The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.

Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.

The Fourth edition differs from the previous one in the following ways:

• The arrangement of the contents has been revised to facilitate greater understanding
• There is much new material, especially in chapters 4, 5, 7, 8
• The role of social media is discussed and considered in chapter 7
• Chapter 8 includes a section on image management
• Chapter 9 is a new chapter focussing on political debates
• A new chapter 12 on Persuasion and the rhetorical imprint of a public rhetor has been added
• New contemporary examples related to South Africa have been included

The Japanese phenomenon that teaches us the simple yet profound lessons required to liberate our real selves and find lasting happiness.

The Courage to be Disliked shows you how to unlock the power within yourself to become your best and truest self, change your future and find lasting happiness. Using the theories of Alfred Adler, one of the three giants of 19th century psychology alongside Freud and Jung, the authors explain how we are all free to determine our own future free of the shackles of past experiences, doubts and the expectations of others. It's a philosophy that's profoundly liberating, allowing us to develop the courage to change, and to ignore the limitations that we and those around us can place on ourselves.

The result is a book that is both highly accessible and profound in its importance. Millions have already read and benefited from its wisdom. Now that The Courage to be Disliked has been published for the first time in English, so can you.

Learn how group dynamics theory applies in the real world with the help of this best seller. GROUP DYNAMICS, 7th Edition, covers all major theories and topics pertaining to group and team processes. Focus on what's most important with clearly organized chapters and highlighted key points, and see how to apply concepts to actual groups through extended case studies -- one in every chapter. The author draws on examples from a range of disciplines including psychology, management, law, education, sociology, and political science to help you develop a deeper understanding of each topic that you'll take with you beyond the classroom.

Ferial Haffajee is highly respected as one of South Africa's thought leaders and commentators. She effectively uses her media platform to raise and discuss issues pertinent to the state of the nation. In What If There Were No Whites In South Africa?, Haffajee examines our history and our present in the light of a provocative question that yields some thought-provoking analysis for the country.

From roundtable discussions with influential as well as ordinary South Africans, to research, personal thoughts and powerful anecdotes, Haffajee takes the reader through the rocky terrain of race relations in our country and grapples towards a possible way forward in terms of what it means to be South African in 2015.

Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.

Choices Behind Human Communication The Interpersonal Communication Book approaches the subject of communication through integrative theory, research, and hands-on methods. A threefold approach identifies important communicative concepts: choices in interpersonal situations, the theories and research that support these choices, and the communication skills necessary to effectively use these theories. The text allows students to examine the question of how, when, and through which channels they should communicate in different contexts. The Fourteenth Edition provides the newest insights and research in person-to-person interaction, making for an up-to-date source for communication study. New features and chapter-by-chapter updates make Interpersonal Communication the most comprehensive, relevant source on the topic.

The new Southern African edition of this popular introductory textbook offers students a practical and accessible framework for developing their intercultural communication skills. It provides a global perspective on intercultural communication while allowing students to contextualize their knowledge with relevant examples, applications and perspectives. Recognizing that students in Southern Africa come from diverse cultural, ethnic and linguistic backgrounds, Experiencing Intercultural Communication provides discussion of issues and perspectives they can apply to everyday life and to broader contexts. For instance, the book looks at the challenges posed by numerous native languages in schools and healthcare settings; it explores the opportunities for and barriers to building intercultural relationships in post-Apartheid South Africa; and it considers the impact of globalization and the communication of Western paradigms of modernization and development.

We live in a multilingual, transforming society in which language plays a dynamic and central role. We use it every day for communication and it is not possible to imagine life without it - it is generally recognised as a mark of what makes us human. But how often do we think about exactly what language is and how we actually use it? Language, society and communication introduces established and new linguistic concepts and theories, and links these to contemporary issues in society and the media, including new social media, with a particular focus on southern Africa. Language, society and communication explores how language is intricately bound up with issues of power, status and identity. It explores the tension between the diverse nature of everyday language practices, on the one hand, and the societal pressures towards managing and containing this diversity, on the other. It also demonstrates the relevance of linguistic study (e.g. phonology and syntax) to real world problems (e.g. analysis of a child's acquisition of language), within a southern African context. Study questions and case studies, which relate the theoretical ideas discussed to current research, are provided at the end of each chapter. Language, society and communication is aimed at undergraduate students studying linguistics, language and communication and related fields such as language education.

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

Effective Communication N6 - empowering the workforce aims to help develop a solid strategy to keep employees informed and engaged; to avoid communication silos and overload; to build interpersonal relations, and to encourage a productive and conducive work environment. Tips are provided on how to promote an open organisational culture of trust and satisfaction, where knowledge sharing and healthy relations are prevalent and the use of various media is facilitated. There are ample timely, concrete and real-life exercises and applications, and examples and illustrations of communication in action. Effective Communication N6 - empowering the workforce is designed to take workplace communication to the next level and can be used by students, employees and those at executive management level.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing. Chapters address the complexity of how politicians and political parties leverage trust, credibility, and expertise across their policy positions, and how citizens formulate their attitudes and opinions. Contributors focus on the new challenges and opportunities for political parties and politicians around the globe when communicating about complex issues, such as science and technology. This Research Agenda will be an essential resource for political marketing researchers and practitioners looking to explore how marketing tactics may be used to shape, guide, and manage public opinion and policy discourse.

This cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and differences in their digital skills, it unpacks the implications of digital inequality on life outcomes. International contributors assess a variety of key contexts that impact access to digital technologies, including contextual variations related to geography and infrastructure, as well as individual differences related to age, income, health and disability status. Chapters explore how variations emerge across the life course, illustrating the effects of digital disparities on personal wellbeing. Intervening in critical debates relating to the digital divide, this Handbook offers key insights into privacy and trust issues that affect technological usage. Employing both quantitative and qualitative investigations into the relationship between social inequality and the Internet, this Handbook is crucial reading for scholars and researchers in both communication and sociology, particularly those focusing on digital inequalities and human-computer interaction. It will also benefit policymakers in need of innovative approaches to understanding, challenging and addressing the digital divide.

Timely and original, Rethinking Communication Geographies explores the human condition under digital capitalism, depicting an environment in which digital logistics have taken centre stage in day-to-day life. The book responds to a pressing need to address the key questions of human autonomy and security, as well as the social power relations of the platform economy, in a world in which media and space have become increasingly entangled. Establishing a framework for understanding 'geomedia' as an environmental regime that shapes human subjectivity, Andre Jansson advances a humanistic and interdisciplinary approach to the study of communication geographies, arguing that human activities are accommodated to sustain the circulation of digital data. The book examines concrete examples related to audio-streaming, transmedia tourism, and platform urbanism, ultimately demonstrating how digital skills and logistical expertise have become forms of capital in contemporary society. Mapping ongoing transitions related to how digitalization affects spatial processes, the unique perspectives explored in this book will be of equal interest to postgraduates and researchers in the fields of human geography and media and communication studies. The innovative concepts and approaches to the study of digital geography introduced throughout will also enhance the dialogue between a vast range of disciplines across the humanities and social sciences.

To communicate effectively needs accurate information and precision in method, especially in the world of work where major decisions and the success of the organisation can be impacted negatively or positively by what is conveyed. Communicating globally in an ever-changing digital world can be challenging. Effective communication N5 - empowering the workforce therefore includes content on managing these changes, ethical work and communication practices, and communicating efficiently in multicultural and digital environments.

'Empowering and cathartic' - Dr Tracy Cooper, International Consultant on High Sensitivity 'Deeply moving and informative' - Lily Bailey, author As an adolescent, Russell's face and neck would turn crimson at the slightest thing. In his twenties he began suffering from an extreme form of blushing (idiopathic craniofacial erythema). It sent out all the wrong signals - to friends, family and to the opposite sex. And it triggered something worse: Social Anxiety Disorder. Up to one in 10 people develop this irrational fear of other human beings. From university to the workplace, Russell desperately tried to hide his secret from everyone. In an attempt to be 'normal,' he grabbed every remedy going, from drugs to herbs to bottles of absinthe. Through trial and error, he discovered a way to overcome social anxiety and live a fulfilling and rich life. By turns wry and shocking, dark and optimistic, Redface is the eye-opening true story of how one man found his own way forward in a world built for others. It will fascinate readers who are socially anxious, their friends and family, and anyone who wants to know what it's like to travel to the edge of human experience and back. Read this memoir and discover how to conquer your social anxiety and learn how to be yourself. Reviews 'Immersive and raw in its emotional intensity, Norris's Redface invites us into his private world of avoidance, compensation and adaptation. Ultimately culminating in a deep awareness of himself and the world he moves through, it's empowering and cathartic for everyone who has experienced SAD.' - Dr Tracy Cooper, International Consultant on High Sensitivity 'Deeply moving and informative. I raced through it. Norris's portrayal of the cyclical struggle of Social Anxiety Disorder is stunning. This book is the perfect response to anyone who's ever said "don't we all get anxious about socialising?"' - Lily Bailey, Because We Are Bad: OCD and a Girl Lost in Thought Extract Chapter 1: Closed Door I'm hovering just in front of a closed door. It's in the office building where I work. I can see through the window of the door into the room beyond it. I'm listening carefully for approaching voices. As soon as another person comes into view, I'll have to make a snap decision: commit and go through that door or abort and quickly walk away from it, surreptitiously double back at some point, then try to hold my nerve for a second attempt. I've been doing this in secret for my entire career and if I could calculate exactly how much time I've lost in this state of limbo, all the seconds, minutes and hours spent holding back in hallways or pacing back and forth just behind closed doors, it might add up to a lifetime. And a waste of one. Because there's nothing out of the ordinary on the other side of those doors.... meeting rooms, breakout spaces, team and coffee points, just spaces designed to help people work together. But people is the key word. On the other side of every door there will be people. People I know. People who know me. People I'm about to meet. People who've yet to meet me. And once I'm on the other side there's no turning back. ... Social Anxiety Disorder (SAD) is formally classed as a mental disorder, which affects millions of people worldwide - and up to 10%of the UK population. It can manifest itself in many ways. Symptoms often surface as secondary phobias, ranging from a fear of eating or writing in front of others to a fear of being watched in a public bathroom. For me, social anxiety plays out on my skin... Its symptom is called Idiopathic Craniofacial Erythema, which means uncontrollable and unprovoked facial blushing. They are the evil twins who constantly embarrass me. If you have social anxiety, this book is for you. If you've never heard of social anxiety, this book is for you. I've been quietly avoiding people all my life, hesitating behind a door. But I'm pushing that door wide open now. And I'm coming through it. To talk to you.

Communicating @ work unpacks the various and complex communication challenges in today's multicultural and technological working environment. It is written in a conversational, accessible style, and covers not only a range of communication situations and formats but also uses a holistic, practice-based approach to illustrate the application of effective communication principles in the workplace. Examples, margin comments, provocative chatroom questions and online supplementary material elaborate on concepts and offer down-to-earth guidance on everyday business communication transactions and conduct. Every chapter has been updated with the latest findings and debates. Given the accelerated proliferation of multimodal digital devices and networking opportunities and challenges, the authors have also increased their focus on new media, particularly the role played by social media in business contexts and corporate reputation management. This edition's comprehensive coverage of spoken, written and visual communication for business and industry makes it an ideal textbook as well as a valuable reference in the workplace for professionals.

The ability to communicate effectively is one of the most important life skills a person can possess. It can pave the way to success, not only in terms of career but also in every other aspect of life where communication plays a role. Advanced communication skills focuses on essential communication skills and competencies for all aspects of the world of work. Advanced communication skills takes an integrated theory and practical approach to learning. It is designed to foster workplace communication in order to benefit interpersonal relationships, which in turn leads to personal enrichment, greater job satisfaction and increased productivity. The final chapter contains a selection of case studies with questions to assist in the evaluation of communication skills. Advanced communication skills is aimed at managers, personal assistants, professional secretaries and all those studying towards certificates, diplomas or degrees in colleges and universities. It fully covers the syllabus for Communication N5/N6 at technical and vocational education and training colleges, and will prepare students for the national examinations in these subjects.

A comprehensive, up-to-date and relevant communication text which engages readers through both a theoretical and an applied lens. Blends technological awareness and ability with basic communication skills and practices. Provides numerous examples as well as video clips. Aimed at students and employees, including those at executive management level.

From the award-winning author of A Splendid Exchange, a fascinating new history of financial and religious mass manias over the past five centuries "We are the apes who tell stories," writes William Bernstein. "And no matter how misleading the narrative, if it is compelling enough it will nearly always trump the facts." As Bernstein shows in his eloquent and persuasive new book, The Delusions of Crowds, throughout human history compelling stories have catalyzed the spread of contagious narratives through susceptible groups--with enormous, often disastrous, consequences. Inspired by Charles Mackay's 19th-century classic Memoirs of Extraordinary Popular Delusions and the Madness of Crowds, Bernstein engages with mass delusion with the same curiosity and passion, but armed with the latest scientific research that explains the biological, evolutionary, and psychosocial roots of human irrationality. Bernstein tells the stories of dramatic religious and financial mania in western society over the last 500 years--from the Anabaptist Madness that afflicted the Low Countries in the 1530s to the dangerous End-Times beliefs that animate ISIS and pervade today's polarized America; and from the South Sea Bubble to the Enron scandal and dot com bubbles of recent years. Through Bernstein's supple prose, the participants are as colorful as their motivation, invariably "the desire to improve one's well-being in this life or the next." As revealing about human nature as they are historically significant, Bernstein's chronicles reveal the huge cost and alarming implications of mass mania: for example, belief in dispensationalist End-Times has over decades profoundly affected U.S. Middle East policy. Bernstein observes that if we can absorb the history and biology of mass delusion, we can recognize it more readily in our own time, and avoid its frequently dire impact.

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

A practical guide to nurturing healthy, loving non-monogamous relationships using attachment theory. Attachment theory has entered the mainstream, but most discussions focus on how we can cultivate secure monogamous relationships. What if, like many people, you're striving for secure, happy attachments with more than one partner? Polyamorous psychotherapist Jessica Fern breaks new ground by extending attachment theory into the realm of consensual non-monogamy. Using her nested model of attachment and trauma, she expands our understanding of how emotional experiences can influence our relationships. Then, she sets out six specific strategies to help you move toward secure attachments in your multiple relationships. Polysecure is both a trailblazing theoretical treatise and a practical guide. It provides non-monogamous people with a new set of tools to navigate the complexities of multiple loving relationships, and offers radical new concepts that are sure to influence the conversation about attachment theory.