There is a moral to this book, a bit of Confucian wisdom often ignored in social network analysis: "Worry not that no one knows you, seek to be worth knowing."
This advice is contrary to the usual social network emphasis on securing relations with well-connected people. Neighbor Networks examines the cases of analysts, bankers, and managers, and finds that rewards, in fact, do go to people with well-connected colleagues. Look around your organization. The individuals doing well tend to be affiliated with well-connected colleagues.
However, the advantage obvious to the naked eye is misleading. It disappears when an individual's own characteristics are held constant. Well-connected people do not have to affiliate with people who have nothing to offer. This book shows that affiliation with well-connected people adds stability but no advantage to a person's own connections. Advantage is concentrated in people who are themselves well connected.
This book is a trail of argument and evidence that leads to the conclusion that individuals make a lot of their own network advantage. The social psychology of networks moves to center stage and personal responsibility emerges as a key theme. In the end, the social is affirmed, but with an emphasis on individual agency and the social psychology of networks. The research gives new emphasis to Coleman's initial image of social capital as a forcing function for human capital.
This book is for academics and researchers of organizational and network studies interested in a new angle on familiar data, and as a supplemental reading in graduate courses on social networks, stratification, or organizations. A variety of research settings are studied, and diverse theoretical perspectives are taken. The book's argument and evidence are supported by ample appendices for readers interested in background details.

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building trust, reputation and support, as online users can use them to scrutinise and influence corporate decisions and actions. This authoritative book features a broad spectrum of theoretical and empirical chapters on topics relating to organisations' interactive engagement with stakeholders during COVID-19. It sheds light on dialogic communications through different digital media, the utilisation of mobile learning technologies for corporate training and development, corporate disclosures of CSR practices, communications of small and medium sized businesses, and provides a taxonomy of online marketing methods, among other topics. This title is a premier reference source and a valuable teaching resource for courses in marketing, communications, strategy and organisational behaviour.

From the food we eat, to the clothes we wear, to the values that shape our realities, Globalization has affected nearly every aspect of modern life on this planet. Contributors to this book suggest that globalization is supplanting Cold War ideology and they critique mainstream news media coverage of civil disobedience. They further explore the "new activism" of social movement groups who use performance and media to appeal directly to the people in promoting their causes, fundraising, and recruitment.

Health and safety risk issues such as AIDS, hazardous waste disposal, airline disasters, and health care policy frequently dominate the news and require a new level of sensitivity and expertise on the part of journalists. This volume focuses on a study of the trends in risk reporting and offers guidelines on how to report the dangers of these risks more accurately. It also examines the ethical implications of reporting risks to the public. This work will be of interest to those studying communication, specifically in the areas of ethics in journalism and public health and medical reporting.

With an emphasis on key individuals and key movements, this book is the first attempt to provide a collection of critical essays on the history of technical communication designed to help guide future research. This collection consists of the classic; essays in the field that have made a major contribution to the development of the field, and the new; essays that contribute to our historical understanding of a specific element or period of technical communication. This, combined with an up-to-date bibliography of research in the area, make Three Keys to the Past as valuable to the experienced researcher in the field as to those just entering it.

We live in a "metric culture" where data, algorithms, and numbers play an unmistakably powerful role in defining, shaping and ruling the world we inhabit. Increasingly, governments across the globe are turning towards metric technologies to find solutions for managing various social domains such as healthcare and education. While private corporations are becoming more and more interested in the collection and analysis of data and metrics for profit generation and service optimisation. What is striking about this metric culture is that not only are governments and private companies the only actors interested in using metrics and data to control and manage individuals and populations, but individuals themselves are now choosing to voluntarily quantify themselves and their lives more than ever before, happily sharing the resulting data with others and actively turning themselves into projects of (self-) governance and surveillance. Metric Culture is also not only about data and numbers alone but links to issues of power and control, to questions of value and agency, and to expressions of self and identity. This book provides a critical investigation into these issues examining what is driving the agenda of metric culture and how it is manifested in the different spheres of everyday life through self-tracking practices. Authors engage with a broad range of topics, examples, geographical contexts, and sites of analysis in order to account for the diversity and hybridity of metric culture and explore its various social, political and ethical implications.

This book traces the pedagogical evolution of technical communication in America as it grew out of Engineering English requirements from roughly the turn of the century to 1950. This study examines specific curricular patterns, texts, and writers on the subject of technical communication, while also tracing engineering educational patterns as they emerge from the proceedings of the society for the promotion of engineering education. Unique to the second edition of the book is a new preface by the recent past ATTW series editor, Jimmie Killingsworth, a new introduction by Elizabeth Tebeaux, and an epilogue by Katherine Staples. Writing in a Milieu of Utility concludes that technical writing, as we teach it today, likely found its roots in engineering composition pedagogy, when, at approximately the turn of the century, engineering educators recognized that writing about science and technology not only made sense in an academic milieu that emphasized utility, but that such writing could also contribute to the professional success of engineering students. Existing somewhat tenuously as engineering itself sought academic status, technical communication emerged ultimately as a re-conceptualized composition course, after early to mid twentieth century calls for English and engineering cooperation made traditional composition offerings less relevant. Academic writing on environmental communication proliferated in the 1990's. A few of us had been calling for such work and making initial investigations throughout the 1980's, but the momentum in the field built slowly. Spurred by coverage in the mass media, academic publishers finally caught the wave of interest. In this exciting new volume, the editors demonstrate more fully than ever before how environmental rhetoric and technical communication go hand in hand. The key link that they and their distinguished group of contributors have discovered is the ancient concern of communication scholars with public deliberation. Environmental issues present technical communicators with some of their greatest challenges, above all, how to make the highly specialized and inscrutably difficult technical information generated by environmental scientists and engineers usable in public decision making. The editors encourage us to accept the challenge of contributing to environmentally conscious decision making by integrating technical knowledge and human values. For technical communicators who accept the challenge of working toward solutions by opening access to crucial information and by engaging in critical thinking on ecological issues, the research and theory offered in this volume provide a strong foundation for future practice.

The systems approach to the study of organizational communication is undergoing a renaissance. This volume brings together several essays from this emerging perspective from communication and systems analysts.

A playdate is an organized meeting where parents come together with their children at a public or private location to interact socially or "play." Children no longer simply "go out and play," rather, play is arranged, scheduled, and parentally-approved and supervised. How do these playdates happen? Who gets asked and who doesn't? What is acceptable play behavior? In The Playdate, Tamara R. Mose focuses on the parents of young children in New York City to explore how the shift from spontaneous and child-directed play to managed and adult-arranged playdates reveals the structures of modern parenting and the new realities of childhood. Mose argues that with the rise of moral panics surrounding child abuse, pedophilia, and fears about safety in the city, as well as helicopter parenting, and over-scheduling, the playdate has emerged as not just a necessity in terms of security and scheduling, but as the very hallmark of good parenting. Based on interviews with parents, teachers, childcare directors, and nannies from Brooklyn, Manhattan, Queens, and Long Island, the book provides a first-hand account of the strategies used by middle-class parents of young children to navigate social relationships-their own and those of their children. Mose shows how parents use playdates to improve their own experiences of raising children in New York City while at the same time carefully managing and ensuring their own social and cultural capital. Mose illustrates how the organization of playdates influences parents' work lives, friendships, and public childrearing performances, and demonstrates how this may potentially influence the social development of both children and parents. Ultimately, this captivating and well-researched book shows that the playdate is much more than just "child's play." Tamara Mose on The Brian Lehrer Show

Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.

How do professionals plan and execute a public communications campaign? Moffitt provides a detailed step-by-step examination of the conceptualizing, planning, and execution of a public relations, marketing/advertising, political, or social issue campaign. She provides basic theories, concepts, and issues to understand before one can even begin to conduct a campaign, and she examines the research tools and skills needed to investigate the organization, the industry, and the targeted audiences for a campaign. Basic strategies for setting a campaign's goals and objectives are analyzed as are message strategies which determine correct wording and visualization factors. Lastly, Moffitt examines communication selection strategies for choosing the appropriate personal and media channels for delivering the messages.

Since the public campaign has emerged as a key model for business communication, professionals as well as students in advertising, marketing, and management will also find the business end of the topic useful. Individuals involved with public relations, speech communication, broadcast and print media will benefit from the strategies and skills applicable to campaign communication.

This book presents a collection of state-of-the-art work in corpus-based interpreting studies, highlighting international research on the properties of interpreted speech, based on naturalistic interpreting data. Interpreting research has long been hampered by the lack of naturalistic data that would allow researchers to make empirically valid generalizations about interpreting. The researchers who present their work here have played a pioneering role in the compilation of interpreting data and in the exploitation of that data. The collection focuses on both of these aspects, including a detailed overview of interpreting corpora, a collective paper on the way forward in corpus compilation and several studies on interpreted speech in diverse language pairs and interpreter-mediated settings, based on existing corpora.

Living Your Purpose walks readers through the five principles at the heart of NLP. Neurolinguistic programming (NLP) is the study of how people make change on purpose. In applying NLP to your own life, you simply assume that you have what you need and the problem is to find it. Whether you are in pain, confused, stuck or in pursuit of a goal that seems impossible, there is only one problem. You have not yet made a connection between that situation and the resources that will lead to a satisfying outcome. This is a book for everyone who has ever wished NLP could be clear and practical and rooted in evidence that what it teaches really works. Since 2003, Linda has been one of Canada's leading developers of NLP. Through creativity, interaction with related models, and study of the leading edge, Linda develops training that accelerates learning and transformation.

In fourteen thoughtful essays this book reports and reflects on the many changes that a digital workflow brings to the world of original texts and textual scholarship, and the effect on scholarly communication practices. The spread of digital technology across philology, linguistics and literary studies suggests that text scholarship is taking on a more laboratory-like image. The ability to sort, quantify, reproduce and report text through computation would seem to facilitate the exploration of text as another type of quantitative scientific data. However, developing this potential also highlights text analysis and text interpretation as two increasingly separated sub-tasks in the study of texts. The implied dual nature of interpretation as the traditional, valued mode of scholarly text comparison, combined with an increasingly widespread reliance on digital text analysis as scientific mode of inquiry raises the question as to whether the reflexive concepts that are central to interpretation - individualism, subjectivity - are affected by the anonymised, normative assumptions implied by formal categorisations of text as digital data.

"Masters of the Drum," comprising eight essays and two interviews, examines both celebrated and insufficiently explored Caribbean, African, and African-American lit/orature that asserts the interface between the scribal and the spoken/gestural in Black word art. This triple play--engagement with the three principal regions of the Black world--reflects the author's interest in Black comparative studies, wherein the expressions and emphases of the Black Atlantic tradition (Africa and its diasporas) are deeply exposed and revealingly juxtaposed. The book's apparent eclecticism is intended to help flex the boundaries of Black literary and cultural studies in response to the dangers of a narrow construction of the newly canonical and of an overly particularist critical stance.

For over thirty years, Steven Mailloux has championed and advanced the field of rhetorical hermeneutics, a historically and theoretically informed approach to textual interpretation. This volume collects fourteen of his most recent influential essays on the methodology, plus an interview. Following from the proposition that rhetorical hermeneutics uses rhetoric to practice theory by doing history, this book examines a diverse range of texts from literature, history, law, religion, and cultural studies. Through four sections, Mailloux explores the theoretical writings of Heidegger, Burke, and Rorty, among others; Jesuit educational treatises; and products of popular culture such as Azar Nafisi's Reading Lolita in Tehran and Star Trek: The Next Generation. In doing so, he shows how rhetorical perspectives and pragmatist traditions work together as two mutually supportive modes of understanding, and he demonstrates how the combination of rhetoric and interpretation works both in theory and in practice. Theoretically, rhetorical hermeneutics can be understood as a form of neopragmatism. Practically, it focuses on the production, circulation, and reception of written and performed communication. A thought-provoking collection from a preeminent literary critic and rhetorician, Rhetoric's Pragmatism assesses the practice and value of rhetorical hermeneutics today and the directions in which it might head. Scholars and students of rhetoric and communication studies, critical theory, literature, law, religion, and American studies will find Mailloux's arguments enlightening and essential.

Atlantic Communications examines the historical development of communications technology and its impact on German-American relations from the 17th to the 20th century. Chronologically organized, the book is divided into five parts, each scrutinizing one or two central themes connected to the specific time period and technology involved. The book starts with speech as a dominant medium of the 17th and 18th centuries, when cultural brokers played a significant role in producing and spreading knowledge about America. During the 19th century, the technological competition between the old and the new world became a driving force for the history of transatlantic relations. This competition developed new dimensions with the invention of the telegraph and the emergence of news agencies. Information became commercialized. technologically possible. Print media, daily journals and especially weekly magazines became the medium of a critical style of journalism. The Muckrakers, representatives of a political and intellectual elite, criticized the social and cultural consequences of technological progress, thereby highlighting the negative effects of modernization. During the 1920s and 1930s, radio developed as a new mass medium, the first one to be used widely for political purposes. Not only did Josef Goebbels recognize the political possibilities of reaching the people directly via radio, Franklin Roosevelt used the radio as well to transmit his political messages in the form of fireside chats. to communicate the past, especially the historical experience of the Holocaust. Specific cultures of memory developed in both America and Germany. The demand to tackle the psychological and social problems stemming from the experiences during the Third Reich, advocated especially by the student movement, was most successfully taken up by the media. The television miniseries Holocaust had a far more profound impact on the public than efforts taken by school teachers, history professors or the institutions for political education who were officially in charge of Vergangenheitsbewaltigung.

Your organization functions and grows through conversations–face-to-face and electronic, from the mailroom to the boardroom. The quality of those conversations determines how smart your organization is. This revelatory book shows you how the Round Table of Arthurian legend can help foster collaboration and transform today’s world of business, nonprofits, and government.

"When I want a group to work effectively, I turn immediately to my colleague of thirty-five years, David Perkins. This book is a distillation of his knowledge and wisdom."
–Howard Gardner
author of Frames of Mind: The Theory of Multiple Intelligences and Intelligence Reframed

"David Perkins applies his wit and inventive mind to create a fresh perspective on the world of collaboration in organizations. His archetypes and toolboxes offer valuable insights to anyone facing the challenges of collaborative problem solving."
–David Straus
author of How to Make Collaboration Work

In Voices on Birchbark Jos Schaeken explores the major role that writing on birchbark - an ephemeral, even 'throw-away' form of correspondence and administration - played in the vibrant medieval merchant city of Novgorod and other cities in the Russian Northwest. Birchbark literacy was crucial to the organization of Novgorodian society; it was integrated into a huge variety of activities and had a broad social basis; it was used extensively by the laity, by women as well as men, by villagers as well as landlords. Voices on Birchbark is the first book-length study of this unique corpus in English. By examining a representative selection of birchbark texts, Jos Schaeken presents fascinating vignettes of daily medieval life and a holistic picture of the pragmatics of communication in pre-modern societies.

There has been a significant growth in initiatives involving theatre, drama and performance within a science communication context. Yet there is little scholarship exploring this phenomenon from a science communication perspective. Weitkamp and Almeida draw on their distinct experiences with theatre in the context of science communication to delve into initiatives created through dialogue between the arts and the sciences for the purpose of public engagement. Entering into the space where museums, universities and research centres operate, as well as the space of theatre practitioners, they explore the richness and plurality of this universe, combining theory and practice, as well as presenting context, knowledge gaps and new data. Acknowledging that the place of drama, theatre and performance within science communication is one which is uniquely influenced by local cultural practices, discourses and expectations, the authors take a global perspective. Firstly by analysing data from an international survey of practitioners and secondly by curating a collection of case studies on science-theatre projects undertaken around the world. The chapters illustrate the diversity of forms and content that comprises contemporary science-theatre in this context and characterise theatre produced within the scope of science communication, placing it more precisely in the broader context of science-theatre.

Despite continued public interest in issues relating to gender and computing, there exists a relative scarcity of texts on this topic. Gender and Social Computing: Interactions, Differences and Relationships provides an overview of the major questions that researchers and practitioners are addressing, outlining possible future directions for theory development and empirical research on gender and computing. This comprehensive reference focuses on three areas of research on gender and computing: gender and computing in the work arena, gender and computing in cyberspace, and gender in eDating.