Specialized Discourses and Their Readerships (Hardcover, 1st ed. 2019)

This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues' experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective. Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent "targeters."

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Series:	The M.A.K. Halliday Library Functional Linguistics Series
Release date:	July 2019
First published:	2019
Editors:	David Banks • Emilia Di Martino
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	125
Edition:	1st ed. 2019
ISBN-13:	978-981-13-8156-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis Promotions
LSN:	981-13-8156-9
Barcode:	9789811381560

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