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Nothing Ventured, Nothing Gained - The Seattle JOA and Newspaper Preservation (Hardcover, New) Loot Price: R2,210
Discovery Miles 22 100
Repayment Terms: R207 pm x 12*
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Nothing Ventured, Nothing Gained - The Seattle JOA and Newspaper Preservation (Hardcover, New): Tim A. Pilgrim

Nothing Ventured, Nothing Gained - The Seattle JOA and Newspaper Preservation (Hardcover, New)

Tim A. Pilgrim

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Loot Price R2,210 Discovery Miles 22 100 | Repayment Terms: R207 pm x 12*

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This is an in-depth case study of a joint operating arrangement (between the Seattle Times and the Seattle Post-Intelligencer) and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: August 1997
First published: August 1997
Authors: Tim A. Pilgrim
Dimensions: 238 x 159 x 15mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 164
Edition: New
ISBN-13: 978-0-89391-886-6
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Business & Economics > Business & management > General
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LSN: 0-89391-886-5
Barcode: 9780893918866

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