This work treats presidential leadership as persuasive communication. The major theories of presidential leadership found in the literature establish the central role of persuasion, and introduce the interpretive systems approach to political communication as a theoretical framework for the study of presidential leadership as persuasion. Case studies examine recent presidents' use of public persuasion to perform their leadership functions. Particular attention is devoted to coalitional constraints on presidential pardoning rhetoric, presidential leadership through the politics of division, the political significance of conflicting political narratives, the sermonic nature of much 20th-century presidential discourse, the difficulties inherent in persuading the public to make sacrifices, and the dangers of relying too heavily on public rhetoric. The concluding chapter considers the rhetoric that contributed to the demise of the Bush presidency, the election of Bill Clinton, and the challenges facing the Clinton presidency.

"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.

This book discusses the interactions between societies and examines how people behave in the cyber world. It highlights the effects of the Internet on individuals' psychological well-being, the formation and maintenance of personal relationships, group memberships, social identity, the workplace, the pedagogy of learning and community involvement. The book also explores in-depth the unique qualities of Internet technologies and how these have encouraged people to interact across communities. It is a valuable resource for academics, practitioners and policy makers who want to understand the capabilities of Internet technologies and their impacts on people's lives.

During the 1980s, organizational theorists and managers alike rediscovered the role that values play in organizational life and became concerned about the apparent lack of values that underlie unethical organizational behavior. This volume examines the complex interrelationships among values, ethics, and organizational decision making. It focuses on communication, because it is through discourse that people develop their own moral codes, organizations develop and inculcate core values and ethical precepts, and incongruities within and between value sets are negotiated. Each essay also deals with modes of making decisions.

Whiteness is often looked upon and equated with being American, but this book seeks to discover how other American voices and experiences have been and are excluded from the American legacy. It directly addresses the notion of self and human division in a cultural climate that has historically fostered the marginalization of multiple racial identities. This is an interdisciplinary work on understanding and promoting intercultural communication and will be of interest to students and scholars in the fields of communication, multicultural studies, social psychology, and sociology.

This volume brings critical theory to bear on a familiar feature of our daily lives- the evening news on television- in order to clarify what it means to talk about hegemony. This book's approach makes accesible to a wider audience another way of seeing an otherwise taken-for-granted dimension of daily life and political culture. By empirically and theoretically reading a text taken from the evening news students can inspect, in a language familiar to them, what issues of ideology and legitimation are about.

Cultural heritage has tremendous importance in human development. The communication of culture is determinant for society, whereas that of heritage can be a driving force for individual development. If cultural heritage is communicated and incorporated into the educational development of children from the very beginning, it will contribute to the formation of their entire lives and sustainable social development. Combining Modern Communication Methods With Heritage Education provides relevant theoretical frameworks and the latest empirical research findings in the area. It shows that heritage related to information provision is to be started at a very early age and continued by schools and later educational forms. Covering topics such as cultural heritage, world heritage education, and indigenous archives, this premier reference work is an essential resource for educators and administrators of both K-12 and higher education, pre-service teachers, teacher educators, sociologists, anthropologists, business leaders and executives, marketers, librarians, researchers, and academicians.

Essays, based on five years of survey research in Iowa and case study examples from across the United States, examine the implications of telecommunications technologies for rural community development. Supported by data from five years of survey and case study research, telecommunications adoption and use is explored in nine sectors of the rural community to determine the influence these organizations and institutions have on telecommunications development within the broader rural community. These sectors include local government, economic development, business, newspapers, library services, health care, university extension to communities, and farming. Also considered are the factors that promote and retard telecommunications development, particularly the impact of telecommunications policy, the availability of state-of-the-art infrastructure and service, and the involvement of telephone companies in local community development. Using a community development framework, this work discusses the physical, financial, human and social capitals necessary for holistic community development and the significance of critical mass, the roles of internal and external networks, as well as vertical and horizontal linkages, and the importance of visionary leadership and the championing of telecommunications.

Social Science and telecommunications scholars will appreciate the interdisciplinary approach these case studies represent. In addition, this research is intended to assist local leaders, community service providers, businesses, community officials, and state policy makers in capturing the potential benefits of innovative telecommunications technologies for local economic development, while avoiding potential problems and pitfalls. Essays are organized in three sections. The first presents theory, policy, and issues within a community development framework. The second discusses perspectives and actions of community sectors in their adoption and use of telecommunications. The third examines what occurs within an organization as it implements a new telecommunications system. Charts and graphs enhance the text and a glossary of terms is provided.

Based upon two decades of research with patients who have experienced pathology in one hemisphere of the brain, this book deals with brain mechanisms in human communicative behaviour, and with related motor functions from a broadly biological point of view. The work discusses the possible evolutionary origins of human communication, the relation of brain mechanisms in communicative behaviour to analogous nonhuman behaviors, and the neural systems involved in various levels and kinds of communication. Noncommunicative mechanisms which parallel those used in communication are also outlined in detail. Individual differences in brain organization for some functions are also explored.

Much new data is presented along with the theoretical treatment of human communication which emphasizes a behavioral rather than a linguistic approach. The work will interest psycholinguists, cognitive psychologists, neurologists, clinical neuropsychologists, speech pathologists, and advanced students in these fields.

When researchers in computer-mediated communications discuss digital textuality, they rarely venture beyond the now commonplace notion that computer textuality embodies contemporary post-structuralist theories. Written for students and faculty of contemporary literature and composition theories, this book is the first to move from general to specific considerations. Advancing from general considerations of how computers are changing literacy, Digital Fictions moves on to a specific consideration of how computers are altering one particular set of literature practices: reading and writing fiction. Suffused through the sensibility of a creative writer, this book includes an historical overview of writing stories on computers. In addition, Sloane conducts interviews with the makers of hypertext fictions (including Stuart Moulthrop, Michael Joyce, and Carolyn Guyer) and offers close reading of digital fictions. Making careful analyses of the meaning-making activities of both readers and writers of this emerging genre, this work is embedded in a perspective both feminist and semiotic. Digital Fictions explores and distinguishes among four distinct iterations of text-based digital fictions; text adventures, Carnegie Mellon University Oz Project, hypertext fictions, and MUDs. Ultimately, Sloane revises the rhetorical triangle and proposes a new rhetorical theory, one that attends to the materials, processes, and locations of stories told on-line.

Social interaction is the engine which drives an individual's psychological development and it can create changes on all levels of society. Social Relations in Human and Societal Development includes essays by internationally renowned academics from a range of disciplines including social psychology, international relations and child development.

This first comparative study of the political communication processes in the United States and France brings together researchers from both countries to examine differences and similarities between the media's involvement in each nation's 1988 presidential election campaign. The book analyzes the construction of mediated political reality in the two countries, and concludes that French media do not concentrate more on policy issues than do American media. The authors discuss television news and newsmagazine coverage of the overall campaigns and their particular political debates, television commercials and broadcasts, and political posters. Also assessed are the interactions between party/candidate presentations of political reality and voter interpretations of that reality. The contributions are grouped into four sections: Comparing Politics in Two Cultures, which includes discussions of constructing a political communication project and the theoretical dimensions of the studies; Mediated Campaign Messages, which contains analyses of reality construction, political advertising, and political broadcasts; Media Coverage of the Campaigns; and Implications of Mediated Campaigning, which covers the effects of television broadcasts on voter perception and possibilities for improving the electoral process. This work is a useful resource for students, scholars, and politicians interested in political communication and comparative politics, as well as for journalists and members of the media.

This collection introduces and develops Lacanian thought concerning the relations among language, subjectivity, and society. Lacanian Theory of Discourse provides an account of how language both interacts with and constitutes structures of subjectivity, producing specific attitudes and behaviors as well as significant social effects.

This is an in-depth case study of a joint operating arrangement (between the Seattle Times and the Seattle Post-Intelligencer) and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence.

Presenting pedagogical materials useful in the design and delivery of the most frequently taught communications courses, Lederman writes in a clear lucid fashion that assumes no previous knowledge of communication teaching. The structure of this text will be of value to the first-time instructor who is unfamiliar with designing course outlines. While the focus is on the new teacher, all those intrigued by genuine teaching of communications will value this text. Part One investigates the undergraduate communications classroom including the basic elements of the learning process, generic teaching strategies, and challenges facing instructors in the next century. Part Two provides an expanded course analysis of 13 frequently found courses in undergraduate communications curricula. Each chapter is an instructor's answer to a fundamental question- How Do I Teach Communications? This collection of answers will inform first-time instructors' own teaching models. Of particular value will be the course descriptions, including goals, central concepts, student profiles, assignments, suggested readings, and methods of evaluation.

Selected proceedings from the 6th International Conference on Culture and Communication, held at Temple U., 1986. The eight sections cover language and politics; sociolinguistics; performance as cultural reflection; sales, promotion, and organization; technology in its social context; mass media and

Media technologies do not simply record or represent trauma but transform trauma into a cultural form that is multifariously commodified in different contexts. In this crucial new text, Ibrahim introduces us to the notion of 'technologies of trauma', in deconstructing the idea of trauma as a cultural form in society. Ibrahim examines the trajectory of witnessing and testimony through modernity, utilizing the technologies of trauma as a conceptual lens. Such a notion acknowledges humanity's reliance on technologies to transmute history, trauma, or memory, transforming technologies from medium and machine into artefacts for circulation and exchange. The transcendence of medium into artefacts as sites of trauma equally highlights the socio-political frames within which testimony is extracted and witnessing is enacted, unleashing trauma as a cultural form and a resonant genre of popular consumption. The development of print, photography, television, and digital platforms as technologies of trauma reiterates the popularization of trauma as a cultural genre, witnessing and testimony as cultural forms reiterating how these are intimately implicated in our emergence as active consuming communities of trauma and in tandem how these remake us as vulnerable subjects through the circulation of trauma within a popular consumption economy.

"The Ambivalent Welcome" describes how leading magazines and the New York Times covered and interpreted U.S. immigration policy, and public attitudes about the impact of immigrants on the American economy and social fabric. Rita J. Simon and Susan H. Alexander examine print media coverage of immigration issues from 1880, the onset of the new immigration, to the present, and find that most magazines, like most Americans, have vehemently opposed new immigrants.

Part One begins with a chapter providing statistics on the number of immigrants and refugees by country of origin from 1810 to 1990, and estimates of the number of illegals who have entered the United States. Chapter 2 discusses U.S. immigration acts and summarizes the major political party platforms on immigration from the mid-nineteenth century through the present. Results of all national poll data regarding immigrants and refugees since the availability of such data (1930s) are reported in Chapter 3. Part Two discusses in detail particular magazines, including "North American RevieW," "Saturday Evening Post," "Literary Digest, Harper'S," "Scribner's, Atlantic Monthly," "The Nation," "Christian Century," "Commentary," "Commonweal," "Reader's Digest," "Time," "Life," "Newsweek," "U.S. News and World Report," and the editorials of the "New York TimeS." Following a summary chapter, Appendix A provides a profile of each of the magazines, including the date of its founding, its editors and publishers, circulation, characteristics of its readers, and an assessment of its influence on immigration. Appendix B describes the major American anti-immigration movements.

Academic writing on environmental communication proliferated in the 1990's. A few of us had been calling for such work and making initial investigations throughout the 1980's, but the momentum in the field built slowly. Spurred by coverage in the mass media, academic publishers finally caught the wave of interest. In this exciting new volume, the editors demonstrate more fully than ever before how environmental rhetoric and technical communication go hand in hand. The key link that they and their distinguished group of contributors have discovered is the ancient concern of communication scholars with public deliberation. Environmental issues present technical communicators with some of their greatest challenges, above all, how to make the highly specialized and inscrutably difficult technical information generated by environmental scientists and engineers usable in public decision making. The editors encourage us to accept the challenge of contributing to environmentally conscious decision making by integrating technical knowledge and human values. For technical communicators who accept the challenge of working toward solutions by opening access to crucial information and by engaging in critical thinking on ecological issues, the research and theory offered in this volume provide a strong foundation for future practice.

This volume offers 16 essays, most original, offering varied broadcast industry views on the role of the public interest in changing business. Editors Powell and Gair, respectively a long-time member of the Northern Illinois University communications faculty and an Illinois broadcaster, provide a brief contextual introduction to each contribution and give the background of each author. The book, according to the preface, is intended to offer candid and genuine descriptions of what the public-interest obligation actually means to the practitioner broadcaster]'. . . . The volume is best seen as an indicator of the changing public-interest perceptions of broadcasters amid a rapidly changing marketplace. As such, it is useful for undergraduates interested in today's communications industry. "Choice"

This volume presents a broad cross-section of views on an issue of central importance to the broadcast industry: Can the broadcast industry serve both the public interest and corporate and stockholder interest? How do the leaders and successful professionals of the broadcast industry interpret and implement the public interest obligation? A cross-section of American broadcasters--from network executives to small market radio station managers, from the president of the National Association of Broadcasters to a former FCC Chairman, from communications attorneys to retired broadcasters--offer personal interpretations of these and other questions on the public interest issue. Among the contributors are Arthur C. Nielsen, the retired Chairman of the A. C. Nielsen Company, which has been the arbiter of American network television success or failure since the advent of the medium; Edward O. Fritts, a small market radio group owner who became President of the National Association of Broadcasters; Newton N. Minow, a communications attorney who is perhaps the best remembered FCC Chairman because of his vast wasteland speech; broadcast pioneer and innovator Ward Quaal; and network insider Gene Jankowski, President, CBS broadcast group.

BLEXT: a combination of blog and textbook; used by this "non-academic professor" to introduce you to the world of social media. Whether marketing your skills or growing your company, today's social media age requires you to be Savvy. Studies show that nearly a quarter of American consumers make purchase decisions that are influenced by social media. Dr. Stuart Schwartz shows you how to turn your customers into your biggest advocates by cultivating "hyper-relationships. Learn how to easily incorporate Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Foursquare into your marketing and customer service through real-life scenarios and case studies. Knowing how to meet customers where they are will make you invaluable to your organization. "Stuart Schwartz is smart, timely, and right on target..." -Bruce Kirk, 5-time Television Emmy award winner and professor

Civility in national and international politics is under siege. In this volume, twelve distinguished sociologists and historians from North America, Europe, and China reflect on the nature and preservation of civility in and between nation states and empires in a set of geographically and historically wide-ranging chapters. Civility protects individual self-determination and expression, promotes productive economic activity and wealth, and is central to political stability and peace within and across political communities. Yet power, always concentrated and endemic in nation states and imperial settings, poses great risks to civility. Guided by the perspective of John A. Hall, who has done more to identify and investigate the intricate relationships between states, nations, the power they hold, and civility than any other contemporary social scientist, States and Nations, Power and Civility offers a set of crisp, in-depth investigations regarding the specific mechanisms of civility and how it may be protected.