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Books > Reference & Interdisciplinary > Communication studies > General

Communicating for Success (Paperback, 3rd edition): Cheryl Hamilton, Tony Kroll, Bonnie Creel Communicating for Success (Paperback, 3rd edition)
Cheryl Hamilton, Tony Kroll, Bonnie Creel
R3,819 Discovery Miles 38 190 Ships in 10 - 15 working days

Core textbook for Introduction to Communication courses that covers major subfields of communication, provides a thorough section on public speaking, and focuses on communication skills for a variety of professional contexts Combination of accessible writing and activities with a focus on long-term career outcomes makes this ideal for introductory courses that seek to convince both majors and non-majors to take additional communication courses Noted for its extensive activities, accessible and practical bridging of theory and specific situations, and focus on the application of communication studies to a variety of careers --Each chapter is packed with features-from applied scenarios, key terms, and chapter summaries to skill-building activities, learning objectives, and discussion questions --eResources for instructors to include PowerPoint slides and an Instructor's Manual providing advice on how to use the book's activities in both in-person and online classes

Communicating for Success (Hardcover, 3rd edition): Cheryl Hamilton, Tony Kroll, Bonnie Creel Communicating for Success (Hardcover, 3rd edition)
Cheryl Hamilton, Tony Kroll, Bonnie Creel
R8,193 Discovery Miles 81 930 Ships in 10 - 15 working days

Core textbook for Introduction to Communication courses that covers major subfields of communication, provides a thorough section on public speaking, and focuses on communication skills for a variety of professional contexts Combination of accessible writing and activities with a focus on long-term career outcomes makes this ideal for introductory courses that seek to convince both majors and non-majors to take additional communication courses Noted for its extensive activities, accessible and practical bridging of theory and specific situations, and focus on the application of communication studies to a variety of careers --Each chapter is packed with features-from applied scenarios, key terms, and chapter summaries to skill-building activities, learning objectives, and discussion questions --eResources for instructors to include PowerPoint slides and an Instructor's Manual providing advice on how to use the book's activities in both in-person and online classes

Introduction to Peace and Conflict Studies (Hardcover): Lois Edmund Introduction to Peace and Conflict Studies (Hardcover)
Lois Edmund
R3,906 Discovery Miles 39 060 Ships in 18 - 22 working days

This book integrates research and theoretical findings from multiple disciplines to present a holistic approach to conflict resolution. It highlights the wide-ranging and compelling relevance of Conflict Resolution Studies by exploring the entire spectrum of applications in interpersonal relationships, family and group functioning, and national and international relations.

Challenges and Opportunities in Health Professions Education - Perspectives in the Context of Cultural Diversity (Hardcover,... Challenges and Opportunities in Health Professions Education - Perspectives in the Context of Cultural Diversity (Hardcover, 1st ed. 2022)
Mora Claramita, Ardi Findyartini, Dujeepa D Samarasekera, Hiroshi Nishigori
R3,370 Discovery Miles 33 700 Ships in 18 - 22 working days

This book addresses health professions educational challenges specific to non-Western cultures, implementing a shifting paradigm for educating future health professionals towards patient-centered care. While health professions education has received increasing attention in the last three decades, promoting student-centered learning principles pioneered by leaders in the medical community has, for the most part, remain rooted in the Western context. Building from Hofstede's analysis of the phenomena of cultural dimensions, which underpin the way people build and maintain their relationships with others and influence social, economic, and political well-being across nations, this book demarcates the different cultural dimensions between East and West, applied to medical education. The respective 'hierarchical' and 'collectivist' cultural dimensions are unpacked in several studies stemming from non-western countries, with the capacity to positively influence healthcare education and services. The book provides new insights for researchers and health professional educators to understand how cultural context influences the input, processes, and output of health professionals' education. Examples include how cultural context influences the ways in which students respond to teachers, how teachers giving feedback to students, and the challenges of peer feedback and group work. The authors also examine causes for student hesitation in proposing ideas, the pervasive cultural norm of maintaining harmony, the challenges of teamwork in clinical settings, the need to be sensitive to community health needs, the complexity of clinical decision making, and the challenge of how collectivist cultural values play into group dynamics. This book aims to advocate a more culturally-sensitive approach to educating health professionals, and will be relevant to both students and practitioners in numerous areas of public health and medical education.

Cross-border Shadow Education and Critical Pedagogy - Questioning Neoliberal and Parochial Orders in Singapore (Hardcover, 1st... Cross-border Shadow Education and Critical Pedagogy - Questioning Neoliberal and Parochial Orders in Singapore (Hardcover, 1st ed. 2022)
Glenn Toh
R3,324 Discovery Miles 33 240 Ships in 18 - 22 working days

This book explores critical pedagogy and issues relating to entrepreneurialism, commodification, and marketization in education, and their deleterious effects on student agency and subjectivity. The central theme of the book is a cross-border critical ethnographic study of the shadow education practices of an overseas Japanese business community in Singapore which d ra w s attention to the elaborate extent to which families are engaged in shadow or cram tutoring practices as part of their children's education, supported by the strong presence of overseas branches of well-established corporate tutoring businesses headquartered in Japan. The author ultimately critiques a banking approach to education, particularly in terms of its oppressive and dehumanizing outcomes, sustained by the inner workings of neoliberal forces and mercantilist ideologies.

Strategic Communication in EU-Russia Relations - Tensions, Challenges and Opportunities (Hardcover, 1st ed. 2020): Evgeny... Strategic Communication in EU-Russia Relations - Tensions, Challenges and Opportunities (Hardcover, 1st ed. 2020)
Evgeny Pashentsev
R3,997 Discovery Miles 39 970 Ships in 10 - 15 working days

"This book is a timely reminder of the ties that join Russia and the European Union and the opportunities that still exist to improve a troubled relationship. The book does not shy away from the difficulties that the relationship currently faces, but seeks to find opportunities in these obstacles that could lead to improvements. With the voice of Russian scholars fully audible in this excellent collection of essays, this book provides an excellent opportunities for English-speaking audiences to learn more about this complex relationship."Victor Bulmer-Thomas, Chatham House, UK "The thinking of Evgeny Pashentsev in this volume presents an enlightening analysis and synthesis of the integration of the political, social, cultural and technological advances around the globe with respect to their impact on EU-Russia relations. His chapters are a must read for both scholars and strategic consultants who seek to understand the future of the paradigm shift taking place in these countries."Bruce I. Newman, DePaul University, USA, and Founding Editor-in-Chief, Journal of Political Marketing In this book the international team of EU, Russian and US researchers focus on the dangerous challenges of the current unstable international equilibrium and opportunities of the breakthrough for a better future. Eight chapters engage with a variety of issues, ranging from general tendencies and controversies in EU-Russia strategic communication and its political and economic aspects to reputation management of Russian companies in the EU and the psychological aspect of US sanctions in EU-Russia relations. Analyzing the security dimension, the authors focus on the geopolitical threats, opportunities and risks of advanced technologies such as artificial intelligence, robotics, cyborgization and human genetics.

Shifting Time and Space - The Story of Videotape (Hardcover, New): Eugene Marlow, Eugene Secunda Shifting Time and Space - The Story of Videotape (Hardcover, New)
Eugene Marlow, Eugene Secunda
R2,218 R2,048 Discovery Miles 20 480 Save R170 (8%) Ships in 10 - 15 working days

This book chronicles the metamorphosis of videotape from its beginnings nearly 35 years ago as a media technology controlled by a handful of television executives, to a popular communications agent which is profoundly altering the way America consumes information and entertainment. The authors analyze videotape technology and its impact on the broadcasting and advertising communities, the home video market, and the private sector. Well documented and accessible to the general reader, Shifting Time and Space tells the fascinating story of how videotape revolutionized the content and style of the $12 billion broadcast and satellite-delivered television industries and brought about the $17 billion home video market.

Since its commercial introduction in 1956 the videotape recorder has evolved from a mechanism initially limited to the broadcast television field to a popular technology that gives consumers control over television viewing patterns. This book discusses the major role the VCR has played in the shift of consumer electronics research and development and manufacture from the West to the Far East. It covers the initially slow adoption of the technology by the motion picture industry as a primary source of revenue through the distribution of prerecorded feature films on videotape cassette. The authors examine the increasingly important role the VCR will play in the U.S. media environment as new generations of technologically proficient consumers become more comfortable with the technology. Professionals working in the advertising, broadcast, satellite television, and home video industries, as well as communications scholars will find "Shifting Time and Space" provocative and insightful reading.

Uses of Structure in Communication Studies (Hardcover, New): Richard L. Conville Uses of Structure in Communication Studies (Hardcover, New)
Richard L. Conville
R2,803 R2,537 Discovery Miles 25 370 Save R266 (9%) Ships in 10 - 15 working days

Conville has assembled a collection of essays that share a consideration of "structure" as it manifests itself in human communication. Personal stories, accounts of events, narratives, diaries, and unstructured interviews are ever more widely appreciated today as valid data for understanding human cognition and human interaction. Some chapters present solutions to the problem of how to analyze such materials and how to conceptualize them as data. Other chapters argue for the inevitability of structure in communication study. Still other chapters demonstrate structure in human communication. What ties all of the chapters together is the idea that structure is ubiquitous in communication literature, even in the face of postmodern and poststructuralist critiques alleging the disappearance of structure, the fragmentation of culture, and the impossibility of communicating across boundaries. As the authors demonstrate, the concept of structure enters the scholarly conversation by way of such diverse and sometimes unexpected vehicles as dialectical theory, relationship development, deconstruction, relational communication, and narrative theory.

Representing Schizophrenia in the Media - A Corpus-Based Approach to UK Press Coverage (Hardcover): James Balfour Representing Schizophrenia in the Media - A Corpus-Based Approach to UK Press Coverage (Hardcover)
James Balfour
R3,923 Discovery Miles 39 230 Ships in 10 - 15 working days

This book presents a critical analysis of ways in which schizophrenia and people with schizophrenia are represented in the press. Interrogating a 15 million-word corpus of news articles published by nine UK national newspapers over a 15-year period, the author draws on techniques from corpus linguistics and critical discourse analysis to identify the most frequent and salient linguistic features used by journalists to influence and reflect broader public attitudes towards people with schizophrenia. In doing so this book: Evaluates the extent to which media representations are accurate and the extent to which they are potentially helpful or harmful towards people living with schizophrenia; Employs a bottom-up approach guided by linguistic patterns, such as collocates and keywords, identified by corpus software; Contributes to the de-stigmatization of schizophrenic disorder by unveiling some of the widespread misconceptions surrounding it; Applies a mixed-methods approach in order to expose attitudes and beliefs found 'between the lines' - values and assumptions which are often implicit in the way language is used and therefore not visible to the naked eye. The findings of this monograph will be relevant to advanced students and researchers of health communication, corpus linguistics and applied linguistics and will also carry importance for journalists and mental health practitioners.

The Routledge International Handbook of Research on Writing (Hardcover, 2nd edition): Rosalind Horowitz The Routledge International Handbook of Research on Writing (Hardcover, 2nd edition)
Rosalind Horowitz
R6,527 Discovery Miles 65 270 Ships in 10 - 15 working days

With a wide range of contributors from all over the world and from a range of disciplinary backgrounds, this handbook offers a truly global perspective on developments in research on writing. The new edition draws greater attention to writing and human development within a range of cultures, from childhood through adulthood. Attention to multimodalities, and writing/learning to write in digital spaces.

Interpersonal Communication in the Diverse Workplace - Get Along, Get It Done, Get Ahead (Paperback): Geraldine Hynes Interpersonal Communication in the Diverse Workplace - Get Along, Get It Done, Get Ahead (Paperback)
Geraldine Hynes
R1,093 Discovery Miles 10 930 Ships in 10 - 15 working days

* Goes beyond encouraging cultural competence or celebrating diversity, to practical tools to bolster these two cornerstones to organizational success * Presents the easy-to-follow 'Get Along, Get It Done, Get Ahead' model that both leaders and business students can understand and apply straight away * Completely revised and updated second edition that offers new concepts, case studies, and guidelines for today's workplace

Interpersonal Communication in the Diverse Workplace - Get Along, Get It Done, Get Ahead (Hardcover): Geraldine Hynes Interpersonal Communication in the Diverse Workplace - Get Along, Get It Done, Get Ahead (Hardcover)
Geraldine Hynes
R4,068 Discovery Miles 40 680 Ships in 10 - 15 working days

* Goes beyond encouraging cultural competence or celebrating diversity, to practical tools to bolster these two cornerstones to organizational success * Presents the easy-to-follow 'Get Along, Get It Done, Get Ahead' model that both leaders and business students can understand and apply straight away * Completely revised and updated second edition that offers new concepts, case studies, and guidelines for today's workplace

Social Network Analysis of Disaster Response, Recovery, and Adaptation (Paperback): Eric C. Jones, A. J. Faas Social Network Analysis of Disaster Response, Recovery, and Adaptation (Paperback)
Eric C. Jones, A. J. Faas
R1,694 Discovery Miles 16 940 Ships in 10 - 15 working days

Social Network Analysis of Disaster Response, Recovery, and Adaptation covers systematic social network analysis and how people and institutions function in disasters, after disasters, and the ways they adapt to hazard settings. As hazards become disasters, the opportunities and constraints for maintaining a safe and secure life and livelihood become too strained for many people. Anecdotally, and through many case studies, we know that social interactions exacerbate or mitigate those strains, necessitating a concerted, intellectual effort to understand the variation in how ties within, and outside, communities respond and are affected by hazards and disasters.

Refiguring Motherhood Beyond Biology (Hardcover): Kirsti Cole, Valerie Renegar Refiguring Motherhood Beyond Biology (Hardcover)
Kirsti Cole, Valerie Renegar
R3,937 Discovery Miles 39 370 Ships in 10 - 15 working days

This book unpacks and interrogates dominant constructions of mothering, making use of interdisciplinary, ideological and theoretical perspectives to investigate how new rhetorics of mothering can expand the realm of maternal care-givers beyond the biological definitions of motherhood. This diverse collection is at the cutting-edge of rhetoric, feminism and motherhood studies, and the chapters challenge the confines of biological parenting as heteronormative within the neo-liberal nuclear family. The contributors examine, how despite the diversity of parental relationships, many are excluded by the understanding of mothers biologically tied to their children. The volume seeks to expose the underpinnings of biological primacy and argues that twenty-first century families and familial circumstances are ill- served by biological ideology. Topics include: Re-Imagining Queer Black Motherhood, Chicana Feminist approaches to reproductive justice, the commercialization and medicalization of infertility, and ableism and motherhood. This is a unique and fascinating book suitable for students and scholars in gender studies, sexuality studies, communication studies, sociology, and cultural studies.

Communicating Revenge in Interpersonal Relationships (Hardcover): Stephen M Yoshimura, Susan D. Boon Communicating Revenge in Interpersonal Relationships (Hardcover)
Stephen M Yoshimura, Susan D. Boon
R2,762 Discovery Miles 27 620 Ships in 18 - 22 working days

Communicating Revenge in Interpersonal Relationships explores how and why people take revenge on others in modern social life. Stephen M. Yoshimura and Susan D. Boon draw from research across academic disciplines to show the times and places at which revenge occurs, the types of acts that people engage in, and the psychological and social effects revenge can have on both receivers and avengers in various interpersonal relationship contexts, including romantic relationships, professional relationships, families, and friendships. The authors also review various methods of conducting empirical research on revenge, provide a theoretical account to explain why revenge occurs when it does, and discuss ethical and philosophical issues surrounding its practice.

The Process of Argument - An Introduction (Hardcover): Michael Boylan The Process of Argument - An Introduction (Hardcover)
Michael Boylan
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

The Process of Argument: An Introduction is a necessary companion for anyone seeking to engage in successful persuasion: To organize, construct, and communicate arguments. It is both comprehensive and accessible: An authoritative guide to logical thinking and effective communication. The book begins with techniques to improve reading comprehension, including guides on navigating through fake news and internet trolls. Then, readers are taught how to reconstruct deductive, inductive, and abductive presentations so that the logical structure is explicit. And finally, there is a step-by-step guide for responding to these texts via the argumentative essay. Along the way are current examples from social media and elsewhere on the internet along with guides for assessing truth claims in an ever-complicated community worldview. Throughout, are carefully selected reading questions and exercises that will pace readers in order to ensure that the text is securely grasped and successfully applied. Key Features Offers guidance on how to read a text through self-analysis and social criticism Provides a step-by-step procedure for allowing the student to move from reading to reconstruction to being prepared to write an effective argumentative essay Presents truth theory and shows readers how they can helpfully acquaint themselves with a version of realistic, foundational epistemology Offers guidelines and helpful tools on how best to structure an argumentative, pro or con, essay Includes expansive coverage of inductive logic through the use and assessment of statistics Covers abductive logic as it applies to the analysis of narrative in argumentative writing Has up-to-date examples from the media, including from blogs, social media, and television Includes a helpful glossary of all important terms in the book

An Ounce of Prevention - The Effects of Critical Thinking Disposition and Message Frames on Behavioral Intent for... An Ounce of Prevention - The Effects of Critical Thinking Disposition and Message Frames on Behavioral Intent for Low-involvement Risks (Hardcover)
Susan Grantham
R2,064 Discovery Miles 20 640 Ships in 18 - 22 working days
The Structure of Magic, Vol. 2 - A Book About Communication and Change (Paperback): John Grinder The Structure of Magic, Vol. 2 - A Book About Communication and Change (Paperback)
John Grinder
R735 Discovery Miles 7 350 Ships in 18 - 22 working days

These seminal works in neurolinguistic programming (NLP) help therapists understand how people create inner models of the world to represent their experience and guide their behavior. Volume I describes the Meta Model, a framework for comprehending the structure of language; Volume II applies NLP theory to nonverbal communication.

Complicity in Discourse and Practice (Paperback): Jef Verschueren Complicity in Discourse and Practice (Paperback)
Jef Verschueren
R663 Discovery Miles 6 630 Ships in 10 - 15 working days

It is commonplace to say that we are living in troubled times. Liberal democracy is in crisis. Academic freedom is seriously constrained. The media offers less insight and analysis than could be expected given the proliferation of communication tools. Based on decades of research into the social and ideological functioning of discourse and with a focus on politics, universities, and the media, Jef Verschueren offers an analysis of current practices, asks whether we are all complicit, and makes suggestions for what we can do. Central to this book is the notion of derailed reflexivity, referring to the observation that politics, institutions, and news reporting tend to be excessively aimed at public opinion, impression management, and clicks, to the detriment of policies addressing social justice issues, high-quality service, and media content. Highlighting that education is the cornerstone for democratic choices and ensures that we can critically assess media content, this book shows that shared responsibility can be a source of hope and that everyone has the power to intervene. Complicity in Discourse and Practice is a call to action for readers and a plea for actively minding the ecology of the public sphere.

The Construction of Truth in Contemporary Media Narratives about Risk (Paperback): John Gaffey The Construction of Truth in Contemporary Media Narratives about Risk (Paperback)
John Gaffey
R1,289 Discovery Miles 12 890 Ships in 10 - 15 working days

The Construction of Truth in Contemporary Media Narratives about Risk provides a theoretical framework for how, in a post-truth era, media audiences are able to understand and navigate everyday risk. The book examines media risk narratives and explores forms of truth, experiential knowledge, and authority. Using the concept of parrhesia to show how we invest trust in various types of knowledge in a changing media environment, the book demonstrates how we choose between expert and non-expert information when navigating a seemingly risky world. It considers how news media formats have previously engaged audiences through risk narratives and examines how experiential knowledge has come to hold a valuable place for individuals navigating what we are often told is an increasingly risky and uncertain world. The book also examines the increasingly precarious position of expert knowledge and examines how contemporary truth-games play out between experts and non-experts, and considers how this extends into the world of online and social media. This book will be of interest to those researching or teaching in the areas of criminology, sociology, media and cultural studies, and of interest to readers in professional areas such as journalism and politics.

The Methodology and Philosophy of Collective Writing - An Educational Philosophy and Theory Reader Volume X (Paperback):... The Methodology and Philosophy of Collective Writing - An Educational Philosophy and Theory Reader Volume X (Paperback)
Michael A. Peters, Tina Besley, Marek Tesar, Liz Jackson, Petar Jandric, …
R1,241 Discovery Miles 12 410 Ships in 10 - 15 working days

This multi-authored collection covers the methodology and philosophy of collective writing. It is based on a series of articles written by the authors in Educational Philosophy and Theory, Open Review of Educational Research and Knowledge Cultures to explore the concept of collective writing. This tenth volume in the Editor's Choice series provides insights into the philosophy of academic writing and peer review, peer production, collective intelligence, knowledge socialism, openness, open science and intellectual commons. This collection represents the development of the philosophy, methodology and philosophy of collective writing developed in the last few years by members of the Editors' Collective (EC), who also edit, review and contribute to Educational Philosophy and Theory (EPAT), as well as to PESA Agora, edited by Tina Besley, and Access, edited by Nina Hood, two PESA 'journals' recently developed by EC members. This book develops the philosophy, methodology and pedagogy of collective writing as a new mode of academic writing as an alternative to the normal academic article. The philosophy of collective writing draws on a new mode of academic publishing that emphasises the metaphysics of peer production and open review along with the main characteristics of openness, collaboration, co-creation and co-social innovation, peer review and collegiality that have become a praxis for the self-reflection emphasising the subjectivity of writing, sometimes called self-writing. This collection, under the EPAT series Editor's Choice, draws on a group of members of the Editors' Collective,who constitute a network of editors, reviewers and authors who established the organisation to further the aims of innovation in academic writing and publishing. It provides discussion and examples of the philosophy, methodology and pedagogy of collective writing. Split into three sections: Introduction, Openness and Projects, this volume offers an introduction to the philosophy and methodology of collective writing. It will be of interest to scholars in philosophy of education and those interested in the process of collective writing.

Supporting Student Literacy for the Transition to College - Working with Underrepresented Students in Pre-College Outreach... Supporting Student Literacy for the Transition to College - Working with Underrepresented Students in Pre-College Outreach Programs (Paperback)
Shauna Wight
R1,236 Discovery Miles 12 360 Ships in 10 - 15 working days

Focusing on the needs and experiences of underrepresented students in the US, this text explores how pre-college outreach programs can effectively support the development of students' writing skills in preparation for the transition from high school to college. Synthesizing data from a longitudinal study focusing on multilingual, low-income, and first-generation students, this volume provides in-depth exploration of the strategies and resources used in a pre-college literacy program in the US. Grounded in an expansive, qualitative study, chapters reveal how outreach practices can encourage student-led research, writing, confidence, and collaboration. More broadly, programs are shown to help tackle issues of inequality, increase college readiness, and reduce difficulties with writing which can restrict minority students' access to higher education and their longer-term college attainment. This text will benefit researchers, academics, and educators with an interest in English and literacy studies, multicultural education, and pre-college writing instruction. Those interested in bilingualism, translingualism, writing studies, English as a second language (ESL), and applied linguistics will also benefit from the volume.

Cultural Expression and Subjectivity of Chinese Peasants (Paperback): Sha Yao Cultural Expression and Subjectivity of Chinese Peasants (Paperback)
Sha Yao; Contributions by Yanwen Sun
R1,296 Discovery Miles 12 960 Ships in 10 - 15 working days

i) This work can help readers to understand the generation mechanism, the characteristics of Chinese farmers' cultural subjectivity, and the track of the changes of Chinese social structure in the 20th century. ii) The author proposes a creative research method labelled as "subject-time-space". iii) This title has been selected as a required reading in many prestigious universities in China, including Tsinghua University, Sichuan University, Zhengzhou University, Yunnan University, and Henan University.

Noncommunicable Diseases - A Compendium (Hardcover): Nick Banatvala, Pascal Bovet Noncommunicable Diseases - A Compendium (Hardcover)
Nick Banatvala, Pascal Bovet
R4,109 Discovery Miles 41 090 Ships in 10 - 15 working days

Noncommunicable Diseases: A Compendium introduces readers to noncommunicable diseases (NCDs) - what they are, their burden, their determinants and how they can be prevented and controlled. Focusing on cardiovascular disease, diabetes, cancer and chronic respiratory disease and their five shared main risk factors (tobacco use, harmful use of alcohol, unhealthy diet, physical inactivity and air pollution) as defined by the United Nations, this book provides a synopsis of one of the world's biggest challenges of the 21st century. NCDs prematurely claim the lives of millions of people across the world every year, with untold suffering to hundreds of millions more, trapping many people in poverty and curtailing economic growth and sustainable development. While resources between and within countries largely differ, the key principles of surveillance, prevention and management apply to all countries, as does the need to focus resources on the most cost-effective and affordable interventions and the need for strong political will, sufficient resources, and sustained and broad partnerships. This compendium consists of 59 short and accessible chapters in six sections: (i) describing and measuring the burden and impact of NCDs; (ii) the burden, epidemiology and priority interventions for individual NCDs; (iii) social determinants and risk factors for NCDs and priority interventions; (iv) global policy; (v) cross-cutting issues; and (vi) stakeholder action. Drawing on the expertise of a large and diverse team of internationally renowned policy and academic experts, the book describes the key epidemiologic features of NCDs and evidence-based interventions in a concise manner that will be useful for policymakers across all parts of society, as well as for public health and clinical practitioners.

Handbook of Social Media Management - Value Chain and Business Models in Changing Media Markets (Hardcover, 2014 ed.): Mike... Handbook of Social Media Management - Value Chain and Business Models in Changing Media Markets (Hardcover, 2014 ed.)
Mike Friedrichsen, Wolfgang Muhl-Benninghaus
R5,318 Discovery Miles 53 180 Ships in 18 - 22 working days

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book's main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

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