A Research Agenda for Political Marketing (Hardcover)

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing. Chapters address the complexity of how politicians and political parties leverage trust, credibility, and expertise across their policy positions, and how citizens formulate their attitudes and opinions. Contributors focus on the new challenges and opportunities for political parties and politicians around the globe when communicating about complex issues, such as science and technology. This Research Agenda will be an essential resource for political marketing researchers and practitioners looking to explore how marketing tactics may be used to shape, guide, and manage public opinion and policy discourse.

General

Imprint:	Edward Elgar Publishing Ltd
Country of origin:	United Kingdom
Series:	Elgar Research Agendas
Release date:	April 2022
Editors:	Bruce I. Newman • Todd P. Newman
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	208
ISBN-13:	978-1-80037-719-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Propaganda
LSN:	1-80037-719-3
Barcode:	9781800377196

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