This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world's most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

With the developments and intersection of science and engineering, cognitive informatics has emerged as a new and intriguing field of study which investigates the natural intelligence and internal information processing mechanisms of the brain as well as the methods involved in perception and cognition. Cognitive Informatics for Revealing Human Cognition: Knowledge Manipulations in Natural Intelligence presents a comprehensive collection of research that builds a link between natural and life sciences with informatics and computer science. This book is practical for researchers, practitioners, and graduate students interested in investigating cognitive mechanisms and the human information processes.

This innovative book provides a critical analysis of diverse experiences of Co-creation in neighbourhood settings across the Global North and Global South. A unique collection of international researchers, artists and activists explore how creative, arts-based methods of community engagement can help tackle marginalisation and stigmatisation, whilst empowering communities to effect positive change towards more socially just cities. Focusing on community collaboration, arts practice, and knowledge sharing, this book proposes various methods of Co-Creation for community engagement and assesses the effectiveness of different practices in highlighting, challenging, and reversing issues that most affect urban cohesion in contemporary cities.

Complexities and dilemmas are evident in journalism in the digital and data age. Scarcity of audiences' attention jeopardises the survival of information media in the market, technological penetration increasingly renders journalism a complex information system, and the rise of partisan journalism accompanies the crisis of objective reporting. Analysing the evolving industry as it turns to the help of digital technologies such as algorithms and cloud computing to reach and engage local and global audiences, Journalism, Economic Uncertainty and Political Irregularity in the Digital and Data Era explores the challenges journalism faces in great depth and detail. Tong discusses the transformation of quality journalism that has become high-tech, interdisciplinary, saturated with human interest, and sometimes even fiercely partisan under the influence of multiple disruptions brought about by digital technology, economic uncertainty, and political irregularity. A timely and important contribution to the research of journalism, Journalism, Economic Uncertainty and Political Irregularity in the Digital and Data Era bridges media with the fields of sociology, politics, technology, and culture studies - central for academics, writers and researchers.

Discover how modern technological realities shape freedoms of expression and opinion with this comprehensive resource. The Handbook of Communication Rights, Law, and Ethics delivers an extensive review of the challenges facing modern communication rights. It offers readers an examination of the interplay between communication law and ethics and the role played by communication professionals in protecting individuals' rights to communication. Distinguished authors Loreto Corredoira, Ignacio Bel Mallen and Rodrigo Cetina Presuel walk readers through the fundamental ideas and concepts that represent universal common ground regarding communication rights. They compare communication rights theories developed in Europe, the United States, Latin America, Australia, and East Asia to describe how communication-related freedoms and rights are formulated and applied around the world. Finally, the meaning of the phrases "freedom of expression" and "freedom of the press" are examined in the context of national constitutions and international human rights instruments.The Handbook of Communication Rights, Law, and Ethics provides readers with: A diverse, global perspective on how communication rights are protected and challenged around the world A universal vision of communication rights that encourages dialogue rather than confrontation A comparison of the American First Amendment of the Constitution with European communication rights theories and other legal traditions around the world An exploration of the frontiers of communication rights concepts, terminology, jurisdiction, and territoriality Perfect for professors, graduate students, doctoral students, and postdoctoral researchers studying communication rights and freedom of expression around the world, The Handbook of Communication Rights, Law, and Ethics also belongs on the bookshelves of researchers studying issues surrounding freedom of the press in North America, Europe, and Latin America.

Over the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech's negative impact on society. This emerging tech backlash is a story of pendulum swings between tech-utopianism and tech-dystopianism. When and why did media coverage shift to corporate misdeeds, and how did tech companies respond? The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism and reveals the "inside story" of the Techlash. Furthermore, it shows how Big Tech companies defend themselves from scrutiny by attempting to reduce their responsibility. From employee activism to political pushback, the ramifications are growing. Until now, the interplay between tech journalism and tech PR has been underexplored. Through analysis of both tech media and corporate crisis response, The Techlash and Tech Crisis Communication examines the roots and characteristics of the Techlash. Insightful observations by tech journalists and tech PR professionals are added to the research data, illuminating the profound changes in the power dynamics between the media and the tech giants they cover. Nirit Weiss-Blatt explores theoretical and practical implications for both tech enthusiasts and critics.

Despite their opposite emotional effects, humor and horror are highly similar phenomena. They both can be traced back to (the detection, resolution, and emotional elaboration of) incongruities, understood as semantic violations through unexpected combinations of oppositional information. However, theoretical and experimental comparisons between humor and resolvable incongruities that elicit other emotions than exhilaration have been lacking so far. To gain more insights into the linguistic differences between humor and horror and the cognitive real-time processing of both, a main concern of this book is to discuss the transferability of linguistic humor theories to a systematic horror investigation and directly compare self-paced reading times (SPR), facial actions (FACS), and event-related brain potentials (ERP) of normed minimal quadruplets with frightening and humorous incongruities as well as (in)coherent stimuli. The results suggest that humor and horror share cognitive resources to detect and resolve incongruities. To better distinguish humor from neighboring phenomena, this book refines current humor theories by incorporating humor and horror in a cognitive incongruity processing model.

When the controversial book, "Personal Influence: The Part Played by People in the Flow of Mass Communications," was published in 1955, it made waves across the fields of communications, public opinion research, political science, and marketing. Written by Elihu Katz and Paul Lazarsfeld, "Personal Influence" became the canonical statement of the two-step flow of communication, which posits that mass media flow to opinion leaders, who in turn influence the behavior and opinions of people around them.

Throughout the last half of a century, "Personal Influence" has undergone rigorous critique, appeared in numerous citations, and become a key text in the history of mass communications. Why is a rereading of this text relevant now?

Upon the 50th anniversary of the publishing of "Personal Influence," the editors of this volume of "The ANNALS "believed it was an ideal time to reflect upon the book s mid-century contexts and contemporary drawing upon enrichments of the field provided by feminism, critical and cultural studies, the new historicism, and progress in the social sciences. This unique volume of "The ANNALS" crosses generational, disciplinary, and national boundaries to piece together and pull apart a historically important text and use it to shed light on the contemporary environment.

Essays in this volume analyze the personalities who played key roles in the making of "Personal Influence," their origins and social identities, the institutional organization of research in which it evolved, and the disciplinary consequences of its success. Other authors reread Katz and Lazarfeld s classic as a way to explore the relations between citizenship and consumption, the nature of media and political involvement today, and the relevance of the two-step flow paradigm for the study of contemporary audiences, social networks, and public campaigns.

A must-read for scholars, students, and professionals in the fields of communication, public opinion, political science, sociology, and marketing, this volume of "The ANNALS" dusts off a time-worn text and renews its significance in the field of mass communications with modern scholarly perspectives and contemporary methodology experience, inspiring a fresh outlook on this historical force. "

As technology continues to advance so does the need for understanding how this will affect us. We, as the users are subject to actions which bring into conflict the needs and characteristics of human actors, the demands of technology, and the wealth of research in End-User Interactions (EUC). Organizational and End-User Interactions: New Explorations provides a comprehensive look at studies that show a significant contribution in EUC by relating organizational and end user computing to organizational and end user performance and productivity, strategic and competitive advantage, and electronic commerce. This book touches on possible future directions of ECU, and why they are viewed as important for the future. The body of knowledge in this topic area continues to grow and with it comes a fertile ground for future exploration in the EUC domain.

Exploring Screen Culture via Apple's Mobile Devices: Life through the Looking Glass explores the role of mobile technologies in everyday life via the extended case study of Apple's mobile operating system (iOS) for the iPhone, iPad, and iPod. Via a detailed application (including numerous extended examples) of the experiences associated with Apple's iOS devices, Charles Soukup examines contemporary screen culture and how individuals navigate it via mobile technologies. Mobile devices provide a lifeline that sifts through, limits, and simplifies the complexities of rapid, vast, circulating information in postmodern culture. Particularly, simple, game-like applications with clear rules and numerical outcomes exceptionally focus, frame, and filter an overwhelming media-saturated culture. Rather than merely outlining the problems associated with a world dominated by digital screens, Exploring Screen Culture via Apple's Mobile Devices offers a means for understanding screen culture as well as viable solutions to the challenges facing contemporary social life.

This volume offers an expansive approach to interactions between Romans and those beyond the borders of Rome. The range of papers included here is wide, both in terms of subject matter and with respect to approach. That said, a number of important themes bind the essays. Who is an insider, and who the outsider? How were these categories of person, or identity, fashioned and/or recognized in antiquity? How shall we recognize them now? What are the categories, or standards, for measuring or determining inside and outside in the Roman world? And then, of course, what are the repercussions when inside and outside come into contact? What happens when the outside is in, or the inside out?

Social norms are valuable because they help us to understand guidelines for appropriate and ethical behavior. However, as part of that process, cultures develop taboo behaviors and topics for group members to avoid. Failure to discuss important topics, such as sex, drug use, or interpersonal violence, can lead to unwanted or unintended negative outcomes. Improving communication about forbidden topics may lead to positive social and health outcomes, but we must first develop the communication and coping skills to handle these difficult conversations. The Handbook of Research on Communication Strategies for Taboo Topics seeks both quantitative and qualitative research to provide empirical evidence of the negative social and health outcomes of avoiding taboo conversations and provides communication and coping strategies for dealing with difficult topics. Covering a range of issues such as grief and forgiveness, this major reference work is ideal for academicians, practitioners, researchers, counselors, sociologists, professionals, instructors, and students.

A husband echoes back words that his wife said to him hours before as a way of teasing her. A parent always uses a particular word when instructing her child not to talk during naptime. A mother and family friend repeat each other's instructions as they supervise a child at a shopping mall. Our everyday conversations necessarily are made up of "old" elements of language-words, phrases, paralinguistic features, syntactic structures, speech acts, and stories-that have been used before, which we recontextualize and reshape in new and creative ways.
In Making Meanings, Creating Family, Cynthia Gordon integrates theories of intertextuality and framing in order to explore how and why family members repeat one another's words in everyday talk, as well as the interactive effects of those repetitions. Analyzing the discourse of three dual-income American families who recorded their own conversations over the course of one week, Gordon demonstrates how repetition serves as a crucial means of creating the complex, shared meanings that give each family its distinctive identity.
Making Meanings, Creating Family takes an interactional sociolinguistic approach, drawing on theories from linguistics, communication, sociology, anthropology, and psychology. Its presentation and analysis of transcribed family encounters will be of interest to scholars and students of communication studies, discourse analysis, sociolinguistics, linguistic anthropology, and psychology-especially those interested in family discourse. Its engagement with intertextuality as theory and methodology will appeal to researchers in media, literary, and cultural studies.

Organizations are rapidly shifting the way that individuals conceptualize, participate, and engage in work. A significant change is how organizations are coordinating, arranging, and organizing the activities of their employees for the accomplishments of organizational goals. Communication, Relationships and Practices in Virtual Work characterizes the nuanced communication, relational, and practical dynamics that characterize virtual working in contemporary organizations. This reference work addresses virtual teams, peer relationships in virtual work, mentoring, vertical mobility, diversity in the virtual workspace, productivity and the postmodern aesthetic, and the communication practices and processes of dispersed work configurations.

This book reveals a tradition of thought overlooked in our intellectual history but enormously influential even now: the tradition of odious praise. Distinct from more conventional rhetorical exercises, such as panegyric or the funeral oration, odious praise uses acclaim to censure or to critique. This book reassesses the genre of praise-and-blame rhetoric by considering the potential of odious praise to undermine consensus and to challenge a society's normative values. Surveying literature from ancient Greece to Renaissance Europe, Eric MacPhail identifies a tradition of epideictic rhetoric that began with the sophists but was cultivated and employed most vigorously by Renaissance political thinkers. Presenting examples from the writings of Lorenzo Valla, Niccolo Machiavelli, Desiderius Erasmus, Michel de Montaigne, Joachim du Bellay, and Jean Bodin, among others, MacPhail shows that by inscribing a positive value to an object worthy of blame, cultural values are turned on their head. MacPhail traces the use of this technique to critique the values of the classical and scholastic traditions. Recognizing and engaging with this tradition, MacPhail argues, can reinvigorate our study of the history of social thought and reveal further the roots of modern social science. Rigorous and lucid, Odious Praise presents a rhetoric capable of suspending and thus critiquing the values of a culture, and in doing so, it uncovers the first serious attempts at social thought and the seedbed of modern social science. It will be welcomed by scholars of Renaissance literature and culture, the history of rhetoric, and political thought.

Public venues are vital to information access across the globe, yet few formal studies exist of the complex ways people in developing countries use information technologies in public access places. Libraries, Telecentres, Cybercafes and Public Access to ICT: International Comparisons presents groundbreaking research on the new challenges and opportunities faced by public libraries, community telecentres, and cybercafes that offer public access to computers and other information and communication technologies. Written in plain language, the book presents an in-depth analysis of the spaces that serve underserved populations, bridge digital divides, and further social and economic development objectives, including employability. With examples and experiences from around the world, this book sheds light on a surprising and understudied facet of the digital revolution at a time when effective digital inclusion strategies are needed more than ever.

The longevity of the Esperanza Peace and Justice Center in San Antonio, Texas, suggests that it is possible for a social change organization to simultaneously address racism, classism, sexism, homophobia, imperialism, environmental justice, and peace-and to succeed. Activism, Alliance Building, and the Esperanza Peace and Justice Center uses ethnographic research to provide an instructive case study of the importance and challenges of confronting injustice in all of its manifestations. Through building and maintaining alliances, deploying language strategically, and using artistic expression as a central organizing mechanism, The Esperanza Peace and Justice Center demonstrates the power of multi-issue organizing and intersectional/coalitional consciousness. Interweaving artistic programming with its social justice agenda, in particular, offers Esperanza a unique forum for creative and political expression, institutional collaborations, and interpersonal relationships, which promote consciousness raising, mobilization, and social change. This study will appeal to scholars of communication, Chicana feminism, and ethnography.

This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series presents new critical discourse alongside cutting-edge practical work at the crossroads of PR, CSR, and DEI. The collection explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the ways in which power operates through public relations work and theory building. Featuring contributions from leading scholars from across the PR, CSR, and DEI fields, Public Relations for Social Responsibility explores key issues including the legal and economic frameworks thwarting authentic social responsibility and DEI, the unique social responsibility style of women and people of color managing organizations, and expanding the social responsibility critique to include non-human stakeholders and the environment. Chapters illuminate international and industrial contexts at the intersection of PR, CSR and DEI, including historical perspective on DEI roadblocks in the U.S., PR in the time of COVID-19 crises, organizational bullying, DEI, AI and PR ethics, animals as stakeholders, inclusion as CSR component, CEO activism on the African continent, and PR's responsibility in transforming society. The collection will introduce new conceptual and practical approaches highly relevant to scholars of Communication, Management and Corporate Social Responsibility in a global context.