Integrated Organisational Communication (Paperback, 2nd Edition)

Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	October 2013
Editors:	George Angelopulo • Rachel Barker
Dimensions:	245 x 168 x 30mm (L x W x T)
Format:	Paperback
Pages:	496
Edition:	2nd Edition
ISBN-13:	978-0-7021-8984-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Business communication & presentation > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Management Books > Academic & Education > UNISA > Business Management Books > Academic & Education > UNISA > Management
LSN:	0-7021-8984-7
Barcode:	9780702189845
Course Code:	COM3708 • COM2601 • COM2602 • COM3701

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Exactly what I needed!

Sat, 30 Jul 2022 | Review by: Candice A.

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