"Metaphor studies" has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society.

This book argues that contemporary neuroscience compliments, extends, and challenges recent and influential posthuman and new materialist accounts of the relations between rhetoric, affect, and writing pedagogy. Drawing on cutting-edge neuro-philosophy, Comstock re-thinks both historical and current relations between writing and power around questions of affect, attention, and plasticity. In considering the uses and limits of exciting new findings from the neurobiology, this volume both theorizes and offers pedagogical strategies for teaching writing in a digital age characterized by the erosion of wonder and pervasive disaffection. Ultimately, in response to recent critiques transcendental reason and subjectivity, and related calls for the increased inclusion of multi-modal and digital writing and rhetoric, Comstock argues for an embodied pedagogy that values the substantial relations between writing and pedagogical care.

With the field of personal relationships having grown dramatically in the past quarter century, The Cambridge Handbook of Personal Relationships, Second Edition serves as a benchmark of the current state of scholarship, synthesizing the extant theoretical and empirical literature, tracing its historical roots, and making recommendations for future directions. Written by internationally known experts from key disciplines, the Handbook addresses both fundamental questions and cutting-edge concerns. This second edition has been thoroughly updated to reflect recent developments in analytical techniques, shifts in theoretical emphases, and an increased attention to social processes. New chapters include the Neuroscience of Salutary Close Relationships; Self-Disclosure in Relationships; Acceptance, Rejection, and the Quest for Relational Value; Relationships and Physical Health; Personal Relationships and Technology in the Digital Age; and Promoting Healthy Relationships. This compendium of state-of-the-art research and theory on personal relationships will be of great value to researchers, graduate students, and practitioners.

In an original, and highly interdisciplinary, mixed method approach, Green and Janmaat identify four major traditions of social cohesion in developed societies, analyzing how these various mechanisms are withstanding the strains of the current global financial crisis.

From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.

The book is intended to provide a definitive view of the field of humor research for both beginning and established scholars in a variety of fields who are developing an interest in humor and need to familiarize themselves with the available body of knowledge. Each chapter of the book is devoted to an important aspect of humor research or to a disciplinary approach to the field, and each is written by the leading expert or emerging scholar in that area. There are two primary motivations for the book. The positive one is to collect and summarize the impressive body of knowledge accumulated in humor research in and around Humor: The International Journal of Humor Research. The negative motivation is to prevent the embarrassment to and from the "first-timers," often established experts in their own field, who venture into humor research without any notion that there already exists a body of knowledge they need to acquire before publishing anything on the subject-unless they are in the business of reinventing the wheel and have serious doubts about its being round! The organization of the book reflects the main groups of scholars participating in the increasingly popular and high-powered humor research movement throughout the world, an 800 to 1,000-strong contingent, and growing. The chapters are organized along the same lines: History, Research Issues, Main Directions, Current Situation, Possible Future, Bibliography-and use the authors' definitive credentials not to promote an individual view, but rather to give the reader a good comprehensive and condensed view of the area.

Intercultural Health Communication brings together the fields of health and intercultural research in new work from leading communication scholars. This book is based on two premises: neither health nor culture is a neutral concept. The authors of this collection employ critical, qualitative, and interpretive research methodologies in order to engage the political and intersectional nature of health and culture simultaneously. Changing notions of healthy behaviors (or ill health) are not just a matter of knowledge; they live inside discourses about the body, aesthetics, science, and the world. We see this book as an important step towards developing a more transnational view of health communication. Intercultural Health Communication ties together the critical public health with critical intercultural communication. Through these connections, the authors engage the health research in, amongst others: HIV, cancer, trauma, celiac disease, radioactive pollution, food politics, and prenatal care. Intercultural Health Communication emerges from a broad need to address connections and challenges to incorporating health communication with intercultural communication approaches. After compiling this book, we see ready connections to public health, global studies, gender and sexuality studies and ethnic studies. In this day and age, nation states have to be considered within the broader frameworks of globalization, transnationalism and global health. We recognize that the contemporary health issues require an understanding of culture as integral towards eliminating health disparities.

This lively and engaging text introduces readers to the core interpersonal and organizational skills needed to effectively collaborate on group projects in the classroom and the workplace. Group projects are critical in preparing students for the realities of today's workplace, but many college students despise group work-often because they have not been prepared with the necessary skills to effectively collaborate. This guide teaches core collaboration skills such as active listening, interviewing, empathy, and conflict resolution. It examines the research and theory behind these skills, and provides tangible ways to practice these skills both alone and in groups. This guide can be used a supplementary text for any courses involving group projects, and will also be of interest to professionals in communication, business, and many other fields.

Whether members of the family are headed to school or work, smartphones accompany family members throughout the day. The growing sophistication of mobile communication has unleashed a proliferation of apps, channels, and platforms that link parents to their children and the key institutions in their lives. While parents may feel empowered by their ability to provide their children assistance with a click on their smartphone, they may also feel pressured and overwhelmed by this need to always be on call for their children. This book focuses on the phenomenon of transcendent parenting, where parents actively use technology to go beyond traditional, physical practices of parenting. In drawing on the experiences of intensely digitally-connected families in Singapore to tell a global story, Sun Sun Lim argues how transcendent parenting can embody and convey, intentionally or not, the parenting priorities in these households. Chapters outline how parents exploit mobile connectivity to transcend the physical distance between themselves and their children, the online and offline social interaction environments, and the timelessness of seemingly ceaseless parenting. Transcendent Parenting further explores how mobile communication allows parents to be more involved than ever in their children's lives, leaving readers to question whether or not parents have become too involved as a result. With its clear discussions of the effects of transcendent parenting on parents' wellbeing and children's personal development, Transcendent Parenting will appeal to a broad audience of readers, from scholars, educators and policy makers to parents and young people across the globe.

The book offers a completely new view of language and of languages such as Russian, Chinese, Bulgarian, Georgian, Danish and English by dividing them into three supertypes on the basis of a step-by-step examination of their relationship to perception and cognition, their representation of situations and their use in oral and written discourse. The dynamic processing of visual stimuli involves three stages: input (experience), intake (understanding) and outcome (a combination). The very choice among three modalities of existence gives a language a certain voice -- either the voice of reality based on situations, the speaker's voice involving experiences or the hearer's voice grounded on information. This makes grammar a prime index: all symbols are static and impotent and need a vehicle, i.e. grammar, which can bring them to the proper point of reference. Language is shown to be a living organism with a determinant category, aspect, mood or tense, which conquers territory from other potential competitors trying to create harmony between verbal and nominal categories. It is demonstrated that the communication processes are different in the three supertypes, although in all three cases the speaker must choose between a public and a private voice before the grammar is put into use.

The Poetics of Failure in Ancient Greece offers an innovative approach to archaic and classical Greek literature by focusing on an original and rather unexplored topic. Through close readings of epic, lyric, and tragic poetry, the book engages into a thorough discourse on error, loss, and inadequacy as a personal and collective experience. Stamatia Dova revisits key passages from the Iliad and the Odyssey, the Homeric Hymn to Aphrodite, Pindar's epinician odes, Euripides' Herakles, and other texts to identify a poetics of failure that encompasses gods, heroes, athletes, and citizens alike. From Odysseus' shortcomings as a captain in the Odyssey to the defeat of anonymous wrestlers at the 460 B.C.E. Olympics in Pindar, this study examines failure from a mythological, literary, and historical perspective. Mindful of ancient Greek society's emphasis on honor and shame, Dova's in-depth analysis also sheds light on cultural responses to failure as well as on its preservation in societal memory, as in the case of Phrynichos' The Fall of Miletos in 493 B.C.E. Athens. Engaging for both scholars and students, this book is key reading for those interested in how ancient Greek literary paradigms tried to answer the question of how and why we fail.

This work describes and analyzes the authors' study of collaborative technical writing in an institutional setting - that of a group of nurses composing the writing of a hospital-based nursing project. This study seeks to provide the context for the authors to draw conclusions on: writing in a collaborative group; the role of discourse in constructing the social dynamics of community groups; and on institutional authorship for virtual audiences.

Trust in Contemporary Society, by well-known trust researchers, deals with conceptual, theoretical and social interaction analyses, historical data on societies, national surveys or cross-national comparative studies, and methodological issues related to trust. The authors are from a variety of disciplines: psychology, sociology, political science, organizational studies, history, and philosophy, and from Britain, the United States, the Czech Republic, the Netherlands, Australia, Germany, and Japan. They bring their vast knowledge from different historical and cultural backgrounds to illuminate contemporary issues of trust and distrust. The socio-cultural perspective of trust is important and increasingly acknowledged as central to trust research. Accordingly, future directions for comparative trust research are also discussed. Contributors include: Jack Barbalet, John Brehm, Geoffrey Hosking, Robert Marsh, Barbara A. Misztal, Guido Moellering, Bart Nooteboom, Ken J. Rotenberg, Jiri Safr, Masamichi Sasaki, Meg Savel, Marketa Sedlackova, Joerg Sydow, Piotr Sztompka.

This book examines trends that affect citizen's privacy, now that computer files with information on credit and overall financial status are easily accessible, and not always accurate. The unregulated use of individuals' computer files is a serious challenge to the values that underlie this country's social political well-being. The book discusses the need for balance between the privacy interests of individuals and the financial interests of large institutions, who may benefit from these files in locating those trying to cheat the system. It also examines the problem of protecting personal privacy, and what can be done at government levels.

As we move into the 21st century, broader approaches in governments, industries, and universities are necessary. Governments are increasingly forced to collaborate with other governments to address problems beyond the control of individual nations. Industries increasingly find it difficult to survive without pursuing global markets. Also, universities are moving from departmental to interdisciplinary approaches to curriculums. These changes call for greater scope in goals, social structures, and methodologies. Technical communication is an example of a field deeply involved in all of these institutions and prompted toward greater scope in the engagement of problems. Rhetorical Scope and Performance examines the history of the narrowness of goals, social structures, and methodologies associated with the field of technical communication in the second half of the 20th century. Whitburn traces some of the roots of this narrowness back to a philosophical tradition stemming from Plato, Aristotle, the religious philosophers, and the apologists for science. As an alternative to the narrowness of the philosophical tradition, this work traces a rhetorical tradition stemming from Isocrates, Cicero, Quintilian, and the Renaissance that promotes greater scope in the engagement of problems. This alternative also provides a theoretical construct more appropriate for many of today's needs than the philosophical tradition. Using the history of technical communication as an example, this book shows how an Isocratean rhetoric can broaden and therefore improve our approaches to decision making in the 21st century.

* The book is a unique contribution to an emerging interdisciplinary and international field, with no English-language competitors in its focus and genre. * The interdisciplinary nature of the topic will provide insight for a variety of fields and courses, such as linguistics, translation studies, intercultural communication, psychology, and business communication, with potential appeal for research groups, NGOs, and working professionals beyond student readerships. * Intercultural communication is a growing field for which this handbook offers a definitive theoretical grounding point in an important sub-field.

This book has won the CHOICE Outstanding Academic Title award 2014. Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

"Mutative Media" is a sweeping examination of how communication technologies have contributed to changes in people s thoughts and actions, and thus in the power structures of societies, in the past, at present, and in four alternative futures.

We start by surveying what is generally known about the emergence of human language and speech that has enabled humans to extend their organizing abilities beyond that of other hominids. We then review research on the emergence of signs, symbols, and eventually writing, which led to new ways of thinking, acting, and organizing in scribal societies and vastly extended human influence globally. We consider the impact of the printing press in Europe, the Middle East, China, and Korea that led to various ways of thinking and organizing in modern societies, and conclude our historical survey with a discussion of the emergence and impact of electric and electronic communication technologies from the nineteenth century to the present.

After a brief overview of what futures studies is and is not, based on our extensive experience in the field, we present four generic alternative futures, and discuss a prototype of a hybrid, mixed-reality game designed to enable players to experience the power and potential of new communication technologies within four very different environments and conditions. We think you will be intrigued by our surprising findings and what they may mean for future generations "

-A comprehensive text for students and professionals on an essential and emerging area of knowledge and skills for today's technical communication professions -Covers a growing area of focus for the field of technical communication, with relevance to digital marketing, social media publishing, and other professional fields -The first core textbook in this area designed to cover a full range of content strategy skills and practices

This book brings audiences the enchanting melodies passing down from generation to generation in the Zhuang community, which are on the brink of extinction. Specifically, it sheds light on the origin, evolution and artistic features of Zhuang folk song in the first place, and then it shifts to their English translation based on meta-functional equivalence, through which the multi-aesthetics of Zhuang folk song have been represented. At length, forty classic Zhuang folk songs have been selected, and each could be sung bilingually in line with the stave. This book benefits researchers and students who are interested in music translation as well as the Zhuang ethnic music, culture and literature. It also gives readers an insight into musicology, anthropology and intercultural study.

Focusing on the adoption of color television standards in France, this work notes the degree to which technical standards are the result of political and economic phenomena and demonstrates how small technical differences are exploited for large gains.