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Books > Reference & Interdisciplinary > Communication studies
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Specialized Discourses and Their Readerships (Hardcover, 1st ed. 2019)
Loot Price: R2,927
Discovery Miles 29 270
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Specialized Discourses and Their Readerships (Hardcover, 1st ed. 2019)
Series: The M.A.K. Halliday Library Functional Linguistics Series
Expected to ship within 10 - 15 working days
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This volume studies the relationship between the writers of
specialized text and their readers in a broad range of settings,
including research, popularization and education. It offers younger
researchers an insight into the targeting process, helping them
consider the impact their work can have, and showing them how to
achieve greater exposure. Further, it offers an invaluable
reflective instrument for beginning and experienced researchers,
drawing on a veritable treasure trove of their colleagues'
experience. As such, it represents a way for researchers and
students in linguistics and related disciplines to access issues
from a different, insider perspective. Reader targeting has become
a very sophisticated process, with authors often addressing their
potential readers even in video. Compared to other forms of
writing, academic writing stands out because authors are, in the
majority of cases, also consumers of the same type of products,
which makes them excellent "targeters."
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