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The Political Language of Food (Hardcover)
Loot Price: R2,554
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The Political Language of Food (Hardcover)
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The Political Language of Food addresses why the language used in
the production, marketing, selling, and consumption of food is
inherently political. Food language is rarely neutral and is often
strategically vague, which tends to serve the interests of powerful
entities.Boerboom and his contributors critique the language of
food-based messages and examine how such language-including idioms,
tropes, euphemisms, invented terms, etc.-serves to both mislead and
obscure relationships between food and the resulting community,
health, labor, and environmental impacts. Employing diverse
methodologies, the contributors examine on a micro-level the
textual and rhetorical elements of food-based language itself. The
Political Language of Food is both timely and important and will
appeal to scholars of media studies, political communication, and
rhetoric.
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