"This work consists of a listing of basic reference sources in the field of medicine and allied health and a thesaurus-index providing quick access to the cited sources. . . . Recommended for medical and health sciences libraries." Choice

This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues' experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective. Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent "targeters."

What kinds of industries, occupations, and organizational behaviors have been presented on prime time television? This is the first full-length volume to answer this question and summarize quantitative and qualitative studies on the portrayal of organizations, occupations and organizations behaviors on prime time television drama. The volume also offers a unique study of the demography of industries that have appeared on prime time over the last four decades of television, thus offering a historical perspective in addition to the authors' analysis of contemporary prime time programs.

This title provides a candid exploration of sadomasochistic practices driving contemporary culture, covering the demoralizing socioeconomic and political conditions that give rise to agonizing rituals of cruelty demonstrated at systemic, transnational, religious, familial, and even sexual spheres of human relations.

In the 1860s and 1870s, the United States government forced most western Native Americans to settle on reservations. These ever-shrinking pieces of land were meant to relocate, contain, and separate these Native peoples, isolating them from one another and from the white populations coursing through the plains. We Do Not Want the Gates Closed Between Us tells the story of how Native Americans resisted this effort by building vast intertribal networks of communication, threaded together by letter writing and off-reservation visiting. Faced with the consequences of U.S. colonialism - the constraints, population loss, and destitution - Native Americans, far from passively accepting their fate, mobilized to control their own sources of information, spread and reinforce ideas, and collectively discuss and mount resistance against onerous government policies. Justin Gage traces these efforts, drawing on extensive new evidence, including more than one hundred letters written by nineteenth-century Native Americans. His work shows how Lakotas, Cheyennes, Utes, Shoshones, Kiowas, and dozens of other western tribal nations shrewdly used the U.S. government's repressive education system and mechanisms of American settler colonialism, notably the railroads and the Postal Service, to achieve their own ends. Thus Natives used literacy, a primary tool of assimilation for U.S. policymakers, to decolonize their lives much earlier than historians have noted. Whereas previous histories have assumed that the Ghost Dance itself was responsible for the creation of brand-new networks among western tribes, this book suggests that the intertribal networks formed in the 1870s and 1880s actually facilitated the rapid dissemination of the Ghost Dance in 1889 and 1890. Documenting the evolution and operation of intertribal networking, Gage demonstrates its effectiveness - and recognizes for the first time how, through Native activism, long-distance, intercultural communication persisted in the colonized American West.

"A magnum opus in the now vast domain of discourse studies, whose history, methods, and subdomains mobody knows as well as Robert de Beugrande. No other book in the humanities and social sciences today integrates such encylopedic knowledge into a thoroughly transdisciplinary, international, intercultural, and critical program. For all advanced students of discourse, this book should be their major mentor, guide, and compendium of research." -Teun A. van Dijk, University of Amsterdam and Editor of the journals Text and Discourse and Society "Professor de Beugrande has been one of the most influential scholars in text linguistics since he helped to found it as a discipline. He commands a large panorama of knowledge and brings this learning to bear on a variety of topics, giving fresh insights and new dimensions. In his latest book, he ranges over linguistic, educational, and cultural disciplines in order to synthesize an important framework within which text and discourse can be understood in new ways." -John Sinclair, Birmingham University and Editor-in-Chief of Collins COBUILD English Language Dictionary

In this age of global communication, local identities and nation-states reassert themselves when cultural boundaries are dissolved and reconstructed. This collection of essays by noted scholars in many fields provides a wide range of theoretical approaches and empirical studies that, together, shed light on how local cultural identities resist the forces of globalization by virtue of tradition, transculturation, domestication and hybridization. Examining how people make sense of the world and their own identities as cultural and national boundaries are crossed, In Search of Boundaries transcends many traditional dichotomies between East and West and, more importantly, between tradition and modernity. Interest in the study of boundaries has grown in sociology, anthropology, geography, and other social sciences, but it has not focused on communication processes. This book fills that void with a series of wide-ranging approaches, from the critical to the liberal, the empirical to the cultural, and the Occidental to the Oriental, and makes a significant contribution to our understanding of the increasingly global nature of nationality, culture, and identity.

Empires of Entertainment integrates legal, regulatory, industrial, and political histories to chronicle the dramatic transformation within the media industries between 1980 and 1996. As film, broadcast, and cable grew from fundamentally separate industries to interconnected, synergistic components of global media conglomerates, the concepts of vertical and horizontal integration were redesigned. The parameters and boundaries of market concentration, consolidation, and government scrutiny began to shift as America's politics changed under the Reagan administration. Through the use of case studies that highlight key moments in this transformation, Jennifer Holt explores the politics of deregulation, the reinterpretation of antitrust law, and lasting modifications in the media landscape. Holt skillfully expands the conventional models and boundaries of media history. A fundamental part of her argument is that these media industries have been intertwined for decades and, as such, cannot be considered separately. Instead, film, cable and broadcast must be understood in relation to one another, as critical components of a common history. Empires of Entertainment is a unique account of deregulation and its impact on political economy, industrial strategies, and media culture at the end of the twentieth century.

Effective communication is the key to encouraging healthy behavior. Documenting a revolution in both theory and practice, Johns Hopkins University experts show that communication leads the way to healthy reproductive health and family planning behavior. They explain why communication makes so much difference and how communication programs can be made to work. This book presents a compilation of lessons learned by the Johns Hopkins Center for Communication Programs and its partners over 15 years of developing and implementing family planning communication projects campaigns in Africa, Asia, Latin America, and the Near East. An introductory essay provides an overview of family planning and communication worldwide and outlines the role of theory-based communication programs. The main part of the book presents lessons learned in the field about the process of designing and carrying out family planning communication projects. More than 60 lessons are presented, with descriptions and analysis of projects illustrating each lesson. A final essay explores the current and future challenges confronting family planning educators and other public health communicators.

Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history.

"Making Social Worlds: A Communication Perspective" offers the most accessible introduction to the tools and concepts of CMM - Coordinated Management of Meaning - one of the groundbreaking theories of speech communication.
Draws upon advances in research for the most up-to-date concepts in speech communication
Defines the 'critical moments' of communication for students and practitioners; encouraging us to view communication as a two-sided process of coordinating actions and making/managing meanings
Questions how we can intervene in dangerous or undesirable patterns of communication that will result in better social worlds

This work is a collection of the best research reports and essays gathered globally by the editors over a three-year period. World-renowned experts from the Arab region as well as the West have authored most of the chapters. Seven sections divide the text, and each investigates compelling, timely questions for today's communication professionals. Because of its focus on communications and new media, this volume may be used at colleges and universities worldwide. It will impact numerous academic disciplines and the professional world as well. A wide range of curricula may adopt the text as supplementary reading for courses in political science, speech and rhetoric, public relations, sociology, communications, journalism, diplomacy and government.

Scholarly Communications: A History from Content as King to Content as Kingmaker traces the development of scholarly communications from the creation of the first scientific journal through the wide diversity of professional information services today. Unlike any other book, this work is an authoritative history by the past President of Elsevier and current Professor at Long Island University, which examines the changing nature of scholarly communication throughout its history, including its research importance as well as its business value. It specifically covers four key themes: 1.the value of scholarly content and information at various stages of it development and use; 2.the role that technology has played on the use, importance, and value of scholarly information and research communications; 3.the changing business models affecting the system of scholarly communication from the way it is produced to how it is distributed and consumed; and 4.some of the implications of mobile, cloud, and social computing technologies on the future of scholarly communications. Attention is paid to analyzing the structural changes that the professional publishing community now faces. Regazzi examines research content as an economic good; how technology and business models have greatly affected the value of scholarly publishing; and the drivers of the future sustainability of our system of scholarly communication.

One of the key scientific challenges is the puzzle of human cooperation. Why do people cooperate with one another? What causes individuals to lend a helping hand to a stranger, even if it comes at a major cost to their own well-being? Why do people severely punish those who violate social norms and undermine the collective interest? Edited by Paul A.M. Van Lange, Bettina Rockenbach, and Toshio Yamagishi, Trust in Social Dilemmas carefully considers the role of trust in establishing, promoting, and maintaining overall human cooperation. By exploring the impact of trust and effective cooperation on relationships, organizations, and communities, Trust in Social Dilemmas draws inspiration from the fact that social dilemmas, defined in terms of conflicts between self-interest and the collective interest, are omnipresent in today's society. In capturing the breadth and relevance of trust to social dilemmas and human cooperation more generally, this book is structured in three effective parts for readers: the biology and development of trust; the importance of trust for groups and organizations; and how trust factors across the overall health of today's society. As Van Lange, Rockenbach, Yamagishi, and their team of expert contributors all explore in this compelling new volume, there is little doubt that trust and cooperation are intimately related in most - if not all - of our social dilemmas.

An examination of the dynamics of writing review. Areas addressed include: learning to write in organizations; writing review as an opportunity for socialization; writing review as an opportunity for individuation; and implications for future research.

This comprehensive handbook provides a unique overview of the theory, methodologies and best practices in climate change communication from around the world. It fosters the exchange of information, ideas and experience gained in the execution of successful projects and initiatives, and discusses novel methodological approaches aimed at promoting a better understanding of climate change adaptation. Addressing a gap in the literature on climate change communication and pursuing an integrated approach, the handbook documents and disseminates the wealth of experience currently available in this field. Volume 2 of the handbook provides a unique description of the theoretical basis and of some of the key facts and phenomena which help in achieving a better understanding of the basis of climate change communication, providing an essential basis for successful initiatives in this complex field.

Franco Ferrarotti here offers a provocative look at the future of a world dominated by mass media--particularly television. He argues eloquently that the art of story-telling, the traditions of oral history, the simple pleasures of individual conversation are being lost, precisely because they embody qualities antithetical to the technological imperatives of mass society--qualities such as time to develop a thought, a thirst for details, patience, and a delight in the unexpected. He asserts that the mental habits prevailing in an age that places undue value on instantaneous images are incompatible with extended face-to-face dialogue.

The book reports on advanced theories and methods in two related engineering fields: electrical and electronic engineering, and communications engineering and computing. It highlights areas of global and growing importance, such as renewable energy, power systems, mobile communications, security and the Internet of Things (IoT). The contributions cover a number of current research issues, including smart grids, photovoltaic systems, wireless power transfer, signal processing, 4G and 5G technologies, IoT applications, mobile cloud computing and many more. Based on the proceedings of the first International Conference on Emerging Trends in Electrical, Electronic and Communications Engineering (ELECOM 2016), held in Voila Bagatelle, Mauritius from November 25 to 27, 2016, the book provides graduate students, researchers and professionals with a snapshot of the state-of-the-art and a source of new ideas for future research and collaborations.

Intellectuals today cringe when a politician speaks of the Second Coming, the millennium, or the Antichrist. Certain questions naturally arise about those who literally expect the end of the world in our day: Why do they think this? Why do some people believe them? How do their exhortations work to persuade an audience and to move that audience to actions and commitments? These are the motivating questions of Contemporary Apocalyptic Rhetoric, which describes "apocalyptic" as a rhetorical genre of discourse. Barry Brummett first recasts insights drawn from past scholarly and theological studies to demonstrate their relevance to contemporary apocalyptic, then examines a variety of "real" apocalyptic to illustrate the ways in which these rhetorical discourses actually work. The discussion focuses on those strategies, arguments, and stylistic features that are peculiar to apocalyptic and that support its social and political claims. Following an introductory first chapter, Chapter Two describes how apocalyptic rhetoric links a psychological context to an esoteric "grand order" underlying all of time and the cosmos. Chapter Three compares premillennial and postmillennial apocalyptic on three dimensions to show the different approaches they take to reach their audiences. Chapter Four describes specific rhetorical techniques designed to maintain a mystic persona and urge social and political commitments on audiences. The final two chapters apply the author's theories to secular and religious apocalyptic, both premillennial (Hal Lindsey and Ravi Batra) and postmillennial (Francis Fukuyama). Contemporary Apocalyptic Rhetoric will appeal to readers across many disciplines, includingcommunications, religion, sociology, and psychology.

The value of multi-disciplinary research lies in the exchange of ideas and methods across the traditional boundaries between areas of study. It could be argued that many of the advances in science and engineering take place because the ideas, methods and the tools of thought from one discipline become re-applied in another.
The topic of "the visual" has become increasingly important as advances in technology have led to multi-media and multi-modal representations, and extended the range and scope of visual representation and interpretation in our lives. Under this broad heading there are many different perspectives and approaches, from across the entire spectrum of human knolwedge and activity.
The editors and authors of this book aim to break down cross-disciplinary barriers, by bringing together people working in a wide variety of disciplines where visual representations and interpretations are exploited. Contributions come from researchers actively investigating visual representations and interpretations in a wide variety of areas, including art history, biology, clinical science, cognitive science, computer science, design, engineering, linguistics, mathematics, philosophy, physics, psychology, and sociology.
The book provides a forum for wide-ranging and multi-disciplinary contributions on visual representations and interpretations.
* Contributors include researchers actively investigating visual representations and interpretations
* Content spans a wide variety of areas including but not limited to biology, sociology, and computer science
* Discusses how new technology has affected "the visual" representation of information