This work treats presidential leadership as persuasive
communication. The major theories of presidential leadership found
in the literature establish the central role of persuasion, and
introduce the interpretive systems approach to political
communication as a theoretical framework for the study of
presidential leadership as persuasion. Case studies examine recent
presidents' use of public persuasion to perform their leadership
functions. Particular attention is devoted to coalitional
constraints on presidential pardoning rhetoric, presidential
leadership through the politics of division, the political
significance of conflicting political narratives, the sermonic
nature of much 20th-century presidential discourse, the
difficulties inherent in persuading the public to make sacrifices,
and the dangers of relying too heavily on public rhetoric. The
concluding chapter considers the rhetoric that contributed to the
demise of the Bush presidency, the election of Bill Clinton, and
the challenges facing the Clinton presidency.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!