Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your career in Public Relations? Ambitious practitioners working within Public Relations and Corporate Social Responsibility, inside or outside government respectively, and in private or non-profit organisations, will find this an invaluable guide.Revealing insights into the inner workings of government and drawing on real-life case studies, this book offers practical, clear, creative ideas and innovative strategies designed to empower Public Relations professionals to engage with key stakeholders effectively and to influence government policy and regulation. At a time of considerable uncertainty and ever-evolving government policy and regulation, this book shows how it is possible for businesses and organisations to have a voice and make an impact. Chris Anastasi, a recognised authority in Public Relations, has helped national and global organisations influence government and effect major change. He now offers Public Relations practitioners an unmissable chance to become even more effective influencers through his book. Strategic Stakeholder Engagement is essential high-quality reading for anyone involved in public relations, government affairs, lobbying and social responsibility activities in countries around the world.

* Increasingly relevant considering covid-19 for professionals in practice and in training. * Filled with case studies throughout to demonstrate how skills explored can be seen in practice. * Demystifies the human need to connect and focuses on what coaches can do to improve the remote experience in their practice. * Will be of interest to a general audience across disciplines. * Offers perspectives on how to raise engagement, strengthen connections, and foster a sense of well-being when a significant portion of life's interactions are remote.

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020-2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.

Outlines how in modern societies hearing, health and sound technologies are entangled in multi-faceted ways. The book brings together, for the first time, historians, scholars from media studies, social sciences, cultural studies, acoustics and neuroscientists to show and discuss how modern technologies play a decisive role in the ways 'normal', enhanced or 'smart' hearing as well as hearing impairment have been configured and experienced. Addresses current hearing practices that become increasingly mediated by personalized hearing technologies and aids that engage with continuously changing sonic situations along advanced algorithms and intuitive apps.

The book not only gives leaders the tools to ask the right questions, but it also enables companies to innovate at pace by virtue of the types of questions they ask. The third book in the trilogy that looks at how to make sense and communicate around data and to surface the key issues that can impact performance. Unlike most other books that focus in questioning techniques, this book looks at the complex issues that can arise in business and particularly making sense of and the communication of detailed information.

This accessible book provides a practical discussion of the main elements of argumentation as illustrated by 30 public arguments from a recent year on a wide variety of social, cultural, and scientific topics. Arguing is an important form of communication in any society and a principal way in which ideas are exposed, discussed, and modified. The real-life examples examined in this book reflect the different considerations that go into composing arguments and the range of strategies that can be chosen as vehicles for our positions. They demonstrate the roles that emotion can play along with other modes of conveying evidence, from the use of images to the use of gestures. They show the power of threats, comparisons, and consequences. What emerges is an instructive discussion that illustrates the way we argue and that shows argument, invention, and evaluation in action. This book is a stimulating read for anyone interested in argument and public discourse and can be used as a supplemental text for courses in argumentation, persuasive communication, critical thinking, composition, and informal logic.

This book presents a detailed exploration into the Centre for Alternative Technology (CAT), an enterprise concerned with finding and communicating sustainable ways of living, established in Wales in 1973. Playing a central role in the global green network, this study examines CAT's history and context for creation, its development over time and its wider influence in the progression of green ideas at the local, national and international levels. Based on original archival and ethnographic research, this book provides the first in-depth analysis of CAT and uses the case study to explore wider issues of sustainability and environmental communication. It situates the Centre within current environmental and political discourse and emphasises the relevance and reach of CAT's practical solutions and creative educational programme. These practical solutions to the destruction of the environment of human activity are increasingly vital in today's context of climate change, loss of biodiversity and rising levels of pollution. It debates the spectrum of attitudes between environmentalism and ecologism evident at CAT and in broader conversations surrounding sustainability. Woven throughout the text, the author makes clear what we can learn from CAT's almost 50 years of experiments and experiences, from his first-hand account of working at the site. This will be a fascinating and revealing read for academics, researchers, students and practitioners interested in all aspects of sustainability and environmental issues.

- This volume builds on the success of Deardorff's introductory Story Circles manual (see related titles) and uniquely applies this to individual experiences in higher education. - Strong author networks, and interest from the World Council on Intercultural and Global Competence, the International Association of Intercultural Researchers (IAIR), STAR Scholars Network, and The Association of International Education Administrators (AIEA). These associations have expressed a willingness to promote or offer the book at annual events. - Alongside international students and faculty, the volume may have some appeal amongst policymakers and professionals including IC trainers and counsellors. Deardorff's previous UNESCO-funded OA publication of the Manual for Developing Intercultural Competencies: Story Circles, means there is already awareness of the approach amongst these professional groups.

This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion - sound, words, syntax, and discourse - and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices. After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis. This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.

This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles. It looks at how women lead, the inf luence of the socialisation process on leadership styles, the difference between feminine and masculine leadership styles, and the impact of leadership style on career opportunities for women. The book features case studies exploring leadership in PR around the world in an attempt to answer a central research question: is there a masculine habitus in the PR industry despite the rise of women in PR? The authors of each chapter conducted original research on women working in PR within their own country and provide original insights into the position of women in a feminised industry, as well as proposing new and original theoretical frameworks for future research. Written for scholars, researchers and students of PR and communication, this book will also be of interest to those studying gender studies, leadership and organisational analysis, and sociology.

Learn to speak up for what really matters In Having Hard Conversations, Jennifer Abrams showed educators how to confront colleagues about work-related issues through a planned, interactive, and personal approach. In this sequel, readers move deeper into preparing for those conversations while building expectations for meaningful outcomes. Emphasizing what needs to happen before, during, and after hard conversations, this resource explores What humane, growth-producing, and "other-centered" conversations sound like How to recognize and account for culture, gender, and generational filters How to spot and work with organizational dynamics that could influence discussions How to conduct hard conversations with supervisors

This Handbook provides an overview of interdisciplinary research related to social choice and voting that is intended for a broad audience. Expert contributors from various fields present critical summaries of the existing literature, including intuitive explanations of technical terminology and well-known theorems, suggesting new directions for research. Each chapter presents an expository primer on a particular topic or theme within social choice, with the aim of making the material fully accessible to students and scholars in economics, political science, mathematics, philosophy, law and other fields of study. Topics covered include preference aggregation, voting rules, spatial models, methodology and empirical applications. Scholars, graduate students and even advanced undergraduates in a variety of disciplines will find this introductory and relatively non-technical book an indispensable addition to the field. Contributors: J.F. Adams, W.T. Bianco, A. Blais, P.J. Coughlin, K.L. Dougherty, D.S. Felsenthal, T.H. Hammond, C. Hare, J.C. Heckelman, R.G. Holcombe, C. Kam, M.M. Kaminski, M. Machover, B.C. McCannon, I. McLean, N.R. Miller, S. Moser, E.M. Penn, K.T. Poole, R. Ragan, D.G. Saari, I. Sened, R.A. Smyth, N. Tideman

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world's most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

Distance, in its traditional sense, connotates "estrangement" and "division". But in the context of modern political studies, it means a controllable resource which can be manipulated to change the relationship between the government and the public. Drawing on this concept from western political science, the author explores the law and mechanisms of China's political communication. In this volume, the author introduces the empirical investigation of the distance between government and the public in China. First, it discusses how the use of online social media, such as Weibo, can be used strategically to mediate the distance of offline communication. Then, it points out that social media can also lead to unlimited expression of general will, to which governments should pay attention. An empirical study on how rural residents of five provinces in China obtain political information is used to illustrate the point. Students and scholars who are interested in political science and political communication, especially Chinese politics, would find this title a useful reference.

This innovative book employs genre as a fruitful lens for exploring the complexity of science communication online and the new genre assemblages formed at the interface of multiple genres in digital environments. Perez-Llantada and Luzon argue for a conceptualization of Science 2.0 that views digital genres in conjunction with other genres, accounting for the ways in which diverse Internet users choose different points of entry for accessing information on science of varied depth, views, and perspectives. Taking Swales's conceptualization of forms of genre collectivity as its point of departure, the book puts forward this new understanding of multisemiotic genre assemblages in digital science communication, considering dimensions of hypertextuality, intertextuality, and multimodality in the interdependent relations between genres. The volume draws on a range of case studies each with a distinct genre assemblage and social agenda, exploring such areas as high stakes science, open peer review, science reproducibility, citizen science, and social media networking. Offering new directions for future research on genre studies and digital science communication, Genre Networks: Intersemiotic Relations in Digital Science Communication will be of interest to scholars in these fields, as well as those working in multimodality, language and communication, and languages for academic purposes.

The COVID-19 pandemic has affected all aspects of our everyday lives - from the political to the economic to the social. Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the pandemic, and how these have impacted our daily lives in terms of the various meanings they express. Examples include how national and international news organisations communicate important information about the virus and the crisis, the public's reactions to such communications, the resultant (counter-)discourses as manifested in social media posts and memes, as well as the impact social distancing policies and mobility restrictions have had on people's communication and interaction practices. The book offers a synoptic view of how the pandemic was communicated, represented and (re-)contextualised across different spheres, and ultimately hopes to help account for the significant changes we are continuing to witness in our everyday lives as the pandemic unfolds. This volume will appeal primarily to scholars in the field of (multimodal) discourse analysis. It will also be of interest to researchers and graduate students in other fields whose work focuses on the use of multimodal artefacts for communication and meaning making. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Winner of the 2022 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Intercultural Communication: Globalization and Social Justice introduces students to the study of communication among cultures within the broader context of globalization. Author Kathryn Sorrells highlights history, power, and global institutions as central to understanding the relationships and contexts that shape intercultural communication. Promoting critical thinking, reflection, and action, the text's social justice approach equips students with the knowledge and skills to create a more equitable world through communication. The Third Edition includes new case studies, updated examples and statistics, and expanded discussions on timely topics, like the rise of ethnonationalism and white nationalism, and the impact of new media on global communication.

Bringing together trust research, rhetoric, ethnomethodology and conversation analysis, this book formulates an analytical program for conceptualizing and defining trustworthiness as an empirical research object in social interaction. Revisiting Trustworthiness in Social Interaction examines trustworthiness as a relational and dynamic concept. It reviews sociological and rhetorical approaches to the study of trustworthiness and respecifies it as an interactional phenomenon displayed, tested and negotiated by participants in social interaction. It identifies four participant orientations of trustworthiness that may be foregrounded in peoples' dynamic identity projects, and it defines the phenomena 'character-bound displays' and 'sequential negotiation of character', both indicative of participants' orientation to trustworthiness. In this way, the book turns the theoretical concept of trustworthiness into an empirical object of interaction analysis, pointing to a vast number of interactional indicators, which allow interaction analysts to explore if and how interactants orient to trustworthiness in an encounter. Exemplary cases from both mundane and institutional encounters are analyzed using ethnomethodological multimodal conversation analysis showing how trustworthiness is done, challenges, achived, negotiated and lost in interaction. The intended audiences are scholars of conversation analysis, ethnomethodology, rhetoric and the social sciences, especially communication, organizational and leadership studies, and their students.

--Grammar textbook focused on strategic choices for expression in practical contexts, rather than abstract rule-following --Can be used for designated grammar course, or for general composition courses, including courses geared towards multilingual and non-traditional students --Ideal for students and instructors for whom traditional prescriptive grammar instruction has been insufficient, as well as writers who want a more advanced understanding of why and how to use grammatical structures

In this expanded second edition of Cognitive Architecture, the authors review new findings in psychology and neuroscience to help architects and planners better understand their clients as the sophisticated mammals they are, arriving in the world with built-in responses to the environment. Discussing key biometric tools to help designers 'see' subliminal human behaviors and suggesting new ways to analyze designs before they are built, this new edition brings readers up-to-date on scientific tools relevant for assessing architecture and the human experience of the built environment. The new edition includes: Over 100 full color photographs and drawings to illustrate key concepts. A new chapter on using biometrics to understand the human experience of place. A conclusion describing how the book's propositions reframe the history of modern architecture. A compelling read for students, professionals, and the general public, Cognitive Architecture takes an inside-out approach to design, arguing that the more we understand human behavior, the better we can design and plan for it.

*A guide providing teachers with easy to implement strategies based on research in speech pathology and education. *Addresses the needs of adolescents learning to write essays in a structured and accessible way. *Relevant strategies that can be integrated into existing lesson plans and curriculum tasks.

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.

Defines and situates the role of Public Relations as a creative industry Discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Highlights the importance of organizational creativity in PR. Will be a valuable resource for researchers and scholars, students of Corporate Communication and Public Relations studies and PR practitioners.

The book is written by two highly experienced adaptors and translators from American regional and commercial theatre. The book takes into account the structural and artistic differences between adapting from different media into theatre (from film to theatre, from novel to theatre, etc). The book features interviews with a range of theatre practitioners versed in all aspects of writing and teaching translation and adaptation.

The captivating account of a young female television producer's adventures bringing Sesame Street to post-communist Russia. In the early 1990s, communism had collapsed and Russia was finally awakening, economically and culturally. The timing appeared perfect to bring Sesame Street to millions of children across the country, introducing them to Western liberal values, capitalism, and concepts such as diversity and inclusion. No one had any idea just how challenging this would prove to be. In Muppets in Moscow: The Unexpected Crazy True Story of Making Sesame Street in Russia, Natasha Lance Rogoff brings this gripping drama to life. Rogoff, a young American television producer fluent in Russian, was chosen to lead a crew of American and Russian artists, producers, educators, writers, and puppeteers to create the Russian adaptation. During the four-year production, against the backdrop of bombings and the assassination of her Russian broadcast partners, Rogoff remained determined to bring humor, entertainment, and democracy to Russian children. With a sharp wit and compassion for her Russian colleagues, Rogoff observes how cultural clashes colored nearly every aspect of the production, from the show's educational framework to scriptwriting to the new Slavic Muppets themselves, often pitting Sesame Street's Western values against five centuries of Russian thought. In spite of the challenges, the show would go on to become a major hit, airing for over a decade. Muppets in Moscow reveals all the amazing, elaborate, behind-the-scenes action and work that goes into the making of a beloved children's television show-from creating the Muppets and determining their distinct "personalities" to hiring the actors and creating the set-all while ensuring that Russian culture is respected and represented. More than just a story of a children's show, this book explores Russia's people, their culture, and their relationship with the West that remains relevant even today.