Communication is often described as the glue that binds an
organisation, enabling interaction with its customers, agents and
the broader public. Communication flourishes in organisations and
is central to their activities and functions: as marketing
communication, public relations, management communication,
corporate communication, etc.; in determining and implementing
strategy, operations and processes; in all interaction -
interpersonal, mediated, digital and social; as the foundation of
corporate culture. Integrated Organisational Communication 2nd
Edition covers these aspects and addresses the growing need among
students and practitioners for a book that takes a broad look at
organisations' communication, and then delves into the detail. This
book adopts a multidisciplinary approach to organisational
communication, and while it takes cognisance of individual academic
and professional disciplines, it avoids alignment with any one of
these.
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Exactly what I needed!
Sat, 30 Jul 2022 | Review
by: Candice A.
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