetic feminist Bandile Gumbi; from the world-renowned Malika Ndlovu, to the engineer and award-winning Nosipho Gumede; from the formidable foursome Feela Sistah, to feminist literary scholars V.M. Sisi Maqagi and Barbara Boswell. The collective contributions are a testimony to the power of creativity and centrality of poetry in a changing society.
This book is an assertion of Black women’s intellectual prowess and – as Gabeba Baderoon puts it – black women’s visions of ‘a world made whole by their presence’.
In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.
For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).
Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.
Awaken curiosity. Cultivate wisdom. Discover the abundant future.
In a data-laden, disrupted, dread-inducing world, how can we see clearly into the future? How can we navigate through the data, become the disruptors and replace our sense of dread for the future with a clear-thinking, positive vision of things to come?
Following his first two ground-breaking books, What’s Your Moonshot? and Magnetiize, John Sanei turns his endless curiosity to the perspectives, perceptions and prejudices that prepare us for our illogical future. He breaks down the four types of seeing – HINDsight, PLAINsight, INsight and FOREsight – we humans use to guide us through the world and into the future. Then, with 20 shots of vivid, eye-opening FOREsight, he gives readers the opportunity to peer into what that future could be.
> What can the history of the first autonomous vehicle, the elevator, teach us about autonomous cars and their effect on real estate and city planning?
> Why will the gold in our smartphones change the way we mine gold from the ground?
> How can you connect the invisible dots between the confusion of today and the grand potential of tomorrow?
In this book, Adrian Koopman describes the complex relationship between birds, the Zulu language and Zulu culture. A number of chapters look at the underlying meaning of bird names, and here we will find that the Zulu name of the Goliath Heron means ‘what gives birth to baby crocodiles’, the dikkop (umbangaqhwa) means ‘what causes frost’, and the African Hoopoe is a party-goer who wears a colourful blanket.
The book goes further than just Zulu names, exploring the underlying meanings of bird names from other South African languages and languages from Central and East Africa. Here we find birds with names that translate as ‘cool-porridge’, ‘kiss-banana-flower’ and ‘waiter-at-the-end-of-the furrow’.
A focus on Zulu traditional oral literature details the roles birds have played in Zulu praise poetry (including the praise poems of certain birds themselves) and in proverbs, riddles and children’s games. Also considered is traditional bird lore, examining the role played by various species as omens and portents, as indicators of bad luck and evil, as forecasters of rain and storm, and as harbingers of the seasons. Here we see that the Bateleur Eagle (ingqungqulu) is linked to war, the Southern Ground Hornbill (insingizi) to thunder and heavy rain, the Red-chested Cuckoo (uphezukokhono) to the start of the ploughing season, and the Jacobin Cuckoo (inkanku) to the start of summer.
Zulu Bird Names and Bird Lore discusses the Zulu Bird Name Project, a series of Zulu bird name workshops held between 2013 and 2017 with Zulu-speaking bird guides designed to confirm (or otherwise) all previously recorded Zulu names for birds, while at the same time devising new names for those without previously recorded names. The result has been a list of species-specific names for all birds in the Zulu-speaking region. Finally, the book turns to the role such new bird names can play in conservation education and in avi-tourism.
In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content.
Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed. The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?
This section thus critically analyses questions about how the media depicts people, topics, organisations and issues.
Over the past three years, Jay Shetty has become one of the world’s most popular influencers. One of his clips was the most watched video on Facebook last year, with over 360 million views. His social media following totals over 32 million, he has produced over 400 viral videos, which have amassed more than 5 billion views, and his podcast, ‘On Purpose’, is consistently ranked the world’s #1 health-related podcast.
In this inspiring, empowering book, Shetty draws on his time as a monk in the Vedic tradition to show us how we can clear the roadblocks to our potential and power. Drawing on ancient wisdom and his own rich experiences in the ashram, Think Like a Monk reveals how to overcome negative thoughts and habits, and access the calm and purpose that lie within all of us.
The lessons monks learn are profound but often abstract. Shetty transforms them into advice and exercises we can all apply to reduce stress, improve focus, improve relationships, identify our hidden abilities, increase self-discipline and give the gifts we find in ourselves to the world. Shetty proves that everyone can – and should – think like a monk.
This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.
Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.
There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.
Basetsana Kumalo shot to fame as a fresh-faced Miss South Africa in 1994 and soon became the face of South Africa’s new democracy. As the first black presenter of the glamorous lifestyle TV show Top Billing, she travelled the world and interviewed superstars like Oprah Winfrey, Michael Jackson, Jon Bon Jovi, Will Smith, the Bee Gees, Gloria Estefan and Luther Vandross. After a successful career in television, Bassie’s drive and ambition took her into the world of business. The street savvy that her entrepreneurial mother gave her stood her in good stead as she built a media empire. When she married the handsome businessman Romeo Kumalo in a fairytale wedding, they became South Africa’s sweethearts and ‘it’ couple.
Bassie: My Journey Of Hope recounts the stories of Bassie’s life as a celebrity, including her relationships with mentors like Nelson Mandela, Winnie Madikizela- Mandela and Graça Machel. She also shares the secrets of her success and all the lessons she’s learnt along the way, and opens up about the pressures of her high-profile marriage to Romeo, their heartbreaking struggle to have a family, and how they made sure that their loving and respectful union has lasted two decades.
Bassie also talks frankly about the domestic abuse she suffered at the hands of boxer Dingaan Thobela and the legal battles she had to fight to protect her name and her brand over the years. She gives her account of the stalker who harassed her for decades, and the nonexistent ‘sex-tape’ allegation that rocked her family and career, leading to painful experiences of cyber-bullying. It is an intimate, inspiring and entertaining account of a remarkable life.
Dis ? fassinerende verslag van die lewe in
maksimumsekuriteit-gevangenisse, met ? vars invalshoek: China was
hondemeester, aan die voorfront tydens tronkgevegte. Gewapen slegs
met ? knuppel en sy hond moes hy messtekers en oproeriges afweer.
Hy is ? mensch, ? ongeslypte diamant met hart en ondernemingsgees.
In January 1991, when civil war came to Mogadishu, the capital of Somalia, two-thirds of the city's population fled.
Among them was eight-year-old Asad Abdullahi. His mother murdered by a militiaman, his father somewhere in hiding, he was swept into the great wartime migration that scattered the Somali people throughout sub-Saharan Africa and the world.
Serially betrayed by the people who promised to care for him, Asad lived his childhood at a sceptical remove from the adult world, his relation to others wary and tactical.
By the time he had reached the cusp of adulthood, Asad had honed an array of wily talents. At the age of seventeen, in the Ethiopian capital Addis Ababa, he made good as a street hustler. He also courted the famously beautiful Foosiya and, to the astonishment of his peers, married her.
Buoyed by success in work and in love, Asad put $1 200 into his pocket and made his way down the length of the African continent to Johannesburg, South Africa. And so began a shocking adventure in a country richer and more violent than he could possibly have imagined.
A Man of Good Hope is the story of a person shorn of the things we have come to believe make us human - personal possessions, parents, siblings. And yet Asad's is an intensely human life, one suffused with dreams and desires and a need to leave something of permanence on this earth.
The go-to guide for every young black entrepreneur!
The 7 Things Every Young Black Entrepreneur Should Know is a practical and inspirational guidebook aimed at empowering the next generation of young black entrepreneurs. The odds of success for any entrepreneur are poor. The odds of success for young black entrepreneurs are abysmal. The aim of this book is to assist them to improve those odds. And with South Africa’s low employment levels, there has never been a better time for young black people to set off on the road to entrepreneurship.
All the information in this book is based on the author’s decades of experience as an entrepreneur and represents a distillation of the most important lessons he’s learnt. Readers will be empowered to understand how to leverage their strengths, minimise their weaknesses, count the true cost of success, be patient, distinguish between good and bad ideas, manage risk, raise funding wisely and build shared prosperity – all from the perspective of a young black entrepreneur.
MaZwane has become a legend in South Africa as a pioneering entrepreneur – and an inspiration for those who ask questions about opportunities in the informal township economy. Her answer to those who doubt whether they can make it, is that you do it through perseverance, sacrifice, seizing opportunities, and offering superior products and service.
In 1989 Phumlaphi (‘Rita’) Zwane left KwaZulu-Natal to find work in Johannesburg after becoming a teenage mother. She could count on the love of her family, a matric certificate and her faith, but had no job prospects, and no knowledge of the business world or life in the big cities. Her memoir takes the reader from the tough times of finding her feet in Johannesburg, through a variety of jobs and life experiences, to finally fighting her way to success as a respected member of the township economy and starting the successful Imbizo Shisanyama business. MaZwane tells how she progressed from having virtually no income or permanent home to becoming the first person to formalise and commercialise shisanyama in the townships – and provide a comfortable home and legacy for her children.
Along the way, she befriended many people who contributed accommodation, job opportunities, advice, and companionship. With them cheering her on, she learned how to navigate the different and difficult aspects of the hospitality industry – and slowly reach her desired place of independent security. Conquering the Poverty of the Mind shows the true grit of a Zulu girl who believed in herself – and did it against all odds.
The end of apartheid brought South Africa into the global media environment. Outside companies invested in the nation's newspapers while South African conglomerates pursued lucrative tech ventures and communication markets around the world. Many observers viewed the rapid development of South African media as a roadmap from authoritarianism to global modernity.
Herman Wasserman analyses the debates surrounding South Africa's new media presence against the backdrop of rapidly changing geopolitics. His exploration reveals how South African disputes regarding access to, and representation in, the media reflect the domination and inequality in the global communication sphere. Optimists see post-apartheid media as providing a vital space that encourages exchanges of opinion in a young democracy. Critics argue that the public sphere mirrors South Africa's past divisions and privileges the viewpoints of the elite.
Wasserman delves into the ways these simplistic narratives obscure the country's internal tensions, conflicts and paradoxes even as he charts the diverse nature of South African entry into the global arena.
Ons praat Afrikaans – diverse mense – een taal is meer as net nog ’n fotoboek: dit is die eindproduk van ’n projek wat sy ontstaan gevind het in een individu se liefde vir die Afrikaanse kultuur en taal, Douw Greeff. Die projek is geloods in 2016 toe fotograwe (amateur en ook professioneel) genader is om werke in te skryf wat hulle voel die Afrikaanse kultuur en taal raakvat. Verskeie inskrywings is ontvang en die top foto’s het deurgegaan na ’n beoordelings-rondte, waar ’n paneel die beste foto’s gekies het om in hierdie pragpublikasie te pronk.
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