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Books > Reference & Interdisciplinary > Communication studies
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A Research Agenda for Political Marketing (Hardcover)
Loot Price: R2,413
Discovery Miles 24 130
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A Research Agenda for Political Marketing (Hardcover)
Series: Elgar Research Agendas
Expected to ship within 12 - 17 working days
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Elgar Research Agendas outline the future of research in a given
area. Leading scholars are given the space to explore their subject
in provocative ways, and map out the potential directions of
travel. They are relevant but also visionary. This Research Agenda
documents and establishes the thinking of leading scholars in the
field of political marketing and related sub-fields, also
encompassing additional social science disciplines that intersect
at the crossroads of political marketing. Chapters address the
complexity of how politicians and political parties leverage trust,
credibility, and expertise across their policy positions, and how
citizens formulate their attitudes and opinions. Contributors focus
on the new challenges and opportunities for political parties and
politicians around the globe when communicating about complex
issues, such as science and technology. This Research Agenda will
be an essential resource for political marketing researchers and
practitioners looking to explore how marketing tactics may be used
to shape, guide, and manage public opinion and policy discourse.
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