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Books > Reference & Interdisciplinary > Communication studies > General

Manipulation of the American Voter - Political Campaign Commercials (Hardcover): Gary A. Copeland, Karen S. Johnson-Cartee Manipulation of the American Voter - Political Campaign Commercials (Hardcover)
Gary A. Copeland, Karen S. Johnson-Cartee
R2,541 Discovery Miles 25 410 Ships in 10 - 15 working days

"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.

The Ethical Nexus - Communication, Values and Organization Decisions (Hardcover, New): Charles Conrad The Ethical Nexus - Communication, Values and Organization Decisions (Hardcover, New)
Charles Conrad
R2,541 Discovery Miles 25 410 Ships in 10 - 15 working days

During the 1980s, organizational theorists and managers alike rediscovered the role that values play in organizational life and became concerned about the apparent lack of values that underlie unethical organizational behavior. This volume examines the complex interrelationships among values, ethics, and organizational decision making. It focuses on communication, because it is through discourse that people develop their own moral codes, organizations develop and inculcate core values and ethical precepts, and incongruities within and between value sets are negotiated. Each essay also deals with modes of making decisions.

The Discursive Construction of Hierarchy in Japanese Society - An Ethnographic Study of Secondary School Clubs (Hardcover): Zi... The Discursive Construction of Hierarchy in Japanese Society - An Ethnographic Study of Secondary School Clubs (Hardcover)
Zi Wang
R3,533 Discovery Miles 35 330 Ships in 10 - 15 working days

Seniority-based hierarchy (jouge kankei) is omnipresent in Japanese group dynamics. How one comports, depends on one's status and position vis-a-vis others. To-date, no study shows what constitutes this hierarchy, where and when individuals growing up in Japan first come into contact with it, as well as how they learn to function in it. This book fills in the lacunae. Considering jouge kankei as a social institution and adopting a discourse analytic approach, this volume examines the ways in which institutional jouge kankei as an enduring feature of Japanese social life are created and reproduced. The monograph analyses how seniority-based relations are enacted, legitimised, transmitted, and reified by social actors through language use and paralinguistic discursive practices, such as the use of space, objects, signs, and symbols. It also looks at how established rules could be challenged. The empirical data on which findings are based are gathered through 10 months of ethnographic fieldwork from 2015 to 2018 in Japanese schools, with certain types of data (school club etiquette books and uniforms) being presented and analysed for the first time. This volume also shows continuity and change of jouge kankei from school to work.

Mapping Hegemony - Television News and Industrial Conflict (Hardcover, New): Robert Goldman, Arvind Rajagopal Mapping Hegemony - Television News and Industrial Conflict (Hardcover, New)
Robert Goldman, Arvind Rajagopal
R2,540 Discovery Miles 25 400 Ships in 10 - 15 working days

This volume brings critical theory to bear on a familiar feature of our daily lives- the evening news on television- in order to clarify what it means to talk about hegemony. This book's approach makes accesible to a wider audience another way of seeing an otherwise taken-for-granted dimension of daily life and political culture. By empirically and theoretically reading a text taken from the evening news students can inspect, in a language familiar to them, what issues of ideology and legitimation are about.

Neuromotor Mechanisms in Human Communication (Hardcover): Doreen Kimura Neuromotor Mechanisms in Human Communication (Hardcover)
Doreen Kimura
R3,842 Discovery Miles 38 420 Ships in 10 - 15 working days

Based upon two decades of research with patients who have experienced pathology in one hemisphere of the brain, this book deals with brain mechanisms in human communicative behaviour, and with related motor functions from a broadly biological point of view. The work discusses the possible evolutionary origins of human communication, the relation of brain mechanisms in communicative behaviour to analogous nonhuman behaviors, and the neural systems involved in various levels and kinds of communication. Noncommunicative mechanisms which parallel those used in communication are also outlined in detail. Individual differences in brain organization for some functions are also explored.

Much new data is presented along with the theoretical treatment of human communication which emphasizes a behavioral rather than a linguistic approach. The work will interest psycholinguists, cognitive psychologists, neurologists, clinical neuropsychologists, speech pathologists, and advanced students in these fields.

The Negotiation of Cultural Identity - Perceptions of European Americans and African Americans (Hardcover, New): Ronald L... The Negotiation of Cultural Identity - Perceptions of European Americans and African Americans (Hardcover, New)
Ronald L Jackson
R2,047 Discovery Miles 20 470 Ships in 10 - 15 working days

Whiteness is often looked upon and equated with being American, but this book seeks to discover how other American voices and experiences have been and are excluded from the American legacy. It directly addresses the notion of self and human division in a cultural climate that has historically fostered the marginalization of multiple racial identities. This is an interdisciplinary work on understanding and promoting intercultural communication and will be of interest to students and scholars in the fields of communication, multicultural studies, social psychology, and sociology.

Having All the Right Connections - Telecommunications and Rural Viability (Hardcover, New): Peter Korsching, Patricia C.... Having All the Right Connections - Telecommunications and Rural Viability (Hardcover, New)
Peter Korsching, Patricia C. Hipple, Eric A. Abbott
R2,551 Discovery Miles 25 510 Ships in 10 - 15 working days

Essays, based on five years of survey research in Iowa and case study examples from across the United States, examine the implications of telecommunications technologies for rural community development. Supported by data from five years of survey and case study research, telecommunications adoption and use is explored in nine sectors of the rural community to determine the influence these organizations and institutions have on telecommunications development within the broader rural community. These sectors include local government, economic development, business, newspapers, library services, health care, university extension to communities, and farming. Also considered are the factors that promote and retard telecommunications development, particularly the impact of telecommunications policy, the availability of state-of-the-art infrastructure and service, and the involvement of telephone companies in local community development. Using a community development framework, this work discusses the physical, financial, human and social capitals necessary for holistic community development and the significance of critical mass, the roles of internal and external networks, as well as vertical and horizontal linkages, and the importance of visionary leadership and the championing of telecommunications.

Social Science and telecommunications scholars will appreciate the interdisciplinary approach these case studies represent. In addition, this research is intended to assist local leaders, community service providers, businesses, community officials, and state policy makers in capturing the potential benefits of innovative telecommunications technologies for local economic development, while avoiding potential problems and pitfalls. Essays are organized in three sections. The first presents theory, policy, and issues within a community development framework. The second discusses perspectives and actions of community sectors in their adoption and use of telecommunications. The third examines what occurs within an organization as it implements a new telecommunications system. Charts and graphs enhance the text and a glossary of terms is provided.

Social Relations in Human and Societal Development (Hardcover): C. Psaltis, A. Gillespie, A. Perret-Clermont Social Relations in Human and Societal Development (Hardcover)
C. Psaltis, A. Gillespie, A. Perret-Clermont
R2,216 R1,855 Discovery Miles 18 550 Save R361 (16%) Ships in 10 - 15 working days

Social interaction is the engine which drives an individual's psychological development and it can create changes on all levels of society. Social Relations in Human and Societal Development includes essays by internationally renowned academics from a range of disciplines including social psychology, international relations and child development.

The Routledge Handbook of Migration and Language (Hardcover): Suresh Canagarajah The Routledge Handbook of Migration and Language (Hardcover)
Suresh Canagarajah
R6,806 Discovery Miles 68 060 Ships in 10 - 15 working days

** Winner of AAAL Book Award 2020 ** **Shortlisted for the BAAL Book Prize 2018** The Routledge Handbook of Migration and Language is the first comprehensive survey of this area, exploring language and human mobility in today's globalised world. This key reference brings together a range of interdisciplinary and multidisciplinary perspectives, drawing on subjects such as migration studies, geography, philosophy, sociology and anthropology. Featuring over 30 chapters written by leading experts from around the world, this book: Examines how basic constructs such as community, place, language, diversity, identity, nation-state, and social stratification are being retheorized in the context of human mobility; Analyses the impact of the 'mobility turn' on language use, including the parallel 'multilingual turn' and translanguaging; Discusses the migration of skilled and unskilled workers, different forms of displacement, and new superdiverse and diaspora communities; Explores new research orientations and methodologies, such as mobile and participatory research, multi-sited ethnography, and the mixing of research methods; Investigates the place of language in citizenship, educational policies, employment and social services. The Routledge Handbook of Migration and Language is essential reading for those with an interest in migration studies, language policy, sociolinguistic research and development studies.

Lacanian Theory of Discourse - Subject, Structure, and Society (Hardcover, New): Mark Bracher Lacanian Theory of Discourse - Subject, Structure, and Society (Hardcover, New)
Mark Bracher
R2,854 Discovery Miles 28 540 Ships in 18 - 22 working days

This collection introduces and develops Lacanian thought concerning the relations among language, subjectivity, and society. Lacanian Theory of Discourse provides an account of how language both interacts with and constitutes structures of subjectivity, producing specific attitudes and behaviors as well as significant social effects.

Digital Fictions - Storytelling in a Material World (Hardcover): Sarah Sloane Digital Fictions - Storytelling in a Material World (Hardcover)
Sarah Sloane
R2,536 Discovery Miles 25 360 Ships in 10 - 15 working days

When researchers in computer-mediated communications discuss digital textuality, they rarely venture beyond the now commonplace notion that computer textuality embodies contemporary post-structuralist theories. Written for students and faculty of contemporary literature and composition theories, this book is the first to move from general to specific considerations. Advancing from general considerations of how computers are changing literacy, Digital Fictions moves on to a specific consideration of how computers are altering one particular set of literature practices: reading and writing fiction. Suffused through the sensibility of a creative writer, this book includes an historical overview of writing stories on computers. In addition, Sloane conducts interviews with the makers of hypertext fictions (including Stuart Moulthrop, Michael Joyce, and Carolyn Guyer) and offers close reading of digital fictions. Making careful analyses of the meaning-making activities of both readers and writers of this emerging genre, this work is embedded in a perspective both feminist and semiotic. Digital Fictions explores and distinguishes among four distinct iterations of text-based digital fictions; text adventures, Carnegie Mellon University Oz Project, hypertext fictions, and MUDs. Ultimately, Sloane revises the rhetorical triangle and proposes a new rhetorical theory, one that attends to the materials, processes, and locations of stories told on-line.

Mediated Politics in Two Cultures - Presidential Campaigning in the United States and France (Hardcover, New): Jacques Gerstle,... Mediated Politics in Two Cultures - Presidential Campaigning in the United States and France (Hardcover, New)
Jacques Gerstle, Lynda Kaid, Keith R. Sanders
R2,545 Discovery Miles 25 450 Ships in 10 - 15 working days

This first comparative study of the political communication processes in the United States and France brings together researchers from both countries to examine differences and similarities between the media's involvement in each nation's 1988 presidential election campaign. The book analyzes the construction of mediated political reality in the two countries, and concludes that French media do not concentrate more on policy issues than do American media. The authors discuss television news and newsmagazine coverage of the overall campaigns and their particular political debates, television commercials and broadcasts, and political posters. Also assessed are the interactions between party/candidate presentations of political reality and voter interpretations of that reality. The contributions are grouped into four sections: Comparing Politics in Two Cultures, which includes discussions of constructing a political communication project and the theoretical dimensions of the studies; Mediated Campaign Messages, which contains analyses of reality construction, political advertising, and political broadcasts; Media Coverage of the Campaigns; and Implications of Mediated Campaigning, which covers the effects of television broadcasts on voter perception and possibilities for improving the electoral process. This work is a useful resource for students, scholars, and politicians interested in political communication and comparative politics, as well as for journalists and members of the media.

Nothing Ventured, Nothing Gained - The Seattle JOA and Newspaper Preservation (Hardcover, New): Tim A. Pilgrim Nothing Ventured, Nothing Gained - The Seattle JOA and Newspaper Preservation (Hardcover, New)
Tim A. Pilgrim
R2,046 Discovery Miles 20 460 Ships in 10 - 15 working days

This is an in-depth case study of a joint operating arrangement (between the Seattle Times and the Seattle Post-Intelligencer) and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence.

Wit in English (Hardcover): Paul Joel Freeman Wit in English (Hardcover)
Paul Joel Freeman
R871 Discovery Miles 8 710 Ships in 10 - 15 working days
Communication Pedagogy - Approaches to Teaching Undergraduate Courses in Communication (Hardcover, New ed): Linda Costigan... Communication Pedagogy - Approaches to Teaching Undergraduate Courses in Communication (Hardcover, New ed)
Linda Costigan Lederman
R2,548 Discovery Miles 25 480 Ships in 10 - 15 working days

Presenting pedagogical materials useful in the design and delivery of the most frequently taught communications courses, Lederman writes in a clear lucid fashion that assumes no previous knowledge of communication teaching. The structure of this text will be of value to the first-time instructor who is unfamiliar with designing course outlines. While the focus is on the new teacher, all those intrigued by genuine teaching of communications will value this text. Part One investigates the undergraduate communications classroom including the basic elements of the learning process, generic teaching strategies, and challenges facing instructors in the next century. Part Two provides an expanded course analysis of 13 frequently found courses in undergraduate communications curricula. Each chapter is an instructor's answer to a fundamental question- How Do I Teach Communications? This collection of answers will inform first-time instructors' own teaching models. Of particular value will be the course descriptions, including goals, central concepts, student profiles, assignments, suggested readings, and methods of evaluation.

Technologies of Trauma - Cultural Formations Over Time (Hardcover): Yasmin Ibrahim Technologies of Trauma - Cultural Formations Over Time (Hardcover)
Yasmin Ibrahim
R2,540 Discovery Miles 25 400 Ships in 18 - 22 working days

Media technologies do not simply record or represent trauma but transform trauma into a cultural form that is multifariously commodified in different contexts. In this crucial new text, Ibrahim introduces us to the notion of 'technologies of trauma', in deconstructing the idea of trauma as a cultural form in society. Ibrahim examines the trajectory of witnessing and testimony through modernity, utilizing the technologies of trauma as a conceptual lens. Such a notion acknowledges humanity's reliance on technologies to transmute history, trauma, or memory, transforming technologies from medium and machine into artefacts for circulation and exchange. The transcendence of medium into artefacts as sites of trauma equally highlights the socio-political frames within which testimony is extracted and witnessing is enacted, unleashing trauma as a cultural form and a resonant genre of popular consumption. The development of print, photography, television, and digital platforms as technologies of trauma reiterates the popularization of trauma as a cultural genre, witnessing and testimony as cultural forms reiterating how these are intimately implicated in our emergence as active consuming communities of trauma and in tandem how these remake us as vulnerable subjects through the circulation of trauma within a popular consumption economy.

Studies in Communication, Volume 4 - Communication and Culture: Language, Performance, Technology, and Media (Hardcover): Sari... Studies in Communication, Volume 4 - Communication and Culture: Language, Performance, Technology, and Media (Hardcover)
Sari Thomas, William A. Evans
R2,552 Discovery Miles 25 520 Ships in 10 - 15 working days

Selected proceedings from the 6th International Conference on Culture and Communication, held at Temple U., 1986. The eight sections cover language and politics; sociolinguistics; performance as cultural reflection; sales, promotion, and organization; technology in its social context; mass media and

Metamodernism and Changing Literacy: Emerging Research and Opportunities (Hardcover): Valerie J. Hill Metamodernism and Changing Literacy: Emerging Research and Opportunities (Hardcover)
Valerie J. Hill
R4,638 Discovery Miles 46 380 Ships in 18 - 22 working days

An exploration of Metamodernism, the philosophical framework based on the post-2000 historical and cultural moment, helps in understanding digital citizenship beyond postmodernism and into the future. Research on best practices for learning in digital culture at a time of rapid transition is critical to the future of education and civilization, and an awareness of the philosophical era in which we live provides a foundation for understanding best practices in formal education as well as in personal lives. Without an awareness of Metamodernism, the overwhelming information encountered daily is nearly impossible to tackle, organize, or archive individually or collectively. Metamodernism explored through the lens of changing literacy impacts the field of library and information science as well as media communications. Metamodernism and Changing Literacy: Emerging Research and Opportunities is a critical scholarly publication that advocates for new thinking about literacy for all age groups through an exploration of global digital participatory culture and Metamodernism. A thorough examination of both the advantages and disadvantages of new media, new technologies, and virtual environments, with emphasis on metaliteracy, arms educators and learners of all ages with critical skills and keen perspectives. Featuring a wide range of topics such as digital citizenship, information consumption, and philosophy, successful educators and learners will find this book valuable for navigating virtual landscapes and identifying best practices for learning and life in a digitally connected world. The target audience includes administrators, educators, librarians, students, artists, and lifelong learners.

How to Analyze People with Dark Psychology - The Secrets to Speed Read People Like a Book, Defend Yourself and Influence Anyone... How to Analyze People with Dark Psychology - The Secrets to Speed Read People Like a Book, Defend Yourself and Influence Anyone Using Body Language, Persuasion, NLP, and Mind Control Techniques (Hardcover)
Charles P Carlton
R628 R567 Discovery Miles 5 670 Save R61 (10%) Ships in 18 - 22 working days
The Ambivalent Welcome - Print Media, Public Opinion and Immigration (Hardcover, New): Susan H. Alexander, Rita J. Simon The Ambivalent Welcome - Print Media, Public Opinion and Immigration (Hardcover, New)
Susan H. Alexander, Rita J. Simon
R2,543 Discovery Miles 25 430 Ships in 10 - 15 working days

"The Ambivalent Welcome" describes how leading magazines and the New York Times covered and interpreted U.S. immigration policy, and public attitudes about the impact of immigrants on the American economy and social fabric. Rita J. Simon and Susan H. Alexander examine print media coverage of immigration issues from 1880, the onset of the new immigration, to the present, and find that most magazines, like most Americans, have vehemently opposed new immigrants.

Part One begins with a chapter providing statistics on the number of immigrants and refugees by country of origin from 1810 to 1990, and estimates of the number of illegals who have entered the United States. Chapter 2 discusses U.S. immigration acts and summarizes the major political party platforms on immigration from the mid-nineteenth century through the present. Results of all national poll data regarding immigrants and refugees since the availability of such data (1930s) are reported in Chapter 3. Part Two discusses in detail particular magazines, including "North American RevieW," "Saturday Evening Post," "Literary Digest, Harper'S," "Scribner's, Atlantic Monthly," "The Nation," "Christian Century," "Commentary," "Commonweal," "Reader's Digest," "Time," "Life," "Newsweek," "U.S. News and World Report," and the editorials of the "New York TimeS." Following a summary chapter, Appendix A provides a profile of each of the magazines, including the date of its founding, its editors and publishers, circulation, characteristics of its readers, and an assessment of its influence on immigration. Appendix B describes the major American anti-immigration movements.

On Modes of Communication (Hardcover): Roger G. Pinette On Modes of Communication (Hardcover)
Roger G. Pinette
R846 Discovery Miles 8 460 Ships in 18 - 22 working days
Technical Communication, Deliberative Rhetoric, and Environmental Discourse - Connections and Directions (Hardcover): Nancy W.... Technical Communication, Deliberative Rhetoric, and Environmental Discourse - Connections and Directions (Hardcover)
Nancy W. Coppola, Bill Karis
R2,551 Discovery Miles 25 510 Ships in 10 - 15 working days

Academic writing on environmental communication proliferated in the 1990's. A few of us had been calling for such work and making initial investigations throughout the 1980's, but the momentum in the field built slowly. Spurred by coverage in the mass media, academic publishers finally caught the wave of interest. In this exciting new volume, the editors demonstrate more fully than ever before how environmental rhetoric and technical communication go hand in hand. The key link that they and their distinguished group of contributors have discovered is the ancient concern of communication scholars with public deliberation. Environmental issues present technical communicators with some of their greatest challenges, above all, how to make the highly specialized and inscrutably difficult technical information generated by environmental scientists and engineers usable in public decision making. The editors encourage us to accept the challenge of contributing to environmentally conscious decision making by integrating technical knowledge and human values. For technical communicators who accept the challenge of working toward solutions by opening access to crucial information and by engaging in critical thinking on ecological issues, the research and theory offered in this volume provide a strong foundation for future practice.

The Savvy Social Media Guide (Hardcover): Stuart H. Schwartz The Savvy Social Media Guide (Hardcover)
Stuart H. Schwartz
R930 R848 Discovery Miles 8 480 Save R82 (9%) Ships in 18 - 22 working days

BLEXT: a combination of blog and textbook; used by this "non-academic professor" to introduce you to the world of social media. Whether marketing your skills or growing your company, today's social media age requires you to be Savvy. Studies show that nearly a quarter of American consumers make purchase decisions that are influenced by social media. Dr. Stuart Schwartz shows you how to turn your customers into your biggest advocates by cultivating "hyper-relationships. Learn how to easily incorporate Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Foursquare into your marketing and customer service through real-life scenarios and case studies. Knowing how to meet customers where they are will make you invaluable to your organization. "Stuart Schwartz is smart, timely, and right on target..." -Bruce Kirk, 5-time Television Emmy award winner and professor

States and Nations, Power and Civility - Hallsian Perspectives (Hardcover): Francesco Duina States and Nations, Power and Civility - Hallsian Perspectives (Hardcover)
Francesco Duina
R2,160 Discovery Miles 21 600 Ships in 10 - 15 working days

Civility in national and international politics is under siege. In this volume, twelve distinguished sociologists and historians from North America, Europe, and China reflect on the nature and preservation of civility in and between nation states and empires in a set of geographically and historically wide-ranging chapters. Civility protects individual self-determination and expression, promotes productive economic activity and wealth, and is central to political stability and peace within and across political communities. Yet power, always concentrated and endemic in nation states and imperial settings, poses great risks to civility. Guided by the perspective of John A. Hall, who has done more to identify and investigate the intricate relationships between states, nations, the power they hold, and civility than any other contemporary social scientist, States and Nations, Power and Civility offers a set of crisp, in-depth investigations regarding the specific mechanisms of civility and how it may be protected.

Peace Education from the Grassroots (Hardcover): Ian Wilson Peace Education from the Grassroots (Hardcover)
Ian Wilson
R2,829 Discovery Miles 28 290 Ships in 18 - 22 working days

A volume in Peace Education Series Editors Jing Lin, University of Maryland, Edward Brantmeier, James Madison University, and Ian Harris, University of Wisconsin, Milwaukee Historians often ignore the day-to-day struggles of ordinary people to improve their lives. They tend to focus on the accomplishments of illustrious leaders. Peace Education from the Grassroots tells the stories of concerned citizens, teachers, and grassroots peace activists who have struggled to counteract high levels of violence by teaching about the sources for violence and strategies for peace. The stories told here come from the grass roots meaning the educators are close to the forms of violence they are addressing. This collection of essays tells how citizens at the grassroots level developed peace education initiatives in thirteen different nations (Belgium, Canada, El Salvador, Germany, India, Jamaica, Japan, Mexico, the Philippines, South Korea, Spain, Uganda, and the United States). A fourteenth article describes the efforts of the International Red Cross to implement a human rights curriculum to teachers on the ground in the Balkans, Iran, Senegal, and the United Sates. These chapters describe a variety of schools, colleges, peace movement organizations, community-based organizations, and international nongovernmental organizations engaged in peace education.

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