Since the advent of the internet, online communities have emerged as a way for users to share their common interests and connect with others with ease. As the possibilities of the online world grew and the COVID-19 pandemic raged across the world, many organizations recognized the utility in not only providing further services online, but also in transitioning operations typically fulfilled in-person to an online space. As society approaches a reality in which most community practices have moved to online spaces, it is essential that community leaders remain knowledgeable on the best practices in cultivating engagement. Community Engagement in the Online Space evaluates key issues and practices pertaining to community engagement in remote settings. It analyzes various community engagement efforts within remote education, online groups, and remote work. This book further reviews the best practices for community engagement and considerations for the optimization of these practices for effective virtual delivery to support emergency environmental challenges, such as pandemic conditions. Covering topics such as community belonging, global health virtual practicum, and social media engagement, this premier reference source is an excellent resource for program directors, faculty and administrators of both K-12 and higher education, students of higher education, business leaders and executives, IT professionals, online community moderators, librarians, researchers, and academicians.

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. Examining the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this premier reference source is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Since its publication in 1950, Kenneth Burke's A Rhetoric of Motives has been one of the most influential texts of theory and criticism. Critics have discovered in its pages concepts that reveal new dimensions of human motivation. And yet, despite its obvious genius, critics have interpreted A Rhetoric of Motives as a collection of provocations rather than a systematic treatment of rhetoric. In this book, Kyle Jensen argues that the coherence in Burke's thought has yet to be fully appreciated. Drawing on unpublished drafts and voluminous correspondence, he reconstructs Burke's drafting and revision process for A Rhetoric of Motives as well as its recently discovered second volume, The War of Words. Jensen's extensive archival analysis reveals that Burke relied on the concept of myth to draw together the loose ends in his argument. For Burke, all general theories of rhetoric are formed and structured using mythic images and terms. By exploring what Burke added and omitted, and by putting his writing process into the context of daily life after the Second World War-including Burke's attempts to clear the weeds from his Andover farm-Jensen sheds new light on the key problems that Burke encountered and the methods he used to overcome them. Kenneth Burke's Weed Garden is essential for those who study Burke and the tradition of modern rhetoric that he helped found.

Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.

In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company's movies had captured an audience of sixty-four million people. This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs. Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.

Western culture is in a moment when wholly new kinds of personal transformations are possible, but authentic transformation requires both personal testimony and public recognition. In this book, Adam Ellwanger takes a distinctly rhetorical approach to analyzing how the personal and the public relate to an individual's transformation and develops a new vocabulary that enables a critical assessment of the concept of authenticity. The concept of metanoia is central to this project. Charting the history of metanoia from its original use in the classical tradition to its adoption by early Christians as a term for religious conversion, Ellwanger shows that metanoia involves a change within a person that results in a truer version of him- or herself-a change in character or ethos. He then applies this theory to our contemporary moment, finding that metanoia provides unique insight into modern forms of self-transformation. Drawing on ancient and medieval sources, including Thucydides, Plato, Paul the Apostle, and Augustine, as well as contemporary discourses of self-transformation, such as the public testimonies of Caitlyn Jenner and Rachel Dolezal, Ellwanger elucidates the role of language in signifying and authenticating identity. Timely and original, Ellwanger's study formulates a transhistorical theory of personal transformation that will be of interest to scholars working in social theory, philosophy, rhetoric, and the history of Christianity.

As discrete fields of inquiry, rhetoric and mathematics have long been considered antithetical to each other. That is, if mathematics explains or describes the phenomena it studies with certainty, persuasion is not needed. This volume calls into question the view that mathematics is free of rhetoric. Through nine studies of the intersections between these two disciplines, Arguing with Numbers shows that mathematics is in fact deeply rhetorical. Using rhetoric as a lens to analyze mathematically based arguments in public policy, political and economic theory, and even literature, the essays in this volume reveal how mathematics influences the values and beliefs with which we assess the world and make decisions and how our worldviews influence the kinds of mathematical instruments we construct and accept. In addition, contributors examine how concepts of rhetoric-such as analogy and visuality-have been employed in mathematical and scientific reasoning, including in the theorems of mathematical physicists and the geometrical diagramming of natural scientists. Challenging academic orthodoxy, these scholars reject a math-equals-truth reduction in favor of a more constructivist theory of mathematics as dynamic, evolving, and powerfully persuasive. By bringing these disparate lines of inquiry into conversation with one another, Arguing with Numbers provides inspiration to students, established scholars, and anyone inside or outside rhetorical studies who might be interested in exploring the intersections between the two disciplines. In addition to the editors, the contributors to this volume are Catherine Chaput, Crystal Broch Colombini, Nathan Crick, Michael Dreher, Jeanne Fahnestock, Andrew C. Jones, Joseph Little, and Edward Schiappa.

Subtexts are all around us. In conversation, business transactions, politics, literature, philosophy, and even love, the art of expressing more than what is explicitly said allows us to live and move in the world. But rarely do we reflect on this subterranean dimension of communication. In this book, renowned classicist and scholar of rhetoric Laurent Pernot explores the fascinating world of subtext. Of the two meanings present in any instance of double meaning, Pernot focuses on the meaning that is unstated-the meaning that counts. He analyzes subtext in all its multifarious forms, including allusion, allegory, insinuation, figured speech, irony, innuendo, esoteric teaching, reading between the lines, ambiguity, and beyond. Drawing on examples from figures as varied as Homer, Shakespeare, Moliere, Proust, Foucault, and others, as well as from popular culture, Pernot shows how subtext can be identified and deciphered as well as how prevalent and essential it is in human life. With erudition and wit, Pernot explains and clarifies a device of language that we use and understand every day without even realizing it. The Subtle Subtext is a book for anyone who is interested in language, literature, hidden meanings, and the finer points of social relations.

Over the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech's negative impact on society. This emerging tech backlash is a story of pendulum swings between tech-utopianism and tech-dystopianism. When and why did media coverage shift to corporate misdeeds, and how did tech companies respond? The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism and reveals the "inside story" of the Techlash. Furthermore, it shows how Big Tech companies defend themselves from scrutiny by attempting to reduce their responsibility. From employee activism to political pushback, the ramifications are growing. Until now, the interplay between tech journalism and tech PR has been underexplored. Through analysis of both tech media and corporate crisis response, The Techlash and Tech Crisis Communication examines the roots and characteristics of the Techlash. Insightful observations by tech journalists and tech PR professionals are added to the research data, illuminating the profound changes in the power dynamics between the media and the tech giants they cover. Nirit Weiss-Blatt explores theoretical and practical implications for both tech enthusiasts and critics.

This 7th volume in the series discusses a variety of topics in the field of symbolic interaction.

Written expressly for undergraduate courses, An Introduction to the Dark Side of Interpersonal Communication provides students with a comprehensive yet approachable introduction to the nature, functions, antecedents, and outcomes of dark side events and behaviors in close relationships. The book features a balance of relatable examples and academic, theoretical, research-based approaches to help students thoughtfully and critically consider interpersonal processes and their impacts on relationships and communication. After a general introduction to the dark side perspective, the book discusses a number of events-and potential responses-that can arise within interpersonal relationships, including relationship transgressions such as hurtful communication, jealousy, deception, infidelity, aggression and violence, stalking, teasing, destructive conflict, and more. Students learn about the vital role of communication in these instances and how, in select cases, constructive communication practices can mitigate the incidences and the effects of dark side events in interpersonal relationships. Chapter introductions, vignettes, discussion questions, and theoretical considerations enhance the student learning experience and provide ample opportunities for in-class dialogue and critical thought. An Introduction to the Dark Side of Interpersonal Communication is an innovative and insightful textbook well suited for undergraduate courses in communication.

Organizational Communication: Foundations, Challenges, and Misunderstandings examines how communication is central to organizational life and the complexities and complications that arise as people attempt to coordinate their organizational activities. The text underscores the importance of the relationships we establish with the people with whom we work and how a better understanding of organizational communication theory and application can help us anticipate and manage misunderstandings in the workplace. In Part One, students learn about classical and modern management theories, systems theory, and frameworks for understanding organizational communication, including organizational culture and critical theory. In Part Two, the text covers topics traditionally covered in organizational communication textbooks through the lens of misunderstandings. Stories from organizational members highlight challenges and opportunities related to communicating in the organization. Realistic recruitment, socialization, the relationship between supervisors and subordinates, peer and team relationships, and leadership communication are addressed. The fifth edition features new interview data; broader coverage of diversity; expanded discussions of emotions at work; and examinations of workplace bullying, blended relationships, and technology as it relates to gender and age. Offering students a balanced mix of theoretical and practical information, Organizational Communication is an exemplary textbook for introductory organizational communication courses.

The essays in this collection are written to make readers (re)consider what is possible in Africa. The essays shake the tree of received wisdom and received categories, and hone in on the complexities of life under ecological and economic constraints. Yet, throughout this volume, people do not emerge as victims, but rather as inventors, engineers, scientists, planners, writers, artists, and activists, or as children, mothers, fathers, friends, or lovers - all as future-makers. It is precisely through agents such as these that Africa is futuring: rethinking, living, confronting, imagining, and relating in the light of its many emerging tomorrows.

Communicating Across Differences: Negotiating Identity, Privilege, and Marginalization in the 21st Century presents research and scholarship from a broad range of contributing authors who represent the voices and perspectives of traditionally marginalized and uniquely underrepresented groups. The anthology explores the intersectionality of intercultural communication and cultural studies, blending social science approaches with critical perspectives. Each chapter examines how marginality and privilege pertain to issues surrounding race, gender, sexuality, class, dis/ability, language, inter/nationality, and instruction that are negotiated through the process of communication and media messaging while being framed in hegemonic cultural dynamics. Readers gain insight into the breadth and depth of the intergroup identities that impact our ability to communicate effectively across differences today. Dedicated chapters examine cross-racial communication, racial representation and grouping in news coverage, cultural influences and variations in language usage, power dynamics surrounding disability discourse, instructor immediacy behaviors from the perspective of international students, and more. Designed to help us better understand and respect the cultural, social, and political implications that surround power, privilege, marginalization, and oppression, Communicating Across Differences is a timely and essential resource for courses focusing on diversity, multiculturalism, cultural studies, and intercultural communication.

The United States has a hate problem. In recent years, hate speech has led not only to deep division in our politics but also to violence, murder, and even insurrection. And yet established constitutional jurisprudence holds that all speech is protected as "content neutral" and that the proper democratic response to hateful expression is not regulation but "more speech." So how can ordinary citizens stand up to hate groups when the state will not? In Combating Hate, Billie Murray proposes an answer to this question. As a participant in anti-racist and anti-fascist protests, including demonstrations against the Ku Klux Klan, neo-Nazis, and the Westboro Baptist Church, Murray witnessed firsthand the limitations of the "more speech" approach as well as the combative tactics of anti-fascist activists. She argues that this latter group, commonly known as antifa, embodies a radically different strategy for combating hate, one that explodes the myth of content neutrality and reveals hate speech to be a tactic of fascist organizing with very real, highly anti-democratic consequences. Drawing on communication theory and this on-the-ground experience, Murray presents a new strategy, which she calls "allied tactics," rooted in the commitment to affirm, support, and even protect those who are the victims of hate speech. Engaging and sophisticated, Combating Hate contends that there are concrete ways to fight hate speech from the front lines. Murray's urgent argument that we reconsider how to confront and fight this blight on American life is essential reading for the current era.

Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline. Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices-down to the word level. Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms. Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels. Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems. Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods.