The Savvy Social Media Guide (Hardcover)

BLEXT: a combination of blog and textbook; used by this "non-academic professor" to introduce you to the world of social media. Whether marketing your skills or growing your company, today's social media age requires you to be Savvy. Studies show that nearly a quarter of American consumers make purchase decisions that are influenced by social media. Dr. Stuart Schwartz shows you how to turn your customers into your biggest advocates by cultivating "hyper-relationships. Learn how to easily incorporate Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Foursquare into your marketing and customer service through real-life scenarios and case studies. Knowing how to meet customers where they are will make you invaluable to your organization. "Stuart Schwartz is smart, timely, and right on target..." -Bruce Kirk, 5-time Television Emmy award winner and professor

General

Imprint:	Liberty University Press
Country of origin:	United States
Release date:	2013
First published:	2013
Authors:	Stuart H. Schwartz
Dimensions:	279 x 216 x 11mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards
Pages:	168
ISBN-13:	978-1-935986-53-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > General
LSN:	1-935986-53-8
Barcode:	9781935986539

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