Exploring Business Language and Culture (Hardcover, 1st ed. 2020)

This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the aspects of cross-cultural communication, as well as ethical behaviour based upon different values in multicultural business environments. Given its multifarious character, the book surely appeals not only to academics, but also to the interested laymen and students who wish to expand their knowledge of business studies and related phenomena.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Second Language Learning and Teaching
Release date:	November 2020
First published:	2020
Editors:	Urszula Michalik • Pawel Zakrajewski • Iwona Sznicer • Anna Stwora
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	274
Edition:	1st ed. 2020
ISBN-13:	978-3-03-058550-1
Categories:	Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Reference & Interdisciplinary > Communication studies > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Education > Higher & further education > Teacher training Promotions
LSN:	3-03-058550-6
Barcode:	9783030585501

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