A new addition to the Palgrave Studies in Communication for Social Change series, this book sets the stage for subsequent books by identifying and analysing the current gaps in the field. It critically reviews the theory, practice and strategies of Communication for Social Change in relation to occurring structures, policies and discourses.

The rapid global spread of the English language has serious linguistic, ideological, socio-cultural, political, and pedagogical implications as it creates both positive interactions and negative tensions between global and local forces. Accordingly, debate about issues such as the native/non-native divide, the politics of an international language, communication in a Lingua Franca, the choice of a model for ELT, and the link between English and identity(ies) has stimulated scholarly inquiry in an unprecedented way. The chapters in this volume revisit, challenge, and expand upon established arguments and positions regarding the politics, policies, pedagogies, and practices of English as an international language, as well as its sociolinguistic and socio-psychological complexities.

Language, Literacy, and Health: Discourse in Brazils National Health System analyzes language, literacy, and health as social practices, with a focus on Brazils national health system, the Unified Health System (SUS). The SUS was established in the 1990s, offering free consultations, health promotion activities, and home visits by a professional team to the Brazilian population, and of particular interest is the Family Health Strategy program. This book is based on research conducted in two different Brazilian regions, the Northeast and the Southeast. Izabel Magalhaes and Kenia Lara da Silva discuss language and literacy as discourse-a very important dimension of health practice-and different uses of texts, including multimodal texts. The research and analysis, and the authors' ethnographic approach, bring to light some issues with SUS practices, and the authors suggest improvements. The book contributes to the debate about language and literacy in health practices, in which patients are partly responsible for keeping well.

Communicating @ work deals with the complexity of communication in today's multicultural and technological environment where job-seekers need to be communicatively competent, mobile, entrepreneurial, innovative and well connected. Communicating @ work has a conversational, accessible style, not only covering an array of communication situations and formats but also using a holistic, practice-based approach to illustrate the application of effective principles in the workplace. Examples, margin comments and provocative chatroom questions elaborate on concepts and offer down-to-earth guidance on everyday business communication transactions and conduct. Every chapter of the third edition has been updated with the latest findings and debates. Given the proliferation of multimodal digital devices and networking opportunities and challenges, the authors have also increased their focus on new media. Topics include the following: Presentations: individual, group and impromptu; Interviewing: active listening, perception and questioning strategies; Teamwork: conflict handling, decision making and leadership styles; Reporting: investigation, feasibility, audit and project documents; Persuading: proposals, business plans and corporate CVs; Non-verbal modes and body language; Graphics: visual and graphic communication; Media: the internet and new media. Communicating @ work's comprehensive coverage of spoken, written and visual communication for business and industry makes it an ideal textbook as well as a valuable reference in the workplace for professionals.

Exploring Risk Communication presents a systematic planning approach to risk communication. Risk communication is seen by many as an important tool for managing technological, environmental, and natural risks. The book's goal is to improve risk communication processes in these areas between private and public risk communication sources and the public. The systematic planning approach focuses on research activities which are considered to be diagnostic tools providing insight into the public's reactions to risks and into the public's cognitive abilities to process risk information. These studies give us the necessary ingredients for an adequate risk communication from the audience side of the risk communication process. Evaluation studies are considered necessary to monitor the effectiveness of the communication. Exploring Risk Communication provides a review of current research in risk communication, focusing on perceived trust and credibility of risk communication sources, and arguments in risk messages, risk comparison, and framing of risk. Special attention is paid to the mass media context of risks and its impact on public perception. Finally, the potential of the new interactive media for risk communication is reviewed. The authors have performed several communication studies in the risk area, working from their social psychological background. This results in a monograph interesting to those working on risk communication issues on an academic level, but the systematic planning approach is also a useful frame of reference for risk communication practitioners, or for those who are just interested in the often complex risk communication issues.

First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China's most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull's ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.

Telecommunications, copyright, media, evidence, file sharing

Drawing on in-depth ethnographic fieldwork, Wessendorf explores life in a super-diverse urban neighbourhood. The book presents a vivid account of the daily doings and social relations among the residents and how they pragmatically negotiate difference in their everyday lives.

This study, written in the context of its first publication in 1970, discusses and documents the invasion of privacy by the corporation and the social institution in the search for efficiency in information processing. Discussing areas such as the impact of the computer on administration, privacy and the storage on information, the authors assess the technical and social feasibility of constructing integrated data banks to cover the details of populations. The book was hugely influential both in terms of scholarship and legislation, and the years following saw the Data Protection Act of 1984, which was then consolidated by the Act of 1998. The topics under discussion remain of great concern to the public in our increasingly web-based world, ensuring the continued relevance of this title to academics and students with an interest in data protection and public privacy.

The Digitization of Cinematic Visual Effects: Hollywood s Coming of Age, by Rama Venkatasawmy, analyzes how the Hollywood cinema industry s visual effects applications have not only motivated the expansion of filmmaking praxis, they have also influenced the evolution of viewing pleasures and spectatorship experiences. Following the digitization of their associated technologies, VFX have been responsible for multiplying the strategies of representation and storytelling, as well as extending the range of stories that can potentially be told onscreen. By the same token, the visual standards of the Hollywood film s production and exhibition have been growing in sophistication. On the basis of displaying groundbreaking VFX immaculately realized through the application of cutting-edge technologies and craftsmanship and of projecting such a significant degree of visual innovation and originality, certain Hollywood movies have established techno-visual trends and industrial standards for subsequent filmmaking practice. Hollywood cinema s entry into the digital realm is intertwined with the intensification of conglomeratic practices within the movie business, the domain of techno-scientific R&D in filmmaking, and the unification of corporate media, information technology, and entertainment. Hence, the standardization of, and convergence toward, the digital medium is emblematic of Hollywood cinema s techno-industrial evolution in the late twentieth century. Accordingly, this volume identifies various synergies and partnerships between VFX providers, movie studios, graphic designers, and more that have emerged from a progressive growth of awareness in Hollywood of the digital medium s potential."

Gossip is one of the most common, and most condemned, forms of discourse in which we engage - even as it is often absorbing and socially significant, it is also widely denigrated. This volume examines fascinating moments in the history of gossip in America, from witchcraft trials to People magazine, helping us to see the subject with new eyes.

Africa 2.0 provides an important history of how two technologies - mobile calling and internet - were made available to millions of sub-Saharan Africans, and the impact they have had on their lives. The book deals with the political challenges of liberalisation and privatisation that needed to be in place in order for these technologies to be built. It analyses how the mobile phone fundamentally changed communications in sub-Saharan Africa and the ways Africans have made these technologies part of their lives, opening up a very different future. The book offers a critical examination of the impact these technologies have had on development practices, and the key role development actors played in accelerating regulatory reform, fibre roll-out and mobile money. Southwood shows how corruption in the industry is a prism through which patronage relationships in government can be understood, and argues that the arrival of a start-up ecosystem in the region has the potential to change this. A vital overview of the changes of the last three decades, Africa 2.0 examines the transformative effects of mobile and internet technologies, and the very different future they have opened out for sub-Saharan Africa. -- .

This volume examines the concept of performance in ethnographic studies, with a special focus on the issues surrounding the performances of race, and cultural and environmental identities. A special partial section honours the contributions of David R. Maines to the field of communication studies. The concluding section considers new theoretical developments in interaction theory, including a re-examination of the spectatorial gaze in film and literary approaches to the imagined past.

Organization Structures: Theory and Design, Analysis and Prescription describes how to organize people to achieve a desired outcome. This is accomplished by establishing sets of rules from "real world" organization contexts. Moreover, the development of these rules within "real world" contexts means that the rules must be true, general, operational, technically sound, and easy to use. With an understanding of rules and the processes of their use, organization structures can be identified, which in turn form the basis of a theoretical framework. This book discusses, examines, and demonstrates the interrelationship of the design rules, their theoretical use within these organization structures, along with their practical implications. Throughout the book, an extended example of the Masters Brewing Corporation (MBC) is used to illustrate the conceptual material and to make the implications of the organizational analysis explicitly concrete.

"I get so jazzed about the future of feminism knowing that Amanda Montell's brilliance is rising up and about to explode worldwide."-Jill Soloway A brash, enlightening, and wildly entertaining feminist look at gendered language and the way it shapes us. The word bitch conjures many images, but it is most often meant to describe an unpleasant woman. Even before its usage to mean "a female canine," bitch didn't refer to women at all-it originated as a gender-neutral word for "genitalia." A perfectly innocuous word devolving into an insult directed at females is the case for tons more terms, including hussy, which simply meant "housewife"; and slut, which meant "an untidy person" and was also used to describe men. These are just a few of history's many English slurs hurled at women. Amanda Montell, reporter and feminist linguist, deconstructs language-from insults, cursing, gossip, and catcalling to grammar and pronunciation patterns-to reveal the ways it has been used for centuries to keep women and other marginalized genders from power. Ever wonder why so many people are annoyed when women speak with vocal fry or use like as filler? Or why certain gender-neutral terms stick and others don't? Or where stereotypes of how women and men speak come from in the first place? Montell effortlessly moves between history, science, and popular culture to explore these questions-and how we can use the answers to affect real social change. Montell's irresistible humor shines through, making linguistics not only approachable but downright hilarious and profound. Wordslut gets to the heart of our language, marvels at its elasticity, and sheds much-needed light on the biases that shadow women in our culture and our consciousness.

"This is the first comprehensive text on social psychological approaches to communication, providing an excellent introduction to theoretical perspectives, special topics, and applied areas and practice in communication. Bringing together scholars of international reputation, this book provides a unique contribution to the field"--

This 16th volume in the series discusses a variety of topics in the field of symbolic interaction; these topics include extending interaction theory and new empirical and theoretical inquiries.

This volume emphasizes interpretive interactionist work on race, media, culture and identity. Experimental, autoethnographic performance texts are privileged, as are recent theoretical developments in symbolic interaction theory involving critical humanism, pragmatic theories of power and the layered bureaucracy. It also presents essays on the New Iowa School, the work of Gideon. S. Joberg, cultural studies and symbolic interactionism, including the work of Norman Denzin.

A comprehensive study of domestic buildings in London from about 1200 to the Great Fire in 1666. John Schofield describes houses and such related buildings as almshouses, taverns, inns, shops and livery company halls, drawing on evidence from surviving buildings, archaeological excavations, documents, panoramas, drawn surveys and plans, contemporary descriptions, and later engravings and photographs. Schofield presents an overview of the topography of the medieval city, reconstructing its streets, defences, many religious houses and fine civic buildings. He then provides details about the mediaeval and Tudor London house: its plan, individual rooms and spaces and their functions, the roofs, floors and windows, the materials of construction and decoration, and the internal fittings and furniture. Throughout the text he discusses what this evidence tells us about the special restrictions or pleasures of living in the capital; how certain innovations of plan and construction first occurred in London before spreading to other towns; and how notions of privacy developed.

Many books covering the introduction to mass communications lean towards the descriptive and social scientific aspects of the media. In contrast, "MediavisionS" provides a critical analysis and evaluation of both the aesthetics and the agencies of mass communications. The book is organized chronologically to facilitate analysis of developments in the art and industry of mass communications within the context of concurrent social, political, economic, and technological changes. Each of the book's five chapters has subheadings to highlight specific subject matter.

From "AdBusters" to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.

First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China's most important television series to detailed descriptions of how families in the United States interpret and use television at home, James Lull's ethnographic work marks an important stage in the study of the role of the mass media in contemporary culture. This title will be of interest not only to those in media and communications, but also to those in the broader fields of cultural anthropology and sociology.