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Books > Reference & Interdisciplinary > Communication studies > General

The Philosophy of Software - Code and Mediation in the Digital Age (Hardcover): D. Berry The Philosophy of Software - Code and Mediation in the Digital Age (Hardcover)
D. Berry
R1,409 Discovery Miles 14 090 Ships in 18 - 22 working days

This book is a critical introduction to code and software that develops an understanding of its social and philosophical implications in the digital age. Written specifically for people interested in the subject from a non-technical background, the book provides a lively and interesting analysis of these new media forms.

Meaning and Method in Information Studies (Hardcover): Ian Cornelius Meaning and Method in Information Studies (Hardcover)
Ian Cornelius
R3,063 Discovery Miles 30 630 Ships in 18 - 22 working days

. . . frustrated philosophers everywhere-especially epistemologists-will enjoy this work. It is written by someone who appreciates the occasional nuances afforded by languages other than English. Moreover, it has a handy list of references, a serviceable back-of-the-book index, and an author index that is a veritable Who's Who of people who, like the author, have committed monography in their quest for a better understanding of our field. - "Library and Information Science Research "The focus of this volume is on the creation of meaning in the practice of library and information studies, and the need for an overall view and methodology of what the field is, how it develops, and how we identify our place within it when it is changing so rapidly. Succeeding versions of what the field is and what its practitioners do have left us unsure of where legitimacy lies- and how our own future can be reconciled to prevailing trends and impending changes. At the same time, there has been a movement to get away from positivist, or scientific, models of research practice. This book argues that those models should be rejected because they take no account of how human science's work or how people in service professions construct theory.

Self-Identity and Everyday Life (Hardcover): Harvie Ferguson Self-Identity and Everyday Life (Hardcover)
Harvie Ferguson
R4,920 Discovery Miles 49 200 Ships in 10 - 15 working days

'Identity' and 'selfhood' are terms used routinely throughout the human sciences that seek to analyze and describe the character of everyday life and experience. Yet these terms are seldom defined or used with any precision, and scant regard is paid to the historical and cultural context in which they arose or to which they are applied.
This innovative book provides fresh historical insights in terms of the emergence, development, and interrelationship of specific and varied notions of identity and selfhood, and outlines a new sociological framework for analyzing.
This is the first historical/sociological framework for discussion of issues which have till now, generally been treated as 'philosophy' or 'psychology', and as such it is essential reading for those undergraduates and postgraduates of sociology, philosophy and history and cultural studies interested in the concepts of identity and self. It covers a broader range of material than is usual in this style of text, and includes a survey of relevant literature and precise analysis of key concepts written in a student friendly style.

China's Information and Communications Technology Revolution - Social changes and state responses (Hardcover): Xiaoling... China's Information and Communications Technology Revolution - Social changes and state responses (Hardcover)
Xiaoling Zhang, Yongnian Zheng
R1,443 Discovery Miles 14 430 Ships in 10 - 15 working days

In recent years, China has experienced a revolution in information and communications technology (ICT), in 2003 surpassing the USA as the world 's largest telephone market, and as of February 2008, the number of Chinese Internet users has become the largest in the world. At the same time, China has overtaken the USA as the world 's biggest supplier of information technology goods. However, this transformation has occurred against the backdrop of a resolutely authoritarian political system and strict censorship by the Party-state. This book examines China 's ICT revolution, exploring the social, cultural and political implications of China 's transition to a more information-rich and communication-intensive society. The pace of the development of ICT in China has precipitated much speculation about political change and democratisation. This book explores the reality of ICT in China, showing clearly that whilst China remains a one-party state, with an ever-present and sophisticated regime of censorship, substantial social and political changes have taken place. It considers the ICT revolution in all its aspects, outlining the dominant trends, the impact on other countries of China as an ICT exporter, strategies of government censorship and use of ICT for propaganda, the implications of censorship for Chinese governance, the political implications of internet culture and blogging, and the role of domestic and foreign NGOs. Overall, this book is a vital resource for anyone seeking to understand a rapidly transforming China, both today and in the years to come.

Advances in Natural Multimodal Dialogue Systems (Hardcover, 2005 ed.): Jan Van Kuppevelt, Laila Dybkjaer, Niels Ole Bernsen Advances in Natural Multimodal Dialogue Systems (Hardcover, 2005 ed.)
Jan Van Kuppevelt, Laila Dybkjaer, Niels Ole Bernsen
R2,860 Discovery Miles 28 600 Ships in 18 - 22 working days

The main topic of this volume is natural multimodal interaction. The book isunique in that it brings together a great many contributions regarding aspectsof natural and multimodal interaction written by many of the important actorsin the field. It is a timely update of Multimodality in Language and SpeechSystems by Bjorn Granstrom, David House and Inger Karlsson and, at the sametime, it presents a much broader overview of the field. Its 17 chaptersprovide a broad and detailed impression of where the fairly new field ofnatural and multimodal interactivity engineering stands today. Topicsaddressed include talking heads, conversational agents, tutoring systems, multimodal communication, machine learning, architectures for multimodaldialogue systems, systems evaluation, and data annotation."

Jane Campion (Hardcover): Deb Verhoeven Jane Campion (Hardcover)
Deb Verhoeven
R3,637 Discovery Miles 36 370 Ships in 10 - 15 working days

Jane Campion is one of the most celebrated auteurs of modern cinema and was the first female director to be awarded the prestigious Palme d'Or. Throughout her relatively short career, Campion has received extraordinary attention from the media and scholars alike and has provoked fierce debates on issues such as feminism, colonialism, and nationalism.

In this detailed account of Jane Campion's career as a filmmaker, Deb Verhoeven examines specifically how contemporary film directors 'fashion' themselves as auteurs ? through their personal interactions with the media, in their choice of projects, in their emphasis on particular filmmaking techniques and finally in the promotion of their films.

Through analysis of key approaches to Campion's films, such as The Piano; In the Cut; Sweetie; An Angel at My Table; and Holy Smoke Deb Verhoeven introduces students to the passionate debates surrounding this controversial and often experimental director

Featuring a career overview, a filmography, scene by scene analysis and an extended interview with Campion on her approach to creativity, this is a great introduction to one of the most important directors of contemporary cinema.

Global Journalism - Theory and Practice (Paperback, New edition): Peter Berglez Global Journalism - Theory and Practice (Paperback, New edition)
Peter Berglez
R891 Discovery Miles 8 910 Ships in 9 - 17 working days

Recent instances of global crisis reporting on climate change and the financial crisis are early embryos of a new form of journalism that is increasingly needed in global times: global journalism. Instead of associating global journalism with national comparisons of media systems or defining it as an ethically "corrective" form of journalism, Peter Berglez sets out to develop the idea of global journalism as an epistemological updating of everyday mainstream news media. He theoretically understands and explains global journalism as a concrete practice, which can be applied in research, training, and reporting. He argues that the future of professional news journalism is about leaving behind the dominant national outlook for the sake of a more integrated (global) outlook on society. Emerging examples of global journalism are analyzed throughout the book alongside the historical background and the challenges it faces.

Modern Art Culture - A Reader (Hardcover): Francis Frascina Modern Art Culture - A Reader (Hardcover)
Francis Frascina
R4,977 Discovery Miles 49 770 Ships in 10 - 15 working days

Modern Art Culture: A Reader provides an essential resource for understanding the culture of modern art since the 1960s.

In recent years, media theorists and historians have asked whether works of imaginative art can have any impact in our image-saturated culture. Given the power of institutions, how do radical artists produce effective cultural interventions? In the aftermath of September 11th, 2001, many argue that pressing questions about works of art and their meanings are inseparable not only from contemporary social and political issues but also from major debates and developments in the last four decades.

To explore such questions and issues, the Reader is divided into six related parts with articles from journals, magazines and exhibition catalogues that exemplify important interventions from the 1960s onwards: Histories, Representations and Remembrance; Art and Visual/Mass/Popular Culture; Institutions; Inclusions/Exclusions; Bodies and Identities; Power and Permissibility.

Texts range from artists? engagement with the veil and veiling as metaphors for post-colonialist understandings of representation and contemporary art to early debates about, for example, ?activist art?, discourses of the ?body?, civil rights, ethnicity, and cultural power. Importantly these selected texts offer examples of analysis that can enable readers to examine, critically, their own selection of representations produced in a variety of contexts.

The Art of Listening (Hardcover): Les Back The Art of Listening (Hardcover)
Les Back
R4,308 Discovery Miles 43 080 Ships in 10 - 15 working days

Our culture is one that speaks rather than listens. From reality TV to political rallies, there is a clamour to be heard, to narrate, and to receive attention. It reduces 'reality' to revelation and voyeurism. The Art of Listening argues that this way of life is having severe and damaging consequences in a world that is increasingly globalized and interconnected. It addresses the question: how can we listen more carefully? Social and cultural theory is combined with real stories from the experiences of the desperate stowaways who hide in the undercarriages of jet planes in order to seek asylum, to the young working-class people who use tattooing to commemorate a lost love. The Art of Listening shows how sociology is in a unique position to record 'life passed in living' and to listen to complex experiences with humility and ethical care, providing a resource to understand the contemporary world while pointing to the possibility of a different kind of future.

We the Gamers - How Games Teach Ethics and Civics (Hardcover): Karen Schrier We the Gamers - How Games Teach Ethics and Civics (Hardcover)
Karen Schrier
R2,893 Discovery Miles 28 930 Ships in 10 - 15 working days

Distrust. Division. Disparity. Is our world in disrepair? Ethics and civics have always mattered, but perhaps they matter now more than ever before. Recently, with the rise of online teaching and movements like #PlayApartTogether, games have become increasingly acknowledged as platforms for civic deliberation and value sharing. We the Gamers explores these possibilities by examining how we connect, communicate, analyze, and discover when we play games. Combining research-based perspectives and current examples, this volume shows how games can be used in ethics, civics, and social studies education to inspire learning, critical thinking, and civic change. We the Gamers introduces and explores various educational frameworks through a range of games and interactive experiences including board and card games, online games, virtual reality and augmented reality games, and digital games like Minecraft, Executive Command, Keep Talking and Nobody Explodes, Fortnite, When Rivers Were Trails, Politicraft, Quandary, and Animal Crossing: New Horizons. The book systematically evaluates the types of skills, concepts, and knowledge needed for civic and ethical engagement, and details how games can foster these skills in classrooms, remote learning environments, and other educational settings. We the Gamers also explores the obstacles to learning with games and how to overcome those obstacles by encouraging equity and inclusion, care and compassion, and fairness and justice. Featuring helpful tips and case studies, We the Gamers shows teachers the strengths and limitations of games in helping students connect with civics and ethics, and imagines how we might repair and remake our world through gaming, together.

Entrepreneurship as Networking - Mechanisms, Dynamics, Practices, and Strategies (Hardcover): Tom Elfring, Kim Klyver, Elco Van... Entrepreneurship as Networking - Mechanisms, Dynamics, Practices, and Strategies (Hardcover)
Tom Elfring, Kim Klyver, Elco Van Burg
R2,596 Discovery Miles 25 960 Ships in 10 - 15 working days

In the world of business, who you know is usually more important than what you know. While most research highlights the personal characteristics and expertise important to business success, this book demonstrates that networking is the core of entrepreneurship. Both counterintuitive and powerful, this perspective reframes entrepreneurial action by placing networking at the center of the process. Traditionally, networks have been regarded as facilitators of business, but Tom Elfring, Kim Klyver, and Elco van Burg argue that networking is actually the basis of entrepreneurial action, and conversely, that entrepreneurial action is networking. In developing an "entrepreneurship as networking" model, the book addresses the persistent problems that plague the dominant "individual-opportunity" approach in entrepreneurship. They describe the key dynamics, mechanisms, and practices of entrepreneurship as networking, and point at fruitful networking strategies for entrepreneurs. Thus, the authors provide an integrated and dynamic account of entrepreneurial agency that prioritizes interaction with the surrounding social environment. They also explain what a viable network is for entrepreneurs and how networking activities affect their endeavours. Their perspective sheds new light on the origins of opportunities and how entrepreneurs access and mobilize resources. The approach also explains how entrepreneurs build legitimacy and exploit the networks they work within. Offering a groundbreaking theory of entrepreneurial action as networking, Entrepreneurship as Networking opens up an entirely new research agenda.

Research in Technical Communication - A Bibliographic Sourcebook (Hardcover): Debra Journet, Michael G Moran Research in Technical Communication - A Bibliographic Sourcebook (Hardcover)
Debra Journet, Michael G Moran
R2,471 R2,245 Discovery Miles 22 450 Save R226 (9%) Ships in 10 - 15 working days

This sourcebook demonstrates the vigorous work being done in the field of technical and scientific communication. Collectively, the essays offer researchers a basis from which to begin constructing the theoretical framework necessary for the study of technical communication. The book begins with general concerns and progresses to particular applications. The chapters comprising Part I outline larger theoretical perspectives from which to examine techical communication: humanistic approaches to technical communication, the history of technical communication, communication theory and technical writing, and the teaching of technical writing. Part II examines the relationship of technical communication to traditional rhetorical concerns such as invention, audience, modes of organization, and style. Specific types of technical communication--proposals, reports, and business correspondence, among others--are discussed in Part III. The use of the computer, oral presentations, and specialized forms of technical communication are examined in Part IV. The appendixes offer guides to textbooks and style manuals and an overview of the technical writing profession.

Science Communication (Hardcover): Annette Lessmoellmann, Marcelo Dascal, Thomas Gloning Science Communication (Hardcover)
Annette Lessmoellmann, Marcelo Dascal, Thomas Gloning
R6,935 Discovery Miles 69 350 Ships in 9 - 17 working days

The volume gives a multi-perspective overview of scholarly and science communication, exploring its diverse functions, modalities, interactional structures, and dynamics in a rapidly changing world. In addition, it provides a guide to current research approaches and traditions on communication in many disciplines, including the humanities, technology, social and natural sciences, and on forms of communication with a wide range of audiences.

Talk to Strangers - How Everyday, Random Encounters Can Expand Your Business, Career, Income, and Life (Hardcover): David Topus Talk to Strangers - How Everyday, Random Encounters Can Expand Your Business, Career, Income, and Life (Hardcover)
David Topus
R563 R518 Discovery Miles 5 180 Save R45 (8%) Ships in 18 - 22 working days

Connect to the world around you and realize the enormous potential in talking to strangers

Everyday, random encounters really can change lives, when you make them happen the right way and leverage the connection at the other end. "Talk to Strangers" explains how to stand out and tap the potential of others by taking notice of who is standing alongside you on the bank line, the latte pickup point, or the ticket counter at the airport. David Topus' life-changing message is that we should "always connect," which means going beyond online relationships and engaging in the random, real-life interactions that have unlimited potential to supercharge businesses, accelerate careers, and enrich your life.Why there is opportunity through the people you meet wherever you goThe four key beliefs of successful random connectorsTechniques for creating comfort and trust quickly with complete strangersHow to optimize and monetize your newly-established contacts

When you connect to those in your everyday world, you'll discover the life-expanding potential of random encounters and unlimited opportunities.

Small Group Research - Implications for Peace Psychology and Conflict Resolution (Hardcover, 2011): Herbert Blumberg, M.Valerie... Small Group Research - Implications for Peace Psychology and Conflict Resolution (Hardcover, 2011)
Herbert Blumberg, M.Valerie Kent, A.Paul Hare, Martin F. Davies
R2,703 Discovery Miles 27 030 Ships in 18 - 22 working days

Small group research is of particularly wide interest to people working in a fairly broad variety of areas concerned with understanding conflict, especially for practitioners and researchers concerned with conflict resolution, peace, and related areas.

The editors will focus on six main topical areas of small group research, which include:

- Cooperation, competition, and conflict resolution
- Coalitions, bargaining, and games
- Group dynamics and social cognition
- The group and organization
- Team performance
- Intergroup relations

The Language of Advertising: Major Themes in English Studies (Hardcover): Guy Cook The Language of Advertising: Major Themes in English Studies (Hardcover)
Guy Cook
R32,771 Discovery Miles 327 710 Ships in 10 - 15 working days

Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention across a range of academic disciplines including linguistics, media studies, politics, semiotics, and sociology. The reasons for this academic interest are far from superficial. The study of advertising brings together many of the key social and political issues of our time: the new capitalism; globalization; overconsumption and the environment; cultural and individual identities; and the communications revolution. It provides insight into the ideologies and values of contemporary societies. Advertising's creative use of language makes it a particularly rich site for language and discourse analysis. Operating in all media and exploiting the interaction between word, sound, and image, it provides a key location for studies of multimodal communication. Simultaneously poetic and commercial, it raises questions about the nature of creativity and art. Ever since the intensification of advertising in the 1950s, leading scholars have analysed its use of language. This new four-volume Routledge Major Work brings together for the first time the most seminal and controversial works, allowing users to obtain a wide and inclusive view of this rewarding topic. It will be welcomed by scholars and other researchers in the field as an invaluable 'mini library' on the language of advertising.

Communication and Sport (Hardcover): Michael Butterworth Communication and Sport (Hardcover)
Michael Butterworth
R6,843 Discovery Miles 68 430 Ships in 10 - 15 working days

Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cultures, and dramatizes our politics. In other words, sport is among the most prominent vehicles for communication available in daily life. Nevertheless, only recently has it begun to receive robust attention in the discipline of communication studies. The Handbook of Communication and Sport attends to the recent and rapid growth of scholarship in communication and media studies that features sport as a central site of inquiry. The book attempts to capture a full range of methods, theories, and topics that have come to define the subfield of "communication and sport" or "sports communication." It does so by emphasizing four primary features. First, it foregrounds "communication" as central to the study of sport. This emphasis helps to distinguish the book from collections in related disciplines such as sociology, and also points readers beyond media as the primary or only context for understanding the relationship between communication and sport. Thus, in addition to studies of media effects, mediatization, media framing, and more, readers will also engage with studies in interpersonal, intercultural, organizational, and rhetorical communication. Second, the handbook presents an array of methods, theories, and topics in the effort to chart a comprehensive landscape of communication and sport scholarship. Thus, readers will benefit from empirical, interpretive, and critical work, and they will also see studies drawing on varied texts and sites of inquiry. Third, the Handbook of Communication and Sport includes a broad range of scholars from around the world. It is therefore neither European nor North American in its primary focus. In addition, the book includes contributors from commonly under-represented regions in Asia, Africa, and South America. Fourth, the handbook aims to account for both historical trajectories and contemporary areas of interest. In this way, it covers the central topics, debates, and perspectives from the past and also suggests continued and emerging pathways for the future. Collectively, the Handbook of Communication and Sport aspires to provide scholars and students in communication and media studies with the most comprehensive assessment of the field available.

Studies in Symbolic Interaction (Hardcover): Norman K Denzin Studies in Symbolic Interaction (Hardcover)
Norman K Denzin
R3,535 Discovery Miles 35 350 Ships in 10 - 15 working days

Studies in Symbolic Interaction (SSI) is an ISI listed serial that locates current symbolic interactionist thought and provides contemporary readings of social situations. The papers are longer than the average journal article allowing more scope for expansion and development. To reflect the wide range of perspectives in symbolic interactionism, SSI draws on many interpretative resources including: Post-structuralism Reconstructivism Performativity Critical race theory Feminist theory Posthumanism Materials theory Post-colonialism Affective theories Queer theory

Political Communications - The General Election Campaign of 2005 (Hardcover): D. Wring, J. Green, R. Mortimore, S. Atkinson Political Communications - The General Election Campaign of 2005 (Hardcover)
D. Wring, J. Green, R. Mortimore, S. Atkinson
R2,665 Discovery Miles 26 650 Ships in 18 - 22 working days

"Political Communications" offer a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts.

Multimodality in Language and Speech Systems (Hardcover, 2002 ed.): Bjoern Granstroem, D. House, I. Karlsson Multimodality in Language and Speech Systems (Hardcover, 2002 ed.)
Bjoern Granstroem, D. House, I. Karlsson
R2,788 Discovery Miles 27 880 Ships in 18 - 22 working days

This book is based on contributions to the Seventh European Summer School on Language and Speech Communication that was held at KTH in Stockholm, Sweden, in July of 1999 under the auspices of the European Language and Speech Network (ELSNET). The topic of the summer school was "Multimodality in Language and Speech Systems" (MiLaSS). The issue of multimodality in interpersonal, face-to-face communication has been an important research topic for a number of years. With the increasing sophistication of computer-based interactive systems using language and speech, the topic of multimodal interaction has received renewed interest both in terms of human-human interaction and human-machine interaction. Nine lecturers contri buted to the summer school with courses on specialized topics ranging from the technology and science of creating talking faces to human-human communication, which is mediated by computer for the handicapped. Eight of the nine lecturers are represented in this book. The summer school attracted more than 60 participants from Europe, Asia and North America representing not only graduate students but also senior researchers from both academia and industry."

Journalism and Ethics - Breakthroughs in Research and Practice, VOL 2 (Hardcover): Information Reso Management Association Journalism and Ethics - Breakthroughs in Research and Practice, VOL 2 (Hardcover)
Information Reso Management Association
R8,870 Discovery Miles 88 700 Ships in 18 - 22 working days
Families, Physicians, and Children with Special Health Needs - Collaborative Medical Education Models (Hardcover): Rosalyn B.... Families, Physicians, and Children with Special Health Needs - Collaborative Medical Education Models (Hardcover)
Rosalyn B. Darling, Margo Peter
R2,802 R2,536 Discovery Miles 25 360 Save R266 (9%) Ships in 10 - 15 working days

Families of children with special health needs frequently cite difficulties in their communications with physicians and other medical professionals. Indeed, parents of high-risk, chronically ill, and disabled infants often regard interactions with health care providers as one of the most stressful parts of their early experiences with their children.

This volume was designed to present a variety of medical education approaches used to overcome this problem. After providing an overview of some of the difficulties faced by physicians and families of children with special health needs in their interactions with one another, the volume examines a number of useful medical education models. The models and viewpoints presented include those of physicians, early intervention professionals, professionals with backgrounds in education, psychology, and sociology, and parents. This volume is invaluable to those involved in designing and evaluating medical education approaches, and those developing public policy for children and the family.

Organizational Change, Leadership and Ethics - Leading Organizations Towards Sustainability (Paperback, 2nd edition): Rune... Organizational Change, Leadership and Ethics - Leading Organizations Towards Sustainability (Paperback, 2nd edition)
Rune Todnem By, Bernard Burnes, Mark Hughes
R1,195 Discovery Miles 11 950 Ships in 9 - 17 working days

Organizations and societies are facing extreme challenges that require action (IPCC, 2021). The UN's sustainability goals, demographic change, and the green shift are knocking on the door, while traditional education, and ways of leading and managing this development, often fail to keep up. Organizational Change, Leadership and Ethics challenges leadership orthodoxy, assumptions, and myths currently preventing the further development of theory and practice. It encourages intelligent disobedience in support of greater leadership capabilities and capacity in organisations and societies. As such, the book is written for everyone who wants to be MAD - to Make A Difference - students, scholars, and practitioners alike.

Different but Equal - Communication Between the Sexes (Hardcover): Kay Payne Different but Equal - Communication Between the Sexes (Hardcover)
Kay Payne
R3,603 R3,184 Discovery Miles 31 840 Save R419 (12%) Ships in 10 - 15 working days

This study presents a theoretical and practical discussion of the changes that have occurred between men and women and how the sexes relate to one another from social, political, and ethical perspectives. Not only do men and women reflect different gender roles through communication, but they are also impacted by communication about gender, especially from the media. Gender differences in communication have gained political importance due to the increasingly relevant issues of sexual harassment and political correctness. These social and political changes have influenced our value systems and have given the study of gendered communication an ethical importance. Payne argues that religious ideology is an important aspect of gendered development and that biological, psychological, social, and cultural phenomena also affect sex roles.

This volume will appeal to scholars and students in the communications disciplines as well as psychologists and sociologists. Organized around three major themes--the construction of the gendered self, the differences between men and women as they relate to one another through language, power, and nonverbal communication, and the effects of gendered communication in leadership and the media--this work covers much ground on the topic of communication between the sexes.

Racial Exclusionism and the City - The Urban Support of the National Front (Hardcover, New Ed): Christopher T. Husbands Racial Exclusionism and the City - The Urban Support of the National Front (Hardcover, New Ed)
Christopher T. Husbands
R6,752 Discovery Miles 67 520 Ships in 10 - 15 working days

First published in 1983, this book reports on the results of a survey in thirteen areas of England where the National Front (NF) had previously gained significant levels of electoral support and examines the social and political histories of these areas to reveal not only who and was voting for the NF in the 1970s but also why.

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