This publication is a record of the sessions presented during the annual conference of the South Central Association for Language Learning Technology (SOCALLT) held at the University of Colorado in Boulder on April 13-14, 2002. All authors are current members of the organization. The articles of these proceedings focus on a variety of issues dealing with the integration of technology into the foreign language curriculum, the role of technology in the teaching and learning process, language media development, professional development, and language center management.

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about the making and unmaking of governments in a democracy. Despite its growing importance, the marketing academic profession has shown very little interest in the political ramificaitons of their discipline, while political scientists often come to political marketing with the view that it is cosmetic, if not trivial. O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. As they show, elections are a persuasion task writ large, most especially with the demise of inherited class loyalties. Following elections, governments can employ marketing techniques to build support for their actions, while opposition parties can press the government and its supporters through similar marketing approaches. Of particular interest to scholars, researchers, and policy makers involved with politics, political communication, and the making of public policy.

From a private nature walk to an engrossing novel, humans spend a vast amount of time engaged in solitary activities. However, despite the fact that individual activities are a prevalent part of everyday life, most scholarly research has been devoted to social interaction rather than solitary action. Ira Cohen's Solitary Action fills this intellectual void, identifying and discussing four basic forms of individual action: peripatetics, engrossments, regimens, and reflexives. Cohen explores the differences and similarities among the forms, specifically delving into the structural contrast between behaviors with rigid constraints, such as the game of solitaire, and behaviors which require creativity and spontaneity, such as a solo jazz improvisation. Lucid and relatable, Solitary Action links its arguments with examples from literature, personal narrative, and daily life, shedding light upon the understated significance of individual activities. The book concludes with a discussion of extensive retreats into solitude for religious, aesthetic, and self-restorative experiences, including examples from Thomas Merton and Henry David Thoreau. Ultimately, Cohen's findings promise to inspire new inquiries into the nature of social behavior by opening a new domain of everyday activities to the attention previously reserved for social interaction.

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today's communication practitioners. The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization's or client's goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials. The Communication Strategy Framework has proven to be an instant eye-opener. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!

There is very little discussion of socially just approaches to speech-language pathology. Within other fields of clinically-oriented practice that social justice is a topic that has received a great deal of attention within the last few years. Pedagogy for addressing social justice has been developed in other disciplines. Within the field of communication disorders, it has failed to move forward and do the same. Discussion of social justice is important given the current sociopolitical climate and landscape that clients carry out in their day-to-day functioning. Speech-language pathologists (SLPs) have an opportunity to engage in practices that help address and alleviate some of the injustices that contribute to educational and health disparities experienced by communities of color. They may do this through the development and application of a socially just orientation of culturally competent practice that fosters changes beyond the individual level. Adapting such a framework makes it possible for SLPs to effectively advocate for and foster equity and inclusion for the individuals and broader communities impacted by SLP services. Critical Perspectives on Social Justice in Speech-Language Pathology addresses the socio-political contexts of how the field of speech-language pathology and service delivery can impact policy and debates related to social justice issues. It explores social position factors and the experiences of marginalized communities to explore how speech-language pathologists deliver services, train and prepare students, and carry out research in communities of color. It covers topic areas including disproportionality in special education, disability rights and ableism, achievement and opportunity gaps, health disparities, and LGBTQ+ rights with a focus on voice, communication, and gender-diverse populations. This book is essential for speech-language pathologists, administrators, practitioners, researchers, academicians, and students interested in how the SLP profession and discipline can contribute to or develop efforts to help address injustices faced by Black, Indigenous, and people of color (BIPOC) communities.

The interrelation of globalization, communication, and media has prompted many individuals to view the world in terms of a new dichotomy: the global "wired" (nations with widespread online access) and the global "tired" (nations with very limited online access). In this way, differing levels of online access have created an international rift - the global digital divide. The nature, current status, and future projections related to this rift, in turn, have important implications for all of the world's citizens. Yet these problems are not intractable. Rather, with time and attention, public policies and private sector practices can be developed or revised to close this divide and bring more of the world's citizens to the global stage on a more equal footing. The first step in addressing problems resulting from the global digital divide is to improve understanding, that is, organizations and individuals must understand what factors contribute to this global digital divide for them to address it effectively. From this foundational understanding, organizations can take the kinds of focused, coordinated actions needed to address such international problems effectively. This collection represents an initial step toward examining the global digital divide from the perspective of developing nations and the challenges their citizens face in today's error of communication-driven globalization. The entries in this collection each represent different insights on the digital divide from the perspectives of developing nations - many of which have been overlooked in previous discussions of this topic. This book examines globalization and its effects from the perspective of how differences in access to online communication technologies between the economically developed countries and less economically developed countries is affecting social, economic, educational, and political developments in the world's emerging economies. This collection also examines how this situation is creating a global digital divide that will have adverse consequences for all nations. Each of the book's chapters thus presents trends and ideas related to the global digital divide between economically developed countries and less economically developed nations. Through this approach, the contributors present perspectives from the economically developing nations themselves versus other texts that explore this topic from the perspective of economically developed countries. In this way, the book provides a new and an important perspective to the growing literature on the global digital divide. The primary audiences for this text would include individuals from both academics and industry practitioners. The academic audience would include administrators in education; researchers; university, college, and community college instructors; and students at the advanced undergraduate and graduate levels.

"Social networks are collections of individuals linked together by a set of relations. The linkage of social networks to people and business contexts as well as to critical government domains is important for the emerging information ecosystems of the knowledge society. Knowledge Networks: The Social Software Perspective concentrates on strategies that exploit emerging technologies for the knowledge effectiveness in social networks. This comprehensive book delivers an excellent mix of information for readers and is a must for those thirsty for knowledge on social networks and information systems."

These studies reveal that public participation in environmental decision making is both shaped by &, in many cases, constrained by ways in which environmental issues, problems & solutions are defined or framed through the strategic communication practices of the participants.

This book explores the strengths and weaknesses of the English state in the sixteenth century. It examines the relationship between monarchy and people in Cornwall and Devon, and the complex interaction between local and national political culture. Popular resistance to the Reformation, and the rebellions of 1497 and 1548-9, are set against the strategies employed by the crown to cultivate the allegiance of its subjects. Royal propaganda, both literary and visual, is identified as a key factor in the development of patriotism and the nation state. This book offers a fresh understanding of government at the allegedly dangerous edges of Tudor England.

The book traces the extraordinary development of ideas about the concept of communication over the past two centuries. It focuses on how these ideas developed out of economic and social conditions, and how the ideas have been constantly subject to radical critique.

This book presents a collection of state-of-the-art work in corpus-based interpreting studies, highlighting international research on the properties of interpreted speech, based on naturalistic interpreting data. Interpreting research has long been hampered by the lack of naturalistic data that would allow researchers to make empirically valid generalizations about interpreting. The researchers who present their work here have played a pioneering role in the compilation of interpreting data and in the exploitation of that data. The collection focuses on both of these aspects, including a detailed overview of interpreting corpora, a collective paper on the way forward in corpus compilation and several studies on interpreted speech in diverse language pairs and interpreter-mediated settings, based on existing corpora.

There is a moral to this book, a bit of Confucian wisdom often ignored in social network analysis: "Worry not that no one knows you, seek to be worth knowing."
This advice is contrary to the usual social network emphasis on securing relations with well-connected people. Neighbor Networks examines the cases of analysts, bankers, and managers, and finds that rewards, in fact, do go to people with well-connected colleagues. Look around your organization. The individuals doing well tend to be affiliated with well-connected colleagues.
However, the advantage obvious to the naked eye is misleading. It disappears when an individual's own characteristics are held constant. Well-connected people do not have to affiliate with people who have nothing to offer. This book shows that affiliation with well-connected people adds stability but no advantage to a person's own connections. Advantage is concentrated in people who are themselves well connected.
This book is a trail of argument and evidence that leads to the conclusion that individuals make a lot of their own network advantage. The social psychology of networks moves to center stage and personal responsibility emerges as a key theme. In the end, the social is affirmed, but with an emphasis on individual agency and the social psychology of networks. The research gives new emphasis to Coleman's initial image of social capital as a forcing function for human capital.
This book is for academics and researchers of organizational and network studies interested in a new angle on familiar data, and as a supplemental reading in graduate courses on social networks, stratification, or organizations. A variety of research settings are studied, and diverse theoretical perspectives are taken. The book's argument and evidence are supported by ample appendices for readers interested in background details.

From the food we eat, to the clothes we wear, to the values that shape our realities, Globalization has affected nearly every aspect of modern life on this planet. Contributors to this book suggest that globalization is supplanting Cold War ideology and they critique mainstream news media coverage of civil disobedience. They further explore the "new activism" of social movement groups who use performance and media to appeal directly to the people in promoting their causes, fundraising, and recruitment.

Health and safety risk issues such as AIDS, hazardous waste disposal, airline disasters, and health care policy frequently dominate the news and require a new level of sensitivity and expertise on the part of journalists. This volume focuses on a study of the trends in risk reporting and offers guidelines on how to report the dangers of these risks more accurately. It also examines the ethical implications of reporting risks to the public. This work will be of interest to those studying communication, specifically in the areas of ethics in journalism and public health and medical reporting.

With an emphasis on key individuals and key movements, this book is the first attempt to provide a collection of critical essays on the history of technical communication designed to help guide future research. This collection consists of the classic; essays in the field that have made a major contribution to the development of the field, and the new; essays that contribute to our historical understanding of a specific element or period of technical communication. This, combined with an up-to-date bibliography of research in the area, make Three Keys to the Past as valuable to the experienced researcher in the field as to those just entering it.

In Reflections on Interpersonal Communication Research, interpersonal scholars share the stories of their research programs, providing readers with a captivating exploration of the latest developments in the field. Through this unique lens, readers learn how scholars are addressing real-world issues, as well as the complex role interpersonal communication plays in our world today. This innovative collection brings together cutting-edge research from a variety of scholars in the discipline, illustrating the expansive reach and infinite applications of this exciting field of study. Readers discover groundbreaking applications of interpersonal communication theories and concepts to family, health, intercultural, organizational, political, and mediated communication. Specific studies explore the effects of language brokering with immigrant children, the impact of verbal and nonverbal behavior on family identity, how cultural ideologies can shape reactions to long-distance relationships, how interpersonal theories are helping prepare Doctor of Pharmacy students for the communication work of patient care, and much more. Reflections on Interpersonal Communication Research is an intriguing and highly practical examination of the theory and research being developed in the discipline today. The book is ideal for graduate and upper-level undergraduate courses in interpersonal communication, relational communication, communication theory, and for scholars in the field.

This book traces the pedagogical evolution of technical communication in America as it grew out of Engineering English requirements from roughly the turn of the century to 1950. This study examines specific curricular patterns, texts, and writers on the subject of technical communication, while also tracing engineering educational patterns as they emerge from the proceedings of the society for the promotion of engineering education. Unique to the second edition of the book is a new preface by the recent past ATTW series editor, Jimmie Killingsworth, a new introduction by Elizabeth Tebeaux, and an epilogue by Katherine Staples. Writing in a Milieu of Utility concludes that technical writing, as we teach it today, likely found its roots in engineering composition pedagogy, when, at approximately the turn of the century, engineering educators recognized that writing about science and technology not only made sense in an academic milieu that emphasized utility, but that such writing could also contribute to the professional success of engineering students. Existing somewhat tenuously as engineering itself sought academic status, technical communication emerged ultimately as a re-conceptualized composition course, after early to mid twentieth century calls for English and engineering cooperation made traditional composition offerings less relevant. Academic writing on environmental communication proliferated in the 1990's. A few of us had been calling for such work and making initial investigations throughout the 1980's, but the momentum in the field built slowly. Spurred by coverage in the mass media, academic publishers finally caught the wave of interest. In this exciting new volume, the editors demonstrate more fully than ever before how environmental rhetoric and technical communication go hand in hand. The key link that they and their distinguished group of contributors have discovered is the ancient concern of communication scholars with public deliberation. Environmental issues present technical communicators with some of their greatest challenges, above all, how to make the highly specialized and inscrutably difficult technical information generated by environmental scientists and engineers usable in public decision making. The editors encourage us to accept the challenge of contributing to environmentally conscious decision making by integrating technical knowledge and human values. For technical communicators who accept the challenge of working toward solutions by opening access to crucial information and by engaging in critical thinking on ecological issues, the research and theory offered in this volume provide a strong foundation for future practice.

The systems approach to the study of organizational communication is undergoing a renaissance. This volume brings together several essays from this emerging perspective from communication and systems analysts.

Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.

How do professionals plan and execute a public communications campaign? Moffitt provides a detailed step-by-step examination of the conceptualizing, planning, and execution of a public relations, marketing/advertising, political, or social issue campaign. She provides basic theories, concepts, and issues to understand before one can even begin to conduct a campaign, and she examines the research tools and skills needed to investigate the organization, the industry, and the targeted audiences for a campaign. Basic strategies for setting a campaign's goals and objectives are analyzed as are message strategies which determine correct wording and visualization factors. Lastly, Moffitt examines communication selection strategies for choosing the appropriate personal and media channels for delivering the messages.

Since the public campaign has emerged as a key model for business communication, professionals as well as students in advertising, marketing, and management will also find the business end of the topic useful. Individuals involved with public relations, speech communication, broadcast and print media will benefit from the strategies and skills applicable to campaign communication.

Transgenerational Technology and Interactions for the 21st Century explores how we as humans navigate the 21st Century, interacting with technologies, including those that are intended to support and enhance our experiences across the lifespan. This manifesto, composed with humanity at the front and centre, pinpoints succinctly the critical considerations of people, technology and inequalities intersecting across our 21st century ecosystems. With a special focus on bridging interdisciplinary research, creative and co-production approaches, the authors explore and present cutting edge discourse, building on previous research to form contemporary and inform future awareness and strategies to societal experiences. The authors argue that it is time to re-evaluate how we move forward in a multi-faceted society, with the ever growing reliance of technology but yet many voices are not heard, left behind or not even considered. This creative and collaborative response is suited to researchers, academics, designers, industry and stakeholder professionals who have an interest the fields of technology, design, sociology and innovation.

A playdate is an organized meeting where parents come together with their children at a public or private location to interact socially or "play." Children no longer simply "go out and play," rather, play is arranged, scheduled, and parentally-approved and supervised. How do these playdates happen? Who gets asked and who doesn't? What is acceptable play behavior? In The Playdate, Tamara R. Mose focuses on the parents of young children in New York City to explore how the shift from spontaneous and child-directed play to managed and adult-arranged playdates reveals the structures of modern parenting and the new realities of childhood. Mose argues that with the rise of moral panics surrounding child abuse, pedophilia, and fears about safety in the city, as well as helicopter parenting, and over-scheduling, the playdate has emerged as not just a necessity in terms of security and scheduling, but as the very hallmark of good parenting. Based on interviews with parents, teachers, childcare directors, and nannies from Brooklyn, Manhattan, Queens, and Long Island, the book provides a first-hand account of the strategies used by middle-class parents of young children to navigate social relationships-their own and those of their children. Mose shows how parents use playdates to improve their own experiences of raising children in New York City while at the same time carefully managing and ensuring their own social and cultural capital. Mose illustrates how the organization of playdates influences parents' work lives, friendships, and public childrearing performances, and demonstrates how this may potentially influence the social development of both children and parents. Ultimately, this captivating and well-researched book shows that the playdate is much more than just "child's play." Tamara Mose on The Brian Lehrer Show