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Books > Reference & Interdisciplinary > Communication studies > General

English as a Lingua Franca in Migrants' Trauma Narratives (Hardcover, 1st ed. 2018): Maria Grazia Guido English as a Lingua Franca in Migrants' Trauma Narratives (Hardcover, 1st ed. 2018)
Maria Grazia Guido
R2,427 Discovery Miles 24 270 Ships in 18 - 22 working days

This book examines how trauma is experienced and narrated differently across languages and cultures, drawing on rich ethnographic case studies and a novel cognitive-linguistic approach to analyse the variations of English as a Lingua Franca (ELF) used in the narratives of West-African migrants and refugees in the course of intercultural encounters with Italian experts from domain-specific fields of discourse (including legal, medical, religious and cultural professionals). It examines the ways in which such experts interpret the migrants' trauma narratives by applying discourse conventions from within their communities of practice, as well as their own native linguacultural norms. It argues persuasively for the development of a 'hybrid ELF mode' of intercultural communication to be used by experts in charge of unequal encounters in specialized migration contexts that can accommodate different culture-bound categorizations of trauma. This timely and important work will appeal in particular to students and scholars of applied linguistics, discourse analysis, cognitive linguistics, intercultural communication, pragmalinguistics, migration studies and healthcare communication.

The Psychology of Influence - Theory, research and practice (Paperback): Joop Pligt, Michael Vliek The Psychology of Influence - Theory, research and practice (Paperback)
Joop Pligt, Michael Vliek
R1,599 Discovery Miles 15 990 Ships in 9 - 17 working days

Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains: When do arguments become persuasive? What influence do role models have? What role do simple rules of thumb, social norms or emotions play? Which behaviours are difficult to influence, and why? Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

Connections Between Neuroscience, Rhetoric, and Writing - A Plastic Pedagogy for the Digital Age (Paperback): Edward J Comstock Connections Between Neuroscience, Rhetoric, and Writing - A Plastic Pedagogy for the Digital Age (Paperback)
Edward J Comstock
R1,352 Discovery Miles 13 520 Ships in 9 - 17 working days

This book argues that contemporary neuroscience compliments, extends, and challenges recent and influential posthuman and new materialist accounts of the relations between rhetoric, affect, and writing pedagogy. Drawing on cutting-edge neuro-philosophy, Comstock re-thinks both historical and current relations between writing and power around questions of affect, attention, and plasticity. In considering the uses and limits of exciting new findings from the neurobiology, this volume both theorizes and offers pedagogical strategies for teaching writing in a digital age characterized by the erosion of wonder and pervasive disaffection. Ultimately, in response to recent critiques transcendental reason and subjectivity, and related calls for the increased inclusion of multi-modal and digital writing and rhetoric, Comstock argues for an embodied pedagogy that values the substantial relations between writing and pedagogical care.

Becoming Bulletproof - Protect Yourself, Read People, Influence Situations, and Live Fearlessly (Hardcover): Evy Poumpouras Becoming Bulletproof - Protect Yourself, Read People, Influence Situations, and Live Fearlessly (Hardcover)
Evy Poumpouras
R674 R608 Discovery Miles 6 080 Save R66 (10%) Ships in 18 - 22 working days
Higher Education Implications for Teaching and Learning during COVID-19 (Hardcover): Michael G. Strawser Higher Education Implications for Teaching and Learning during COVID-19 (Hardcover)
Michael G. Strawser; Contributions by Laura Alberti, Ben Alfonsin, Kathryn E Anthony, Jessica Beckham, …
R3,023 Discovery Miles 30 230 Ships in 10 - 15 working days

Higher Education Implications for Teaching and Learning during COVID-19 provides different perspectives regarding the impact of COVID-19 on college teaching and learning and on students, both collectively and individually. Contributors argue that the pandemic forced a higher education reckoning as institutions around the world were forced to shut their physical doors and open up their online platforms in a wider capacity. While these concerns are linked to a certain point in time, there is much we can learn from collective institutional responses to the pandemic-induced pivots to virtual teaching and learning. Scholars of higher education, organizational communication, and crisis communication will find this book particularly useful.

Redefining Teaching Competence through Immersive Programs - Practices for Culturally Sustaining Classrooms (Hardcover, 1st ed.... Redefining Teaching Competence through Immersive Programs - Practices for Culturally Sustaining Classrooms (Hardcover, 1st ed. 2019)
Daniela Martin, Elizabeth Smolcic
R3,679 Discovery Miles 36 790 Ships in 10 - 15 working days

This edited book examines how teacher education utilises international immersion and field teaching (or service-learning) experience to develop teachers' global, multilingual and intercultural competencies, in preparation for entering today's culturally and linguistically diverse classrooms. Through a series of theory-based case studies, the authors demonstrate how teachers' awareness of social inequities and responsive actions, the ability to bridge one's own and others' perspectives, and understanding of key principles of second language learning are pedagogical concepts and skills that become ever more essential across all mainstream K-12 educational contexts. The chapters bring together the voices of teacher educators, intercultural learning theorists and pre- and in-service teachers to identify threads of practice and theory that can be applied within teacher education more broadly. This book will be of interest to academics, instructors and graduate students in the fields of teacher education, language learning, intercultural communication and social justice education.

Writing Using Sources for Academic Purposes - Theory, Research and Practice (Hardcover): Rosemary Wette Writing Using Sources for Academic Purposes - Theory, Research and Practice (Hardcover)
Rosemary Wette
R4,403 Discovery Miles 44 030 Ships in 9 - 17 working days

Writing Using Sources for Academic Purposes: Theory, Research and Practice provides research-based information about key components of source-based writing, and the challenges it presents for novices. Proficiency in source-based writing is an essential and challenging goal for all inexperienced academic writers, from both L1 and L2 backgrounds. This comprehensive book presents an innovative, integrated approach for graduate students, teaching faculty, and practice-oriented researchers in ESP/EAP around the world. Each chapter includes suggestions and sample tasks for self-study or classroom use. Incorporating reviews of research and scholarly knowledge as well as information about likely challenges for novices, the book examines: (1) Changing views on the origins of novices' difficulties (2) Pre-writing tasks that writers need to work through, from locating and evaluating sources to proficient reading-to-write and summarizing strategies (3) Citing types and purposes (4) The more sophisticated abilities of conveying an appropriate stance and engaging with readers (5) Disciplinary citing practices This book will be of interest to undergraduate and postgraduate writers from a variety of backgrounds, as well as their teachers and supervisors. It will be relevant to the growing number of researchers from non-English speaking backgrounds who are obliged to publish their work in English language international journals, and scholars who may be interested in carrying out research related to source-based writing.

I Hear What You Say, But What Are You Telling Me? - The Strategic Use of Nonverbal Communication in Mediation (Hardcover, 1st... I Hear What You Say, But What Are You Telling Me? - The Strategic Use of Nonverbal Communication in Mediation (Hardcover, 1st ed)
B Madonik
R1,194 Discovery Miles 11 940 Ships in 18 - 22 working days

I Hear What You Say, But What Are You Telling Me? is a fascinating, original, and invaluable tool kit filled with practical information and techniques for mediators who want to use nonverbal communication to their strategic advantage. Employing a proven process, Barbara Madonik--communication expert, mediator, and international consultant--reveals what it takes to understand, analyze, and utilize nonverbal communication to greatly enhance the mediation process.

On Expertise - Cultivating Character, Goodwill, and Practical Wisdom (Hardcover): Ashley Rose Mehlenbacher On Expertise - Cultivating Character, Goodwill, and Practical Wisdom (Hardcover)
Ashley Rose Mehlenbacher
R3,296 Discovery Miles 32 960 Ships in 18 - 22 working days

There is a deep distrust of experts in America today. Influenced by populist politics, many question or downright ignore the recommendations of scientists, scholars, and others with specialized training. It appears that expertise, a critical component of democratic life, no longer appeals to wide swaths of the body politic. On Expertise is a robust defense of the expert class. Ashley Rose Mehlenbacher examines modern and ancient theories of expertise through the lens of rhetoric and interviews some forty professionals, revealing how they understand their own expertise and how they came to be known as "experts." She shows that expertise requires not only knowledge and skill but also, crucially, an acknowledgment by others-both specialists and laypeople-that one is a credible authority. At its heart, expertise is a rhetorical construct, and to be persuasive, experts must have the ability to apply their knowledge and skills rightly-in the right way, at the right time, to achieve the right end. Ultimately, Mehlenbacher argues that experts apply their technical knowledge effectively and win others' trust through acting prudently and cultivating goodwill. Timely, practical, and sophisticated, On Expertise provides vital scaffolding for our understanding of expertise and its real-world application. This book is essential for beginning the work of rehabilitating the expert class amid a politics of extreme populism and anti-intellectualism.

Communicating with Intelligence - Writing and Briefing for National Security (Hardcover, Third Edition): M. Patrick Hendrix,... Communicating with Intelligence - Writing and Briefing for National Security (Hardcover, Third Edition)
M. Patrick Hendrix, James S. Major
R4,223 Discovery Miles 42 230 Ships in 18 - 22 working days

Writing and briefing are fundamental to the intelligence profession. The ability to communicate clearly, concisely, and coherently is basic to all intelligence disciplines, even the most technical. Communicating with Intelligence, Third Edition is a handbook on writing and briefing intelligence based on the decades of practical experience of James S. Major. The book is designed primarily for faculty and students pursuing studies in intelligence, national security, and homeland security, who need to learn the art of preparing written products and intelligence briefings. But it also has considerable value for working professionals who simply wish to sharpen their communication skills. The third edition of Communicating with Intelligence provides the expediency, efficiency, and effectiveness instructors and members of the Intelligence Community require for a communication handbook.

Purely Objective Reality (Hardcover, New): John Deely Purely Objective Reality (Hardcover, New)
John Deely
R5,016 Discovery Miles 50 160 Ships in 10 - 15 working days

In his 'Letter on Humanism' of 1947, Heidegger declared that the subject/object opposition and the terminology that accrues to it had still not been properly addressed in the history of philosophy, and he awaited a proper disquisition that resolved the problem. To date, that has not been provided. This volume explains and solves the prevailing problems in the subjectivity/objectivity couplet, in the process making an indispensable contribution both to semiotics and to philosophy. This book shows that what is thought to be 'objective' in the commonplace use of the term is demonstrably different from what objectivity entails when it is revealed by semiotic analysis. It demonstrates in its exegesis of the 'objective' that human existence is frequently governed by examples of a 'purely objective reality' - a fiction which nevertheless perfuses, is perfused by, and guides experience. The ontology of the sign can be mind-dependent or mind-independent, just as the status of relation can be as legitimate on its own terms whether it is found in ens rationis or in ens reale. The difference in the awareness of human animals consists in this very contextualization that Deely's writings in general have made so evident: the ability to identify signs as sign relations, and the ability to enact relations on a mind-dependent basis. Purely Objective Reality offers the first sustained and theoretically consistent interrogation of the means by which human understanding of 'reality' will be instrumental in the survival - or destruction - of planet Earth.

Invisible Influence - The Hidden Forces That Shape Behavior (Paperback): Jonah Berger Invisible Influence - The Hidden Forces That Shape Behavior (Paperback)
Jonah Berger
R407 R380 Discovery Miles 3 800 Save R27 (7%) Ships in 18 - 22 working days
A Better Pencil - Readers, Writers, and the Digital Revolution (Hardcover): Dennis Baron A Better Pencil - Readers, Writers, and the Digital Revolution (Hardcover)
Dennis Baron
R583 Discovery Miles 5 830 Ships in 10 - 15 working days

Computers, now the writer's tool of choice, are still blamed by skeptics for a variety of ills, from speeding writing up to the point of recklessness, to complicating or trivializing the writing process, to destroying the English language itself.
A Better Pencil puts our complex, still-evolving hate-love relationship with computers and the internet into perspective, describing how the digital revolution influences our reading and writing practices, and how the latest technologies differ from what came before. The book explores our use of computers as writing tools in light of the history of communication technology, a history of how we love, fear, and actually use our writing technologies--not just computers, but also typewriters, pencils, and clay tablets. Dennis Baron shows that virtually all writing implements--and even writing itself--were greeted at first with anxiety and outrage: the printing press disrupted the "almost spiritual connection" between the writer and the page; the typewriter was "impersonal and noisy" and would "destroy the art of handwriting." Both pencils and computers were created for tasks that had nothing to do with writing. Pencils, crafted by woodworkers for marking up their boards, were quickly repurposed by writers and artists. The computer crunched numbers, not words, until writers saw it as the next writing machine. Baron also explores the new genres that the computer has launched: email, the instant message, the web page, the blog, social-networking pages like MySpace and Facebook, and communally-generated texts like Wikipedia and the Urban Dictionary, not to mention YouTube.
Here then is a fascinating history of our tangled dealings with a wide range of writing instruments, from ancient papyrus to the modern laptop. With dozens of illustrations and many colorful anecdotes, the book will enthrall anyone interested in language, literacy, or writing.

Studies in Ethnopragmatics, Cultural Semantics, and Intercultural Communication - Ethnopragmatics and Semantic Analysis... Studies in Ethnopragmatics, Cultural Semantics, and Intercultural Communication - Ethnopragmatics and Semantic Analysis (Hardcover, 1st ed. 2020)
Kerry Mullan, Bert Peeters, Lauren Sadow
R3,805 Discovery Miles 38 050 Ships in 18 - 22 working days

This book is the first in a three-volume set that celebrates the career and achievements of Cliff Goddard, a pioneer of the Natural Semantic Metalanguage approach in linguistics. In addition, it explores ethnopragmatics and conversational humour, with a further focus on semantic analysis more broadly. Often considered the most fully developed, comprehensive and practical approach to cross-linguistic and cross-cultural semantics, Natural Semantic Metalanguage is based on evidence that there is a small core of basic, universal meanings (semantic primes) that can be expressed in all languages. It has been used for linguistic and cultural analysis in such diverse fields as semantics, cross-cultural communication, language teaching, humour studies and applied linguistics, and has reached far beyond the boundaries of linguistics into ethnopsychology, anthropology, history, political science, the medical humanities and ethics.

Foundations of Family Resource Management (Hardcover, 6th edition): Elizabeth B Goldsmith Foundations of Family Resource Management (Hardcover, 6th edition)
Elizabeth B Goldsmith
R2,792 Discovery Miles 27 920 Ships in 9 - 17 working days

Foundations of Family Resource Management uses the lenses of consumer science, management, and economics, and beyond to help students make intelligent decisions about resources, time, and energies at the individual and family level. It has a strong interdisciplinary, global, and multicultural focus. This sixth edition brings in new material on millennials, delayed marriage, household composition, neuroscience, behavioral economics, sustainable consumption, technology, and handling crises. It has been updated in line with the latest census data and academic literature. The text contains lots of features to support student learning, including chapter summaries, "Did You Know?" questions, glossary of key terms, examples and cases, critical thinking activities, and review questions for discussion and reflection. Lecture slides and an instructor manual are available as digital supplements. This textbook meets the standards and criteria for the Certified Family Life Educator (CFLE) designation of the National Council on Family Relations (NCFR) and will be suitable for resource management courses in family and consumer science, human ecology, and human environmental science programs.

Media and Communication (Hardcover): Alley Webster Media and Communication (Hardcover)
Alley Webster
R3,165 R2,867 Discovery Miles 28 670 Save R298 (9%) Ships in 18 - 22 working days
Communicating in Small Groups: Principles and Practices - Pearson New International Edition (Paperback, 10th edition): Steven... Communicating in Small Groups: Principles and Practices - Pearson New International Edition (Paperback, 10th edition)
Steven Beebe, John Masterson
R2,257 Discovery Miles 22 570 Ships in 10 - 15 working days

Known for its wealth of practical, relevant, and up-to-date information, Communicating in Small Groups balances the principles of small group communication with real world applications. With an emphasis on real world examples, technology, and ethical collaboration, the 10th edition of Communicating in Small Groups: Principles and Practices helps students enhance their performance in groups and teams, while giving them insight in to why group and team members communicate as they do.

Interpersonal Messages - Pearson New International Edition (Paperback, 3rd edition): Joseph Devito Interpersonal Messages - Pearson New International Edition (Paperback, 3rd edition)
Joseph Devito
R2,243 Discovery Miles 22 430 Ships in 10 - 15 working days

Engages students with lively and accessible insights into interpersonal skill development Interpersonal Messages creates a foundation for students to understand the concepts of interpersonal communication and to develop the necessary skills to apply what they have learned through comprehensive coverage, exercises, and real life examples. With a focus on skill-building, this text helps today's students understand how to master interpersonal communication and relationship skills in every area of their personal, social, and professional lives. MyCommunicationLab is an integral part of the DeVito program. Key learning applications include MediaShare, assessment and sample speeches. This text is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students. Here's how: * Personalize Learning-MyCommunicationLab is online learning.MyCommunicationLab engages students through personalized learning and helps instructors from course preparation to delivery and assessment. * Improve Critical Thinking-Learning objectives at the beginning of every chapter help students focus on what they need to learn. * Engage Students-Discussions focus on real-life topics to keep students engaged in the material. * Apply Ethics-Ethical issues in interpersonal communication are addressed. * Support Instructors-A full set of supplements, including MyCommunicationLab, provides instructors with all the resources and support they need.

Protocol to Manage Relationships Today - Modern Relationship Management Based Upon Traditional Values (Paperback, 2nd edition):... Protocol to Manage Relationships Today - Modern Relationship Management Based Upon Traditional Values (Paperback, 2nd edition)
Jean Paul Wijers, Isabel Amaral, William Hanson, Bengt-Arne Hulleman, Diana Mather
R1,243 Discovery Miles 12 430 Ships in 9 - 17 working days

Protocol to Manage Relationships Today explains the contemporary value of protocol, not only for monarchies or diplomatic institutes, but for any non-profit or for-profit organisation. This book presents modern protocol as a tool to build strong, authentic networks of reciprocal relationships. When used effectively protocol can: - Increase the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to achieve access to the 'right' networks and a reciprocal relationship with the most valued stakeholders. - Deepen relationships. In our world there is so much focus on pragmatism in building relationships - protocol focuses on the common ground to gain value. - Be used as a valuable tool in a post COVID-19 era, where the need for space and time to build real and authentic relationships is well understood. The book defines how tested values perfectly fit in today's society, where modern organisations want to build effective relationships and communities. This book is focused on developing an increasingly vital expertise for professionals who deal with complex relationship management issues on a strategic and tactical operational level. They come from different fields, such as government institutions, non-profit organisations and commercial environments. This book also gives protocol officers a contemporary approach towards the application of protocol. It is not designed as a complete guide to all the rules of protocol, but it describes how to translate the context into a tailor-made protocol for each meeting or event. The book explains protocol as a flexible method to handle unique situations. Protocol is presented on four levels: the 'why' of protocol; the strategic and tactical level; the practical implementation; and the execution of protocol. Protocol to Manage Relationships Today is written by Europe's foremost protocol experts with collective years of experience with the management of networking meetings and events at the highest level.

Managing Conflict through Communication - Pearson New International Edition (Paperback, 5th edition): Dudley Cahn, Ruth Abigail Managing Conflict through Communication - Pearson New International Edition (Paperback, 5th edition)
Dudley Cahn, Ruth Abigail
R2,157 Discovery Miles 21 570 Ships in 10 - 15 working days

Comprehensive and accessible coverage of the study of conflict Managing Conflict Through Communication helps students approach conflict constructively and learn more positive conflict management and resolution skills. Narratives and case studies make the material accessible and engaging to a diverse student audience. Discussion questions and exercises throughout the text provide a basis for classroom discussion and practical applications of concepts. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: * Exercise positive conflict management and resolution skills * Understand why communication is essential to interpersonal relationships * Question the thoughts, feelings, and behaviors about conflict they have experienced in the past

Against the Mainstream - The Selected Works of George Gerbner (Paperback): George Gerbner Against the Mainstream - The Selected Works of George Gerbner (Paperback)
George Gerbner; Edited by Michael Morgan
R862 Discovery Miles 8 620 Ships in 9 - 17 working days

For over forty years, George Gerbner has been one of the world's most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, eduction, women and minorities, drugs and alcohol, science, religion, and much more.

Encountering China's Past - Translation and Dissemination of Classical Chinese Literature (Hardcover, 1st ed. 2022):... Encountering China's Past - Translation and Dissemination of Classical Chinese Literature (Hardcover, 1st ed. 2022)
Lintao Qi, Shani Tobias
R3,995 Discovery Miles 39 950 Ships in 10 - 15 working days

This book features articles contributed by leading scholars and scholar-translators in Translation Studies and Chinese Studies from around the world. Written in English, the articles examine the translation of classical Chinese literature, from classics to poetry, from drama to fiction, into a range of Asian and European languages including Japanese, English, French, Czech, and Danish. The collection therefore provides a platform for readers to make comparative and critical readings of scholarship across languages, cultures, disciplines, and genres. With its integration of textual and paratextual materials, this collection of essays is of potential interest to not only academics in the area of Translation Studies, Chinese Studies, Literary Studies and Intercultural Communications, but it may also appeal to communities outside the academia who simply enjoy reading about literature.

UX on the Go - A Flexible Guide to User Experience Design (Paperback): Andrew Mara UX on the Go - A Flexible Guide to User Experience Design (Paperback)
Andrew Mara
R1,234 Discovery Miles 12 340 Ships in 10 - 15 working days

Designed with flexibility and readers' needs in mind, this purpose driven book offers new UX practitioners succinct and complete intructions on how to conduct user research and rapidly design interfaces and products in the classroom or the office. With 16 challenges to learn from, this comprehensive guide outlines the process of a User Experience project cycle from assembling a team to researching user needs to creating and veryifying a prototype. Practice developing a prototype in as little as a week or build your skills in two-, four-, eight-, or sixteen-week stretches. Gain insight into individual motivations, connections, and interactions; learn the three guiding principles of the design system; and discover how to shape a user's experience to achieve goals and improve overall immediate experience, satisfaction, and well-being. Written for professionals looking to learn or expand their skills in user experience design and students studying technical communication, information technology, web and product design, business, or engingeering alike, this accessible book provides a foundational knowledge of this diverse and evolving field. A companion website will include examples of contemporary UX projects, material to illustrate key techniques, and other resources for students and instructors. Access the material at uxonthego.com.

Interpersonal Communication: Relating to Others - Pearson New International Edition (Paperback, 7th edition): Steven Beebe,... Interpersonal Communication: Relating to Others - Pearson New International Edition (Paperback, 7th edition)
Steven Beebe, Susan Beebe, Mark Redmond
R2,374 Discovery Miles 23 740 Ships in 10 - 15 working days

Were you looking for the book with access to MyCommunicationLab? This product is the book alone and does NOT come with access to MyCommunicationLab. Buy the book and access card package to save money on this resource. Emphasizes the importance of relating to others Interpersonal Communication: Relating to Others emphasizes the importance of communication confidence in a variety of interpersonal relationships and interpersonal contexts. The text offers exceptional coverage of cultural diversity to help students understand and adapt to differences while learning how to establish common links with others. MyCommunicationLab is an integral part of the Beebe program. Key learning applications include MediaShare, assessment and sample speeches. This text is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students.Here's how: * Personalize Learning-MyCommunicationLab is online learning. MyCommunicationLab engages students through personalized learning and helps instructors from course preparation to delivery and assessment. * Improve Critical Thinking-Learning objectives help students focus on what they need to master. * Engage Students-An emphasis on technology keeps the material engaging to today's students. * Support Instructors-A full set of supplements, including MyCommunicationLab, provides instructors with all the resources and support they need.

Strategic Corporate Communication in the Digital Age (Hardcover): Mark Anthony Camilleri Strategic Corporate Communication in the Digital Age (Hardcover)
Mark Anthony Camilleri
R2,683 Discovery Miles 26 830 Ships in 18 - 22 working days

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building trust, reputation and support, as online users can use them to scrutinise and influence corporate decisions and actions. This authoritative book features a broad spectrum of theoretical and empirical chapters on topics relating to organisations' interactive engagement with stakeholders during COVID-19. It sheds light on dialogic communications through different digital media, the utilisation of mobile learning technologies for corporate training and development, corporate disclosures of CSR practices, communications of small and medium sized businesses, and provides a taxonomy of online marketing methods, among other topics. This title is a premier reference source and a valuable teaching resource for courses in marketing, communications, strategy and organisational behaviour.

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