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Books > Reference & Interdisciplinary > Communication studies
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The Primer of Humor Research (Hardcover)
Loot Price: R5,028
Discovery Miles 50 280
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The Primer of Humor Research (Hardcover)
Series: Humor Research [HR]
Expected to ship within 10 - 15 working days
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The book is intended to provide a definitive view of the field of
humor research for both beginning and established scholars in a
variety of fields who are developing an interest in humor and need
to familiarize themselves with the available body of knowledge.
Each chapter of the book is devoted to an important aspect of humor
research or to a disciplinary approach to the field, and each is
written by the leading expert or emerging scholar in that area.
There are two primary motivations for the book. The positive one is
to collect and summarize the impressive body of knowledge
accumulated in humor research in and around Humor: The
International Journal of Humor Research. The negative motivation is
to prevent the embarrassment to and from the "first-timers," often
established experts in their own field, who venture into humor
research without any notion that there already exists a body of
knowledge they need to acquire before publishing anything on the
subject-unless they are in the business of reinventing the wheel
and have serious doubts about its being round! The organization of
the book reflects the main groups of scholars participating in the
increasingly popular and high-powered humor research movement
throughout the world, an 800 to 1,000-strong contingent, and
growing. The chapters are organized along the same lines: History,
Research Issues, Main Directions, Current Situation, Possible
Future, Bibliography-and use the authors' definitive credentials
not to promote an individual view, but rather to give the reader a
good comprehensive and condensed view of the area.
General
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