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Deceitful Media - Artificial Intelligence and Social Life after the Turing Test (Hardcover)
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Deceitful Media - Artificial Intelligence and Social Life after the Turing Test (Hardcover)
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Artificial intelligence (AI) is often discussed as something
extraordinary, a dream-or a nightmare-that awakens metaphysical
questions on human life. Yet far from a distant technology of the
future, the true power of AI lies in its subtle revolution of
ordinary life. From voice assistants like Siri to natural language
processors, AI technologies use cultural biases and modern
psychology to fit specific characteristics of how users perceive
and navigate the external world, thereby projecting the illusion of
intelligence. Integrating media studies, science and technology
studies, and social psychology, Deceitful Media examines the rise
of artificial intelligence throughout history and exposes the very
human fallacies behind this technology. Focusing specifically on
communicative AIs, Natale argues that what we call "AI" is not a
form of intelligence but rather a reflection of the human user.
Using the term "banal deception," he reveals that deception forms
the basis of all human-computer interactions rooted in AI
technologies, as technologies like voice assistants utilize the
dynamics of projection and stereotyping as a means for aligning
with our existing habits and social conventions. By exploiting the
human instinct to connect, AI reveals our collective
vulnerabilities to deception, showing that what machines are
primarily changing is not other technology but ourselves as humans.
Deceitful Media illustrates how AI has continued a tradition of
technologies that mobilize our liability to deception and shows
that only by better understanding our vulnerabilities to deception
can we become more sophisticated consumers of interactive media.
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