Managing the Press re-examines the emergence of the twentieth
century media President, whose authority to govern depends largely
on his ability to generate public support by appealing to the
citizenry through the news media. From 1897 to 1933, White House
successes and failures with the press established a foundation for
modern executive leadership and helped to shape patterns of media
practices and technologies through which Americans have viewed the
presidency during most of the twentieth century. Author Stephen
Ponder shows how these findings suggest a new context for
contemporary questions about mediated public opinion and the
foundations of presidential power, the challenge to the presidency
by an increasingly adversarial press, the emergence of 'new media'
formats and technologies, and the shaping of presidential
leadership for the twenty-first century. Managing the Press
explores the rise of the media presidency through the lens of the
late-twentieth century, when the relationship between the President
and the press is relevant to more important issues than ever before
in the context of American politics.
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