Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

We live in a multilingual, transforming society in which language plays a dynamic and central role. We use it everyday for communication and it is not possible to imagine life without it - it is generally recognised as a mark of what makes us human. But how often do we think about exactly what language is and how we actually use it? Language, society and communication introduces established and new linguistic concepts and theories, and links these to contemporary issues in society and the media, including new social media, with a particular focus on southern Africa. Language, society and communication explores how language is intricately bound up with issues of power, status and identity. It explores the tension between the diverse nature of everyday language practices, on the one hand, and the societal pressures towards managing and containing this diversity, on the other. It also demonstrates the relevance of linguistic study (e.g. phonology and syntax) to real world problems (e.g. analysis of a child's acquisition of language), within a southern African context. Study questions and case studies, which relate the theoretical ideas discussed to current research, are provided at the end of each chapter. Language, society and communication is aimed at undergraduate students studying linguistics, language and communication, and related fields such as language education.

An introduction to established and new linguistic concepts and theories, and how these link up to contemporary issues in society and the media, including new social media. Explores how language is intricately bound up with issues of power, status and identity. Aimed at undergraduate students studying linguistics, language and communication, and related fields such as language education. Contents include the following: Communication in context; semiotics and multimodality; phonetics and phonology; morphology and syntax; first and second language acquisition; sociolinguistics; linguistic diversity; language and identity; branding and culture jamming.

Organizational Communication: A Lifespan Approach is a student-focused introduction to the field. Featuring real-world stories, helpful and unique illustrations, and practical applications of theory, this text engages students and shows them how to apply concepts, theories, and perspectives in every chapter. Organizational Communication helps students understand their communication as participants in organizations throughout their lifetimes. It begins with how pre-career experiences influence our expectations for organizational experiences and ends with organizational exits, including retirement. This approach provides a seamless integration of theory and application while helping students at any stage of life reflect on past experiences, prepare for new endeavors and roles, and understand vital organizational theories and perspectives in new and concrete ways.

This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Expert contributors discuss and evaluate the roles and outcomes of media and communication for social mobilization, media mobilization, community mobilization, advocacy, participation, empowerment, capacity-building, resistance, networking, and action for progressive social change. Chapters explore communicative actions involved in social, economic, political, and cultural integration and the transformation of individuals, communities, places, and societies in the processes of development and social change. Outlining the genealogy and history of the field, the Handbook investigates the possible new directions and objectives in the area. Key conclusions include an enhanced role for development communication in participatory development, active agency of stakeholders of development programs, and the operationalization of social justice in development. Comprehensive yet accessible, this Handbook will be a key resource for students and scholars of media and communication, political science, development studies, social work, critical education, community organization, and anthropology. It will also be of value to professionals working in associations and organizations dealing with development and social change.

The fourth edition of Professional Communication: Deliver effective written, spoken and visual messages offers sound advice, clear guidelines and numerous practical examples.

This latest edition includes managing digital communication platforms, creating templates, being interviewed for a job, raising funding, and conducting and managing Internet research.

The book has proved its success as a textbook in academia, and as a resource in industry.

Former Secret Service Special Agent Evy Poumpouras shares the insights and skills from one of the oldest elite security forces in the world - to help you prepare for stressful situations, instantly read people, influence how you're perceived, and live a more fearless life.

From gruelling training to clandestine interrogation rooms, to protecting the President of the United States of America, Evy shares rare behind-the-scenes glimpses while also exploring the psychology of human behaviour and the strategies used by the best negotiators. Evy demonstrates how we can learn from these experiences to heighten our own natural instincts to detect BS, develop grit and become the most resilient and powerful version of ourselves.

Becoming Bulletproof is a timely guide to empowerment, mental strength, and overcoming fear and abuse - a guide to becoming bulletproof.

This cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and differences in their digital skills, it unpacks the implications of digital inequality on life outcomes. International contributors assess a variety of key contexts that impact access to digital technologies, including contextual variations related to geography and infrastructure, as well as individual differences related to age, income, health and disability status. Chapters explore how variations emerge across the life course, illustrating the effects of digital disparities on personal wellbeing. Intervening in critical debates relating to the digital divide, this Handbook offers key insights into privacy and trust issues that affect technological usage. Employing both quantitative and qualitative investigations into the relationship between social inequality and the Internet, this Handbook is crucial reading for scholars and researchers in both communication and sociology, particularly those focusing on digital inequalities and human-computer interaction. It will also benefit policymakers in need of innovative approaches to understanding, challenging and addressing the digital divide.

Synthesising diverse research avenues for politics, discourse, and political discourse, this cutting-edge Handbook examines the formative traditions, current theoretical and methodological landscape, and genres and domains over which political discourse extends. Drawing on rich and dynamic models in critical cognitive linguistics, pragmatics, metaphor analysis, context, and multimodality studies, leading scholars provide tools to analyse a broad range of traditional and modern genres of political communication. Taking a historical dive into formative traditions in political discourse, including rhetoric and social and poststructuralist theories, this Handbook revises these classical models of political communication against new empirical contexts, to offer the most fruitful, objective and universal methodologies to date. Examining propaganda, advertising, political speeches and election campaigns, this Handbook pays particular attention to newly arising genres and discourses which reflect the momentous changes in the public domain, fuelled by recent and developing events including the COVID-19 pandemic and the Russia-Ukraine war. Drawing diverse insights from a wide array of disciplines, this Handbook will prove invaluable to students and scholars of political theory, sociology, philosophy, linguistics, discourse analysis and communication studies who are looking for innovative methodologies with which to analyse political discourse.

Since the advent of the internet, online communities have emerged as a way for users to share their common interests and connect with others with ease. As the possibilities of the online world grew and the COVID-19 pandemic raged across the world, many organizations recognized the utility in not only providing further services online, but also in transitioning operations typically fulfilled in-person to an online space. As society approaches a reality in which most community practices have moved to online spaces, it is essential that community leaders remain knowledgeable on the best practices in cultivating engagement. Community Engagement in the Online Space evaluates key issues and practices pertaining to community engagement in remote settings. It analyzes various community engagement efforts within remote education, online groups, and remote work. This book further reviews the best practices for community engagement and considerations for the optimization of these practices for effective virtual delivery to support emergency environmental challenges, such as pandemic conditions. Covering topics such as community belonging, global health virtual practicum, and social media engagement, this premier reference source is an excellent resource for program directors, faculty and administrators of both K-12 and higher education, students of higher education, business leaders and executives, IT professionals, online community moderators, librarians, researchers, and academicians.

This unique book presents original concepts to characterize the current crisis of democracy. Offering a comparative study of original electoral data and analysis of contemporary trends, models and theoretical frameworks, Luigi Di Gregorio argues that democracy is affected by 'demopathy'; it is sick and is in need of therapy. Luigi Di Gregorio explores how democratic malaise derives from the transition to postmodernity and the rise of individualization: the loss of social meaning, the end of meta-narratives, the crisis of knowledge and cognitive authorities, narcissism and new perceptions of time and space. The author argues that mass media and technological innovations are the main drivers of this change and have heightened the logic of the consumer society. The resulting psychological democracy is that of a permanent 'pollcracy', whose leaders are simply pursuers of public opinion. The book concludes that democracy must be defended by building a positive narrative to counterbalance the effects of these trends. Taking a multidisciplinary approach, this book will be critical reading for scholars and students of political science, political sociology, political theory and political communication and marketing. Its broad perspective paints a big picture that will also be beneficial for political consultants and policy analysts.

Acclaim for the first edition:'A tour-de-force of trust research methodologies, from survey methods to critical incidents to hermeneutics... will prove invaluable to trust researchers of every stripe.' - Aks Zaheer, University of Minnesota 'This book fills an important gap. The burgeoning field of trust research has employed a wide variety of definitions and methods, but until the appearance of this Handbook there was no comprehensive overview of them. Its contributions, many written by leading international experts, cover conceptual issues as well as qualitative and quantitative methods. The editors are all working at the frontiers of trust research and in this Handbook they have compiled an indispensable source of reference for years to come.' - John Child, University of Birmingham, UK 'This is the right book at the right time. Central to the advancement of research on trust is the need to address a host of methodological, empirical, and analytical challenges. This Handbook provides a vital resource for doing so and holds the promise of infusing the literature with novel and enhanced approaches for studying and understanding trust. Researchers new to the field as well as established experts will find a wealth of insights contained herein.' - Bill McEvily, University of Toronto, Canada Drawing together a wealth of research methods knowledge gained by trust researchers into one essential volume, this book provides an authoritative in-depth consideration of quantitative and qualitative methods for empirical study of trust in the social sciences. This second edition of the Handbook of Research Methods on Trust provides a fully updated and extended account of quantitative, qualitative and mixed methods for empirical research. While many researchers have already drawn inspiration and insight from the previous edition, the dynamic development of trust research calls for further and deeper engagement with methodological issues, particular methods, practical research experience, and current challenges and innovations as offered by this new edition. Identifying innovative methods for researching trust, this important handbook will prove invaluable for students and academics in the social sciences who are interested in trust, particularly postgraduates planning empirical research on trust, undergraduates researching issues of trust, faculty teaching research-based courses on trust and related topics, and experienced trust researchers looking for reflection, discussion and inspiration. Contributors: S.J. Addison, N. Alex, M.J. Ashleigh, R. Bachmann, D. Barrera, K.M. Bijlsma-Frankema, M.C. Bligh, B.F. Blumberg, G. Breeman, C. Brinsfield, C. Burns, V. Buskens, J.S. Carroll, S.M. Conchie, D.L. Ferrin, D.E. Gibbons, N. Gillespie, C. Goodall, J.C. Kohles, R.M. Kramer, T.M. Kuhlmann, A. Langley, V. Le Gall, R.J. Lewicki, E. Meyer, M. Muethel, R. Munscher, B. Nooteboom, J.M. Peiro, A. Pentland, R.L. Priem, W. Raub, R.A. Roe, D.M. Rousseau, R.H. Searle, M. Tillmar, E.M. Uslaner, B. Waber, A.A. Weibel, F. Welter, M. Williams, R. Zolin

Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. Examining the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this premier reference source is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Choices Behind Human Communication The Interpersonal Communication Book approaches the subject of communication through integrative theory, research, and hands-on methods. A threefold approach identifies important communicative concepts: choices in interpersonal situations, the theories and research that support these choices, and the communication skills necessary to effectively use these theories. The text allows students to examine the question of how, when, and through which channels they should communicate in different contexts. The Fourteenth Edition provides the newest insights and research in person-to-person interaction, making for an up-to-date source for communication study. New features and chapter-by-chapter updates make Interpersonal Communication the most comprehensive, relevant source on the topic.