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Warriors' Words - A Consideration of Language and Leadership (Hardcover, New)
Loot Price: R2,691
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Warriors' Words - A Consideration of Language and Leadership (Hardcover, New)
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Public discourse receives the concerted attention of linguists,
political analysts, and others involved with language as a
persuasive tool of communication. Yet sometimes overlooked is the
fact that the impact of much modern political communication comes
from aesthetic attributes. Effectiveness of delivery, poetry of
expression, and emotional investment of the rhetorician give the
audience a gauge for determining the speaker's sincerity. Warriors'
Words examines leadership in the present century by scrutinizing
the oral and written communications of 15 remarkable individuals at
critical periods of their lives. Drawing on the words of Mohandas
Gandhi, Clarence Darrow, Adolf Hitler, Winston Churchill, Joseph
McCarthy, Adlai Stevenson, and Martin Luther King, among others,
the author shows how language can dramatically transform listeners
into agents of change. Moreover, the author analyzes how exemplary
rhetoric can promote the development of motivation, the refinement
of thought, and the binding together of peoples into positive
forces for action. This study of the use and impact of words by
significant social figures will be of interest to all students of
rhetoric, politics, and history.
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