Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

Getting the message across in business. This is the essential guide for office managers, secretaries and students intending to follow a business career.

The subject matter covers all the important aspects of efficient management and dealing with customers and clients effectively.

Interviews, the mass media, advertising, advertisements, meeting procedures, business letters and reports are discussed in detail.

Practical hints are provided for good language usage and editing.

The subject matter focuses on problems and deficiencies in South African businesses.

Case studies and practical applications offer students the opportunity to test their newly acquired knowledge.

The comprehensive bibliography offers a wide range of extra reading on these topics.

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

The ability to communicate effectively is one of the most important life skills a person can possess. It can pave the way to success, not only in terms of career but also in every other aspect of life where communication plays a role. Advanced communication skills focuses on essential communication skills and competencies for all aspects of the world of work. Advanced communication skills takes an integrated theory and practical approach to learning. It is designed to foster workplace communication in order to benefit interpersonal relationships, which in turn leads to personal enrichment, greater job satisfaction and increased productivity. The final chapter contains a selection of case studies with questions to assist in the evaluation of communication skills. Advanced communication skills is aimed at managers, personal assistants, professional secretaries and all those studying towards certificates, diplomas or degrees in colleges and universities. It fully covers the syllabus for Communication N5/N6 at technical and vocational education and training colleges, and will prepare students for the national examinations in these subjects.

Pathways across Cultures: Intercultural Communication in South Africa is a uniquely South African communication textbook. Local examples of communication methods from a wide range of cultural groups are used to explain theories of communication and complex intercultural concepts. It covers some of the rich cultural histories of the rainbow nation, such as Khoisan cave drawings, highlighting the intercultural communication styles of the early peoples who lived in South Africa. The book also includes critical commentary on western theories and approaches to studying intercultural communication.

With a view to decolonising how intercultural communication is taught in South Africa, where possible the chapters in this book have been co-authored with emerging scholars. This approach provided mentoring opportunities for emerging scholars to develop case studies. As a result, this book has a wide-ranging perspective on intercultural communication that is representative of South Africa’s own cultural diversity.

Acclaim for the first edition:'A tour-de-force of trust research methodologies, from survey methods to critical incidents to hermeneutics... will prove invaluable to trust researchers of every stripe.' - Aks Zaheer, University of Minnesota 'This book fills an important gap. The burgeoning field of trust research has employed a wide variety of definitions and methods, but until the appearance of this Handbook there was no comprehensive overview of them. Its contributions, many written by leading international experts, cover conceptual issues as well as qualitative and quantitative methods. The editors are all working at the frontiers of trust research and in this Handbook they have compiled an indispensable source of reference for years to come.' - John Child, University of Birmingham, UK 'This is the right book at the right time. Central to the advancement of research on trust is the need to address a host of methodological, empirical, and analytical challenges. This Handbook provides a vital resource for doing so and holds the promise of infusing the literature with novel and enhanced approaches for studying and understanding trust. Researchers new to the field as well as established experts will find a wealth of insights contained herein.' - Bill McEvily, University of Toronto, Canada Drawing together a wealth of research methods knowledge gained by trust researchers into one essential volume, this book provides an authoritative in-depth consideration of quantitative and qualitative methods for empirical study of trust in the social sciences. This second edition of the Handbook of Research Methods on Trust provides a fully updated and extended account of quantitative, qualitative and mixed methods for empirical research. While many researchers have already drawn inspiration and insight from the previous edition, the dynamic development of trust research calls for further and deeper engagement with methodological issues, particular methods, practical research experience, and current challenges and innovations as offered by this new edition. Identifying innovative methods for researching trust, this important handbook will prove invaluable for students and academics in the social sciences who are interested in trust, particularly postgraduates planning empirical research on trust, undergraduates researching issues of trust, faculty teaching research-based courses on trust and related topics, and experienced trust researchers looking for reflection, discussion and inspiration. Contributors: S.J. Addison, N. Alex, M.J. Ashleigh, R. Bachmann, D. Barrera, K.M. Bijlsma-Frankema, M.C. Bligh, B.F. Blumberg, G. Breeman, C. Brinsfield, C. Burns, V. Buskens, J.S. Carroll, S.M. Conchie, D.L. Ferrin, D.E. Gibbons, N. Gillespie, C. Goodall, J.C. Kohles, R.M. Kramer, T.M. Kuhlmann, A. Langley, V. Le Gall, R.J. Lewicki, E. Meyer, M. Muethel, R. Munscher, B. Nooteboom, J.M. Peiro, A. Pentland, R.L. Priem, W. Raub, R.A. Roe, D.M. Rousseau, R.H. Searle, M. Tillmar, E.M. Uslaner, B. Waber, A.A. Weibel, F. Welter, M. Williams, R. Zolin

Strategic Communication Research highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge. Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach. Straightforward, accessible, and highly practical, Strategic Communication Research helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.

This cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and differences in their digital skills, it unpacks the implications of digital inequality on life outcomes. International contributors assess a variety of key contexts that impact access to digital technologies, including contextual variations related to geography and infrastructure, as well as individual differences related to age, income, health and disability status. Chapters explore how variations emerge across the life course, illustrating the effects of digital disparities on personal wellbeing. Intervening in critical debates relating to the digital divide, this Handbook offers key insights into privacy and trust issues that affect technological usage. Employing both quantitative and qualitative investigations into the relationship between social inequality and the Internet, this Handbook is crucial reading for scholars and researchers in both communication and sociology, particularly those focusing on digital inequalities and human-computer interaction. It will also benefit policymakers in need of innovative approaches to understanding, challenging and addressing the digital divide.

Political Problems and Personalities in Contemporary Maryland provides a comprehensive rhetorical analysis of contemporary politics and political communication in Maryland at both the state and local levels. Theodore F. Sheckels and Carl Hyden approach rhetoric in a broader sense, arguing that actions by political players - including decisions on housing policy, urban redevelopment policy, and transportation policy-are not in a separate category from their messages. In many cases, they argue, actions are messages, often with important material consequences. Rather than focusing solely on previous or upcoming elections, as political communication has traditionally been examined, Sheckels and Hyden give considerable space to non-election topics, responding to current shifts in political communication scholarship and encouraging others to examine political communication at the local and state levels elsewhere in the United States. Scholars of communication, political science, rhetoric, and history will find this book of particular interest.

This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Expert contributors discuss and evaluate the roles and outcomes of media and communication for social mobilization, media mobilization, community mobilization, advocacy, participation, empowerment, capacity-building, resistance, networking, and action for progressive social change. Chapters explore communicative actions involved in social, economic, political, and cultural integration and the transformation of individuals, communities, places, and societies in the processes of development and social change. Outlining the genealogy and history of the field, the Handbook investigates the possible new directions and objectives in the area. Key conclusions include an enhanced role for development communication in participatory development, active agency of stakeholders of development programs, and the operationalization of social justice in development. Comprehensive yet accessible, this Handbook will be a key resource for students and scholars of media and communication, political science, development studies, social work, critical education, community organization, and anthropology. It will also be of value to professionals working in associations and organizations dealing with development and social change.

This unique book presents original concepts to characterize the current crisis of democracy. Offering a comparative study of original electoral data and analysis of contemporary trends, models and theoretical frameworks, Luigi Di Gregorio argues that democracy is affected by 'demopathy'; it is sick and is in need of therapy. Luigi Di Gregorio explores how democratic malaise derives from the transition to postmodernity and the rise of individualization: the loss of social meaning, the end of meta-narratives, the crisis of knowledge and cognitive authorities, narcissism and new perceptions of time and space. The author argues that mass media and technological innovations are the main drivers of this change and have heightened the logic of the consumer society. The resulting psychological democracy is that of a permanent 'pollcracy', whose leaders are simply pursuers of public opinion. The book concludes that democracy must be defended by building a positive narrative to counterbalance the effects of these trends. Taking a multidisciplinary approach, this book will be critical reading for scholars and students of political science, political sociology, political theory and political communication and marketing. Its broad perspective paints a big picture that will also be beneficial for political consultants and policy analysts.

Since the advent of the internet, online communities have emerged as a way for users to share their common interests and connect with others with ease. As the possibilities of the online world grew and the COVID-19 pandemic raged across the world, many organizations recognized the utility in not only providing further services online, but also in transitioning operations typically fulfilled in-person to an online space. As society approaches a reality in which most community practices have moved to online spaces, it is essential that community leaders remain knowledgeable on the best practices in cultivating engagement. Community Engagement in the Online Space evaluates key issues and practices pertaining to community engagement in remote settings. It analyzes various community engagement efforts within remote education, online groups, and remote work. This book further reviews the best practices for community engagement and considerations for the optimization of these practices for effective virtual delivery to support emergency environmental challenges, such as pandemic conditions. Covering topics such as community belonging, global health virtual practicum, and social media engagement, this premier reference source is an excellent resource for program directors, faculty and administrators of both K-12 and higher education, students of higher education, business leaders and executives, IT professionals, online community moderators, librarians, researchers, and academicians.

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. Examining the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this premier reference source is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.

Drawing on the concept of resilient healthcare, this book explores multimodally embedded everyday practices of healthcare professionals in the UK and Japan, utilising novel technology, such as eye-tracking glasses, to inform what constitutes good practice. Providing an interdisciplinary examination of the theories and rationales of resilient healthcare, the book engages with a range of case studies from a variety of healthcare settings in the UK and Japan and considers the application of advanced technologies for visualising healthcare interactions and implementing virtual healthcare simulation. In doing so, it showcases a number of multimodal approaches and highlights the potential benefits of multimodal and multidisciplinary approaches to healthcare communication research for enhancing resilience in their local contexts.