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Books > Reference & Interdisciplinary > Communication studies > General

Mapping Hegemony - Television News and Industrial Conflict (Hardcover, New): Robert Goldman, Arvind Rajagopal Mapping Hegemony - Television News and Industrial Conflict (Hardcover, New)
Robert Goldman, Arvind Rajagopal
R2,703 Discovery Miles 27 030 Ships in 10 - 15 working days

This volume brings critical theory to bear on a familiar feature of our daily lives- the evening news on television- in order to clarify what it means to talk about hegemony. This book's approach makes accesible to a wider audience another way of seeing an otherwise taken-for-granted dimension of daily life and political culture. By empirically and theoretically reading a text taken from the evening news students can inspect, in a language familiar to them, what issues of ideology and legitimation are about.

Wit in English (Hardcover): Paul Joel Freeman Wit in English (Hardcover)
Paul Joel Freeman
R848 Discovery Miles 8 480 Ships in 12 - 17 working days
The Savvy Social Media Guide (Hardcover): Stuart H. Schwartz The Savvy Social Media Guide (Hardcover)
Stuart H. Schwartz
R1,009 R877 Discovery Miles 8 770 Save R132 (13%) Ships in 10 - 15 working days

BLEXT: a combination of blog and textbook; used by this "non-academic professor" to introduce you to the world of social media. Whether marketing your skills or growing your company, today's social media age requires you to be Savvy. Studies show that nearly a quarter of American consumers make purchase decisions that are influenced by social media. Dr. Stuart Schwartz shows you how to turn your customers into your biggest advocates by cultivating "hyper-relationships. Learn how to easily incorporate Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Foursquare into your marketing and customer service through real-life scenarios and case studies. Knowing how to meet customers where they are will make you invaluable to your organization. "Stuart Schwartz is smart, timely, and right on target..." -Bruce Kirk, 5-time Television Emmy award winner and professor

Managing the Press - Origins of the Media Presidency, 1897-1933 (Hardcover, 1999 ed.): Stephen Ponder Managing the Press - Origins of the Media Presidency, 1897-1933 (Hardcover, 1999 ed.)
Stephen Ponder
R1,473 Discovery Miles 14 730 Ships in 10 - 15 working days

Managing the Press re-examines the emergence of the twentieth century media President, whose authority to govern depends largely on his ability to generate public support by appealing to the citizenry through the news media. From 1897 to 1933, White House successes and failures with the press established a foundation for modern executive leadership and helped to shape patterns of media practices and technologies through which Americans have viewed the presidency during most of the twentieth century. Author Stephen Ponder shows how these findings suggest a new context for contemporary questions about mediated public opinion and the foundations of presidential power, the challenge to the presidency by an increasingly adversarial press, the emergence of 'new media' formats and technologies, and the shaping of presidential leadership for the twenty-first century. Managing the Press explores the rise of the media presidency through the lens of the late-twentieth century, when the relationship between the President and the press is relevant to more important issues than ever before in the context of American politics.

Nothing Ventured, Nothing Gained - The Seattle JOA and Newspaper Preservation (Hardcover, New): Tim A. Pilgrim Nothing Ventured, Nothing Gained - The Seattle JOA and Newspaper Preservation (Hardcover, New)
Tim A. Pilgrim
R2,141 Discovery Miles 21 410 Ships in 10 - 15 working days

This is an in-depth case study of a joint operating arrangement (between the Seattle Times and the Seattle Post-Intelligencer) and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence.

Explaining One's Self To Others - Reason-giving in A Social Context (Paperback): Margaret L. McLaughlin, Michael J. Cody,... Explaining One's Self To Others - Reason-giving in A Social Context (Paperback)
Margaret L. McLaughlin, Michael J. Cody, Stephen John Read
R1,384 Discovery Miles 13 840 Ships in 12 - 17 working days

To date, the study of communicated explanations has been, at best, unsystematic. There has been little recognition that many, if not most, explanations are eventually delivered to a hearer or hearers. These potential audiences constrain the way the explanation is ultimately shaped. Similarly, researchers have devoted themselves to the study of "accounts," for the most part without an accompanying interest in the fundamental processes of event comprehension. This volume is devoted to bridging the gap between these two traditions.

Mediated Politics in Two Cultures - Presidential Campaigning in the United States and France (Hardcover, New): Jacques Gerstle,... Mediated Politics in Two Cultures - Presidential Campaigning in the United States and France (Hardcover, New)
Jacques Gerstle, Lynda Kaid, Keith R. Sanders
R2,715 Discovery Miles 27 150 Ships in 10 - 15 working days

This first comparative study of the political communication processes in the United States and France brings together researchers from both countries to examine differences and similarities between the media's involvement in each nation's 1988 presidential election campaign. The book analyzes the construction of mediated political reality in the two countries, and concludes that French media do not concentrate more on policy issues than do American media. The authors discuss television news and newsmagazine coverage of the overall campaigns and their particular political debates, television commercials and broadcasts, and political posters. Also assessed are the interactions between party/candidate presentations of political reality and voter interpretations of that reality. The contributions are grouped into four sections: Comparing Politics in Two Cultures, which includes discussions of constructing a political communication project and the theoretical dimensions of the studies; Mediated Campaign Messages, which contains analyses of reality construction, political advertising, and political broadcasts; Media Coverage of the Campaigns; and Implications of Mediated Campaigning, which covers the effects of television broadcasts on voter perception and possibilities for improving the electoral process. This work is a useful resource for students, scholars, and politicians interested in political communication and comparative politics, as well as for journalists and members of the media.

Media and Globalization (Hardcover): Trystan Summers Media and Globalization (Hardcover)
Trystan Summers
R3,438 R3,020 Discovery Miles 30 200 Save R418 (12%) Ships in 10 - 15 working days
Communication Pedagogy - Approaches to Teaching Undergraduate Courses in Communication (Hardcover, New ed): Linda Costigan... Communication Pedagogy - Approaches to Teaching Undergraduate Courses in Communication (Hardcover, New ed)
Linda Costigan Lederman
R2,724 Discovery Miles 27 240 Ships in 10 - 15 working days

Presenting pedagogical materials useful in the design and delivery of the most frequently taught communications courses, Lederman writes in a clear lucid fashion that assumes no previous knowledge of communication teaching. The structure of this text will be of value to the first-time instructor who is unfamiliar with designing course outlines. While the focus is on the new teacher, all those intrigued by genuine teaching of communications will value this text. Part One investigates the undergraduate communications classroom including the basic elements of the learning process, generic teaching strategies, and challenges facing instructors in the next century. Part Two provides an expanded course analysis of 13 frequently found courses in undergraduate communications curricula. Each chapter is an instructor's answer to a fundamental question- How Do I Teach Communications? This collection of answers will inform first-time instructors' own teaching models. Of particular value will be the course descriptions, including goals, central concepts, student profiles, assignments, suggested readings, and methods of evaluation.

Teaching and Researching Listening - Third Edition (Hardcover, 3 Revised Edition): Michael Rost Teaching and Researching Listening - Third Edition (Hardcover, 3 Revised Edition)
Michael Rost
R4,696 Discovery Miles 46 960 Ships in 12 - 17 working days

Now in its third edition, Teaching and Researching Listening renews its commitment to provide language educators, practitioners, and researchers in the fields of ESL, TESOL, and Applied Linguistics with a state-of-the-art treatment of the linguistic, psycholinguistic and pragmatic processes underpinning oral language use, and demonstrates how they influence listening in a variety of practical contexts. This revised edition incorporates significantly updated sections on neurological processing, pragmatic processing, automated processing, and pragmatic assessment, as well as coverage of emerging areas of interest in L1 and L2 instruction and research. Boxes throughout, including "Concepts" and "Ideas From Practitioners", help to both reinforce readers' understanding of the topics covered and ground them in a practical context, while the updated chapter, "Exploring listening", contains an overhauled section on listening technologies that provide readers with a range of tools to explore other perspectives on listening. Combining detailed overviews of the underlying processes of listening with an exhaustive set of practical resources, this third edition of Teaching and Researching Listening serves as an authoritative comprehensive survey of issues related to teaching and researching oral communication for language teachers, practitioners, and researchers.

Studies in Communication, Volume 4 - Communication and Culture: Language, Performance, Technology, and Media (Hardcover): Sari... Studies in Communication, Volume 4 - Communication and Culture: Language, Performance, Technology, and Media (Hardcover)
Sari Thomas, William A. Evans
R2,734 Discovery Miles 27 340 Ships in 10 - 15 working days

Selected proceedings from the 6th International Conference on Culture and Communication, held at Temple U., 1986. The eight sections cover language and politics; sociolinguistics; performance as cultural reflection; sales, promotion, and organization; technology in its social context; mass media and

On Modes of Communication (Hardcover): Roger G. Pinette On Modes of Communication (Hardcover)
Roger G. Pinette
R833 Discovery Miles 8 330 Ships in 12 - 17 working days
The Ideological Octopus - An Exploration of Television and its Audience (Paperback): Justin Lewis The Ideological Octopus - An Exploration of Television and its Audience (Paperback)
Justin Lewis
R1,298 Discovery Miles 12 980 Ships in 12 - 17 working days

Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing.

Technical Communication, Deliberative Rhetoric, and Environmental Discourse - Connections and Directions (Hardcover): Nancy W.... Technical Communication, Deliberative Rhetoric, and Environmental Discourse - Connections and Directions (Hardcover)
Nancy W. Coppola, Bill Karis
R2,732 Discovery Miles 27 320 Ships in 10 - 15 working days

Academic writing on environmental communication proliferated in the 1990's. A few of us had been calling for such work and making initial investigations throughout the 1980's, but the momentum in the field built slowly. Spurred by coverage in the mass media, academic publishers finally caught the wave of interest. In this exciting new volume, the editors demonstrate more fully than ever before how environmental rhetoric and technical communication go hand in hand. The key link that they and their distinguished group of contributors have discovered is the ancient concern of communication scholars with public deliberation. Environmental issues present technical communicators with some of their greatest challenges, above all, how to make the highly specialized and inscrutably difficult technical information generated by environmental scientists and engineers usable in public decision making. The editors encourage us to accept the challenge of contributing to environmentally conscious decision making by integrating technical knowledge and human values. For technical communicators who accept the challenge of working toward solutions by opening access to crucial information and by engaging in critical thinking on ecological issues, the research and theory offered in this volume provide a strong foundation for future practice.

Crossing Boundaries and Weaving Intercultural Work, Life, and Scholarship in Globalizing Universities (Hardcover): Adam... Crossing Boundaries and Weaving Intercultural Work, Life, and Scholarship in Globalizing Universities (Hardcover)
Adam Komisarof, Zhu Hua
R4,306 Discovery Miles 43 060 Ships in 12 - 17 working days

This book generates a fresh, complex view of the process of globalization by examining how work, scholarship, and life inform each other among intercultural scholars as they navigate their interpersonal relationships and cross boundaries physically and metaphorically. Divided into three parts, the book examines: (1) the socio-psychological process of crossing boundaries constructed around nations and work organizations; (2) the negotiation of multiple aspects of identities; and (3) the role of language in intercultural encounters, in particular, adjustment taking place at linguistic and interactional levels. The authors reflect upon and give meaning and structure to their own intercultural experiences through theoretical frameworks and concepts-many of which they themselves have proposed and developed in their own research. They also provide invaluable advice for transnational scholars and those who aspire to work and live abroad to improve organizational participation and mutual intercultural engagement when working in a globalizing workplace. Researchers and practitioners of applied linguistics, communication studies, and higher education in many regions of the world will find this book an insightful resource.

The Art of Impossible - A Peak Performance Primer (Paperback): Steven Kotler The Art of Impossible - A Peak Performance Primer (Paperback)
Steven Kotler
R285 Discovery Miles 2 850 Ships in 12 - 17 working days

New York Times Bestseller Bestselling author and peak performance expert Steven Kotler decodes the secrets of those elite performers-athletes, artists, scientists, CEOs and more-who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us. What does it take to accomplish the impossible? What does it take to shatter our limitations, exceed our expectations, and turn our biggest dreams into our most recent achievements? We are capable of so much more than we know-that's the message at the core of The Art of Impossible. Building upon cutting-edge neuroscience and over twenty years of research, bestselling author, peak performance expert and Executive Director of the Flow Research Collective, Steven Kotler lays out a blueprint for extreme performance improvement. If you want to aim high, here is the playbook to make it happen! Inspirational and aspirational, pragmatic and accessible, The Art of Impossible is a life-changing experience disguised as a how-to manual for peak performance that anyone can use to shoot for the stars . . . space-suit, not included.

The Ambivalent Welcome - Print Media, Public Opinion and Immigration (Hardcover, New): Susan H. Alexander, Rita J. Simon The Ambivalent Welcome - Print Media, Public Opinion and Immigration (Hardcover, New)
Susan H. Alexander, Rita J. Simon
R2,710 Discovery Miles 27 100 Ships in 10 - 15 working days

"The Ambivalent Welcome" describes how leading magazines and the New York Times covered and interpreted U.S. immigration policy, and public attitudes about the impact of immigrants on the American economy and social fabric. Rita J. Simon and Susan H. Alexander examine print media coverage of immigration issues from 1880, the onset of the new immigration, to the present, and find that most magazines, like most Americans, have vehemently opposed new immigrants.

Part One begins with a chapter providing statistics on the number of immigrants and refugees by country of origin from 1810 to 1990, and estimates of the number of illegals who have entered the United States. Chapter 2 discusses U.S. immigration acts and summarizes the major political party platforms on immigration from the mid-nineteenth century through the present. Results of all national poll data regarding immigrants and refugees since the availability of such data (1930s) are reported in Chapter 3. Part Two discusses in detail particular magazines, including "North American RevieW," "Saturday Evening Post," "Literary Digest, Harper'S," "Scribner's, Atlantic Monthly," "The Nation," "Christian Century," "Commentary," "Commonweal," "Reader's Digest," "Time," "Life," "Newsweek," "U.S. News and World Report," and the editorials of the "New York TimeS." Following a summary chapter, Appendix A provides a profile of each of the magazines, including the date of its founding, its editors and publishers, circulation, characteristics of its readers, and an assessment of its influence on immigration. Appendix B describes the major American anti-immigration movements.

Peace Education from the Grassroots (Hardcover): Ian Wilson Peace Education from the Grassroots (Hardcover)
Ian Wilson
R2,716 Discovery Miles 27 160 Ships in 10 - 15 working days

A volume in Peace Education Series Editors Jing Lin, University of Maryland, Edward Brantmeier, James Madison University, and Ian Harris, University of Wisconsin, Milwaukee Historians often ignore the day-to-day struggles of ordinary people to improve their lives. They tend to focus on the accomplishments of illustrious leaders. Peace Education from the Grassroots tells the stories of concerned citizens, teachers, and grassroots peace activists who have struggled to counteract high levels of violence by teaching about the sources for violence and strategies for peace. The stories told here come from the grass roots meaning the educators are close to the forms of violence they are addressing. This collection of essays tells how citizens at the grassroots level developed peace education initiatives in thirteen different nations (Belgium, Canada, El Salvador, Germany, India, Jamaica, Japan, Mexico, the Philippines, South Korea, Spain, Uganda, and the United States). A fourteenth article describes the efforts of the International Red Cross to implement a human rights curriculum to teachers on the ground in the Balkans, Iran, Senegal, and the United Sates. These chapters describe a variety of schools, colleges, peace movement organizations, community-based organizations, and international nongovernmental organizations engaged in peace education.

Handbook of Research on Digital Citizenship and Management During Crises (Hardcover): Erdem OEngun, Nilufer Pembecioglu, Ugur... Handbook of Research on Digital Citizenship and Management During Crises (Hardcover)
Erdem OEngun, Nilufer Pembecioglu, Ugur Gunduz
R7,909 Discovery Miles 79 090 Ships in 10 - 15 working days

Today, individuals and societies of the digital age are no longer constrained by conventional contexts, narratives, settings, and status; they are surrounded and guided by digital tools and applications leading to a digital revolution. That digital revolution changed the individual along with living styles and cultural and social relations among people. Moreover, these revolutionary changes and the increasing capabilities of smart devices have brought today's people a new kind of public sphere with questionable freedoms but also restraints in its digital dimensions. Now, it is possible to talk about the digital dimension and equivalence of all the concepts that are both individually and socially constructed in a new digital world. The Handbook of Research on Digital Citizenship and Management During Crises covers many different components engaged with digital world responsibilities. The authors assess the position, status, and reactions of the new citizen against future catastrophes. Covering topics such as epistemic divide, internet addiction, and new media technologies, this text serves as a cutting-edge resource for researchers, scholars, lawmakers, trainers, instructional designers, university libraries, professors, students, and academicians.

Crossover Preaching - Intercultural-Improvisational Homiletics in Conversation with Gardner C. Taylor (Paperback): Jared E... Crossover Preaching - Intercultural-Improvisational Homiletics in Conversation with Gardner C. Taylor (Paperback)
Jared E Alcantara
R1,095 R885 Discovery Miles 8 850 Save R210 (19%) Ships in 10 - 15 working days

As society becomes more culturally diverse and globally connected, churches and seminaries are rapidly changing. And as the church changes, preaching must change too. Crossover Preaching proposes a way forward through conversation with the "dean of the nation's black preachers," Gardner C. Taylor, senior pastor emeritus of Concord Baptist Church in Brooklyn, New York. In this richly interdisciplinary study, Jared E. Alcantara argues that an analysis of Taylor's preaching reveals an improvisational-intercultural approach that recovers his contemporary significance and equips US churches and seminary classrooms for the future. Alcantara argues that preachers and homileticians need to develop intercultural and improvisational proficiencies to reach an increasingly intercultural church. Crossover Preaching equips them with concrete practices designed to help them cultivate these competencies and thus communicate effectively in a changing world.

Online Anti-Semitism in Turkey (Hardcover): T Nefes Online Anti-Semitism in Turkey (Hardcover)
T Nefes
R1,428 Discovery Miles 14 280 Ships in 10 - 15 working days

This is the first study that examines online anti-Semitism in Turkey. Nefes surveys important historical events concerning Turkish-Jewry and analyses people's online expressions about Adolf Hitler in the most popular forum website in Turkey, Ek?i Soezluk.

America's Darwin - Darwinian Theory and U.S. Literary Culture (Hardcover): Tina Gianquitto, Lydia Fisher America's Darwin - Darwinian Theory and U.S. Literary Culture (Hardcover)
Tina Gianquitto, Lydia Fisher
R3,049 Discovery Miles 30 490 Ships in 12 - 17 working days

While much has been written about the impact of Darwin's theories on U.S. culture, and countless scholarly collections have been devoted to the science of evolution, few have addressed the specific details of Darwin's theories as a cultural force affecting U.S. writers. "America's Darwin" fills this gap and features a range of critical approaches that examine U.S. textual responses to Darwin's works.

The scholars in this collection represent a range of disciplines--literature, history of science, women's studies, geology, biology, entomology, and anthropology. All pay close attention to the specific forms that Darwinian evolution took in the United States, engaging not only with Darwin's most famous works, such as "On the Origin of Species," but also with less familiar works, such as "The Expression of the Emotions in Man and Animals."

Each contributor considers distinctive social, cultural, and intellectual conditions that affected the reception and dissemination of evolutionary thought, from before the publication of "On the Origin of Species" to the early years of the twenty-first century. These essays engage with the specific details and language of a wide selection of Darwin's texts, treating his writings as primary sources essential to comprehending the impact of Darwinian language on American writers and thinkers. This careful engagement with the texts of evolution enables us to see the broad points of its acceptance and adoption in the American scene; this approach also highlights the ways in which writers, reformers, and others reconfigured Darwinian language to suit their individual purposes.

"America's Darwin" demonstrates the many ways in which writers and others fit themselves to a narrative of evolution whose dominant motifs are contingency and uncertainty. Collectively, the authors make the compelling case that the interpretation of evolutionary theory in the U.S. has always shifted in relation to prevailing cultural anxieties.

Being Present - Commanding Attention at Work (and at Home) by Managing Your Social Presence (Hardcover): Jeanine W. Turner Being Present - Commanding Attention at Work (and at Home) by Managing Your Social Presence (Hardcover)
Jeanine W. Turner
R668 Discovery Miles 6 680 Ships in 12 - 17 working days

Survival strategies for communicating in a notification-saturated world As our ability to pay attention in a world of distractions vanishes, it's no wonder that our ability to be heard and understood-to convey our messages-is also threatened. Whether working with our teams and customers or communicating with our families and friends, it is increasingly difficult to break through the digital devices that get in the way of communication. And the ubiquity of digital devices means that we are often "multicommunicating," participating in multiple conversations at once. As a result, our ability to be socially present with an audience requires an intentional approach. This increased strain on attention has never been more clear than during the global pandemic, when our homes suddenly accommodated both work and family life. What are our options when facing professional communications at all hours? Do we ask for the technology to be put away at the dinner table? Establish other ground rules? What about using digital communications to our advantage-how can we facilitate information-sharing in the midst of a world where we are overwhelmed with content? Drawing from fifteen years of research, interviews, and experience from teaching students and executives, Jeanine W. Turner offers a framework to navigate social presence at work and at home. By exploring four primary communication choices-budgeted, entitled, competitive, and invitational-Turner shows when and where to employ each strategy to most effectively allocate our attention and command the attention of others. Each chapter includes concrete strategies and concludes with reflection questions and exercises to help readers further explore these decisions in professional and personal relationships.

Locating Visual-Material Rhetorics - The Map, the Mill, and the GPS (Hardcover, New): Amy D Propen Locating Visual-Material Rhetorics - The Map, the Mill, and the GPS (Hardcover, New)
Amy D Propen
R1,667 Discovery Miles 16 670 Ships in 10 - 15 working days

Parks, maps, and mapping technologies like the GPS are objects of visual and material culture that rely on the interplay of text, context, image, and space to guide our interpretations of the world around us. LOCATING VISUAL-MATERIAL RHETORICS: THE MAP, THE MILL, AND THE GPS examines in depth, and in several contemporary settings, how visual and material discursive artifacts, when understood as rhetorical, shape our understanding of the unique cultural moments that these artifacts set out to represent. Using three cases that involve an exploration of the corporeal influence of the green spaces and commemorative sculptures at the Lowell Mills National Historical Park in Lowell, Massachusetts; the cartographic texts produced by GPS devices; and two maps involved in a federal court case about marine mammal protection, this book explores and tests the value of what Propen calls "visual-material rhetorics," or a visual rhetoric more expressly attuned to studies of space, the body, and materiality. Grounding all three cases is a theoretical approach that combines Michel Foucault's theory of heterotopias with Carole Blair's theory of material rhetoric. Such an approach brings Foucault's important work on spatiality into conversation with visual-material rhetorics to show how we benefit from conceptualizing rhetorical objects as not merely textual in the traditional sense but also as both visual and material-as spatial. Together, the cases in this book demonstrate how visual-material rhetorics illuminate the contexts that shape our various lived and embodied experiences and how visual-material rhetorics function in the service of advocacy. AMY D. PROPEN is Assistant Professor of Rhetoric and Composition at York College of Pennsylvania. She received her PhD in Rhetoric and Scientific and Technical Communication from the University of Minnesota. Her research on visual rhetoric, critical cartographies, and rhetoric as advocacy has appeared in journals and edited collections, including Technical Communication Quarterly, Written Communication, ACME: An International E-Journal of Critical Geographies, and Rethinking Maps: New Frontiers in Cartographic Theory. She is co-author, with Mary Lay Schuster, of Victim Advocacy in the Courtroom: Persuasive Practices in Domestic Violence and Child Protection Cases.

Public Interest and the Business of Broadcasting - The Broadcast Industry Looks at Itself (Hardcover): Wally Gair, Jon Powell Public Interest and the Business of Broadcasting - The Broadcast Industry Looks at Itself (Hardcover)
Wally Gair, Jon Powell
R2,685 Discovery Miles 26 850 Ships in 10 - 15 working days

This volume offers 16 essays, most original, offering varied broadcast industry views on the role of the public interest in changing business. Editors Powell and Gair, respectively a long-time member of the Northern Illinois University communications faculty and an Illinois broadcaster, provide a brief contextual introduction to each contribution and give the background of each author. The book, according to the preface, is intended to offer candid and genuine descriptions of what the public-interest obligation actually means to the practitioner broadcaster]'. . . . The volume is best seen as an indicator of the changing public-interest perceptions of broadcasters amid a rapidly changing marketplace. As such, it is useful for undergraduates interested in today's communications industry. "Choice"

This volume presents a broad cross-section of views on an issue of central importance to the broadcast industry: Can the broadcast industry serve both the public interest and corporate and stockholder interest? How do the leaders and successful professionals of the broadcast industry interpret and implement the public interest obligation? A cross-section of American broadcasters--from network executives to small market radio station managers, from the president of the National Association of Broadcasters to a former FCC Chairman, from communications attorneys to retired broadcasters--offer personal interpretations of these and other questions on the public interest issue. Among the contributors are Arthur C. Nielsen, the retired Chairman of the A. C. Nielsen Company, which has been the arbiter of American network television success or failure since the advent of the medium; Edward O. Fritts, a small market radio group owner who became President of the National Association of Broadcasters; Newton N. Minow, a communications attorney who is perhaps the best remembered FCC Chairman because of his vast wasteland speech; broadcast pioneer and innovator Ward Quaal; and network insider Gene Jankowski, President, CBS broadcast group.

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