Designed as a handbook, this text provides media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical ammunition to fight the assessment battles on their campuses. The philosophical implications of accountability are balanced with concrete, specific, and usable assessment strategies. Stressing student, faculty, course, program, department, and institutional assessment, this book's aim is to provide, in one place, information that will help diverse and complex communication programs face the growing challenges in assessment.
The book is divided into three sections: background and foundational information for assessment; broad assessment strategies that apply to a variety of media, "speech," and theatre courses and programs; and context-specific assessment strategies. While covering a host of topics, it:
* provides an overview of assessment and suggests how it might impact communication education,
* discusses the elements of program assessment and how linkage of mission statements with outcomes can lead to strong, innovative programs,
* compares and contrasts regional association requirements and presents a specific how-to strategy for writing outcome statements,
* discusses teaching evaluation and argues that we need to identify the "what" of teaching before we try to measure the "how,"
* looks at creative ways for formative and summative course evaluation that starts with the creation of an explicit syllabus,
* discusses the use of capstone courses as a way of evaluating not only their major but also how students have integrated their "total" educational experience,
* suggests the variety of ways that interpersonal communication can be assessed and calls for future research that stresses the "knowledge" component of learning,
* reports on a strategy for developing small group communication assessment measures, and
* provides media, speech, and theatre faculty and administrators with the background, understanding and tools to build stonger programs and develop better courses and educational experiences for their students.

* The first book on storytelling aimed specifically at market researchers * Defines four types of story and provides clear guidance on revamping deliverables to appeal to the decision-making audience * Empowers market researchers to bring their analysis to life and their ideas to the management table * Includes examples from a range of art forms to illustrate the foundations of good storytelling

"The definitive book on the social, political, and economic dimensions of data." - Vincent Mosco, author of The Smart City in a Digital World "An essential handbook for those invested in reclaiming our digital space." - Payal Arora, author of The Next Billion Users and FemLab Co-Founder In an age of datafication, the systematic collection, analysis and exploitation of data impacts all aspects of our social lives. Crucially, there are winners and losers in this. From access to services, to the risk of being wrongfully targeted, to our very understanding of the social world and what we think matters in it. Data Justice is a cutting-edge exploration of the power relations that lay at the heart of our datafied lives. It outlines the intricate relationship between datafication and social justice, exploring how societies are, will, and should be affected by data-driven technology and automation. From data capitalism and data colonialism, to data harms and data activism - this book is an expert guide to the debates central to understanding the injustices of life in a datafied society. It is also an urgent and impassioned call to challenge and reimagine these injustices. To work collectively to achieve a fairer and more just future. Data Justice is an essential resource for anyone working and studying across critical data studies, and anyone interested in the social consequences of big data, smart technology and AI. Dr Lina Dencik, Dr Arne Hintz, Dr Joanna Redden and Dr Emiliano Trere are co-Directors of the Data Justice Lab at Cardiff University.

Concern with various matters related to humans as they communicate has led to an increase in both research and theorizing during the second half of the 20th century. As a matter of fact, so many scholars and so many disciplines have become involved in this process that it is virtually impossible to understand and appreciate all that has been accomplished so far. This book focuses on one important aspect of human sense-making -- theory building -- and strives to clarify the thesis that theories do not develop in some sort of social, intellectual, or cultural vacuum. They are necessarily the products of specific times, insights, and mindsets. Theories dealing with the "process" of communication, or communicating, are tied to socio-cultural value systems and historic factors that influence individuals in ways often inadequately understood by those who use them. The process-orientation of this book inevitably leads to an emphasis on the perceptions of human beings. Thus, the focus shifts from the subject or area called "communication" to the "act of communicating." Finally, this volume offers insight into how the process of human sense-making has evolved in those academic fields commonly identified as communication, rhetoric, speech communication or speech, within specific socio-cultural settings.

This book discusses how people go about achieving their social goals through human symbolic interaction. The editors' collective presumption is that there are more or less typical ways that people attempt to obtain desired outcomes -- be they persuasive, informative, conflictive, or the like -- through communication. Representing a first summary of research done by scholars, primarily in the communication discipline, this volume seeks to identify and understand how it is that people achieve what they want through social interaction. Under the very broad label of strategies, this research has sought to:
* identify critical social goals such as gaining compliance, generating affinity, resolving social conflict, and offering information;
* specify, for each goal, the ways, or strategies, by which people can go about achieving these goals;
* determine predictors of strategy selection -- that is, why does a person opt for one strategy over others to obtain the desired end?
The research also reflects the attention the field of communication has given to strategy issues in the past 15 years.
The chapters describe research on the ways in which people achieve different goals, and summarize existing research and theory on the attainment of social goals. Readers will gain insight into many of the issues that exist regardless of the strategy being discussed. Thus, this volume may not include chapters on topics such as ways people elicit or offer disclosure, ways people demonstrate anger, or ways people create guilt, but the issues that appear consistently throughout the various chapters should apply equally to these. Finally, the essays in this volume provide not only a summary of what has been accomplished to date, but also an initial theoretic map for future research concerning strategic interpersonal communication.

The current popularity of such phrases as "information age" and "information society" suggests thatlinks between information, communication, and: behavior have become closer and more complex in a technology-dominated culture. Social scientists have adopted an integrated approach to these concepts, opening up new theoretical perspectives on the media, social psychology, personal relationships, group process, international diplomacy, and consumer behavior. Between Communication and Information maps out a richly interdisciplinary approach to this development, offering innovative research and advancing our understanding of integrative frameworks.

This fourth volume in the series reflects recently established lines of research as well as the continuing interest in basic areas of communications theory and practice. In Part I contributors explore the junction between communication and information from various theoretical perspectives, delving into the multilayered relationship between the two phenomena. Cross-disciplinary approaches in the fields of etymology and library science are presented in the second section. Part III. brings together case studies that examine the interaction of information and communication at individual and group levels; information exchanges between doctors and patients, children and computers, journalists and electronic news sources are analyzed in depth. The concluding segment focuses on large social contexts in which the interaction of communication and information affects the evolution of institutions and culture.

Between Information and Communication both extends and challenges current thinking on the mutually supporting interplay of information and human behavior. It will be of interest to sociologists, media analysts, and communication specialists.

Despite educational efforts, the majority of Americans are still under the misconception that they are not at risk from HIV/AIDS infection. In addition, the federal government only spends 2% of the total designated federal AIDS funding toward prevention. Thus, information in respect to AIDS and health communication in any comprehensive nature is almost nonexistent.; This book aims to rectify the situation by presenting detailed analysis and actions necessary to confront the AIDS pandemic on every level of the communication realm. Contributors are experienced researchers, educators, government officials, and physicians. They examine the issue from a number of standpoints, including: communication, adolescent medicine, public administration, psychology, journalism, audiology, speech and language pathology, neurological surgery, preventive medicine and public health.

Provides corporate communicators with a hands-on guide to business knowledge Draws on actual MBA coursework in finance, accounting, economics, marketing, operations management, organizational behavior, and strategy Includes real-world applications to illustrate business concepts

As the Internet has reshaped the way we communicate, people's reading has become more fragmented and attention has been directed to a more concise and general form of language that outlines the most important information. This language of the internet, a language system that concentrates on the content of events and public emotions, has emerged and received wide currency. This monograph is one of the first books to examine the language of the internet in the Chinese context. By analysing content and discourse, the author examines Chinese website buzzwords since 2010. She reveals the mechanisms of generation, the cultural nature and political characteristics of the network language, analyzes the causes of its emergence and popularity, and highlights its social and academic significance. Meanwhile, she argues that research in the area is essentially interdisciplinary, involving not only perspectives from Journalism and Communication Studies, but also Philosophy, Culture, Linguistics and Sociology. Students and scholars of Communication Studies and Journalism, as well as Culture Studies should be greatly interested in this title.

Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals receive about AIDS at the public level and the messages exchanged between individuals at the interpersonal level. The specific purpose of the book is to provide a theoretical and conceptual foundation for understanding the pragmatic concerns related to the AIDS crisis in the United States and other parts of the world. The book represents the first systematic examination of how theory informs our understanding of AIDS and communication processes. Contributors explore the issues from a variety of theoretical and conceptual viewpoints. Their goal is to stimulate thought which will lead to the pragmatic application of the ideas presented. The chapters focus on four general communication concerns: * interpersonal interaction as it relates to choices individuals make about safer sex practices, * theory and practice of public campaigns about AIDS, * intercultural issues, and * critical and descriptive approaches for understanding news coverage of AIDS.

The design and functioning of an information system improve to the extent that the system can handle the questions people ask. Surprisingly, however, researchers in the cognitive, computer, and information sciences have not thoroughly examined the multitude of relationships between information systems and questions -- both question asking and answering. The purpose of this book is to explicitly examine these relationships. Chapter contributors believe that questions play a central role in the analysis, design, and use of different kinds of natural or artificial information systems such as human cognition, social interaction, communication networks, and intelligent tutoring systems. Their efforts show that data structures and representations need to be organized around the questioning mechanisms in order to achieve a quick retrieval of relevant useful information.

This book attempts to provide an understanding of current thought and enquiry in the study of popular culture and communication media. The popular sentiments and impulses underlying neo-Gramscian cultural studies and its postmodernist variants are explored and criticized sympathetically. An uncritical and exclusively consumptionist trend of analysis is identified and shown to be an unsatisfactory means of accounting for the complex material conditions and mediations that shape ordinary people's pleasures and opportunities for personal and political expression. Through consideration of the work of Raymond Williams, Stuart Hall and "the Birmingham School", John Fiske, youth subcultural analysis, popular television study, and issues generally concerned with public communication (including advertising, arts and broadcasting policies, children's television, tabloid journalism, feminism and pornography, the Rushdie affair, and the collapse of communism) the author sets out a distinctive case for recovering critical analysis of popular culture in a rapidly changing, conflict ridden world.

The root cause of contemporary American psychological and social disorders, argues William Donohue in this major new book, is the dominant culture's embracement of a fraudulent conception of freedom. In fact, the tension between an individual liberty without limits and the social need for civility and community has created havoc in the lives of many Americans.

Conventional wisdom about the nature of freedom is characterized by both the uncoupling of a concept of rights from a concept of responsibilities and by an overweening doctrine of moral neutrality. This preoccupation with individual liberty, to the neglect of other competing values, has left a trail of social discord that will be difficult to redress. Constraint of any kind is now seen as the enemy of liberty, and all that limits or burdens the individual in any way is seen as anathema to freedom.

"The New Freedom "critically examines how this new concept of freedom developed historically and why it exploded on the American scene in the 1960s. Its impact on the deepest recesses of American society, including marriage, the family, sexuality, the schools, the churches, and the criminal justice system, are fully explored. The costs have been high. Information on the psychological and social health of Americans suggests that all is not well. But the ultimate cost, says Qonohue, may be the ultimate failure of liberty, as the fraudulent new freedom collides with the human need for community.

Sure to be controversial, "The New Freedom "will provide policymakers, social scientists, and specialists in the family, education, and religion a compelling new perspective on old questions. The book will also appeal to general readers who seek to understand the root causes of the nation's unprecedented volume of social and psychological problems.

Understanding Human Communication addresses students' perception that they already know how to communicate--an issue faced by every faculty member. By artfully weaving cutting-edge academic research and theory into the clear, down-to-earth, and student-friendly narrative, the authors help students understand the complexity and depth of human communication and public speaking. The series of concepts builds logically through the chapter sequence, enabling students to further deepen their communication skills as they progress through the book. By accessing the text's integrated digital resources--contemporary and brief video clips; tutorials; and self-assessments---students will be able to see concepts applied in real scenarios, making their learning more meaningful.

This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.

The Construction of Truth in Contemporary Media Narratives about Risk provides a theoretical framework for how, in a post-truth era, media audiences are able to understand and navigate everyday risk. The book examines media risk narratives and explores forms of truth, experiential knowledge, and authority. Using the concept of parrhesia to show how we invest trust in various types of knowledge in a changing media environment, the book demonstrates how we choose between expert and non-expert information when navigating a seemingly risky world. It considers how news media formats have previously engaged audiences through risk narratives and examines how experiential knowledge has come to hold a valuable place for individuals navigating what we are often told is an increasingly risky and uncertain world. The book also examines the increasingly precarious position of expert knowledge and examines how contemporary truth-games play out between experts and non-experts, and considers how this extends into the world of online and social media. This book will be of interest to those researching or teaching in the areas of criminology, sociology, media and cultural studies, and of interest to readers in professional areas such as journalism and politics.

This multi-authored collection covers the methodology and philosophy of collective writing. It is based on a series of articles written by the authors in Educational Philosophy and Theory, Open Review of Educational Research and Knowledge Cultures to explore the concept of collective writing. This tenth volume in the Editor's Choice series provides insights into the philosophy of academic writing and peer review, peer production, collective intelligence, knowledge socialism, openness, open science and intellectual commons. This collection represents the development of the philosophy, methodology and philosophy of collective writing developed in the last few years by members of the Editors' Collective (EC), who also edit, review and contribute to Educational Philosophy and Theory (EPAT), as well as to PESA Agora, edited by Tina Besley, and Access, edited by Nina Hood, two PESA 'journals' recently developed by EC members. This book develops the philosophy, methodology and pedagogy of collective writing as a new mode of academic writing as an alternative to the normal academic article. The philosophy of collective writing draws on a new mode of academic publishing that emphasises the metaphysics of peer production and open review along with the main characteristics of openness, collaboration, co-creation and co-social innovation, peer review and collegiality that have become a praxis for the self-reflection emphasising the subjectivity of writing, sometimes called self-writing. This collection, under the EPAT series Editor's Choice, draws on a group of members of the Editors' Collective,who constitute a network of editors, reviewers and authors who established the organisation to further the aims of innovation in academic writing and publishing. It provides discussion and examples of the philosophy, methodology and pedagogy of collective writing. Split into three sections: Introduction, Openness and Projects, this volume offers an introduction to the philosophy and methodology of collective writing. It will be of interest to scholars in philosophy of education and those interested in the process of collective writing.

Focusing on the needs and experiences of underrepresented students in the US, this text explores how pre-college outreach programs can effectively support the development of students' writing skills in preparation for the transition from high school to college. Synthesizing data from a longitudinal study focusing on multilingual, low-income, and first-generation students, this volume provides in-depth exploration of the strategies and resources used in a pre-college literacy program in the US. Grounded in an expansive, qualitative study, chapters reveal how outreach practices can encourage student-led research, writing, confidence, and collaboration. More broadly, programs are shown to help tackle issues of inequality, increase college readiness, and reduce difficulties with writing which can restrict minority students' access to higher education and their longer-term college attainment. This text will benefit researchers, academics, and educators with an interest in English and literacy studies, multicultural education, and pre-college writing instruction. Those interested in bilingualism, translingualism, writing studies, English as a second language (ESL), and applied linguistics will also benefit from the volume.

Ethos, Logos, and Perspective represents the first comprehensive study of late Byzantine court rhetorical praise as a general phenomenon surfacing in many types of rhetorical epideictic compositions dating from the fourteenth and the fifteenth centuries: panegyrics, encomia, city descriptions, encomiastic verses, or letters. The aim of this book is to reconstruct the two perspectives, idealism and pragmatism, that shaped authorial choices in matters of rhetorical style and composition. This study uncovers a little-known period in the history of Byzantine rhetoric. Proceeding from a nuanced understanding of the ancient concepts of ethos and logos, it analyzes the rhetoric of Byzantine praise in a modern theoretical framework. Unlike other previous studies of Byzantine rhetoric, the present research traces the structures and meanings that ultimately influenced the political attitudes and values circulating in the last century of Byzantine history. Another feature of this book is that it offers translations and discussions of important passages from the late Byzantine rhetoric, a corpus of texts that only recently has started to receive attention. This book is addressed to both a specialized audience who is interested in a new approach to Byzantine literary culture as well as to students who readers will become acquainted with and how various praise techniques and themes permeated other aspects of Byzantine literary culture like moral and spiritual advice. In addition, readers will also find informative approaches on the main authors and genres of late Byzantine rhetoric.

Shows readers how empathy facilitates better communication. Author has years of teaching and consulting experience that has refined his approach to the subject.

This volume examines this rapidly growing and changing field by applying a unified framework that integrates both interpersonal and mass communication investigations into theoretical and applied issues. br br Using a systems perspective as the organizational framework, relevant issues in the communication of health care, ranging from micro to macro levels, are discussed. The contributors recognize communication as a major factor affecting health today and therefore go beyond examinations of health communication as simply a dissemination of information regarding diseases, diagnoses, and treatments to show it as a much larger and more complex field with applications to all levels and forms of communication. br br Communication and Health has as its three main objecties: br br * providing a comprehensive, detailed, and up to-date picture of health communication br br * applying an integrated, logical structure to the field br br * making a clear, strong statement regarding the state of healthcommunication and examining its future prospects br br The contributors address such issues as provider-patient communication, health care teams, health care organizations, public health campaigns, and health education, and then discuss the factors that affect the processing of health information. Also included are examinations of changes in communication use within interpersonal, small group, and organizational health care contexts as well as the use of mass media and other sources for public health campaigns and for raising public awareness of health issues on a day-to-day basis. br br i Communication and Health /i fills a void in current literature on this field by serving as both a reference forprofessionals and researchers and as a textbook for advanced undergraduate and graduate level students in a multitude of courses. br

Business Writing Today, Third Edition, gives students tools, techniques and inside tips drawn from the worlds of journalism, corporate communications and public relations and helps them to understand the business world and communicate effectively in today's highly competitive work environment.

Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: * Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" * Expanded content on strategic planning, budgeting, and financial statements * Detailed commentary on topics relevant to the modern workplace, including remote management * Consideration of diversity, inclusion, equity, and access within PR * Additional content on the use of analytics and measuring ROI * Updated online material, including an Instructor's Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying Public Relations Management, Strategic Communications and Marketing Management.

This book brings together a diverse, international array of contributors to explore the topics of news "quality" in the online age and the relationships between news organizations and enormously influential digital platforms such as Facebook, Google, and Twitter. Covering topics ranging from internet incivility, crowdsourcing, and YouTube politics to regulations, algorithms, and AI, this book draws the key distinction between the news that facilitates democracy from news that undermines it. For students and scholars as well as journalists, policymakers, and media commentators, this important work engages a wide range of methodological and theoretical perspectives to define the key concept of "quality" in the news media.

This book explores themes in the rhetoric of vegetarian discourse. A vegan practice may help mitigate crises such as climate change, global health challenges, and sharpening socioeconomic disparities, by ensuring both fairness in the treatment of animals and food justice for marginalized populations. How the message is spread is crucial for these aims. Vegan practices thus uncover tensions between individual dietary choices and social justice activism, between ego and eco, between human and animal, between capitalism and environmentalism, and within the larger universe of theoretical and practical ethics. The chapters apply rhetorical methodologies to understand vegan/vegetarian discourse, emphasizing, for example, vegan/vegetarian rhetoric through the lens of polyphony, the role of intersectional rhetoric in becoming vegan, as well as ecofeminist, semiotic, and discourse theory approaches to veganism. The book aims to show that a rhetorical understanding of vegetarian and vegan discourse is crucial for the goals of movements promoting veganism. The book is intended for a wide interdisciplinary audience of scholars, researchers, and individuals interested in veganism, food and media studies, rhetorical studies, human-animal studies, cultural studies and related disciplines. It urges readers to examine vegan discourses seriously, not just as a matter of personal choice or taste but as one vital for intersectional justice and our planetary survival.