This is an in-depth case study of a joint operating arrangement
(between the Seattle Times and the Seattle Post-Intelligencer) and
its impact on the five surrounding daily newspapers in its market.
The study examines this impact in the context of ten factors in the
market, including suburbanization and direct mail. The author
focuses on three major topics - circulation, advertising and
staffing - to see how they have changed. The study looks at changes
to see if they have an impact on the market and on the traditional
role of newspapers, which is to provide information and ideas
necessary for civic intelligence.
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